CallSource
CallSource is a bootstrapped call tracking and phone performance analytics SaaS company, founded in 1993 and serving automotive dealers, home services, hearing healthcare, dental, and pest control businesses across the U.S. and Canada.
- Company typePrivate
- Founded1993
- HeadquartersWestlake Village, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What CallSource does
CallSource is a privately held call tracking and phone performance analytics company founded in 1993 and headquartered in Calabasas Hills, California, with a secondary office in Westlake Village, CA. The company self-identifies as the inventor of call tracking and serves businesses across the United States and Canada, with a vertical focus on automotive dealers, home services, hearing healthcare, dental, pest control, and legal. With 101-250 employees and over 30 years of operating history, CallSource processes call data for a customer base described in the millions of businesses across these verticals.
The company's product suite is organized around four functional pillars: Call Management (dynamic number insertion, IVR, whisper messaging, vanity numbers), Performance Management anchored by its TPA (Telephone Performance Assessment) methodology delivered by live analysts, Reputation Management via its "Respond Now!" service, and Digital Management via its DNI (Digital Number Insertion) platform. Adjacent products include DealSaver for lead recovery, CallShield for compliance filtering, LeadScore for human-scored call qualification, EveryLead for lead attribution, and Google LSA Management for paid lead administration. The technology stack integrates with major automotive dealer CRMs (VinSolutions, DealerSocket) and vertical-specific platforms such as Sycle for hearing healthcare, with each integration functioning as a distribution and data conduit into the core analytics platform.
CallSource operates a tiered subscription SaaS model with disclosed pricing ranging from approximately $129 to over $3,094 per month. Revenue is generated through direct sales to mid-market and enterprise accounts in its target verticals, supplemented by OEM vendor program partnerships with General Motors (iMR Turnkey) and FCA (Digital Certified), which embed the platform into subsidized dealer technology stacks. The firm is bootstrapped with no disclosed external funding, and is led by CEO and Founder Elliot Leiboff, President and CFO Indra Chitre, CTO Jason Scinocca, President Automotive Pogo Parr, and VP of Business Development Jas Jackson.
CallSource firmographics
Firmographics- Name
- CallSource
- Legal name
- CallSource, Inc.
- Website
- https://callsource.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CallSource is a bootstrapped call tracking and phone performance analytics SaaS company, founded in 1993 and serving automotive dealers, home services, hearing healthcare, dental, and pest control businesses across the U.S. and Canada.
- Ownership category
- akta.pro rank
CallSource industry classification
Industry- Product category
- Call Tracking and Phone Performance Analytics Software
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (54181), Telephone Call Centers (56142)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Collections Technology, Dialing & Workflow Platforms (FSAKAJAI)
- akta.pro secondary industries
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE), Telemarketing & Survey/Market Research Calling (BPAAADAD)
Keywords
Where CallSource is headquartered
LocationHeadquarters
- HQ city
- Westlake Village
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CallSource business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription Services: Monthly recurring subscription fees for call tracking, analytics, and performance management services. Pricing varies by call volume tiers and features selected. Minimum 250-call bundles starting at $129/month for basic packages, with premium bundles including Telephone Performance Analysis (TPA) at higher price points.
- Vanity Phone Number Leasing: Lease revenue from toll-free vanity phone numbers (800, 833, 855, 866, 877, 888 prefixes) with geographic coverage options. Numbers are leased monthly with pricing based on prefix popularity, word/pattern desirability, and coverage area.
- Managed Services and Coaching: Additional revenue from call coaching sessions, CSR training, and professional services. Includes concierge callback programs like DealSaver Alert Recovery that recapture missed opportunities for automotive dealers.
- Google LSA Lead Management: Monthly subscription service for managing Google Local Services Ads, disputing invalid leads, and optimizing marketing spend. Offered as add-on to core call tracking services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FCA Digital DealSaver - Sales, Service & Parts |
| Subscription | Monthly | FCA Digital DealSaver Express |
| Unit Pricing | Monthly | FCA Digital TPA Call Bundle Add-on |
| Subscription | Monthly | FCA Digital Service & Parts Only |
| Usage-based | Pay-as-you-go | Google LSA Management Service |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
CallSource product offering
Product offeringCore offering
CallSource operates a SaaS call tracking and phone performance management platform that captures inbound calls via Dynamic Number Insertion, records and scores them, attributes them to marketing campaigns, and coaches call handlers to improve booking and conversion rates. The platform is sold on monthly subscriptions tiered by call volume and vertical, with optional add-ons including vanity phone numbers, reputation management, TPA scoring, LeadScore live-analyst classification, CallShield spam blocking, DealSaver alert recovery, and Google Local Services Ads management.
