What Titan Operating System does

Titan Operating System, S.L. (Titan OS) is a Barcelona-headquartered independent licensable operating system for Connected TV, founded in 2023 by Jacinto Roca (founder of Wuaki.tv, acquired by Rakuten) alongside co-founders Timothy Edwards, Miquel Barba, and Tobias Pfalzgraff. The company licenses its OS to TV manufacturers — including Philips (TP Vision), Sony, Vestel, JVC, and AOC — for pre-installation on smart TVs across Europe and Latin America, reaching more than 18 million active users on 20+ million connected TVs. Its core technology combines a content-first personalised home screen, integrated FAST channels (Titan Channels, 50+ localised channels), and an OS-level first-party intelligence layer that powers frequency capping, incremental reach measurement, and unified linear/streaming analytics processed within Data Clean Rooms under GDPR and IAB TCF frameworks.

Titan OS monetises through three primary streams: shared OEM licensing revenue per device, the Titan Ads programmatic and direct CTV advertising marketplace (homepage video, instream pre/mid-roll, shoppable, and audience-extension formats), and FAST channel monetisation including exclusive sales representation for third-party AVOD inventory (e.g., Tubi UK) and TiVo OS advertising across select European markets. Distribution combines OEM pre-installation, a self-serve Partner Portal and developer documentation for app/FAST publishers, and direct enterprise sales supported by managed-service partnerships with MiQ (Sigma platform) and Equativ (Maestro curation platform). The 200+ person organisation operates from Barcelona (HQ), Amsterdam, and Taipei, and is backed by Highland Europe and Mangrove Capital Partners following a €50 million Series A closed in December 2025.

Name

Titan Operating System

Legal name

Titan Operating System, S.L.

Website

https://titanos.tv

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Titan OS is a Barcelona-based independent Connected TV operating system licensed to TV manufacturers (Philips, Sony, Vestel, JVC, AOC) across Europe and Latin America, monetising via OEM revenue share, the Titan Ads CTV marketplace, and FAST channels. The platform reaches 18M+ active users on 20M+ TVs.

Ownership category

akta.pro rank

Product category

Smart TV Operating System

NAICS

Computer and Peripheral Equipment Manufacturing (3341)

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

akta.pro secondary industries

Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL), Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)

Keywords

• Connected TV operating system
• Smart TV software platform
• CTV advertising marketplace
• FAST channel distribution
• TV OS licensing

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. OEM revenue sharing: Shared revenue model with TV manufacturers (Philips/TP Vision, Sony, Vestel, JVC, AOC) licensing the operating system for pre-installation on smart TVs, generating ongoing revenue per device.
2. Titan Ads advertising marketplace: Direct and programmatic sale of premium CTV ad inventory (homepage, instream pre/mid-roll, shoppable, audience extension) to brands and agencies, with first-party viewing data targeting.
3. FAST channel monetisation: Monetisation of Titan Channels (50+ free ad-supported linear channels) via ad insertion and partner revenue share, distributed across Europe and Latin America.
4. Exclusive AVOD sales (e.g., Tubi UK): Exclusive sales representation of third-party AVOD inventory (e.g., Tubi UK pre/mid-roll) leveraging in-house sales teams and trusted SSP partners, taking a sales/transaction fee.
5. Data monetisation (OS-level intelligence): Monetisation of OS-level viewing and behavioural intelligence via data partnerships (e.g., MiQ Sigma) and Data Clean Rooms, enabling audience extension and frequency capping across linear and streaming.
6. Content distribution & monetisation services: Distribution of third-party FAST channel portfolios (e.g., FUNKE Channels) on Titan OS in exchange for content licensing/distribution fees and shared ad revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels9 records

Core offering

Titan OS develops and licenses an independent Smart TV operating system for Connected TVs, deployed on Philips, Sony, Vestel, JVC, AOC, and TV Globo devices across Europe and Latin America. Layered on the OS are Titan Ads, an in-house premium CTV advertising marketplace with programmatic and shoppable ad formats, and Titan Channels, a FAST service delivering more than 50 localized linear channels to OEM home screens. The company monetizes through OEM licensing and revenue-share agreements, advertising sales, and content distribution partnerships with publishers such as Tubi.

