TRUCE Software

What TRUCE Software does

TRUCE Software, legally operating as Cellcontrol, Inc. (Delaware), is a device-first mobile technology company founded in 2009 and headquartered in Lisle, Illinois, with engineering and product operations in Baton Rouge, Louisiana. The company has evolved from its origins in mobile device distraction control into a contextual mobile device management and AI video telematics platform that serves two distinct end markets: commercial vehicle fleets (light-duty field service, pest control, roofing, sales fleets) and K-12 schools via its TRUCE Family sub-brand. Its core technology is a patented contextual control system that uses motion, location, and activity signals to automatically restrict distracting mobile device behavior on standard iOS and Android smartphones, replacing legacy hardware-dependent telematics with a software-only approach claimed to cost approximately half of incumbent systems.

The flagship offering is the TRUCE On the Road Platform, which bundles six integrated modules: ENFORCE (real-time distraction prevention at driving speed), EMPOWER (driver scoring and rankings), ENGAGE (automated coaching workflows), ENGAGE PLUS (jobsite duty-of-care extension), DEFEND (AI dashcam protection with road- and driver-facing cameras), and MAINTAIN (vehicle diagnostics and telematics). The company reports 97M+ unauthorized app attempts blocked and 35M+ notifications suppressed in 2025, with documented customer outcomes including 40–47% accident reductions and a Forrester-cited 360% three-year ROI. TRUCE Family, a wholly owned operating sub-brand, sells a parallel solution to K-12 schools for managing student phone use under state-level restrictions affecting more than 25 million U.S. middle and high school students.

Revenue is generated predominantly through SaaS subscriptions priced per vehicle or per fleet for the commercial offering and per school for K-12, with optional connected hardware sales (OBD trackers, AI dashcams, beacons). Go-to-market combines direct enterprise sales through a Commercial Solutions team with a multi-tier Alliance Partner Program spanning technology integrators (Appogee, Verizon Connect, Jobber, Applause), insurance partners (Berkley Mid-Atlantic, PestSure, Trident Public Risk Solutions), and fuel/fleet card partners (Coast, RoadFlex). The company closed a Series B funding round in February 2026 led by Yttrium with participation from Allomer Capital Group and New Amsterdam Growth Capital; financial terms were not disclosed.

Name

TRUCE Software

Legal name

Cellcontrol, Inc.

Website

https://trucesoftware.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

TRUCE Software, operating as Cellcontrol, Inc., provides a mobile-first AI video telematics platform that automatically prevents device distraction in commercial vehicle fleets and offers the TRUCE Family sub-brand for K-12 school phone management. The device-first platform runs on standard iOS and Android smartphones.

Ownership category

akta.pro rank

Product category

Fleet Safety & Mobile Device Management Software

NAICS

Software Publishers (5132), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Mobile Application Security (App Shielding, Anti-Tamper) (HDADACAL)

akta.pro secondary industry

App Security, Compliance & Review Automation Platforms (BPAMADAJ)

Keywords

• Mobile device management
• Fleet telematics software
• Video telematics AI
• Driver distraction prevention
• K-12 device management

Headquarters

HQ city

Lisle

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Fleet Telematics Platform Subscription: SaaS subscription-based revenue from mobile-first AI video telematics platform for commercial vehicle fleets, sold per vehicle or fleet basis with modular pricing for six integrated modules.
2. K-12 School Software (TRUCE Family): Software subscription revenue from TRUCE Family platform for K-12 schools to manage student phone distractions, aligning with state-level phone use restrictions.
3. Hardware Components (Optional): Optional connected hardware including OBD trackers, AI dashcams, and beacons sold as add-on components to complement core software platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

TRUCE Software sells a contextual mobile device management platform (TRUCE On the Road) with AI video telematics for commercial vehicle fleets, plus a complementary TRUCE Family product for K-12 schools and households. The platform is offered as an integrated six-module suite (ENFORCE, EMPOWER, ENGAGE, EXTEND, DEFEND, MAINTAIN) or as individual modules, using patented contextual technology on iOS and Android devices to automatically manage phone use based on driver/work context.

Product overview

TRUCE Software offers a modular platform architecture consisting of the TRUCE On the Road Platform with six integrated modules for fleet safety and performance, plus the TRUCE Family sub-brand for K-12 school phone management. The flagship six-module platform includes ENFORCE (device distraction prevention), EMPOWER (driver scores and rankings), ENGAGE (automated coaching), ENGAGE PLUS (jobsite extension), DEFEND (AI dashcams), and MAINTAIN (vehicle health telematics). Each module delivers standalone value and becomes more powerful as part of the comprehensive road safety and performance program. The platform is device-first, leveraging AI-powered edge computing on iOS and Android smartphones with optional connected hardware (OBD tracker, AI dashcam, beacons). In 2025, the company launched TRUCE Family for K-12 schools targeting the student phone distraction management market.

