Chicas Tacos

What Chicas Tacos does

Chicas Tacos is a Los Angeles-based, single-unit Mexican fast-casual restaurant and catering operator founded in 2016 by James Beard-nominated Chef Eduardo Ruiz. The company serves made-to-order street tacos, burritos, bowls, and nachos built from organic, locally sourced, non-GMO ingredients, with hand-pressed tortillas sourced from partner tortillerias La Princesita and Mejorado. It operates one dine-in restaurant at 800 S. La Brea Avenue in Miracle Mile, co-located within All Season Brewery, and serves as the central kitchen for all other channels.

The company's revenue model is multi-channel: dine-in and pickup at the Miracle Mile location, delivery through its own ToastTab online ordering storefront and third-party marketplaces (including Uber Eats), a structured full-service and drop-off catering business (Fiesta Boxes for 1-50 guests at a $500 deposit, on-site full-service catering for 50-200+ guests), and a branded mobile bar service (Chicas Tap Truck) with rental packages priced from $1,800 to $3,800 across a 25-mile service radius. Customers include local LA diners across 14+ neighborhoods, corporate event clients, weddings and private parties, school and PTA fundraisers, and lifestyle event activations such as Rosé Day LA and Camp Poosh. The technology stack is asset-light: a Squarespace website, ToastTab for ordering and payments, and Google Analytics for site analytics, with no proprietary software, mobile app, or AI capabilities.

Chicas is privately held, operates within the BLVD group alongside partners Nicolo Rusconi, Jon Blanchard, and Chris Blanchard, and has raised approximately $94,410 via a 2020 StartEngine crowdfunding round. It has earned regional press recognition including TimeOut's "Best Fish Tacos in Los Angeles" designation and features in Eater LA and VICE Munchies.

Name

Chicas Tacos

Legal name

Chicas Tacos

Website

https://chicastacos.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Chicas Tacos is a Los Angeles restaurant operating a single dine-in location in Miracle Mile and serving organic, locally sourced Mexican street tacos, complemented by delivery, full-service catering, and a branded mobile bar (Tap Truck) across greater LA. Founded in 2016 by James Beard-nominated Chef Eduardo Ruiz, it targets local diners, corporate and wedding event clients, and lifestyle event activations.

Ownership category

akta.pro rank

Product category

Casual Mexican dining and catering

NAICS

Limited-Service Restaurants (722513), Caterers (722320), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAC

Mexican & Tex-Mex Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYTHAFAAAE

Mexican/Latin QSR (Tacos, Burritos, Bowls)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

Keywords

• Organic Mexican restaurant
• Taco catering service
• Mobile bar rental
• Made-to-order tacos
• Event catering services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant dine-in and pickup sales: Core revenue from dine-in service at the Miracle Mile location (within All Season Brewery) plus pickup orders. Operations run daily from late morning through late night.
2. Online and marketplace delivery orders: Delivery orders placed via Chicas's own ToastTab storefront and via third-party delivery apps (Uber Eats referenced). Higher-margin pickup versus delivery.
3. Catering services (small and large events): Full-service and drop-off catering for corporate events, weddings, private parties, birthdays, and school fundraisers. Tiered offerings from $500-deposit Fiesta Boxes for 1–50 guests to on-site full-service catering for 50–200+ guests. Booked 4–6 weeks in advance.
4. Mobile Bar Service (Chicas Tap Truck) rental: Rental packages for the mobile bar service: Rumba $1,800 (3 hours), Fiesta $2,600 (5 hours), Fiestón $3,800 (8+ hours, 2 bartenders). Corporate/long-term rentals start at $2,500 for 8 hours. Generator add-on $25/hr.
5. Gift card sales: Digital gift cards sold through the Toast platform, providing upfront cash and recurring future redemptions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Chicas Tacos runs a dine-in Mexican restaurant at its Miracle Mile location within All Season Brewery, serving made-to-order tacos, burritos, bowls, nachos, and sides made from fresh, organic, non-GMO, locally sourced ingredients with hand-pressed tortillas from partner tortillerias La Princesita and Mejorado. Beyond the restaurant, it offers pickup and delivery via its own ToastTab-powered online ordering site (and third-party apps), full-service and drop-off catering for corporate events, weddings, private parties, and school fundraisers, and rents the Chicas Tap Truck mobile bar service for events across greater Los Angeles.

