Text-Em-All

What Text-Em-All does

Text-Em-All (legal entity Call-Em-All, Inc.) is a cloud-based mass messaging platform founded in 2005 and headquartered in Frisco, Texas. The company delivers personalized, informational, and emergency SMS, MMS, automated voice broadcasts, and (as of 2026) RCS for Business messaging to organizations of any size. Underlying technology includes a REST API, Zapier iPaaS connector, native integrations across more than a dozen staffing ATS platforms, church management systems, and identity providers (Okta SSO), backed by data centers in Texas, Virginia, and Ohio with TCPA, GDPR, CCPA, PIPEDA, and HIPAA-aware compliance, plus consent-first opt-in join pages and a delivery/reporting analytics layer.

The company serves a diversified vertical mix anchored in staffing agencies, healthcare organizations, K-12 and higher education, property management, retail and eCommerce, waste and recycling, non-profits, and religious organizations. Customer count is reported at 15,000+ organizations, including enterprise logos such as UPS, Pepsi, Delta, IKEA, Chewy, ALDI, Republic Services, and FC Auto. The product surface spans mass texting, SMS marketing campaigns, automated voice calling, drip campaigns (limited beta, 2026), a mobile app, and an enterprise tier with role-based access, custom development, and dedicated account managers.

Text-Em-All operates a dual go-to-market: a self-serve, product-led motion with free signup and $7.50/month minimum subscriptions, alongside enterprise field sales and an API-first distribution model. Revenue is generated through pay-as-you-go message credits (5–9¢ per message) and monthly subscriptions priced by unique contacts reached, with custom enterprise pricing above. The company is 100% employee-owned, entirely self-funded, and has not raised external capital; it is led by founders Brad Herrmann (President) and Hai Nguyen, and operates with 11–50 employees.

Name

Text-Em-All

Legal name

Call-Em-All, Inc.

Website

https://text-em-all.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Text-Em-All is a self-funded, 100% employee-owned cloud messaging platform that delivers SMS, MMS, voice broadcasts, and RCS messaging to 15,000+ organizations across staffing, healthcare, education, retail, non-profit, and faith-based verticals.

Ownership category

akta.pro rank

Product category

Mass Notification Software (SMS Marketing and Voice Broadcasting)

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Telegraph & Other Message Communications (4822), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Mass texting service
• SMS marketing platform
• Voice broadcast system
• Emergency mass notifications
• Business messaging software

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Pay-as-you-go Credits: Pre-purchase message credits at 5-9 cents per message. One credit equals one 30-second call or 160-character SMS. Lower pricing for bulk credit purchases.
2. Monthly Subscription: Predictable monthly pricing starting at $7.50/month. Price based on number of unique phone numbers contacted monthly. Unlimited messaging within plan limits.
3. Enterprise Solutions: Custom enterprise pricing with dedicated account management, custom development, and strategic guidance included. No startup fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Text-Em-All delivers a cloud-based mass messaging platform that lets organizations send personalized SMS, MMS, automated voice broadcasts, and RCS rich-media messages to contact groups of any size, from five people to 500,000. The platform includes two-way texting, drip campaigns, custom join pages for compliant opt-in, delivery and response analytics, a REST API with Zapier connectivity, and native integrations with staffing, healthcare, faith-based, and retail software. Pricing is offered via pay-as-you-go credits and monthly subscriptions, with an enterprise tier providing dedicated account management and custom development.

Product overview

Text-Em-All is a unified mass messaging platform combining SMS marketing, mass texting, and automated voice calling into a single integrated service. The core product is the Mass Texting Service, which serves as the primary platform for sending text and voice messages to large groups. Supporting the core are SMS Marketing (for promotional campaigns), Automated Calling (voice broadcasts), and RCS for Business (rich media messaging). The platform also includes a Mobile App, comprehensive Features platform (two-way texting, MMS, personalization, surveys, scheduling), API & Integrations (REST API and Zapier), and an Enterprise tier with advanced access controls and dedicated support. The product is offered through two pricing models: pay-as-you-go credits or monthly subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Mass Texting Service The primary core product enabling organizations to send text messages to large groups of contacts quickly. Users can import contacts, broadcast messages, engage with replies, and track analytics.
• SMS Marketing Campaign-based SMS marketing platform with automation tools, opt-in collection, and promotional messaging capabilities for retail, restaurant, and business customers.
• Automated Calling System Voice broadcast service that transmits pre-recorded voice messages to contact lists. Allows users to record audio messages over the phone and send them to large groups.
• RCS for Business Rich communication services messaging enabling branded rich media messaging (images, videos, interactive content) for supported devices, enhancing standard SMS with multimedia capabilities.
• Mobile App Native mobile application enabling users to send messages, view replies, and manage conversations from mobile devices. Available for iOS and Android.
• Enterprise SMS Solutions Enterprise-grade messaging platform with role-based access control, unlimited admin accounts, custom permissions, spending limits, dedicated account managers, custom reporting, analytics, and strategic guidance. No message volume limits.
• API & Integrations Developer platform offering REST API access and Zapier integration for custom workflow development. Native integrations for staffing, healthcare, and faith-based organizations.
• SMS Templates Library of free text message templates for businesses to use as starting points for common messaging scenarios including appointment reminders, marketing, employee communication, and emergency alerts.

