CAASie.co

What CAASie.co does

CAASie.co operates a self-serve, browser-based programmatic digital out-of-home (DOOH) advertising platform that aggregates inventory from over 1,000 publishers spanning more than 1.5 million digital billboard and screen faces across Australia, the United States, the United Kingdom, New Zealand, the European Union, and Canada. The platform's core technical offering combines an interactive map-based board selector, a real-time bidding and scheduling engine, a multi-format creative upload system that auto-matches artwork to compatible screen aspect ratios, and a live campaign dashboard reporting plays, impressions, screen time, and costs. Programmatic access to publisher inventory is enabled through integrations including a 2020 partnership with Broadsign, and the supply network includes tier-one media owners such as JCDecaux, QMS Media, Clear Channel Outdoor, oOh!Media, Outfront Media, and Scentre Group (Westfield).

The business model is a pure pay-per-play, usage-based revenue stream with no subscription, platform, gatekeeping, or minimum-spend fees; per-play pricing ranges from $0.05 (bus shelters, fuel stations) to $8.50 (premium roadside billboards), with typical hourly campaign costs around AUD $26. Customer acquisition runs primarily through a product-led growth motion — free account creation, self-serve campaign launch within minutes, and a public Cost Estimator — supplemented by demo scheduling for enterprise prospects and a curated "Hire an Expert" directory of partner agencies (Agora, Murmur Group, Base Digital, Kwasi, Intender, Mizlab, LCC Group, The Township) for managed-services referrals. The platform serves four explicit industry verticals — Startups, Agencies, E-commerce Brands, and Event Marketing — and surfaces case studies across enterprise CPG (Oatly, KitKat, Cornetto, McDonald's, The Ordinary), transport (Uber Eats, Aer Lingus, Eurostar, Uber X Gatwick), retail (Specsavers, LoveHoney, Culture Kings), sports (Western Sydney Wanderers), and government (Logan City Council), though the underlying revenue mix is highly transactional and SMB-driven rather than anchored on a small number of named accounts.

CAASie Pty. Ltd., the operating entity, is incorporated in Queensland, Australia, headquartered in Brisbane, and is a privately held company with no disclosed funding rounds, no parent company, and no subsidiary structure; headcount is in the 1–10 range, and the leadership footprint includes a Director of Partnerships and a Director of Operations. Product cadence has been consistent since 2020, with major feature additions in 2021 (Media Gallery, Heat Mapping, Polygon Selection, Team/Client Management) and ongoing platform updates through 2024–2026, including a May 2026 release focused on bulk selection, forecasting, and mobile experience.

Name

CAASie.co

Legal name

CAASie Pty. Ltd.

Website

https://caasie.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

CAASie.co is a Brisbane-based self-serve SaaS platform that enables advertisers to programmatically purchase pay-per-play digital out-of-home ad placements across 1.5M+ screens and 1,000+ publishers globally, with no platform fees or minimum commitments.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (DOOH) Advertising Platform

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

Keywords

• Digital out-of-home advertising
• Programmatic DOOH platform
• Self-serve ad platform
• Outdoor ad marketplace
• Billboard advertising software

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Pay-Per-Play Advertising: CAASie charges advertisers on a per-play (per impression) basis when their advertisement is displayed on a selected digital screen. Pricing varies by board type, location, and time. The platform charges no subscription, platform, or access fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

CAASie.co is a self-service programmatic Digital Out-of-Home (DOOH) advertising platform that lets advertisers plan, launch, and optimize outdoor ad campaigns directly from a browser. It aggregates 1.5M+ digital screens from 1,000+ publishers across venues such as airports, transit hubs, billboards, malls, gyms, and bars, charging on a transparent pay-per-play basis with no contracts, minimum spends, or platform fees. The platform provides interactive map selection, smart scheduling, real-time analytics, and live optimization tools for startups, agencies, e-commerce brands, and event marketers.