Differentiator

Problem solved

Functional benefit

Brands

• Chicas Tap Truck: Chicas Tacos' mobile bar service featuring a tap truck that serves craft cocktails, beer, wine, and non-alcoholic beverages at events across Los Angeles, with rental packages starting at $1,800.

Products and services

• Dine-in restaurant service Made-to-order Mexican tacos, burritos, bowls, nachos, and sides served at the single dine-in Miracle Mile location within All Season Brewery. The menu features fresh, organic, locally sourced ingredients, hand-pressed tortillas from partner tortillerias La Princesita and Mejorado, and signature items including the award-winning Fish Taco and award-winning Plant-Based Crispy Taco. Open Mon–Thu 3pm–12am, Fri–Sat 12pm–2am, Sun 12pm–12am. Target customers are LA residents and visitors seeking high-quality Mexican food.
• Pickup and delivery ordering Direct-to-consumer online ordering for pickup and delivery of the full Chicas Tacos menu, processed through the ToastTab storefront with encrypted checkout and gift card purchases. Delivery and pickup cover 14+ LA neighborhoods including Santa Monica, Venice, Culver City, Miracle Mile, West Hollywood, Hollywood, Beverly Hills, Century City, Koreatown, Mid City, Downtown LA, Los Feliz, and Hancock Park; delivery also offered through Uber Eats.
• Catering services Full-service and drop-off catering from Chicas Tacos for corporate events, weddings/engagements, private parties, birthdays, and school fundraisers across greater Los Angeles. Includes drop-off Fiesta Boxes for 1–50 guests and on-site full-service catering for 50–200+ guests, with vegan/vegetarian options and customizable taco bars. Bookings require a $500 deposit with a signed proposal and are scheduled 4–6 weeks in advance.
• Chicas Tap Truck mobile bar service Rental of the Chicas Tap Truck mobile bar service (with a 12-foot mobile catering kitchen and 15-foot overhead clearance) for weddings, corporate events, and private parties within a 25-mile radius of Miracle Mile. Packages include Rumba ($1,800, 3 hours), Fiesta ($2,600, 5 hours), and Fiestón ($3,800, 8+ hours, 2 bartenders), plus corporate/long-term rentals from $2,500 for 8 hours. Alcohol is supplied by the event organizer; Chicas batches with their mixers. Generator add-on available at $25/hr.
• Gift cards Digital Chicas Tacos gift cards sold through the Toast platform, providing upfront cash for the restaurant and future redemptions at dine-in, pickup, or online orders.