Product overview

Titan OS offers a platform-plus-modules architecture built around its core independent operating system for Connected TV. The core Titan OS Operating System powers smart TVs from manufacturers including Philips, Sony, Vestel, and JVC across Europe and Latin America, providing personalized content discovery, app integration, and monetization. Built on top of this OS are three primary modules: Titan Ads (the premium CTV advertising marketplace offering homepage, instream, audience extension, and shoppable ad products), Titan Channels (the FAST service offering 50+ localized free channels), and the Sports Hub (a dedicated sports content discovery interface). Complementing the platform, the Partner Portal provides developers and content partners with tools, documentation, and resources for app publishing and OS integration.

Differentiator

Problem solved

Functional benefit

Brands

• Titan Ads: The advertising marketplace division of Titan OS, offering instream ads, homepage ads, audience extension and shoppable ads for Connected TV.
• Titan Channels

Products and services

• Titan OS Operating System Independent, licensable Smart TV operating system for Connected TVs, deployed on Philips, Sony, Vestel, JVC, AOC, and TV Globo devices across Europe and Latin America. Provides a content-first personalized home screen, customisable OEM UI, OS-level intelligence layer, and integration with MediaTek chipsets, and underpins Titan OS's advertising and FAST channel businesses.
• Titan Ads In-house premium Connected TV advertising marketplace built on top of Titan OS, offering programmatic direct and private marketplace CTV inventory with home-screen video, instream, and shoppable ad formats, activated through MiQ Sigma and Equativ Maestro and supported by Data Clean Rooms. Sold to brand advertisers, agencies, and OEM partners across Europe and Latin America.
• Titan Channels Free ad-supported streaming (FAST) service delivering more than 50 localized linear channels to Titan OS-powered Smart TV home screens, with localized content across multiple European and Latin American markets. Used by broadcasters, content owners, and publishers to distribute FAST and AVOD content on Titan OS devices.
• Titan OS Partner Portal Self-serve Partner Portal enabling app developers and content partners to onboard, integrate, and publish CTV applications and channels across the Titan OS device footprint on Smart TVs from Philips, Sony, Vestel, JVC, AOC, and TV Globo.

Quantifiable outcome

• Reached 18+ million active users across Titan OS-powered TVs
• +6 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature10 records

Partnerships

35 partnerships are on record, tiered flagship, core and secondary.

