mycrocast
mycrocast is a German SaaS company providing a cloud-based audio broadcasting platform for sports clubs, federations, and tournaments, enabling live fan radio, commentary, sponsor integration, and accessibility services for visually impaired fans.
- Company typePrivate
- Founded2018
- HeadquartersMagdeburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What mycrocast does
mycrocast GmbH is a German SaaS company founded in 2018 and headquartered in Magdeburg, Germany, that operates a cloud-based audio broadcasting platform purpose-built for sports clubs, federations, and tournament organizers. The platform enables real-time audio commentary for live sporting events, official fan radio services, audio description for visually impaired fans (delivered through a specialized Raydio app), and sponsor integration. Distribution is entirely B2B, with clubs signing up via the studio.mycrocast.de self-serve portal and embedding the platform into their existing media channels; end-user access is provided through club websites and apps plus Apple App Store and Google Play distribution. The company operates with a lean team of 1–10 employees under Managing Directors and founders Marcel Heße (CEO) and Sven Beeckmann (CTO), with Erik Stausebach heading web development and Lars Haider heading mobile development.
The platform's technical architecture requires only a standard PC with internet connection as the broadcasting station, eliminating specialized hardware investment for clubs. Core features include audio-video synchronization (allowing remote fans to pair audio with TV broadcasts), remote co-commenting capabilities, listener analytics dashboards, in-stream chat, and unlimited concurrent listeners per broadcast. Monetization follows a freemium model: a free ad-supported Standard tier for end-users and a paid Premium subscription (monthly or annual, billed via App Store/Play Store) with ad-free listening; clubs additionally derive revenue through targeted sponsor placement within broadcasts. The company also disclosed integrations with Stripe, Google Analytics, Apple Sign-In, and Google Sign-In.
The customer base spans flagship relationships with UEFA (Euro2024, UEFA Super Cup, Women's Euro 2022), national federations (DFB, KNVB, European Handball Federation, FIBA), and over 20 professional clubs across Germany, the Netherlands, Switzerland, Spain, and Brazil. In March 2025, mycrocast announced the LISA project — an EFRE (European Regional Development Fund) backed AI-based web platform for live translation and language analysis, with development extending to December 2027. The company has raised approximately $236,085 in a single seed round dated November 12, 2020, from JJE Venture and SHIM Beteiligung; no subsequent funding rounds, acquisitions, or revenue figures have been disclosed in the available data.
mycrocast firmographics
Firmographics- Name
- mycrocast
- Legal name
- mycrocast GmbH
- Website
- https://mycrocast.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- mycrocast is a German SaaS company providing a cloud-based audio broadcasting platform for sports clubs, federations, and tournaments, enabling live fan radio, commentary, sponsor integration, and accessibility services for visually impaired fans.
- Ownership category
- akta.pro rank
mycrocast industry classification
Industry- Product category
- Sports Audio Broadcasting Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)
Keywords
Where mycrocast is headquartered
LocationHeadquarters
- HQ city
- Magdeburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
mycrocast business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Premium Subscription: Clubs and associations access the platform's audio broadcasting capabilities. Premium version offers ad-free experience for listeners. Revenue generated through monthly or annual subscription fees paid via app stores or web.
- Standard Version with Advertising: Free standard version with advertising inserted during audio streams. Revenue generated through advertising while users listen to broadcasts.
- Sponsor Integration Services: Clubs can generate additional revenue through targeted sponsor placement within audio broadcasts, integrating sponsors profitably into the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Standard free version with advertising |
| Subscription | Annual | Premium ad-free subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
mycrocast product offering
Product offeringCore offering
mycrocast is a SaaS audio platform that lets sports clubs, leagues, and federations run live fan radio and event commentary broadcasts using a standard PC and internet connection, with embedded webplayers integrated into club media, audio-video synchronization for remote listening, remote co-commenting, in-stream sponsor integration, in-broadcast chat, and a dedicated Raydio app delivering audio description to visually impaired fans. The platform is monetized via a freemium model (free ad-supported standard tier plus paid ad-free Premium subscription) and via sponsor integration services for clubs.
