Plaky
- Company typePrivate
- Founded2022
- HeadquartersPalo Alto, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Plaky does
Plaky is a cloud-based project and work management platform offered as a product within the CAKE.com Inc. productivity software suite, headquartered in Palo Alto, California. The platform organizes work hierarchically through Spaces, Boards, Items, and Subitems, supporting task management with customizable fields, board automations, and four visualization views (Table, Kanban, Gantt, Chart). It is accessible via web application and native iOS and Android apps, and exposes a REST API for integrations. Plaky differentiates through a permissive free-forever tier offering unlimited users, projects, tasks, and files — more generous than most incumbents — alongside native bidirectional integration with sibling CAKE.com products Clockify (time tracking) and Pumble (team messaging).
The company serves a horizontal mix of teams including marketing, software development/IT, sales, HR, consulting, creative agencies, construction/real estate, nonprofits, and small businesses generally. Named customers span SMB digital marketing (VM Digital), SEO (Guru), technology/manufacturing (Lepton-Quark), financial services (Fincon), and government healthcare (North Metropolitan Health Service). Go-to-market is product-led growth: acquisition is driven primarily by organic SEO via comparison/alternative pages targeting users of Monday, Asana, ClickUp, Trello, Jira, Notion, Wrike, and Smartsheet, supplemented by word-of-mouth and a demo-booking path for Enterprise prospects.
The business model is freemium with two paid tiers (Pro monthly subscription and Enterprise annual subscription). Paid plans unlock features such as closed spaces and viewer-only roles, plus advanced administration and dedicated support for Enterprise. Compliance certifications (SOC 2 Type 2, ISO 27001, GDPR) are inherited from parent CAKE.com Inc. The company is privately held under CAKE.com Inc., has not disclosed any external funding rounds, and operates globally via web and mobile channels with localized content in English, Spanish, French, Portuguese, and German.
Plaky firmographics
Firmographics- Name
- Plaky
- Legal name
- CAKE.com Inc.
- Website
- https://plaky.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Ownership category
- akta.pro rank
Plaky industry classification
Industry- Product category
- Project Management Software
- NAICS
- Software Publishers (513210), Software Publishers (5132), Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Cloud FinOps & SaaS Spend Management (BPAEAOAH)
Keywords
Where Plaky is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Markets served
Plaky business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Freemium plan (Free Forever): Free plan offering unlimited users, unlimited projects, unlimited tasks, and unlimited files. Generates revenue through conversion of free users to paid plans.
- Pro plan subscription: Paid subscription unlocking additional features such as closed spaces and viewer-only user types. Billed on a monthly or annual cadence.
- Enterprise plan subscription: High-tier paid subscription for larger organizations with advanced administration, permissions, and support features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plan with unlimited core features |
| Subscription | Monthly | Pro plan with advanced features |
| Subscription | Annual | Enterprise plan for large organizations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Plaky product offering
Product offeringCore offering
Plaky is a cloud-based project and task management application that enables teams to plan, organize, and track work using Kanban boards, lists, calendars, timelines, and charts. It supports customizable fields, task assignments, due dates, file attachments, board automations, public sharing, and passwordless login, with native mobile apps for iOS and Android and an open REST API for integrations. It is sold as a freemium SaaS product under CAKE.com Inc.
Product overview
Plaky is a centralized project management platform offered as part of the CAKE.com productivity software suite. The core product is Plaky itself, which provides task and project management capabilities including boards, custom fields, automations, and multiple view types. Within the same ecosystem, CAKE.com offers Clockify for time tracking and Pumble for team communication, both of which integrate natively with Plaky. Plaky operates on a freemium model with a free plan offering unlimited users, projects, tasks, and files, alongside paid Pro and Enterprise plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Plaky Plaky is a cloud-based project and task management application that helps teams plan, organize, and track work using Kanban boards, list, calendar, timeline, and chart views. It includes customizable fields, task assignments, due dates, file attachments, board automations, passwordless login, public sharing, native iOS and Android apps, and an open REST API. It is offered as freemium SaaS under a free-forever tier with Pro and Enterprise paid plans, targeting teams of all sizes seeking a simple, visually-driven work management tool.
