MAP Digital
MAP Digital is a New York-based enterprise event technology firm operating the MetaMeetings SaaS platform alongside managed event services for financial services, healthcare, and technology clients running large-scale global conferences.
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MAP Digital does
MAP Digital is a privately held, founder-led enterprise event technology company founded in 2001 by CEO Mary Ann Pierce after the September 11 attacks destroyed her predecessor business. Headquartered in New York with a team of over 100 digital event professionals, the company operates a hybrid SaaS-and-services model serving primarily financial services, healthcare, and technology organizations that run large-scale B2B conferences. Its flagship product, the MetaMeetings cloud platform, unifies webcasting, presentation management, interactive event websites, digital signage, QR-based Fast Pass Badging, and RFID tracking into a single dashboard, with open API connectivity to CRMs such as Salesforce.
The company's monetization rests on three streams: annual or multi-year platform SaaS licensing for MetaMeetings, quote-based managed event services covering onsite support, network engineering, and production, and emerging Active Sales Intelligence (ASI) pilot programs that monetize accumulated behavioral data through AI-powered Passion Signal detection for healthcare and financial clients. Underlying technical infrastructure leverages AWS CloudFront, Wowza streaming servers, Zoom for virtual delivery, and JW Player for playback, with SOC2 Type II certification and GDPR/CCPA compliance supporting enterprise and regulated-industry requirements.
MAP Digital's go-to-market is enterprise field sales augmented by inside-sales intake sessions and CEO-led thought leadership, with distribution anchored by a 20-plus-year relationship running digital infrastructure for the world's largest global investment banking conference. The firm has expanded its brand footprint through social impact initiatives, producing virtual summits for the United Nations (UNCTAD World Investment Forum), the Global Summit of Women, Equality Moonshot, and AwakenHub, alongside its commercial engagements. The MetaMeetings trademark is registered, and the company holds WBENC women-owned and Made in New York certifications.
MAP Digital firmographics
Firmographics- Name
- MAP Digital
- Legal name
- MAP Digital, Inc.
- Website
- https://mapdigital.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MAP Digital is a New York-based enterprise event technology firm operating the MetaMeetings SaaS platform alongside managed event services for financial services, healthcare, and technology clients running large-scale global conferences.
- Ownership category
- akta.pro rank
MAP Digital industry classification
Industry- Product category
- Enterprise Event Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Broadcasting and Content Providers (516)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Patient Intake, Digital Registration & eForms (HLACAEAF)
Keywords
Where MAP Digital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MAP Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform SaaS Licensing: MetaMeetings platform subscription for event management including webcasting, badging, digital signage, and analytics. Sold as annual or multi-year contracts to enterprise clients.
- Active Sales Intelligence Pilot Programs: Consultation-based pilot programs for flagship conferences, beginning with 30-minute intake sessions. Revenue generated through implementation and technical support.
- Managed Event Services: Expert event design and engineering services including onsite support, custom configuration, network engineering, webcasting, speaker management, and production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Platform License - Custom pricing based on event scope and features |
| Other | Multi-year contract | Managed Event Services - Hourly/project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
MAP Digital product offering
Product offeringCore offering
MAP Digital provides the MetaMeetings enterprise event SaaS platform that integrates webcasting, presentation management, interactive event websites, dynamic digital signage, fast pass badging, and RFID tracking into a single unified dashboard. On top of this platform the company layers AI-powered Active Sales Intelligence for real-time behavioral intent detection and offers managed event services for onsite execution of large-scale hybrid, virtual, and in-person conferences.
Product overview
MAP Digital offers a unified enterprise event SaaS platform called MetaMeetings, complemented by specialized modules and managed services. The core MetaMeetings platform integrates six key functions: Webcasting, Presentation Management, Interactive Website, Dynamic Digital Signage, Fast Pass Badging, and RFID Tracking. On top of this foundation, MAP Digital layers AI-powered capabilities including Active Sales Intelligence (for behavioral analysis and sales signal detection) and Flipped Conferences (for content repurposing and marketing automation). The platform is delivered through a combination of self-service SaaS tools and expert managed services, enabling organizations to run hybrid, virtual, and in-person events at scale with comprehensive attendee tracking, real-time analytics, and CRM integration.