Quantifiable outcome

• 98% average text message open rate
• +4 more outcomes

Named customers10 records

Segments9 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability4 records

Feature10 records

Partnerships

Five partnerships are on record, tiered core.

• TempWorks EnterprisecoreTechnology or IntegrationNative integration with TempWorks Enterprise staffing software. Users connect their Text-Em-All account and can send mass text and voice messages directly from within TempWorks.
• BullhorncoreTechnology or IntegrationNative integration enabling staffing firms to send mass communications directly through Bullhorn CRM.
• AviontécoreTechnology or IntegrationIntegration available for both Avionté Classic and Avionté Bold platforms, allowing staffing companies to leverage Text-Em-All messaging within their ATS.
• People 2.0coreTechnology or IntegrationIntegration connecting Text-Em-All with People 2.0 platform. Users receive API Auth Token to complete setup.
• ZapiercoreTechnology or IntegrationZapier integration allows connecting Text-Em-All to thousands of apps including ATS, CRM, and other third-party tools without coding.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CallFire: CallFire offers mass texting and voice broadcasting to SMB and mid-market customers, closely mirroring Text-Em-All's core product mix of SMS plus automated calling. It competes head-to-head for staffing, political, and small-business messaging use cases.
• EZ Texting: EZ Texting is a leading SMB-focused SMS marketing and mass texting platform with comparable subscription pricing, two-way texting, and contact management features. It targets many of the same verticals (retail, non-profit, staffing) as Text-Em-All.
• SimpleTexting: SimpleTexting provides mass SMS marketing, two-way conversations, and list management for small and mid-sized businesses. Its positioning around ease-of-use and SMB onboarding directly parallels Text-Em-All's product-led growth motion.
• Trumpia: Trumpia offers mass texting, SMS marketing, and automated voice messaging with a multi-channel platform similar to Text-Em-All. It also serves staffing, healthcare, and education verticals with opt-in and compliance tooling.
• Sakari: Sakari is a business texting platform offering mass SMS, two-way conversations, and CRM integrations aimed at SMB and mid-market customers. Its feature set and target buyer closely match Text-Em-All's core offering.
• TextMagic: TextMagic provides SMS marketing, mass texting, and two-way messaging APIs to businesses globally. Its pay-as-you-go and subscription pricing model directly mirrors Text-Em-All's pricing structure.
• Salesmsg: Salesmsg offers business texting, mass SMS, and CRM integrations for sales, support, and marketing teams. Its mid-market positioning and integration-first GTM overlap with Text-Em-All's API and ATS-driven approach.
• CallHub: CallHub provides mass texting, voice broadcasting, and phone banking for political, nonprofit, and enterprise clients. Its combined SMS-plus-voice product line is a close analogue to Text-Em-All's unified platform.

Broad incumbents

• Twilio: Twilio is the dominant CPaaS incumbent offering SMS, voice, and messaging APIs at scale with a developer-first platform. While not a direct SMB-mass-texting competitor, it sits at the same communications layer and competes for larger customer budgets.
• MessageBird: MessageBird is a global CPaaS provider offering SMS, voice, and omnichannel messaging APIs. It competes with Text-Em-All at the enterprise tier for multi-channel messaging infrastructure and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/textemall
• YouTubeyoutube.com/c/TextEmAll
• Facebookfacebook.com/TextEmAll
• LinkedInlinkedin.com/company/textemall
• Instagraminstagram.com/textemall

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Text-Em-All