• MediaTekflagshipTechnology or Integration · 25 June 2026Strategic partnership to embed Titan Channels as a standalone app (with dedicated remote button and favourite apps placement) across MediaTek-powered TV platforms in Europe, significantly expanding Titan OS's FAST distribution to millions of households annually. Announced during the Annual Advertising Summit at Cannes Lions.
• Apple TV (Apple Inc.)flagshipStrategic or Co-development Partner · 17 June 2026Partnership to bring Apple TV streaming service to Titan OS-powered smart TVs across Europe and Latin America starting June 2026, on select Philips TV models (2025 range and later) including AirPlay support, with further TV brands expected.
• Sony Pictures EntertainmentcoreChannel Partner/ Reseller/ Distributor · 17 June 2026Partnership announced at Mipcom (Oct 2024) for the launch of Sony One Channels (premium FAST channels) on Titan OS-powered devices. Mentioned as a long-term content collaboration referenced on the Apple TV launch page.
• Inter (FC Internazionale Milano)flagshipChannel Partner/ Reseller/ Distributor · 9 June 2026Launch of Inter 24/7 FAST channels on Titan OS in Italian (Italy, San Marino, Vatican City) and English (rest of Europe), available on Philips, AOC and JVC TVs powered by Titan OS and on selected Sony Android devices via Titan Channels. Technical feed provided by Amagi.
• EquativflagshipTechnology or Integration · 26 May 2026Expansion of an existing 2025 partnership to launch the industry's first programmatic CTV home-screen video advertising solution across Europe and Latin America via Equativ's Maestro curation platform. Advertisers gain access to Titan OS's premium home-screen video inventory and first-party data.
• Mercado Play (Mercado Libre)flagshipChannel Partner/ Reseller/ Distributor · 19 May 2026Pre-installation of Mercado Play on Titan OS-powered Philips and AOC TVs in Argentina and on Philips screens in Brazil, Chile, Peru, Uruguay and Paraguay, giving access to 2,500+ titles and 15,000+ hours of free content.
• Tennis ChannelcoreChannel Partner/ Reseller/ Distributor · 14 May 2026Launch of Tennis Channel FAST on Philips, AOC and JVC devices powered by Titan OS and on selected Sony Android devices, also surfaced via the Titan OS Sports Hub.
• AMC Global Media Central EuropecoreChannel Partner/ Reseller/ Distributor · 29 April 2026Launch of AMC Stories and Dating Hinter Gittern FAST channels on Titan OS in the DACH region (Germany, Austria, Switzerland), in collaboration with FUNKE Channels, with plans to extend to additional countries and channels.
• KochavacoreTechnology or Integration · 14 April 2026Independent third-party measurement and attribution partnership enabling Titan OS to validate how premium homepage placements translate into app installs and long-term user growth for content partners.
• MUBIflagshipStrategic or Co-development Partner · 10 March 2026Partnership to bring MUBI's curated world cinema to Titan OS-powered Philips, AOC, Vestel and JVC smart TVs, with an exclusive 30-day free trial in the run-up to the Oscars. Strengthens Titan OS's premium content ecosystem across Europe and Latin America.
• waipu.tv (Exaring AG)coreChannel Partner/ Reseller/ Distributor · 15 January 2026waipu.tv, Germany's leading OPEN IPTV platform (~2M subscribers, 300+ channels, 40,000+ VOD titles), now available on all Titan OS-powered TVs in Germany, integrating at the OS level.
• AOCcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2026Titan OS pre-installed on AOC smart TVs across Europe and Latin America, including MUBI, Inter 24/7, Tennis Channel, AMC and Mercado Play integrations.
• AmagicoreTechnology or Integration · 1 January 2026Provides the channel feeds and technical broadcast infrastructure for FAST channels such as Inter 24/7 on Titan OS, enabling regional and language-tailored distribution.
• Nexo StudioscoreChannel Partner/ Reseller/ Distributor · 16 December 2025Launch of nine thematic and seasonal FAST channels (Cine Paura, Cine Thriller, CineMalizia, Crime Time, Duri a Morire, Gli Immortali, Western Time, Top Serie – Elisa di Rivombrosa, Christmas Time) on Titan OS-powered devices across Italy.
• FUNKE Digital (FUNKE Channels)flagshipChannel Partner/ Reseller/ Distributor · 9 December 2025FUNKE Digital distributes 28 curated FAST channels from its FUNKE Channels portfolio across 17 European countries (DACH, UK, Spain, France, Italy, Netherlands, Sweden, Belgium, Denmark, Norway, Finland, Luxembourg, Ireland) on the Titan OS platform, extending FUNKE's reach and Titan OS's premium free-to-view content.
• Player (TVN Warner Bros. Discovery)flagshipChannel Partner/ Reseller/ Distributor · 4 December 2025Player, one of Poland's most popular VOD services, is available on all Philips smart TVs powered by Titan OS from 2023 onwards, offering 22 FAST channels, 50+ live TV channels and an extensive local on-demand library.
• TVP World (Polish Television)coreChannel Partner/ Reseller/ Distributor · 25 November 2025Launch of TVP World English-language international news channel on Titan OS-powered Philips, JVC and selected Sony Android TVs across key European markets, reaching 18M+ households.
• MiQflagshipTechnology or Integration · 18 November 2025MiQ becomes the only managed service provider with access to Titan OS-level intelligence from 20+ million connected TVs; integration into MiQ's AI-powered Sigma platform planned for Q1 2026, enabling unified planning, activation and measurement across linear and streaming.
• Orange TV (Orange)flagshipChannel Partner/ Reseller/ Distributor · 28 October 2025Launch of the Orange TV app on all Titan OS-powered smart TVs in France, giving Orange residential subscribers access to 200 live TV channels, replay, premium series, films, documentaries and major sports content.
