What Pumble does

Pumble is a cloud-based team communication and collaboration platform operated by US-incorporated CAKE.com Inc. and headquartered in Palo Alto, California. The product provides channels, direct messages, threads, file sharing, guest access, voice and video calls, screen sharing, meeting recording, and message scheduling across web, iOS, Android, Mac, Windows, and Linux clients. Its technical foundation centers on unlimited retained message history, an MCP server for AI-agent integration, and a documented public API, all delivered under a free-forever core offering with SOC 2, ISO 27001, and GDPR compliance.

The business model is freemium SaaS: a free tier with unlimited users, channels, and message history drives a product-led growth funnel, with paid upgrades to Pro ($2.49-$2.99 per user per month), Business, and Enterprise tiers layered on. Enterprise sales is a secondary, demo-driven motion layered on top of self-serve signup. Revenue mixes freemium conversion with subscription recurring revenue across tiers, and the company is positioned as part of the broader CAKE.com productivity suite alongside Clockify (time tracking) and Plaky (project management).

Pumble primarily serves small and mid-size businesses, remote and distributed teams, and a long tail of micro and individual users, with secondary segment coverage across financial services, logistics, sales, education, marketing, software development, customer support, and HR functions. The company has no disclosed external funding, no named enterprise anchor customers, and operates globally with multi-language support (English, German, Spanish, French, Portuguese) and over 18,000 aggregated customer ratings averaging 4.7/5 with 95% satisfaction.

Name

Pumble

Legal name

CAKE.com Inc.

Website

https://pumble.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Pumble is a free-forever team communication and collaboration platform offered by CAKE.com Inc., serving small and mid-size businesses and remote teams with unlimited message history, voice and video calls, and an MCP server for AI-agent workflows.

Ownership category

akta.pro rank

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium SaaS: Free forever plan with unlimited users, channels, and message history. Revenue generated through upsells to Pro, Business, and Enterprise paid tiers with additional features and capabilities.
2. Pro Plan Upgrade: Monthly or annual subscription for enhanced features beyond the free tier. Pumble PRO plan costs $2.99 per month per user with annual billing at $2.49 per user.
3. Business Plan: Mid-tier plan with advanced business features for growing teams
4. Enterprise Plan: Full-featured enterprise tier with advanced security, compliance, and administration capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Pumble is a cloud-based team communication and collaboration platform offering real-time messaging, channels, threads, file sharing, one-click video conferencing, voice calls, screen sharing, guest access, and AI agent integration via its MCP server. The platform is available on web, iOS, Android, Mac, Windows, and Linux with a free-forever tier providing unlimited users and unlimited message history, alongside Pro ($2.49-$2.99/user/month), Business, and Enterprise paid subscription plans.

Product overview

Pumble is a team communication and collaboration platform offered by CAKE.com Inc. as part of an integrated productivity software suite. The core offering is Pumble itself — a free-for-life business communication tool with unlimited users, channels, and message history. Pumble integrates with sister products Clockify (time tracking) and Plaky (project management) as part of the CAKE.com suite. The platform includes paid upgrade tiers (Pro, Business, Enterprise plans) offering enhanced features, plus add-on modules like the Pumble AI Assistant and MCP Server for AI-powered workflows. Key feature modules include video conferencing, voice calls, meeting links, voice messages, video messages, and Google Calendar integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumble Team communication and collaboration application offering unlimited users, channels, and message history on its free plan. Provides real-time messaging, channels, threads, file sharing, guest access, video conferencing, voice calls, screen sharing, message scheduling, and AI agent integration via MCP server across web, iOS, Android, Mac, Windows, and Linux.
• Pumble MCP Server Model Context Protocol server enabling AI agent integration with Pumble for conversation summarization, file retrieval, automated updates, and AI-powered workflow optimization. Available as a core feature on the free plan.
• Pumble AI Assistant Addon AI-powered assistant addon providing advanced AI capabilities for task automation and intelligent assistance within Pumble workspaces.
• Clockify Time tracking application within the CAKE.com productivity suite, integrated with Pumble for receiving time tracking notifications in channels.
• Plaky Project management application within the CAKE.com productivity suite, integrated with Pumble for receiving project and task notifications in channels.

Quantifiable outcome

• 47% reduction in emails
• +4 more outcomes

Named customers7 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered flagship and core.

