FutureTodayInc
Future Today Inc operates AVOD and FAST streaming platforms (Fawesome, HappyKids, iFood.tv) distributing 370,000+ titles across 300+ OTT channels to 75M+ U.S. households, monetizing through advertising while serving advertisers, content creators, studios, and families with children.
- Company typePrivate
- Founded2006
- HeadquartersMenlo Park, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What FutureTodayInc does
Future Today Inc is a Menlo Park-based video technology and distribution company founded in 2006 by Vikrant Mathur, Alok Ranjan, Sumeet Anand, and Sharib Khan. The company operates a portfolio of free ad-supported streaming television (FAST) and ad-supported video-on-demand (AVOD) platforms, with flagship services Fawesome (general entertainment, 150,000+ titles), HappyKids (children's and family content, 110,000+ titles), and iFood.tv (culinary content). Together these properties distribute more than 370,000 movies and TV episodes across 300+ OTT channels, reaching 75M+ U.S. households and delivering 2B+ monthly impressions via direct publisher relationships with Roku, Amazon Fire TV, Samsung TV Plus, LG, Vizio, Apple TV, Google TV, and major cable operators.
The underlying technology stack comprises a Video Management Engine for hosting, transcoding, and live/on-demand streaming; a Publishing Toolset described as AI- and human-enhanced for content management; a Cross-Promotion Network of hundreds of channels for traffic circulation; and an Ad Sales Platform supporting direct, supply-side, and programmatic demand integrations. Future Today monetizes through AVOD advertising, FAST channel distribution revenue, content distribution services, and a Channel-as-a-Service offering (exemplified by the Chuck E. Cheese CEC Media Network). The company has expanded into original content production via Fawesome Originals, interactive CTV formats, and ad-tech products including Audience Advantage (targeting/measurement with MRI-Simmons, Circana, and LiveRamp data) and CTV Marketplace (1.5B addressable impressions). Recent strategic moves include the Ultraman franchise acquisition, a flagship creator partnership with YouTuber Jesser, Spanish-language content expansion, and new distribution deals with Paramount's Ananey Studios, Lionsgate, Warner Bros, Sony, BBC, and other major IP holders.
Future Today serves three primary customer segments: (1) advertisers and brands seeking targeted, measurable CTV reach across brand-safe inventory; (2) content creators, studios, and production houses seeking distribution and monetization across CTV platforms beyond mobile/social; and (3) families and children seeking free, safe streaming content. Secondary segments include CTV distribution platforms (Roku, Fire TV, etc.) seeking quality content and U.S. Hispanic viewers seeking culturally relevant Spanish-language programming. The company is privately held with no institutional funding rounds disclosed, employs 11-50 people, and continues to be operated by its original co-founders.
FutureTodayInc firmographics
Firmographics- Name
- FutureTodayInc
- Legal name
- Future Today Inc
- Website
- https://futuretodayinc.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Future Today Inc operates AVOD and FAST streaming platforms (Fawesome, HappyKids, iFood.tv) distributing 370,000+ titles across 300+ OTT channels to 75M+ U.S. households, monetizing through advertising while serving advertisers, content creators, studios, and families with children.
- Ownership category
- akta.pro rank
FutureTodayInc industry classification
Industry- Product category
- Free Ad-Supported Streaming (AVOD/FAST)
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators) (MPABAHAM)
- akta.pro secondary industries
- Live Streaming & Webcasting Platforms (BPAMAJAB), Live Streaming Aggregators & Multi-Platform Restreaming/Distribution Platforms (MPACACAM)
Keywords
Where FutureTodayInc is headquartered
LocationHeadquarters
- HQ city
- Menlo Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
FutureTodayInc business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Revenue (AVOD): Free ad-supported video on demand (AVOD) model generating revenue from CTV advertising. Delivers targeted, measurable ads across brand-safe content inventory spanning 75M+ U.S. households and 2B+ monthly impressions.
- FAST Channel Distribution: Free Ad-Supported Television (FAST) channels generating advertising revenue from linear/streaming content distribution across OTT platforms.
