Wallet
Wallet Inc is a cloud-based SaaS platform that lets B2C merchants in retail, food & beverage, hospitality, gaming, and entertainment deliver branded digital wallets with loyalty, marketing, messaging, and payment tools to customers via SMS link — no app download required.
- Company typePrivate
- Founded2014
- HeadquartersThousand Oaks, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Wallet does
Wallet Inc is a US-based cloud SaaS company founded in 2014 and headquartered in Thousand Oaks, California. Its core product, the Wallet Platform, combines CRM, marketing, loyalty, messaging, and digital payments into a single centralized system that lets B2C merchants issue branded, link-delivered digital wallets to their customers — without requiring an app download or hardware. The platform distributes proprietary digital payment objects including static vouchers, dynamic vouchers (real-time decrementing), merchant credits, gift cards, and advertisement credits (QR-code-based closed-loop marketing), and supports tiered club memberships, SMS/MMS marketing with a ChatGPT-powered help desk, POS and e-commerce integrations (Toast, Clover, Agilysys, Shopify, WooCommerce, Wix), and Apple Wallet / Google Wallet pass distribution. A private blockchain ledger module and a documented API plus an SDK in 17 programming languages extend the platform to enterprise and integration-oriented customers.
The company monetizes through module-based monthly subscriptions ($19.99-$499.99 per module), tiered annual SLAs (Basic through Concierge), one-time certification fees for developer ($5K-$50K) and agency ($5K-$250K) partners earning 10-60% affiliate commissions, professional services at $299.99/hour, and a white-label option for larger resellers. Its go-to-market combines product-led self-serve onboarding, inside sales, certified channel partners, and active participation in industry conferences and PR placements (NBC, CBS, FOX, MarketWatch, USA Today). Wallet Inc targets verticals including retail, food & beverage, hospitality, gaming/casinos, grocery, entertainment, and service providers, and claims compliance with GDPR, CCPA, HIPAA, PCI DSS, ISO 27001, SOC 2, and TCPA among other frameworks, supporting entry into regulated segments. Leadership is founder-led, with John Turnham serving as CEO and recognized as a 2022 "Trailblazing CEO." Note: The 100M+ user figure and certain 2025-2026 crypto partnerships (Elliptic, Kraken, Asterium, Backed, xStocks) are associated with a separately identified product ("Wallet in Telegram") and may not be attributable to Wallet Inc's core SaaS business.
Wallet firmographics
Firmographics- Name
- Wallet
- Legal name
- Wallet Inc.
- Website
- https://wallet.inc
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wallet Inc is a cloud-based SaaS platform that lets B2C merchants in retail, food & beverage, hospitality, gaming, and entertainment deliver branded digital wallets with loyalty, marketing, messaging, and payment tools to customers via SMS link — no app download required.
- Ownership category
- akta.pro rank
Wallet industry classification
Industry- Product category
- Customer Lifecycle Management Software
- NAICS
- Credit Card Issuing (52221)
- SIC
- Miscellaneous Business Credit Institution (6159)
- akta.pro primary industry
- Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)
- akta.pro secondary industries
- Embedded Wallets (Platforms & Marketplaces) (FSAMAEAM), Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)
Keywords
Where Wallet is headquartered
LocationHeadquarters
- HQ city
- Thousand Oaks
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wallet business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others
Revenue model
- SaaS Subscription - Platform Fees: The company operates on a SaaS subscription model where businesses pay for access to the Wallet Platform. The platform offers various modules and features that can be added based on business needs. No upfront hardware costs or long-term contracts required.
- Module-based Add-ons: Additional revenue from premium modules and features including advanced API access, SDK, white-label solutions, advanced RBAC, advanced SLA, Ecommerce integration, and Point-of-Sale integration. Each feature has individual pricing.
- Developer Certification Program: Revenue from certifying external development teams. Tiers include Platinum ($50K), Gold ($25K), Silver ($10K), and Bronze ($5K). Includes affiliate commissions of 10-35% on client revenue.
- Agency Certification Program: Revenue from certifying marketing agencies. Tiers include Platinum ($250K), Gold ($100K), Silver, and Bronze levels. Includes affiliate commissions of 10-60% on client revenue.
- Professional Services: Additional development and marketing services available for organizations with unique integration needs. Charged at $299.99/hour.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Informational Tools - Basic digital presence modules |
| Subscription | Monthly | Advertising & Marketing Tools |
| Subscription | Monthly | Communication Tools |
| Subscription | Monthly | Customers & Loyalty Tools |
| Subscription | Monthly | System Tools |
| Subscription | Annual | Service Level Agreements |
| One time/ perpetual license | Multi-year contract | Developer Certification Tiers |
| One time/ perpetual license | Multi-year contract | Agency Certification Tiers |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Wallet product offering
Product offeringCore offering
Wallet Inc. distributes a cloud-based SaaS platform that enables businesses to create branded digital wallets for their customers, accessible via text-message link with no app download required. The platform combines CRM, marketing, loyalty, messaging, and digital payments into a single centralized system, supplemented by add-on modules including SMS/MMS marketing, club memberships, point-of-sale integration, dynamic vouchers, gift cards, Apple Wallet/Google Wallet passes, and analytics. It serves B2C-facing businesses across retail, food & beverage, hospitality, gaming, entertainment, grocery, and service-provider verticals.