Product overview
mycrocast is a SaaS audio platform for sports clubs and associations offering a tiered product portfolio consisting of the core mycrocast SaaS Audio Platform, the specialized Raydio App for visually impaired users, official Fan Radio Solutions with commentary and engagement features, and Audio Description Services for accessibility. The platform operates on a freemium model with a free Standard Account (ad-supported) and a paid Premium Account (ad-free, monthly or annual subscription). The platform enables audio broadcasts both inside and outside venues, sponsor integration, fan engagement through chat and user-generated content, and inclusion of visually impaired fans.
Differentiator
Problem solved
Functional benefit
Brands
- Raydio: Specialized inclusive app for visually impaired fans to listen to audio broadcasts
Products and services
- mycrocast SaaS Audio Platform SaaS audio platform enabling sports clubs, leagues, and federations to run live fan radio and event commentary broadcasts using a standard PC and internet connection, with embedded webplayers, audio-video synchronization, remote co-commenting, in-stream sponsor integration, in-broadcast chat, and accessibility for visually impaired fans.
- Raydio App Dedicated smartphone application for visually impaired fans that connects directly to the audio broadcasting PC at sports venues (or remotely) to deliver inclusive live audio description of football, handball, basketball, and other events.
Quantifiable outcome
- No hardware investment required - uses standard PC with internet
- +1 more outcomes
Companies that use mycrocast
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
mycrocast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature7 records
mycrocast partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered flagship, core and minor.
- UEFAflagshipMajor European football governing body partnership. mycrocast is an official partner providing audio broadcasting capabilities for UEFA events.
- Euro2024flagshipOfficial audio broadcasting partner for the UEFA Euro 2024 European Championship tournament held in Germany.
- DFB (German Football Association)corePartnership with German football's national governing body for audio content distribution.
- KNVB (Royal Dutch Football Association)corePartnership with the Dutch football association for audio broadcasting services.
- Handball Bundesliga (HBL)coreGerman professional handball league partnership providing audio description services, particularly for visually impaired fans. Liqui Moly HBL audio description available via official webplayer.
- European Handball FederationcorePartnership for audio broadcasting of European handball events.
- FIBAcoreInternational Basketball Federation (FIBA) partnership for audio content delivery.
- RB LeipzigcoreOfficial fan radio partner providing live audio commentary for club matches.
- Hamburger SVcoreHSV NetRadio official fan radio partner - audio streaming available via hsv.de website.
- Werder BremencoreOfficial live radio partner providing audio streaming via werder.de.
- Ajax AmsterdamcoreOfficial fan radio partner providing audio broadcasting for club matches.
- VfB StuttgartcoreOfficial fan radio partner providing audio commentary services.
- SC FreiburgcoreSC Freiburg Live - barrier-free fan radio partner providing accessible audio broadcasting.
- FC AugsburgcoreOfficial fan radio partner for audio broadcasting services.
- FC IngolstadtminorSchanzer Fan Radio partner providing audio content via fcingolstadt.de.
- SC DHfK LeipzigcoreLive center audio partner for handball Bundesliga matches.
- Füchse BerlincoreAudio description partner for visually impaired fans, providing accessible handball broadcasting.
- VfL WolfsburgcoreOfficial fan radio partner providing audio commentary services.
- TSG HoffenheimcoreOfficial fan radio partner for audio broadcasting.
- YB BerncoreSwiss football club partner for official fan radio services.
- Willem IIminorDutch football club partner for audio broadcasting services.
- 1. FC MagdeburgcoreOfficial fan radio partner for audio commentary.
- FC St. PaulicoreOfficial fan radio partner for audio broadcasting.
- Viktoria KölnminorVussball Radio partner providing fan radio services.
- Holstein KielminorOfficial fan radio partner for audio broadcasting.
- Hallescher FCminorFan radio partner for audio content.
- KSIminorSports organization partner for audio broadcasting services.
- SOWG 2023minorEvent partner for Special Olympics World Games 2023.
- Atlético MineirominorBrazilian football club partner for fan radio services.
- Real SociedadminorSpanish football club partner for official fan radio services.
- Deutscher Tennis BundminorGerman Tennis Federation partnership for audio broadcasting services.