Differentiator
Problem solved
Functional benefit
Brands
- MetaMeetings: Cloud-based event platform offering webcasting, presentation management, interactive websites, digital signage, fast pass badging, and RFID tracking for high-performance events.
- Fast Pass Badging
- Dynamic Digital Signage
- Active Sales Intelligence
- Flipped Conferences
Products and services
- MetaMeetings Platform
Quantifiable outcome
- Reduced check-in times with Fast Pass Badging
- +4 more outcomes
Companies that use MAP Digital
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
MAP Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability7 records
Feature7 records
MAP Digital partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered flagship, supporting and core.
- AwakenHubflagshipSocial enterprise promoting women founders in Ireland. MAP Digital CEO Mary Ann Pierce serves as Global Ambassador. MAP Digital produced AwakenHub Takes New York 2023 event.
- DLZP GroupsupportingWomen-owned tech company that managed attendee and speaker registration for the G2i2 Summit at United Nations headquarters. Part of G2i2's commitment to minority and women-owned suppliers.
- GiystsupportingMachine learning platform that generated video snippets for G2i2 social media campaigns. Used AI to create automated edited video summaries from summit content.
- CX CatalystsflagshipFounded by Tess Mateo, who co-curated G2i2 Summit sessions. Strategic advisor on climate and gender to UN.
- ZoomcoreVideo conferencing platform used for webcasting presentations, virtual conference rooms, and remote speaker management. Core infrastructure for virtual event delivery.
- AWS CloudFrontcoreCloud content delivery network used with Wowza servers to deliver broadcast-quality video streams for large-scale webcasts.
- WowzacoreStreaming media server technology used for managing multi-source live streams and delivering webcast content to global audiences.
- SalesforcecoreCRM integration partner. MAP Digital pushes event engagement data including badge scans, session attendance, and content interactions directly to Salesforce for sales teams.
- LinkedInsupportingSocial networking service used for tracking via embedded services and cookies (liap, lidc, bcookie, bscookie, lang). Supports social media amplification campaigns.
- Google AnalyticssupportingAnalytics platform used to understand traffic patterns and visitor behavior on MAP Digital websites and event platforms.
- Digital IrishflagshipCo-sponsor of AwakenHub Takes New York event. Irish tech community organization based in New York.
- Invest Northern IrelandflagshipCo-sponsor of AwakenHub Takes New York event. Government agency supporting Northern Ireland businesses.
- Bank of Ireland NYC HubsupportingVenue provider for AwakenHub Takes New York 2023 event.
- Global Summit of WomenflagshipNonprofit organization bringing female global leaders together. MAP Digital produced 7 virtual summit events including the 30th anniversary celebration with Mary Robinson keynote.
- Equality MoonshotflagshipConsortium co-founded by MAP Digital CEO Mary Ann Pierce. Dedicated to procuring investments in women-run companies in emerging markets. MAP Digital provides technical platform and amplification services.
- Syracuse University Newhouse SchoolsupportingCollaboration with MAP Digital on WATCH Media initiative during early COVID-19 lockdown.
- UNCTADflagshipUnited Nations Conference on Trade and Development. MAP Digital produced sessions for Force for Good at UNCTAD's World Investment Forum 2021.
- Force for GoodflagshipCommunity of financial service CEOs funding sustainability. MAP Digital produced 3 virtual sessions and 33 video snippets for World Investment Forum presentations.
- JW PlayersupportingVideo player technology used for webcast playback. Cookie (jwplayerLocalId) preserves user state across page requests.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
MAP Digital competitors and assessment
Company assessmentDirect peers
- Bizzabo: Bizzabo is an Event Experience OS targeting mid-market and enterprise B2B conferences with registration, onsite solutions, and engagement analytics. It directly competes with MetaMeetings for enterprise event buyers and offers comparable webinar, badge, and content features.