Product overview
CallSource is a call tracking and phone performance management company offering a platform-plus-modules architecture. The core platform consists of four integrated solution sets: Call Management (inbound call tracking), Performance Management (TPA scoring and coaching), Reputation Management (Respond Now! and CS Reviews), and Digital Management (Dynamic Number Insertion attribution). These core modules are complemented by specialized products including EveryLead (lead analysis), DealSaver (missed call alerts), LeadScore (prospect identification), CallShield (spam blocking), Google LSA Management, CRM Data Validation, RecordNow, Appointment Saver, and Call Coaching. The company also provides vanity phone numbers as a standalone product. CallSource operates across multiple verticals including Automotive, Hearing, Home Services, Dental, and Pest Control. Notable integrations include VinSolutions (automotive CRM), Sycle (hearing practice management), and Voice for Pest CRM.
Differentiator
Problem solved
Functional benefit
Brands
- DealSaver: Alert recovery program for automotive dealerships that monitors calls and notifies staff when deals may be lost, enabling callbacks to recapture opportunities.
- EveryLead
- CallShield
- LeadScore
- Respond, Now!
- Telephone Performance Analysis (TPA)
Products and services
- Call Management Tracks inbound calls across verticals, surfaces missed opportunities, and provides industry benchmark reporting on call handling performance for automotive dealers, home services, hearing healthcare, dental, and pest control businesses.
- Performance Management Phone insights, employee performance scoring, and call coaching solutions that score and analyze phone skills against industry and competitor benchmarks, and includes Telephone Performance Analysis (TPA).
- Reputation Management Aggregates reviews and improves online reputation across Google, Facebook, Yelp, and other review sites, with automated individualized responses via Respond, Now! delivered by real people within 24-48 hours.
- Digital Management Complete attribution platform with Dynamic Number Insertion (DNI) for tracking marketing campaign effectiveness, connecting online visitor journeys to phone call outcomes, and providing competitive insights.
- Vanity Phone Numbers Custom toll-free vanity phone numbers (800, 833, 888, etc.) that spell brand names or memorable words, leased monthly with geographic coverage routing and IVR options.
- DealSaver Alert Recovery Program Concierge callback service for automotive dealerships in which CallSource automotive specialists monitor phone lines, identify mishandled calls, recapture missed opportunities, and input recovered leads into dealer CRM. Reports 25%+ recapture rate.
- Google LSA Management Monthly subscription service that analyzes calls, disputes invalid Google Local Services Ads leads, and optimizes Google LSA marketing spend with a reported 97% dispute approval rate.
- VinSolutions Enhanced CRM Integration Enhanced call tracking and missed-opportunity reporting embedded inside VinSolutions Connect CRM (Cox Automotive) for automotive dealers, surfacing marketing source of phone calls inside the existing dealer CRM dashboard.
- Voice for Pest Integration Call tracking, digital attribution, marketing analytics, call scoring, alert notifications, CSR coaching, and review management integrated with Voice for Pest phone and call center systems for pest control operators.
- Sycle Hearing Practice Integration Fully integrated reporting between CallSource and Sycle practice management, providing marketing attribution, call tracking, and performance analytics for hearing healthcare professionals.
Quantifiable outcome
- Increased appointment conversion rate from 45% to 78% (CSG Better Hearing case study)
- +5 more outcomes
Companies that use CallSource
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles4 records
CallSource technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature7 records
CallSource partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Voice for PestcoreIntegration with Voice for Pest phone and call center solution for the pest control industry. Eliminates extra call forwarding expenses, maintains campaign uniqueness with call whisper/screen indicators, enables prioritization by source, and connects keywords/calls to monthly revenue through CRM integrations. CallSource provides digital attribution, marketing analytics, call scoring, alert notifications, CSR coaching, and review management.
- VinSolutionscoreEnhanced integration with VinSolutions Connect CRM bringing CallSource reporting, call tracking, missed opportunity notifications, and result scoring directly inside the dealer CRM. Dealers can view marketing source of phone calls and prioritize which calls to answer first. VinSolutions serves over 5,000 dealers as a Cox Automotive brand. CallSource and VinSolutions had been partners for years before this deeper integration.
- GM iMRcoreCallSource is approved as a GM iMR Match Turnkey Vendor. Any GM dealership can sign up for CallSource solutions and GM covers the cost. Monitors phone lines and trains teams on lead handling. Generates more showroom appointments, improves marketing ROI, and adds accountability to phone management.