Differentiator

Problem solved

Functional benefit

Brands

• ENFORCE: Module that automatically restricts distracting apps and notifications when vehicles reach driving speed, providing engineering control for mobile device use policies.
• EMPOWER
• ENGAGE
• EXTEND
• DEFEND
• MAINTAIN

Products and services

• TRUCE On the Road Platform Integrated contextual mobile device management and AI video telematics platform for commercial vehicle fleets, combining six modules (ENFORCE, EMPOWER, ENGAGE, EXTEND, DEFEND, MAINTAIN) to manage distracted driving, driver behavior, duty-of-care oversight, jobsite sessions, accident defense, and vehicle maintenance. Targeted at commercial fleet operators and field-service businesses with mixed personal/company device programs.
• ENFORCE Distracted-driving prevention module that automatically restricts phone use while a vehicle is in motion, with patented contextual awareness to differentiate driver from passenger. Designed for commercial fleet operators and field-service companies seeking to reduce distracted-driving liability.
• EMPOWER Driver-behavior analytics and coaching module that uses AI-powered insights to help fleet managers coach drivers and improve safety performance. Targeted at fleet safety and operations leaders.
• ENGAGE Driving-state detection and policy enforcement module that automatically detects when a vehicle is in motion versus stationary to apply the correct device-use policy. Designed for fleet operators with mixed driving/non-driving work patterns.
• EXTEND (ENGAGE PLUS) Jobsite session module that automatically detects when driving ends and field work begins, creating jobsite sessions for duty-of-care oversight of field workers beyond the vehicle. Targeted at commercial fleets with mixed drive-and-work crews.
• DEFEND AI video telematics / dashcam module that captures and analyzes in-cab and road-facing video evidence to support accident defense, claims management, and driver exoneration. Designed for commercial fleets needing video-based liability protection.
• MAINTAIN Vehicle health and maintenance module that uses OBD/CAN bus telematics to monitor vehicle diagnostics and maintenance needs. Targeted at fleet managers seeking to reduce unplanned downtime and extend vehicle life.
• TRUCE Family K-12 school and household phone distraction management product that uses contextual technology to automatically manage student smartphone use during the school day and at home. Targeted at K-12 schools, districts, and families seeking to reduce classroom distraction and household screen-time conflicts.

Quantifiable outcome

• 40-47% accident reduction within first year of deployment
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, strategic and minor.

• AppogeecoreTechnology or Integration · 3 June 2026Partnership to deliver AI video telematics on iOS for enterprises. Appogee, as Apple Premium Business Partner, provides procurement, deployment, and managed services for iOS devices, while TRUCE provides the software turning iOS devices into complete AI video telematics platforms at approximately 50% lower cost than legacy systems.
• Trident Public Risk SolutionsstrategicStrategic or Co-development PartnerStrategic partnership for public sector insurance and risk management. TRUCE provides connected vehicle technology for Trident's 2,000+ public entity clients (municipalities, counties, K-12 districts, community colleges, special districts, utilities) to reduce claims, protect employees, and strengthen underwriting conversations.
• CoastminorGTM or Marketing PartnerFuel management partner combining fuel, field, and corporate cards with built-in spend controls and fraud prevention for commercial fleets.
• RoadFlexminorGTM or Marketing PartnerAI-powered fleet card and expense management platform partner helping commercial and government fleets control fuel costs, prevent fraud, and automate expense reporting.
• Berkley Mid-AtlanticminorGTM or Marketing PartnerInsurance partner providing customizable commercial insurance through independent agents, backed by local expertise and Fortune 500 financial strength.
• PestSureminorGTM or Marketing PartnerInsurance partner exclusively for pest control operators providing specialized coverage with stable, predictable premiums.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Motive: Motive (formerly KeepTruckin) provides AI dashcams, GPS fleet tracking, and driver coaching for commercial fleets. It directly competes with TRUCE's DEFEND and EMPOWER modules and targets the same light- and medium-duty fleet segments, with strong market presence in trucking and construction.
• Lytx: Lytx is a video telematics and driver safety specialist using AI dashcams and machine vision for fleet risk management. It overlaps directly with TRUCE's DEFEND video capture, distracted driving detection, and in-cab coaching capabilities.
• Geotab: Geotab is a global telematics leader with fleet management, driver behavior scoring, and vehicle health monitoring. Its MyGeotab platform competes with TRUCE's MAINTAIN and EMPOWER modules, and it serves as a broad incumbent benchmark for fleet telematics adoption.
• Securly: Securly provides web filtering, student safety, and device management for K-12 schools, including tools for managing student phone use during the school day. It is the most direct competitor to TRUCE Family in the K-12 phone restriction and student digital wellbeing category.
• Nauto: Nauto provides AI-powered driver behavior and fleet safety technology combining in-cab video and telematics. It is a direct competitor to TRUCE's DEFEND AI dashcam and distraction-prevention modules for commercial fleets.
• GoGuardian: GoGuardian is a K-12 digital learning and student safety platform offering content filtering, classroom management, and device control. It overlaps with TRUCE Family's student phone distraction management use case, particularly in districts using Chromebooks and managed device programs.
• Samsara: Samsara is a leading AI-powered fleet telematics and video-based safety platform serving commercial fleets. It is the most direct competitor to TRUCE's commercial fleet offering, with overlapping modules for video telematics, distraction prevention, dashcams, and connected vehicle insights — though Samsara uses dedicated hardware and operates at much larger scale.
• Azuga: Azuga is a fleet telematics and GPS tracking platform offering driver behavior monitoring, dashcams, and rewards-based safe driving programs. Its rewards-driven safety culture approach closely mirrors TRUCE's EMPOWER and ENGAGE modules for small and mid-market fleets.

Broad incumbents

• Verizon Connect: Verizon Connect provides GPS fleet tracking, video telematics, and integrated fleet management software at massive scale. It is both a TRUCE Alliance Partner and a competitive threat, offering comparable distraction prevention and video functionality across a broader telecom-integrated portfolio.

Emerging players

• Cellcontrol (legacy pivot overlap) / Jamf: Jamf is a leading Apple device management platform focused on iOS in education and enterprise. It overlaps with TRUCE Family's K-12 phone management use case and is a credible indirect competitor in the school phone restriction market, particularly given the Appogee partnership TRUCE leverages for Apple deployment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRUCE Software