Quantifiable outcome

• Named 'Best Fish Taco in Los Angeles' by TimeOut; recurring press features in Eater LA and VICE Munchies
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• La PrincesitacoreStrategic or Co-development PartnerLa Princesita is named as a partner tortilleria providing hand-pressed, award-winning corn tortillas for Chicas Tacos. Featured prominently on the company's 'About' and home pages as a signature quality differentiator.
• MejoradocoreStrategic or Co-development PartnerMejorado is listed alongside La Princesita as a partner for hand-pressed award-winning tortillas used across the menu.
• DaiyacoreOthersDaiya supplies plant-based cheddar used in Chicas' plant-based menu items (e.g., Crispy Taco Supreme and Plant-Based Nachos). Named as a key partner for vegan offerings.
• Abbot's (Abbot's Butcher)coreOthersAbbot's is the supplier of seasoned plant-based beef used in the Crispy Taco and Crispy Taco Supreme; described as a key partner for plant-based menu innovation.
• Toast / ToastTabcoreTechnology or IntegrationToast powers Chicas Tacos' online ordering storefront, gift card sales, payment processing, and catering deposit handling (Visa/MasterCard/Amex). Toast also encrypts and transmits sensitive payment data per Chicas' privacy policy.
• All Season BrewerycoreOthersAll Season Brewery hosts the Chicas Tacos restaurant at 800 S. La Brea Ave. in Miracle Mile. Customers can dine in Chicas' kitchen and brewery under the iconic Firestone Tire sign at 8th and La Brea.
• BLVD Group (Eduardo Ruiz, Nicolo Rusconi, Jon & Chris Blanchard)flagshipStrategic or Co-development PartnerBLVD group is the parent partnership behind Chicas Tacos, with Eduardo Ruiz as overall food and beverage director. Other partners (Nicolo Rusconi and Jon and Chris Blanchard) are also working on the Hoxton Hotel and Soho House in the LA Arts District.
• City of HopeminorGTM or Marketing PartnerChicas Tacos sponsored the All In For Hope Poker Tournament hosted by City of Hope at Creative Artists Agency (CAA), supporting causes related to the nonprofit's mission.
• HexCladminorGTM or Marketing PartnerHexClad co-served with Chicas Tacos at Rose Day LA in June 2025, with both brands activating together around food and beverage experiences.
• Rosé Day USA (Rosé Day LA)minorGTM or Marketing PartnerChicas Tacos is a recurring vendor at Rosé Day LA (2025 and 2026 events), serving crispy tacos, chicken tacos, and branded merchandise at the festival.
• PooshminorGTM or Marketing PartnerChicas Tacos was a featured food vendor at Camp Poosh 2026 and was highlighted in Poosh's official photo diary from the event.
• DWB Communications (Danielle Whitaker Buma)minorGTM or Marketing PartnerDWB Communications handles media inquiries for Chicas Tacos via Danielle Whitaker Buma ([email protected]), per the company's contact page.
• Later DaysminorOthersLater Days supplies small-batch cold brew served on Chicas' drinks menu (Later Days Cold Brew; also featured in the Cold Brew Horchata).
• OlipopminorOthersOlipop Natural Soda is offered on Chicas' drinks menu as a sparkling natural soda option.
• Topo ChicominorOthersTopo Chico sparkling mineral water is offered on Chicas' drinks menu.
• Nous Without YouminorGTM or Marketing PartnerChicas Tacos runs a $30/entry raffle for a trip to the Tequila Trujillo Distillery, with 50% of proceeds donated to the nonprofit Nous Without You.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bartaco: Multi-unit upscale Mexican street-food chain with strong catering and event-program business; comparable for its catering-driven, design-forward Mexican model though at much greater scale and broader geographic reach.
• Taco Bell: Mass-market Mexican QSR with extensive catering and delivery; a broad incumbent benchmark for the price-sensitive end of the Mexican food market that Chicas is positioned against.
• Chipotle Mexican Grill: Largest U.S. fast-casual Mexican chain; relevant as a broad incumbent defining the segment Chicas competes in, with overlapping delivery and catering channels though a fundamentally different price/value proposition.

Direct peers

• Tacos Tu Madre: LA-based fast-casual Mexican concept with multiple locations and a chef-influenced menu; directly comparable as a modern, design-forward taco operator targeting dine-in, delivery, and catering in the same market.
• Loqui: LA-based modern Mexican fast-casual from chef-owner Gabriela López, focused on handmade tortillas and fresh ingredients; directly comparable in ingredient quality, tortilla-driven menu, and LA dine-in/delivery model.
• Guerrilla Tacos: Chef Wes Avila's Los Angeles Mexican concept emphasizing seasonal, locally sourced ingredients; directly comparable as a chef-driven LA taco brand positioned on quality ingredients over fast-food pricing.
• Trejo's Tacos: Multi-unit LA Mexican fast-casual concept by Danny Trejo offering dine-in, delivery, catering, and event activations; comparable in LA presence, brand-led marketing, and broad service-channel mix including catering.
• HomeState: Texas-Mexican fast-casual restaurant group with multiple LA locations; comparable as a chef-driven, ingredient-focused Mexican fast-casual serving dine-in, pickup, delivery, and catering in the same competitive set.
• Petty Cash Taqueria: Chef-driven LA Mexican restaurant/bar concept; comparable as a chef-influenced, full-bar Mexican venue in the LA market competing for similar dine-in and event customers.

Emerging players

• Todo Verde: Plant-forward Mexican fast-casual concept with LA presence; comparable for its overlap with Chicas's plant-based menu positioning and chef-driven approach to modern Mexican food.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/chicastacos
• Facebookfacebook.com/chicastacosla

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chicas Tacos