• TiVo OS (Xperi Inc.)flagshipStrategic or Co-development Partner · 14 October 2025Titan Ads named strategic monetisation partner for TiVo OS across Europe; standardised formats, deduplicated audiences, frequency capping and exclusive sales rights for Titan Ads on TiVo OS outside the UK. Aims to set a new benchmark for collaboration and standardisation in CTV.
• Tubi (FOX Corporation)flagshipStrategic or Co-development Partner · 13 October 2025Strategic partnership granting Titan OS exclusive access to Tubi's premium AVOD advertising inventory in the UK, including pre-roll and mid-roll. Tubi was subsequently launched on Titan OS-powered Philips and JVC TVs in the UK on 20 Nov 2025, with future data collaboration combining insights from Tubi, Philips TVs and JVC TVs.
• NRK (Norwegian Broadcasting Corporation)coreChannel Partner/ Reseller/ Distributor · 25 September 2025Launch of NRK TV (free, public broadcaster streaming app) on Titan OS-powered Philips and JVC devices (2023+) in Norway, including kids profiles and key sports rights (FIS cross-country skiing, FIFA World Cup, Olympics).
• Free (Iliad Group)secondaryChannel Partner/ Reseller/ Distributor · 25 September 2025First French telecom operator to launch its TV app on Philips Smart TVs powered by Titan OS, announced July 2024.
• Persidera MediacoreChannel Partner/ Reseller/ Distributor · 17 September 2025Launch of four thematic FAST channels (Golf Television, Motoretro, Gambero Rosso, Urania News) on Titan OS-powered Philips TVs in Italy and Switzerland.
• BBC StudiosflagshipChannel Partner/ Reseller/ Distributor · 2 September 2025Distribution of five BBC Studios free channels (BBC Food, BBC Travel, BBC History, Top Gear, BBC Drama) on Titan OS-powered Philips smart TVs and Sony Android TVs across European markets.
• TimVision (Telecom Italia)secondaryChannel Partner/ Reseller/ Distributor · 28 May 2025TimVision, the premium Italian streaming entertainment service from Telecom Italia, is available on Titan OS-powered smart TVs across Italy.
• StoneroossecondaryChannel Partner/ Reseller/ Distributor · 18 May 2025Stoneroos brings NPO Start (Dutch public broadcaster streaming service) to Titan OS-powered devices in the Netherlands, as referenced in the press release index.
• OneTrustcoreTechnology or Integration · 1 February 2024OneTrust selected by Titan OS to place user privacy at the core of its personalised TV experience, powering its consent management platform and privacy preference centre across the CTV ecosystem.
• Philips (TP Vision)flagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2024Philips (manufactured by TP Vision) is a flagship OEM licensing partner for Titan OS, with Titan OS pre-installed on Philips smart TVs across Europe and Latin America, including models from 2023 onwards, and used as a launch partner for services like Player (Poland), MUBI, Apple TV, and Mercado Play. TP Vision also jointly governs device privacy with Titan.
• SonyflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2024Major OEM licensing partner. Titan OS licenses its technology to Sony, and Titan FAST channels are integrated into selected Sony Android TVs across Europe (announced Oct 2024). Sony Europe partners with Titan OS to bring free and premium FAST channels to selected Android TVs.
• VestelcoreOEM/ Whitelabel/ Licensing Partner · 1 January 2024OEM licensing partner; Titan OS technology licensed to Vestel-manufactured smart TVs across Europe, including the JVC brand.
• JVC (Vestel)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024JVC smart TVs powered by Titan OS distributed across Europe, including launches of Freely (UK), Tubi (UK), TVP World, MUBI, Apple TV and other services.
• TP Vision Europe B.V.flagshipStrategic or Co-development Partner · 1 January 2024Joint privacy and data controller relationship with Titan OS for Philips smart TVs. TP Vision and Titan are independent data controllers, jointly publishing the device privacy policy that defines how TV, network, and usage data are processed for Philips TVs.
• Samba TV (Free Stream Media Corp.)secondaryTechnology or IntegrationACR (Automatic Content Recognition) provider integrated by default off on Titan OS-powered Philips TVs; if enabled, Samba TV collects viewing data on Titan OS devices for advertising and measurement purposes, subject to user consent.
• Google AnalyticssecondaryTechnology or IntegrationGoogle Analytics (_ga, _ga_JT3XCTT5RX) is used on the Titan OS website to anonymously measure visitor, session and campaign data, with cookies retained for up to 2 years.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TiVo OS (Xperi): Independent, licensable CTV operating system spun out of TiVo and now run by Xperi. Directly comparable to Titan OS: also an OEM-licensed CTV OS in Europe with a Titan OS-adjacent business model — Titan Ads has in fact been named strategic monetisation partner for TiVo OS in Europe, making them both competitors (in OS) and partners (in monetisation).
• Whale TV (formerly Zeasn): Independent CTV OS licensed to TV OEMs (Philips, Skyworth, TCL-affiliated brands) with its own ad platform and app store. Closest direct competitor to Titan OS in the independent, OEM-licensed CTV OS category, particularly in Europe and emerging markets.
• NetRange MMH: Independent CTV/OTT app store and OS provider licensed to European and emerging-market TV brands. Similar independent-OS play as Titan OS but with a stronger app-store/storefront focus and weaker content/advertising marketplace.