• CAKE.com Inc.flagshipOthersPumble is developed and powered by CAKE.com Inc., a productivity software company. CAKE.com provides the infrastructure and is part of a broader productivity suite including Clockify (time tracking) and Plaky (project management). Pumble is the team communication component of this ecosystem.
• ClockifycoreTechnology or IntegrationClockify time tracking integration allows users to get notifications from Clockify directly in Pumble channels. Clockify is a free time tracking tool also owned by CAKE.com.
• PlakycoreTechnology or IntegrationPlaky project management integration allows users to receive notifications from Plaky in Pumble. Plaky is a project and task management tool also owned by CAKE.com.
• Google CalendarcoreTechnology or IntegrationGoogle Calendar integration allows users to schedule Pumble meetings through Google Calendar and send calendar invitations to participants. Available as an add-on in the Google Workspace Marketplace.
• ZoomcoreTechnology or IntegrationZoom integration allows users to connect Zoom meetings to Pumble, join Zoom meetings from within Pumble, and receive Zoom notifications. Can be connected via Zapier and webhooks as well.
• ZapiercoreTechnology or IntegrationZapier integration allows users to automate workflows and connect Pumble with thousands of other applications through Zapier's automation platform.
• GitHubcoreTechnology or IntegrationGitHub integration allows teams to receive GitLab notifications in Pumble via webhooks, keeping development teams connected to their code repositories.
• GmailcoreTechnology or IntegrationGmail integration allows users to receive Gmail notifications in Pumble and manage email communications from within the Pumble interface.
• Google DrivecoreTechnology or IntegrationGoogle Drive integration allows users to access and share Google Drive files directly within Pumble channels and messages.
• CalendlycoreTechnology or IntegrationCalendly integration allows users to schedule meetings and receive Calendly notifications directly in Pumble.
• ZendeskcoreTechnology or IntegrationZendesk addon allows customer support teams to manage support tickets and customer communications through Pumble.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Slack: Slack (now owned by Salesforce) is the dominant team chat platform for business and the primary competitor Pumble positions against. It offers nearly identical features (channels, DMs, threads, voice/video, integrations) but restricts message history on its free tier — the exact pain point Pumble's unlimited-free positioning targets.
• Discord: Discord is a voice, video, and text communication platform originally built for gaming communities that has expanded into business use. Pumble positions itself as the business-focused alternative — same chat mechanics (channels, DMs, threads) but built for professional workflows with compliance certifications and enterprise admin features Discord lacks.
• Chanty: Chanty is a team chat and collaboration app targeted at SMBs with a free tier capped at 5 users. Pumble explicitly compares against Chanty as a direct alternative with unlimited users on the free plan, making it one of the closest feature-by-feature and pricing-tier peers.
• Flock: Flock is a team messaging and collaboration platform with built-in productivity tools (to-dos, polls, shared notes) aimed at SMBs. It overlaps with Pumble on channels, DMs, video calling, and free-tier messaging, and is listed as one of Pumble's explicit comparison-page competitors.
• Mattermost: Mattermost is an open-source, self-hostable team collaboration platform popular with engineering, DevOps, and security-conscious organizations. It overlaps with Pumble on channels, threads, and integrations but skews to technical buyers who want data sovereignty — a peer Pumble explicitly benchmarks itself against.
• Rocket.Chat: Rocket.Chat is an open-source team communication platform with self-host and cloud options, focused on organizations needing data control and customization. Pumble lists it as a direct alternative, and the two overlap on chat, channels, voice/video, and extensibility.

Broad incumbents

• Microsoft Teams: Microsoft Teams is bundled into Microsoft 365 and is the largest enterprise chat platform by user count, offering chat, meetings, file collaboration, and telephony. Pumble explicitly compares against Teams and is positioned as a simpler, cheaper alternative for organizations not already standardized on the Microsoft stack.
• Zoom Team Chat: Zoom, primarily known for video conferencing, bundles Zoom Team Chat alongside its meetings product as part of a broader communication suite. Pumble benchmarks against Zoom for both chat and meeting features, and is positioned as a more business-focused, chat-first alternative.
• Google Chat: Google Chat is Google's team messaging product bundled into Google Workspace, integrated with Gmail, Drive, and Meet. It is a direct peer in the chat category but benefits from Workspace bundling that Pumble cannot match, making it a broad incumbent alternative rather than a head-to-head SMB competitor.
• Webex App: Webex App (formerly Cisco Webex Teams) is an enterprise messaging, meeting, and calling platform sold primarily into large organizations. Pumble includes it among its comparison targets, and it represents the broader incumbent category of integrated enterprise communication suites that Pumble competes with for mid-market and enterprise deals.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pumblechat

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pumble