Product overview
Wallet Inc offers a cloud-based SaaS platform combining CRM, Marketing, Loyalty, Messaging, and Digital Payments into a single centralized system. The core Wallet Platform is supplemented by add-on modules including Customer Relationship Management, Marketing & Loyalty, SMS & MMS Marketing (with ChatGPT AI chatbot), Payments (featuring Ad Credits, Dynamic Vouchers, Merchant Credits, and Static Vouchers), Club Memberships, Point of Sale integration, Dashboard analytics, Company Info customization, Analytics, and Settings & Security with RBAC. Key integrations include Apple Wallet, Google Wallet, Shopify, Wix, WooCommerce, Zapier, and Point-of-Sale systems. The platform also offers specialized certifications for developers (Certified Developer Program) and marketing agencies (Certified Agency Program), as well as add-on services like API/SDK access, White-Labeled deployment, and Blockchain Ledger for advanced auditing.
Differentiator
Problem solved
Functional benefit
Products and services
- Wallet Platform Cloud-based SaaS platform that lets B2C-facing businesses create branded digital wallets for their customers, combining CRM, marketing, loyalty, messaging, and digital payments with real-time analytics. Targeted at retail, food & beverage, hospitality, gaming, entertainment, grocery, and service-provider businesses.
- Certified Developer Program Developer certification program with Platinum ($50K), Gold ($25K), Silver ($10K), and Bronze ($5K) tiers that certifies external teams in Wallet Platform API and SDK implementation. Includes lifetime certification with annual renewal option and affiliate commissions of 10-35% on referred client revenue.
- Certified Agency Program
- Merchant Mobile Scanner Standalone mobile application available on Windows, iOS, and Android that enables merchant front-line employees to scan and process customer-presented discounts, vouchers, and payments from digital wallets.
- Professional Services On-demand custom development and marketing services billed at $299.99 per hour for organizations with unique integration, customization, or go-to-market needs beyond the standard platform offering.
Quantifiable outcome
- Acquiring a new customer costs 500% more than retaining an existing one
- +3 more outcomes
Companies that use Wallet
Customer profileSegments7 records
Ideal customer profiles3 records
Wallet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature8 records
Wallet partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, platinum, gold and silver.
- AsteriumcoreLargest Uzbek cryptocurrency exchange partnering with Wallet in Telegram for the US Market pilot launch in Uzbekistan. Asterium provides regulatory support and local market expertise under supervision of the National Agency for Projects and Programs (NAПП). The pilot enables users to invest in tokenized US stocks and ETFs.
- KrakencoreMajor cryptocurrency exchange as a partner in the US Market service. Kraken provides infrastructure for the xStocks platform enabling tokenized US securities trading within Telegram for users in Uzbekistan.
- BackedcoreCompany acts as the issuer of tokenized assets (tokenized US stocks and ETFs including Apple, Tesla, Netflix, Amazon, and S&P 500 ETFs) for the Wallet in Telegram US Market service.
- xStockscoreUnderlying technology platform powering the US Market service, enabling investment in over 60 tokenized US stocks and ETFs with minimum investment starting from $1.
- EllipticcoreBlockchain analytics and compliance provider integrating wallet screening and risk intelligence capabilities. Provides real-time screening, behavioral monitoring, and entity identification covering over 1 million addresses and 115 actors across multiple chains including Bitcoin, Ethereum, Tron, and TON.
- StripeplatinumPlatinum technology partner providing payment processing infrastructure for the digital wallet platform.
- AWS (Amazon Web Services)platinumPlatinum partner providing cloud infrastructure hosting the Wallet SaaS platform.
- AppleplatinumPlatinum partner with Apple Wallet integration allowing subscribers to receive and house offers on iOS devices with real-time updates.
- TwilioplatinumPlatinum partner providing SMS and MMS messaging infrastructure for customer communications.
- GoogleplatinumPlatinum partner with Google Wallet integration allowing subscribers to receive and house offers on Android devices with real-time updates.
- ShopifygoldGold partner with ecommerce integration allowing customers to redeem digital wallet items during online shopping.
- WooCommercegoldGold partner with WordPress/WooCommerce ecommerce integration.
- ZapiergoldGold partner with Zapier integration enabling workflow automation across platforms.
- ClickFunnelsgoldGold partner enabling marketing funnel integration with the Wallet platform.