- UEFA Super CupflagshipAudio broadcasting partnership for UEFA Super Cup matches.
- Women's Euro 2022flagshipAudio broadcasting partnership for UEFA Women's Euro 2022 tournament.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
mycrocast competitors and assessment
Company assessmentDirect peers
- Mixlr: Audio broadcasting SaaS used by sports clubs, broadcasters and creators for live audio streaming. Directly comparable to mycrocast in delivering live, club-managed audio broadcasts to fan audiences, with similar creator-side onboarding flow.
- StreamGo: Event-focused audio and video streaming services used for sports, conferences and live events. Overlaps with mycrocast in providing managed live audio infrastructure to event organizers and sports properties.
Others
- StreamAMG: Sports streaming infrastructure provider for leagues, clubs and broadcasters. Adjacent ecosystem participant offering video OTT to the same sports-buyer personas mycrocast sells into, enabling partnership or competitive substitution.
- Genius Sports: Sports data, technology and media company serving leagues, sportsbooks and broadcasters. Comparable as a sports-tech infrastructure provider operating in adjacent layers (data, media, broadcast) of the same ecosystem mycrocast serves.
- WSC Sports: AI-powered sports video content generation and distribution platform used by leagues, federations and broadcasters. Comparable on the AI-driven sports-media tooling trajectory and as an adjacent tech vendor to the same sports property buyers.
Broad incumbents
- LiveU: Live video transmission and contribution infrastructure widely used by sports broadcasters. Adjacent incumbent serving the same sports-broadcasting buyer with overlapping use cases, though LiveU focuses on video contribution rather than fan-facing audio commentary.
- SoundCloud: Large-scale audio hosting and streaming platform used by creators, broadcasters and sports media. Comparable as a broad audio hosting/distribution incumbent that sports properties could in principle use, though not sport-specialized.
- iHeartMedia: Major radio broadcasting group operating stations, podcasts and digital audio. Comparable as a broad incumbent in the sports radio/audio space that sports leagues partner with for distribution at far greater scale than mycrocast.
Emerging players
- Audioboom: Podcast and on-demand audio hosting platform serving publishers including sports content creators. Comparable as an audio-content hosting/distribution SaaS serving sports and media customers, though Audioboom skews on-demand rather than live.
- Spalk: Sports commentary synchronization and live translation technology for broadcasters and rights holders. Highly comparable on the multilingual sports audio angle (overlapping with mycrocast's LISA roadmap) and second-screen commentary use cases.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
mycrocast social profiles
Digital presencemycrocast financial estimates
Financial estimateRevenue estimate
Valuation estimate
mycrocast leadership team
Management profileNumber of profiles
Profiles4 records
mycrocast funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mycrocast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mycrocast
What does mycrocast do?
mycrocast is a SaaS audio platform that lets sports clubs, leagues, and federations run live fan radio and event commentary broadcasts using a standard PC and internet connection, with embedded webplayers integrated into club media, audio-video synchronization for remote listening, remote co-commenting, in-stream sponsor integration, in-broadcast chat, and a dedicated Raydio app delivering audio description to visually impaired fans. The platform is monetized via a freemium model (free ad-supported standard tier plus paid ad-free Premium subscription) and via sponsor integration services for clubs.
Is mycrocast a public or private company?
mycrocast is a private company. It is classified as venture growth investor backed and is currently operating.
When was mycrocast founded?
mycrocast was founded in 2018. It employs 1 to 10 people.
Where is mycrocast based?
mycrocast is headquartered in Magdeburg, Germany, in the Europe region.
How does mycrocast make money?
Three revenue lines are on record. Premium Subscription is the primary driver. The others are standard Version with Advertising and sponsor Integration Services.
Who are mycrocast's main competitors?
Direct peers on record are Mixlr and StreamGo. Others are StreamAMG, Genius Sports and WSC Sports. Broad incumbents are LiveU, SoundCloud and iHeartMedia. Emerging players are Audioboom and Spalk.
Does mycrocast have an API?
No public API is recorded for mycrocast.
What industry is mycrocast in?
mycrocast's product category is Sports Audio Broadcasting Software. Its primary akta.pro industry code is MPAKAOAG, Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts). Its NAICS code is 516210.