- Swapcard: Swapcard provides an AI-powered event platform for trade shows and conferences, combining registration, networking, and lead capture. It targets similar enterprise trade-show and conference buyers as MAP Digital with an emphasis on AI-driven matchmaking.
- vFairs: vFairs is a virtual and hybrid event platform offering registration, live streaming, booths, and analytics. It competes directly with MetaMeetings in serving enterprise conferences and events with managed-service options.
- ON24: ON24 is an enterprise webinar and virtual event platform with strong positioning in B2B demand generation and life sciences. Like MAP Digital, it serves large financial services and pharma clients and emphasizes post-event content repurposing and analytics.
Broad incumbents
- Cvent: Cvent is a large enterprise event management platform offering registration, venue sourcing, and virtual event tools. It overlaps with MetaMeetings on enterprise-grade event technology but operates a much broader portfolio targeting meetings, hospitality, and corporate events at scale.
- Zoom Events: Zoom Events extends Zoom's video infrastructure into multi-session event experiences. It competes with MetaMeetings' webcasting-based offering and benefits from Zoom's massive enterprise distribution, though it lacks MAP Digital's deep event-vertical specialization and managed services.
- Eventbrite: Eventbrite is a large-scale event ticketing and management platform serving consumer and SMB events at massive volume. It is a broad incumbent in event technology, though its self-service ticketing focus differs from MAP Digital's high-touch enterprise event model.
- Webex Events (formerly Socio): Webex Events is Cisco's enterprise event platform covering registration, networking, and hybrid experiences. It is a broad incumbent in the same category as MetaMeetings, with deeper telecom-infrastructure ownership but less specialization in high-end B2B conferences.
Emerging players
- Hubilo: Hubilo is an event experience platform emphasizing community, engagement, and post-event content. It overlaps with MetaMeetings on webinars, engagement analytics, and content repurposing for B2B events, though it skews toward virtual-first deployments.
- Goldcast: Goldcast is a B2B event platform focused on field marketing events, webinars, and content repurposing for enterprise marketing teams. It overlaps with MetaMeetings' Flipped Conferences and ASI concepts, particularly around turning events into demand-generation assets.
Market position
Strengths3 records
Weaknesses2 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MAP Digital social profiles
Digital presenceMAP Digital compliance and trust
Trust signalCompliance4 records
MAP Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAP Digital leadership team
Management profileNumber of profiles
Profiles13 records
MAP Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAP Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAP Digital
What does MAP Digital do?
MAP Digital provides the MetaMeetings enterprise event SaaS platform that integrates webcasting, presentation management, interactive event websites, dynamic digital signage, fast pass badging, and RFID tracking into a single unified dashboard. On top of this platform the company layers AI-powered Active Sales Intelligence for real-time behavioral intent detection and offers managed event services for onsite execution of large-scale hybrid, virtual, and in-person conferences.
Is MAP Digital a public or private company?
MAP Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAP Digital founded?
MAP Digital was founded in 2001. It employs 11 to 50 people.
Where is MAP Digital based?
MAP Digital is headquartered in New York, United States, in the North America region.
How does MAP Digital make money?
Three revenue lines are on record. Platform SaaS Licensing is the primary driver. The others are active Sales Intelligence Pilot Programs and managed Event Services.
Who are MAP Digital's main competitors?
Direct peers on record are Bizzabo, Swapcard, vFairs and ON24. Broad incumbents are Cvent, Zoom Events, Eventbrite and Webex Events (formerly Socio). Emerging players are Hubilo and Goldcast.
Does MAP Digital have an API?
Yes. MAP Digital offers open API connectivity enabling integration with CRM systems (specifically mentioning Salesforce), pre-registration systems, digital markets platforms, and sales tools. The API allows pushing event data (registration, attendance, session participation, networking) into customers' existing systems. ASI can integrate into existing CRM, digital markets platform, or sales tools via API.
What industry is MAP Digital in?
MAP Digital's product category is Enterprise Event Management Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5182 and its SIC code is 7372.