- WixgoldGold partner with Wix website builder integration.
- ToastsilverSilver partner with POS integration for restaurant and hospitality businesses.
- CloversilverSilver partner with Clover POS integration for point-of-sale transactions.
- AgilysyssilverSilver partner providing hospitality management system integration.
- IBM WatsonsilverSilver partner with AI/watson integration capabilities.
- Gaming Laboratories International (GLI)silverSilver partner providing gaming laboratory testing and certification services for casino and gaming industry compliance.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Wallet competitors and assessment
Company assessmentDirect peers
- Thanx: Thanx is a customer engagement and loyalty platform focused on restaurants and retail, using card-linked offers and integrated payments. Comparable to Wallet Inc. in digital loyalty, customer engagement, and merchant analytics.
- Yotpo: Yotpo is an ecommerce marketing platform combining reviews, loyalty, SMS marketing, and subscriptions for retail and consumer brands. Comparable to Wallet Inc. across SMB/mid-market retail and the marketing-loyalty-messaging stack.
- Spendgo: Spendgo is a customer loyalty and marketing platform serving restaurants and retail, with branded mobile apps and POS integrations. Directly comparable to Wallet Inc. in offering structure and vertical focus.
- TapMango: TapMango provides customer loyalty, rewards, and marketing automation for SMB retailers, restaurants, and merchants. Closely comparable to Wallet Inc. in target customer (SMB), feature set (loyalty, offers, SMS), and pricing model.
- Como: Como (formerly Como Sense) provides customer engagement, loyalty, and digital solutions for SMB retailers, restaurants, and hospitality chains. Comparable to Wallet Inc. across CRM-loyalty-membership functionality.
- Punchh: Punchh is a leading customer loyalty and engagement platform purpose-built for restaurant and retail chains. Direct competitor to Wallet Inc. in the restaurant and retail verticals, offering similar CRM-loyalty-marketing-messaging functionality.
- Paytronix: Paytronix provides guest engagement, loyalty, and online ordering for restaurants and hospitality chains. Comparable to Wallet Inc. across the restaurant and hotel/hospitality verticals with overlapping CRM, loyalty, and gift card functionality.
Broad incumbents
- Toast: Toast is a dominant restaurant POS and management platform with bundled loyalty, gift cards, and marketing features. Comparable to Wallet Inc. as a restaurant technology incumbent with overlapping loyalty/marketing/CRM capabilities and POS integration.
- Block (Square): Block (Square) provides payments, point-of-sale, and a broad suite of merchant software including loyalty, marketing, and CRM. Comparable to Wallet Inc. as a much larger incumbent covering the SMB merchant engagement stack.
Emerging players
- Antavo: Antavo is an enterprise loyalty cloud platform serving global retail and fashion brands. Comparable to Wallet Inc. in loyalty mechanics but with a more enterprise-centric, less SMB-focused go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wallet social profiles
Digital presenceWallet compliance and trust
Trust signalCompliance12 records
Wallet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallet leadership team
Management profileNumber of profiles
Profiles1 record
Wallet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallet
What does Wallet do?
Wallet Inc. distributes a cloud-based SaaS platform that enables businesses to create branded digital wallets for their customers, accessible via text-message link with no app download required. The platform combines CRM, marketing, loyalty, messaging, and digital payments into a single centralized system, supplemented by add-on modules including SMS/MMS marketing, club memberships, point-of-sale integration, dynamic vouchers, gift cards, Apple Wallet/Google Wallet passes, and analytics. It serves B2C-facing businesses across retail, food & beverage, hospitality, gaming, entertainment, grocery, and service-provider verticals.
Is Wallet a public or private company?
Wallet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wallet founded?
Wallet was founded in 2014. It employs 11 to 50 people.
Where is Wallet based?
Wallet is headquartered in Thousand Oaks, United States, in the North America region.
How does Wallet make money?
Five revenue lines are on record. SaaS Subscription - Platform Fees are the primary driver. The others are module-based Add-ons, developer Certification Program, agency Certification Program and professional Services.
Who are Wallet's main competitors?
Direct peers on record are Thanx, Yotpo, Spendgo, TapMango, Como, Punchh and Paytronix. Broad incumbents are Toast and Block (Square). Antavo is listed as an emerging player.
Does Wallet have an API?
Yes. Wallet Platform API providing direct communication between external systems/custom software and the Wallet platform. An SDK is provided in 17 different programming languages. The API enables external systems to build features upon the software, accept payment tools, and integrate with business websites. Developer documentation is at wallet.dev.
What industry is Wallet in?
Wallet's product category is Customer Lifecycle Management Software. Its primary akta.pro industry code is BPAMAFAC, Digital Wallet Platforms (Consumer & Merchant), with a secondary code of FSAMAEAM, Embedded Wallets (Platforms & Marketplaces). Its NAICS code is 52221 and its SIC code is 6159.