Broad incumbents

• Roku: Largest independent CTV OS in the Americas, with Roku OS licensed to TV brands (Hisense, TCL, Sharp, etc.) and a dominant first-party AVOD and ad business. Compares to Titan OS as a much larger, US-centric independent CTV OS, but Titan OS is more focused on European OEMs and European content.
• Google TV (Android TV OS): Android TV / Google TV is the dominant global CTV OS, pre-installed on Sony, TCL, Hisense and other major TV brands. Titan OS explicitly positions itself as a European, independent alternative to Google TV for OEMs that want data and customer ownership.
• Samsung Tizen: Samsung's proprietary Tizen OS powers Samsung Smart TVs, the largest single-brand smart TV installed base. Tizen is one of the three global CTV OS incumbents (alongside Google TV and webOS) that Titan OS competes against for OEM mindshare and advertiser attention.
• LG webOS: LG's webOS for Smart TVs, now also licensed to other TV brands (e.g., RCA, Sencor). Competes with Titan OS in offering an alternative CTV OS to Google TV, but tied to LG's hardware roadmap and not as open to European OEMs as Titan OS.
• Amazon Fire TV: Amazon's Fire TV OS powers its own devices and is licensed to TV brands (Toshiba, Insignia, Hisense Fire TV editions, Xiaomi). Competes with Titan OS for OEM licenses and increasingly for FAST and AVOD ad budgets via Fire TV Channels.

Emerging players

• Vidaa (Hisense): Hisense's proprietary CTV OS (Vidaa), with growing international footprint and its own OS-level advertising platform. A regional/emerging CTV OS competitor, primarily tied to Hisense TVs but increasingly expanding to other OEMs and content partnerships.
• Plex: Plex operates an independent CTV OS (Plex for Smart TVs) and a large free ad-supported streaming service. Compares as a smaller, content-and-OS-focused independent with overlap to Titan Channels, but a much smaller OEM footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/titanos

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titan Operating System