Vaimo

Name

Vaimo

Legal name

Vaimo

Website

https://vaimo.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Digital Commerce Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Advertising Agencies (541810)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Advertising Agencies (7311)

akta.pro primary industry

Workplace Automation & Self-Service (RPA for IT, Chatbots, Virtual Agents) (BPAEAIAI)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Digital commerce services
• Composable commerce implementation
• Headless commerce consulting
• Enterprise ecommerce development
• Customer experience design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Services (Digital Consulting): Vaimo generates revenue through digital commerce consulting, design, development, support, and analytics services. The company delivers end-to-end solutions including strategy, implementation, and ongoing optimization for enterprise clients across retail, B2B, and manufacturing sectors.
2. Value-Based Pricing Model: Introduced in February 2026 as an alternative to time-based billing. Projects are structured around clearly defined business outcomes and success metrics, with pricing aligned to value created rather than effort expended. The company claims clients see at least 30% more value through reduced total cost of ownership and faster time to market. Traditional time-based and fixed-price models remain available alongside this new approach.
3. Time-Based and Fixed-Price Engagements: Vaimo continues to offer traditional time-based billing and fixed-price models alongside value-based pricing, providing flexibility based on project scope, maturity, and risk profile.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Vaimo is a global digital commerce and customer experience agency that delivers end-to-end services spanning strategy, design, development, and ongoing optimization for enterprise brands. The agency builds composable and headless commerce solutions on platforms such as Adobe Commerce, commercetools, Shopify Plus, Contentful, and Contentstack, supplemented by its proprietary Vaimo Nexus frontend orchestration platform and Vaimo Accelerators. Service lines include consulting, solution development, experience design, analytics & AI, support services, and experience optimization for ambitious retail, B2B, and manufacturing clients.

Product overview

Vaimo is a global digital commerce and experience agency that provides a comprehensive portfolio of services rather than a single unified software product. The core offering consists of consulting, solution development, experience design, analytics & AI, support services, experience optimization, and Vaimo Accelerators. The flagship product is Vaimo Nexus, a frontend orchestration platform for composable commerce launched in April 2026. Vaimo also offers specialized Zendesk services following its 2022 acquisition of The Service Corporation, and has partnered with Go Autonomous for AI-driven autonomous commerce solutions. The company operates across 16+ markets globally with 650+ experts, serving ambitious brands through digital transformation and AI-driven experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services
• Solution Development
• Experience Design
• Analytics & AI
• Support Services
• Experience Optimization
• Vaimo Nexus
• Vaimo Accelerators
• GEO Audit Service
• Go Autonomous Integration
• Zendesk Services

Quantifiable outcome

• Clients see at least 30% more value through reduced total cost of ownership and faster time to market under value-based pricing
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration40 records

AI capability11 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and major.