- Content Distribution Services: Distribution and monetization services for content partners including filmmakers, studios, and creators who want to reach CTV audiences through the company's 300+ OTT channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free AVOD streaming for consumers |
Go-to-market motion3 records
Distribution channels16 records
Marketing channels5 records
FutureTodayInc product offering
Product offeringCore offering
Future Today Inc operates a portfolio of free ad-supported streaming (AVOD/FAST) platforms — Fawesome (general entertainment), HappyKids (children and family), and iFood.tv (culinary) — distributing more than 300 OTT channels and 370,000+ movies and TV episodes across major CTV platforms. The company provides content distribution and monetization services to filmmakers, studios, and creators, and sells targeted CTV advertising solutions (including its Audience Advantage targeting/measurement product) to brands and agencies.
Product overview
Future Today Inc operates a multi-platform streaming ecosystem centered on three flagship AVOD services: Fawesome (general entertainment with 150,000+ movies and TV shows), HappyKids (children's and family content with 110,000+ titles), and iFood.tv (culinary content). The company distributes 300+ OTT channels across major CTV platforms and offers advertisers Audience Advantage (targeting/measurement with MRI-Simmons, Circana, LiveRamp data) and CTV Marketplace (1.5B addressable impressions). Supporting infrastructure includes Video Management Engine, Publishing Toolset, Promotion Network, and Ad Sales Platform. The company also produces original content through Fawesome Originals and provides Channel-as-a-Service for brand partners.
Differentiator
Problem solved
Functional benefit
Brands
- Fawesome: Free ad-supported streaming (AVOD) platform offering movies, TV shows, and original content across multiple devices and platforms.
- HappyKids
- iFood.tv
- Fawesome Originals
Products and services
- Fawesome Free AVOD streaming service for general audiences offering movies, TV shows, and FAST channels across CTV and mobile devices, supported by advertising.
- HappyKids Free streaming app for kids and families offering live channels, on-demand movies and shows, and kid-influencer content with parental-safe environment and COPPA-aligned practices.
- iFood.tv Culinary-focused streaming channel delivering food, cooking, and lifestyle content.
- Audience Advantage CTV targeting and measurement platform for advertisers that integrates first- and third-party data (MRI-Simmons, Circana, LiveRamp) to enable audience targeting, campaign analytics, and KPI alignment.
- CTV Marketplace Connected TV advertising platform that delivers 1.5 billion addressable impressions within brand-safe inventory across Future Today's streaming channels.
- FAST Channels (300+ OTT channels) Free Ad-Supported Television channels distributed across all major CTV/OTT platforms, providing linear-style streaming lineups monetized through advertising.
- Channel-as-a-Service (CaaS) White-label solution enabling major brands (e.g., Chuck E. Cheese's CEC Media Network) to launch and operate their own branded streaming channels with full technical and operational support.
- Fawesome Originals Original content production brand producing feature films and series exclusively for the Fawesome streaming platform.
- Content Distribution & Monetization Services Service for filmmakers, studios, and creators that distributes and monetizes their content across Future Today's network of 300+ OTT channels, reaching 75M+ U.S. households and generating 2B+ monthly ad impressions.
Quantifiable outcome
- 850M hours of streaming content in 2025
- +4 more outcomes
Companies that use FutureTodayInc
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles4 records
FutureTodayInc technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature9 records
FutureTodayInc partnerships and signals
Strategic signalPartnerships
31 partnerships are on record, tiered flagship, core, major and minor.
- JesserflagshipFlagship creator partnership bringing basketball YouTube star Jesser (40M+ followers) to Fawesome platform, representing major expansion of creator ecosystem on CTV with 50+ new creator partnerships added.
- Acamar Films (Bing)corePartnership bringing 'Bing' animated series to HappyKids, expanding preschool content library with beloved global brand.
- Paramount Ananey StudiosmajorContent distribution agreement to stream 'The Malevolent Bride,' 'Rising,' and 'Remnants' (Rockie Award Winner 2025) on Fawesome, expanding multilingual and culturally diverse programming globally.