Quantifiable outcome
- 95% customer satisfaction across 18k+ ratings
- +2 more outcomes
Companies that use Plaky
Customer profileNamed customers5 records
Segments9 records
Ideal customer profiles2 records
Plaky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Plaky partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ClockifycoreClockify is a time tracking tool also owned by CAKE.com. Plaky offers native, bidirectional synchronization with Clockify, allowing users to track time directly within Plaky tasks. Users can start a timer or manually log time, and changes sync between both tools. The integration is available on all plans, including the free plan, and enables billing and project planning workflows.
- PumblecorePumble is a team communication and messaging app also owned by CAKE.com. Plaky integrates with Pumble to deliver project management notifications directly within Pumble channels. Users can configure which Plaky alerts they receive in Pumble, enabling teams that already use Pumble for communication to stay informed about project updates without switching tools.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Plaky competitors and assessment
Company assessmentDirect peers
- Trello: Atlassian-owned Kanban-first project management tool. Directly overlaps with Plaky's board-based task management, free tier, and SMB target audience.
- Basecamp: Flat-pricing team collaboration and project management tool. Competes with Plaky in the small business and SMB segment with a similar simplicity and team-focus positioning.
- Asana: Work management platform serving teams of all sizes with boards, lists, timelines, and automation. Plaky explicitly positions against Asana in its comparison pages.
- Monday.com: Publicly traded work OS with boards, automations, and multiple views. One of Plaky's primary comparison targets and a direct competitor for SMB and mid-market project management.
- Jira: Atlassian's software development and project tracking tool. Plaky explicitly targets Jira users with comparison pages, particularly for Agile/development teams.
- Airtable: No-code database and project management hybrid. Overlaps with Plaky for teams that need flexible views, custom fields, and lightweight workflow automation.
- Smartsheet: Spreadsheet-inspired work management and collaboration platform. Competes with Plaky in project tracking, resource management, and workflow automation.
- Notion: Workspace tool combining docs, databases, and project management. Increasingly competitive with Plaky in the team productivity and project tracking category.
- ClickUp: All-in-one productivity platform with tasks, docs, whiteboards, and chat. Direct overlap with Plaky's free-tier and project management functionality.
- Wrike: Work management platform owned by Citrix with boards, Gantt charts, and automation. Direct competitor in the mid-market and enterprise project management space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plaky social profiles
Digital presencePlaky compliance and trust
Trust signalCompliance3 records
Plaky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaky leadership team
Management profileNumber of profiles
Profiles1 record
Plaky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaky
What does Plaky do?
Plaky is a cloud-based project and task management application that enables teams to plan, organize, and track work using Kanban boards, lists, calendars, timelines, and charts. It supports customizable fields, task assignments, due dates, file attachments, board automations, public sharing, and passwordless login, with native mobile apps for iOS and Android and an open REST API for integrations. It is sold as a freemium SaaS product under CAKE.com Inc.
Is Plaky a public or private company?
Plaky is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plaky founded?
Plaky was founded in 2022.
Where is Plaky based?
Plaky is headquartered in Palo Alto, United States, in the North America region.
How does Plaky make money?
Three revenue lines are on record. Freemium plan (Free Forever) is the primary driver. The others are pro plan subscription and enterprise plan subscription.
Who are Plaky's main competitors?
Direct peers on record are Trello, Basecamp, Asana, Monday.com, Jira, Airtable, Smartsheet, Notion, ClickUp and Wrike.
Does Plaky have an API?
Yes. The Plaky API allows users to integrate Plaky with other applications. Available to Owners, Admins, and Members on all plans. The API supports item management operations (create item, change item attribute values, get item ID, delete item) and item comments (update, delete, get, create comments; update comment reactions). Authentication is via API keys generated through user preferences. Developer documentation is at docs.plaky.com.
What industry is Plaky in?
Plaky's product category is Project Management Software. Its primary akta.pro industry code is BPAEAOAH, Cloud FinOps & SaaS Spend Management. Its NAICS code is 513210 and its SIC code is 7372.