- FCA DigitalcoreFCA Digital Certified enrollment partner offering DealSaver and TPA packages to Fiat Chrysler Automobiles dealerships. FCA subsidizes dealer adoption with tiered pricing based on monthly call volume. Packages include call bundles, TPA call scoring, and DealSaver Express options.
- SyclecoreFully integrated reporting between CallSource and Sycle practice management for hearing healthcare practices. Sycle handles practice management; CallSource provides call tracking, marketing attribution, and performance analytics. Bonita Dental Care case study cites '45 call tracking lines' with dedicated Business Advisor support.
- Nexstar NetworkminorPartner network for home services industry referrals and best practice sharing.
- ATSIminorAssociation of Telemedicine Service Providers - industry partner for referrals and professional network.
- BDR (Business Development Resources)minorHome services industry partner referenced in sitemap and partner listings.
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
CallSource competitors and assessment
Company assessmentDirect peers
- Invoca: AI-driven call tracking and conversation intelligence SaaS that directly competes with CallSource in marketing attribution, call scoring, and analytics for enterprise B2B customers. Closest direct competitor in product scope, target verticals, and buyer.
- DialogTech (now part of Invoca): Call attribution and conversation analytics platform acquired into Invoca. Historic direct competitor in enterprise call attribution for multi-location marketers, overlapping with CallSource's enterprise dealer and franchise customers.
- CallTrackingMetrics: Call tracking and contact center platform serving SMB and mid-market customers. Directly comparable in dynamic number insertion, call routing, and attribution features.
- WhatConverts: Lead tracking and call attribution platform that ties phone calls, forms, and chats to marketing sources. Overlaps with CallSource's call attribution, lead scoring, and marketing ROI products.
- Marchex: Public company offering call analytics, conversation intelligence, and marketing attribution. Competes head-to-head with CallSource in call-driven marketing analytics for multi-location and vertical businesses.
- CallRail: Call tracking and lead analytics platform popular with SMB and mid-market marketing teams. Overlaps directly with CallSource's call tracking, attribution, and form-tracking product surface.
- Phonexa: Performance marketing software suite including call tracking, lead management, and attribution for verticals like home services, automotive, and insurance. Direct competitor in tracking and analytics stack.
Broad incumbents
- Twilio: Cloud communications platform providing voice, messaging, and call-tracking APIs that can be used to build competing analytics and attribution products. Overlaps with CallSource's telephony and call-data infrastructure layer.
- Salesforce: Enterprise CRM and marketing platform with call tracking, telephony, and analytics features via Marketing Cloud and Service Cloud. Indirect competitor through bundled call attribution for large enterprise accounts.
- HubSpot: Broad CRM and marketing automation platform with built-in call tracking and reporting inside Marketing Hub. Not a focused call-tracking vendor, but bundles call attribution into a much larger ecosystem and overlaps with CallSource's marketing buyer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CallSource social profiles
Digital presenceCallSource compliance and trust
Trust signalCompliance4 records
CallSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
CallSource leadership team
Management profileNumber of profiles
Profiles8 records
CallSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CallSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CallSource
What does CallSource do?
CallSource operates a SaaS call tracking and phone performance management platform that captures inbound calls via Dynamic Number Insertion, records and scores them, attributes them to marketing campaigns, and coaches call handlers to improve booking and conversion rates. The platform is sold on monthly subscriptions tiered by call volume and vertical, with optional add-ons including vanity phone numbers, reputation management, TPA scoring, LeadScore live-analyst classification, CallShield spam blocking, DealSaver alert recovery, and Google Local Services Ads management.
Is CallSource a public or private company?
CallSource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CallSource founded?
CallSource was founded in 1993. It employs 101 to 250 people.
Where is CallSource based?
CallSource is headquartered in Westlake Village, United States, in the North America region.
How does CallSource make money?
Four revenue lines are on record. SaaS Subscription Services are the primary driver. The others are vanity Phone Number Leasing, managed Services and Coaching and google LSA Lead Management.
Who are CallSource's main competitors?
Direct peers on record are Invoca, DialogTech (now part of Invoca), CallTrackingMetrics, WhatConverts, Marchex, CallRail and Phonexa. Broad incumbents are Twilio, Salesforce and HubSpot.
Does CallSource have an API?
No public API is recorded for CallSource.
What industry is CallSource in?
CallSource's product category is Call Tracking and Phone Performance Analytics Software. Its primary akta.pro industry code is FSAKAJAI, Collections Technology, Dialing & Workflow Platforms, with a secondary code of BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C). Its NAICS code is 541910 and its SIC code is 7372.