- TV Azteca, Caracol, Cisneros, Hemisphere, Intermedya, OlympusatcoreMajor expansion of Spanish-language programming through licensing deals with prominent Latin American content providers, serving growing U.S. Hispanic market with culturally relevant movies, TV series, and telenovelas.
- KargocorePartnership for CTV Pause Ads with premium creative and enhanced capabilities, reimagining interactive advertising on connected TV.
- ID5coreIdentity resolution partnership boosting CTV addressability to Future Today's billion-plus ad impressions through ID5's identity infrastructure.
- Chuck E. Cheese EntertainmentmajorPartnership to launch CEC Media Network - branded streaming service for kids across 3,000+ digital screens in 500+ Chuck E. Cheese venues, targeting DOOH advertising market projected at $10B in 2025.
- Mill Creek EntertainmentmajorAcquisition of Ultraman franchise from Mill Creek Entertainment, bringing iconic action franchise to Future Today's streaming platforms.
- LionsgatemajorContent licensing partnership for Fawesome's FAST channel lineup, bringing Lionsgate's extensive film and TV library to the free streaming platform.
- TastemadecorePartnership to accelerate FAST platform's channel growth with lifestyle and food content from Tastemade's network.
- GoProminorContent partnership bringing action sports and adventure content from GoPro to Fawesome's streaming library.
- TCLcoreDeepened partnership adding 5 new free channels from Future Today to TCL's free streaming service, expanding CTV distribution reach.
- Shout! StudioscoreStrengthened partnership with expanded library and launch of three new free, ad-supported apps from Shout! Studios.
- Iris Indie Globalminor14-film deal including Ed Westwick and Billy Blair thriller 'Tonic', expanding independent film library on Fawesome.
- Pinnacle Peak PicturesminorContent partnership bringing family-friendly titles from Pinnacle Peak Pictures to Fawesome platform.
- FilmRisecoreLong-standing content partnership distributing FilmRise's library across Future Today's 300+ OTT channels.
- BBCmajorContent licensing partnership bringing BBC's programming to Future Today's streaming platforms.
- Sony PicturesmajorContent licensing partnership with Sony for movies and TV shows across Future Today's AVOD platforms.
- Warner BrosmajorContent licensing partnership bringing Warner Bros catalog to Fawesome and other Future Today platforms.
- LEGOcorePartnership for LEGO-branded content channels and programming on HappyKids platform.
- MattelcoreContent partnership bringing Mattel's children's programming including Barbie and Hot Wheels content.
- Moonbug EntertainmentcoreContent partnership for kids entertainment including Blippi and other Moonbug properties on HappyKids.
- Spin MastercoreContent licensing partnership bringing Spin Master's children's entertainment properties to Future Today platforms.
- ScholasticcoreEducational content partnership bringing Scholastic's library of children's programming to HappyKids.
- MRI-Simmons, Circana, LiveRampcoreData partnerships for Audience Advantage targeting and measurement platform, integrating audience measurement data from major research firms.
- Amazon DSPcoreIntegration with Amazon DSP for programmatic advertising, enabling advertisers to buy Future Today's CTV inventory through Amazon's demand-side platform.
- MGM (Amazon)majorContent licensing deal to stream iconic MGM films free on Fawesome with no subscription required.
- Animotion MediaminorPartnership bringing Animotion Media's popular UAE-based children's IPs to HappyKids platform.
- eOne (Entertainment One)coreExpanded partnership with 750+ episodes including Power Rangers and GI Joe content on HappyKids platform.
- Amazon Prime DirectcoreContent partnership for Amazon Prime Direct video distribution, enabling broader reach for content creators.
- Kidoodle.TV, Zone·TV, Dreamscape, Cycle Kids, Ketchup TVminorNew content partnerships expanding distribution network for children's programming.
Scale indicators14 records
Recent moves6 records
Expansion highlights6 records
FutureTodayInc competitors and assessment
Company assessmentDirect peers
- Tubi: Fox Corporation-owned free ad-supported streaming service offering movies and TV shows across CTV and mobile. Tubi is the closest direct competitor to Future Today's Fawesome and HappyKids platforms in the AVOD/FAST space, with overlapping content licensing relationships and a similar ad-supported monetization model.