• Go AutonomouscoreStrategic or Co-development Partner · 29 April 2026Strategic partnership to integrate AI-driven autonomous commerce solutions into Vaimo's service offerings. The collaboration automates manual B2B processes such as quotes and orders, increasing operational efficiency and enabling B2B organizations to achieve high levels of autonomy. Joint solutions are already being developed for global enterprises.
• Adobe CommercecoreTechnology or IntegrationPremier partner for Adobe Commerce (Magento) implementation. Vaimo has 15+ years of experience with Magento, delivered hundreds of Magento 2 projects globally, and holds the highest developer certification level. Partners on client engagements including Helly Hansen, Byredo, BAUHAUS, and others.
• commercetoolscoreTechnology or IntegrationStrategic technology partner for composable commerce. Vaimo supports commercetools implementations including Carhartt WIP and other enterprise clients requiring headless commerce architectures.
• ContentfulcoreTechnology or IntegrationPreferred CMS partner for headless content management. Used in implementations for Byredo, Tarkett, Swiss Sense, and other clients requiring flexible content architectures.
• Shopify PlusmajorTechnology or IntegrationTechnology partner for Shopify Plus implementations. Supports enterprise clients requiring Shopify's commerce platform with Vaimo's implementation expertise.
• AkeneomajorTechnology or IntegrationPIM partner for product information management implementations. Supports complex product catalogs for clients like Lantmännen, Runnings, and Carhartt WIP.
• AlgoliamajorTechnology or IntegrationSearch and discovery partner. Used in Swiss Sense and other implementations requiring advanced site search functionality.
• KlevumajorTechnology or IntegrationAI-powered search partner. Implemented for Björn Borg, LSE Retail Group, Lantmännen, and Runnings for intelligent product discovery and search.
• AlokaimajorTechnology or IntegrationFrontend technology partner for React-based headless storefronts. Used in Byredo, Tarkett, and Swiss Sense implementations for high-performance frontends.
• YotpomajorTechnology or IntegrationReviews, ratings, and loyalty partner. Implemented for BAUHAUS, Björn Borg, DOMU Brands, and other clients requiring UGC and customer engagement.
• MiraklcoreTechnology or IntegrationMarketplace platform partner. Implemented BunzlOne B2B marketplace connecting subsidiaries and external suppliers into unified procurement experience.
• ZendeskmajorTechnology or IntegrationCustomer service and support platform partner. Integrated in Tarkett and other implementations for enhanced customer support capabilities.
• BrazemajorTechnology or IntegrationCustomer engagement platform partner for marketing automation and customer journey optimization.
• KlaviyomajorTechnology or IntegrationEmail and SMS marketing platform partner for customer communication and marketing automation.
• VercelmajorTechnology or IntegrationFrontend deployment platform partner for optimized performance and developer experience in headless implementations.
• KlarnamajorTechnology or IntegrationPayment solutions partner. Implemented for NordicaGolf, Postery, LSE Retail Group, and other clients requiring flexible payment options.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Astound Commerce: Large pure-play digital commerce agency with global delivery across Adobe Commerce, commercetools and Shopify Plus; directly comparable to Vaimo on platform mix, composable commerce focus and enterprise retail/manufacturing client roster.
• Tryzens: Independent digital commerce consultancy specializing in enterprise retail implementations across Adobe Commerce and SFCC; closely comparable to Vaimo in scale, platform mix and enterprise client profile.
• Verndale: Independent digital experience agency delivering commerce, CMS and personalization implementations (Sitecore, commercetools, Adobe); comparable to Vaimo in services-led commerce/experience model and mid-market to enterprise client mix.
• Blue Acorn iCitely (Infosys): Premier Adobe Commerce / Magento agency now part of Infosys; historically the closest direct competitor to Vaimo on Magento certifications and enterprise implementations.
• Elogic Commerce: eCommerce agency specializing in Shopify, Shopify Plus, BigCommerce and Adobe Commerce implementations for retail and B2B brands; comparable to Vaimo's Solution Development and Experience Optimization services.

Broad incumbents

• Accenture Song: Global digital experience and commerce arm of Accenture; competes with Vaimo on Adobe Commerce and commercetools implementations at the high end of enterprise retail. Vaimo's new Nordics Experience Director, Michael Sullivan, was previously at Accenture Song.
• Publicis Sapient: Global digital business transformation group within Publicis, with end-to-end commerce, experience and engineering capabilities serving enterprise retail/B2B clients overlapping Vaimo's segment.
• Gorilla Group (WPP / VML): WPP-owned digital commerce and experience agency; Vaimo's North American Sr. Enterprise AE previously led sales at Gorilla Group, Wunderman Thompson and VML, indicating direct competition on Adobe Commerce/Magento enterprise work.

Emerging players

• Atwix: Magento/Adobe Commerce-focused agency with strong development and hosting capabilities; smaller scale than Vaimo but directly comparable in platform specialization and enterprise Magento work.
• OneMagnify: Digital commerce, analytics and AI services firm serving enterprise retail and manufacturing clients; overlaps with Vaimo's Analytics & AI and commerce implementation offerings at comparable mid-market/enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VaimoGlobal
• LinkedInlinkedin.com/company/vaimo
• Instagraminstagram.com/thisisvaimo
• Xx.com/Vaimo_Sweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vaimo