- Pluto TV: Paramount Global-owned FAST and AVOD streaming platform with hundreds of free linear channels distributed across CTV platforms. Directly competes with Future Today's 300+ FAST channel portfolio for viewer attention, ad budgets, and content licensing from major studios.
- The Roku Channel: Roku's first-party AVOD streaming service distributed across Roku devices and the broader CTV ecosystem. Directly competes with Future Today's Fawesome and HappyKids for ad-supported viewing time and content licensing, with the additional risk that Roku itself is a key distribution partner for Future Today.
- Crackle: Chicken Soup for the Soul Entertainment-owned free ad-supported streaming service offering movies and TV across CTV and mobile. Closely comparable to Fawesome in scope, content mix, and ad-supported business model targeting the same budget-conscious viewers.
- DistroTV: Independent FAST/AVOD platform operating 250+ free channels distributed across CTV devices. Closely comparable to Future Today's FAST channel aggregation model, with similar multi-platform distribution and ad-supported monetization.
- Xumo: Joint venture between Comcast and Charter operating FAST channels distributed across CTV devices and owned Xumo Stream Box. Directly comparable to Future Today's FAST channel business and multi-platform distribution approach.
- Plex: Free ad-supported streaming service offering movies and TV alongside Plex's broader media platform. Comparable to Fawesome as an AVOD offering with a focus on free, ad-supported content delivered across multiple devices.
- FilmRise: Independent content distributor and FAST channel operator with a large film and TV library distributed across CTV platforms including Future Today's 300+ channels. Closely comparable as both a content licensor and FAST channel operator in the same ecosystem, and notably a long-standing Future Today partner.
Broad incumbents
- Samsung TV Plus: Samsung Electronics-operated FAST service pre-installed on Samsung Smart TVs globally. Competes with Future Today's FAST channels for viewer attention on Samsung devices, where Future Today is also a distribution partner — making Samsung both a partner and competitor.
- LG Channels: LG Electronics-operated FAST service built into LG Smart TVs, offering 350+ free channels. Comparable to Future Today's FAST channel business and competes for ad-supported viewer time on LG devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
FutureTodayInc social profiles
Digital presenceFutureTodayInc compliance and trust
Trust signalCompliance1 record
FutureTodayInc financial estimates
Financial estimateRevenue estimate
Valuation estimate
FutureTodayInc leadership team
Management profileNumber of profiles
Profiles7 records
FutureTodayInc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FutureTodayInc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FutureTodayInc
What does FutureTodayInc do?
Future Today Inc operates a portfolio of free ad-supported streaming (AVOD/FAST) platforms — Fawesome (general entertainment), HappyKids (children and family), and iFood.tv (culinary) — distributing more than 300 OTT channels and 370,000+ movies and TV episodes across major CTV platforms. The company provides content distribution and monetization services to filmmakers, studios, and creators, and sells targeted CTV advertising solutions (including its Audience Advantage targeting/measurement product) to brands and agencies.
Is FutureTodayInc a public or private company?
FutureTodayInc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FutureTodayInc founded?
FutureTodayInc was founded in 2006. It employs 11 to 50 people.
Where is FutureTodayInc based?
FutureTodayInc is headquartered in Menlo Park, United States, in the North America region.
How does FutureTodayInc make money?
Three revenue lines are on record. Advertising Revenue (AVOD) is the primary driver. The others are FAST Channel Distribution and content Distribution Services.
Who are FutureTodayInc's main competitors?
Direct peers on record are Tubi, Pluto TV, The Roku Channel, Crackle, DistroTV, Xumo, Plex and FilmRise. Broad incumbents are Samsung TV Plus and LG Channels.
Does FutureTodayInc have an API?
No public API is recorded for FutureTodayInc.
What industry is FutureTodayInc in?
FutureTodayInc's product category is Free Ad-Supported Streaming (AVOD/FAST). Its primary akta.pro industry code is MPABAHAM, Aggregator/Platform Channels & Marketplace Bundles (Channel Stores, Super-Aggregators), with a secondary code of BPAMAJAB, Live Streaming & Webcasting Platforms. Its NAICS code is 516210 and its SIC code is 7822.