Product overview

CAASie.co is a self-service digital out-of-home (DOOH) advertising platform that operates as a marketplace connecting advertisers with publishers for outdoor ad inventory globally. The core CAASie.co Platform enables users to browse available boards via an interactive Map Tool, select and purchase inventory using the Cost Estimator for pricing, and manage campaigns through a Campaign Dashboard providing real-time analytics. The platform offers inventory across multiple board types including Billboards, Train Stations, Bus Shelters, Retail & Shopping, Street Furniture, Fuel Stations, Gyms, Medical Centres & Doctors' Surgeries, and Office Towers. Support services include a Help & Support Center with tutorials and FAQs, a Hire an Expert marketplace connecting users with partner agencies, and Case Studies and Cool Ads Gallery for creative inspiration. The platform provides specialized industry solutions for Startups (with plays from $0.05), Agencies (with multi-client management), E-commerce Brands, and Events. Contact and Demo Booking services support user onboarding and managed project inquiries.

Differentiator

Problem solved

Functional benefit

Products and services

• CAASie.co Self-Service Programmatic DOOH Advertising Platform A browser-based, self-service programmatic Digital Out-of-Home (DOOH) advertising platform that enables advertisers — including startups, agencies, e-commerce brands, and event marketers — to plan, launch, manage, and optimize outdoor ad campaigns across 1.5M+ digital screens from 1,000+ publishers globally. It offers interactive map selection, polygon/geofencing tools, smart scheduling, real-time bidding, real-time analytics, heat mapping, and live campaign optimization on a pay-per-play basis with no contracts, minimum spends, or platform fees.
• CAASie.co Publisher / Screen Owner Onboarding Program A supply-side offering that enables owners of digital screens and DOOH venues to join the CAASie.co network and monetize their inventory via the platform's programmatic, pay-per-play marketplace. Designed for venue operators and media owners seeking incremental revenue from existing digital screen assets.
• CAASie.co Expert Referral Commission Program A partner program that pays referral commissions to industry experts, agencies, and freelancers who introduce advertisers to the CAASie.co platform. Designed to extend the company's distribution through trusted DOOH and marketing advisors.

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

26 partnerships are on record, tiered core and minor.

• BroadsigncoreTechnology or Integration · 21 September 2020Programmatic DOOH integration partner. Broadsign's technology enables CAASie to access and manage digital billboard inventory programmatically across multiple media owner networks.
• Maker StreetminorGTM or Marketing Partner · 23 June 2020Advertising agency partnership for creative and campaign collaboration in Australian markets.
• Reload MediaminorGTM or Marketing Partner · 9 June 2020Digital marketing agency partnership for joint customer acquisition and campaign management in Australian markets.
• Fearless RecordsminorOthersMusic label using CAASie for promotional outdoor advertising campaigns.
• FluidAdscoreOthersPart of the publisher/inventory network accessible through the CAASie platform, providing digital out-of-home advertising screens.
• Eva MattressminorOthersMattress brand advertising through the CAASie platform.
• CKminorOthersBrand advertising through the CAASie platform.
• White Labs MediaminorOthersAgency client featured in case study with CAASie.co campaigns managed by Saad Sircar.
• NeomaminorOthersBrand featured in case study collaboration with CAASie.co, managed by Gemma Toogood and Roisin O'Neill.
• Murmur GroupcoreChannel Partner/ Reseller/ DistributorSydney-based advertising agency partner managing DOOH campaigns for clients including Western Sydney Wanderers. Listed on CAASie's expert directory for managed services referrals.
• AgoraminorChannel Partner/ Reseller/ DistributorBrisbane-based digital marketing expert listed on CAASie's partner directory. Provides campaign management and digital marketing services.
• Base DigitalminorChannel Partner/ Reseller/ DistributorBrisbane-based digital marketing expert listed on CAASie's partner directory.
• KwasiminorChannel Partner/ Reseller/ DistributorAdelaide-based expert partner on CAASie's directory.
• IntenderminorChannel Partner/ Reseller/ DistributorNoosaville-based expert partner on CAASie's directory.
• MizlabminorChannel Partner/ Reseller/ DistributorBrisbane-based expert partner on CAASie's directory.
• LCC GroupminorChannel Partner/ Reseller/ DistributorBrisbane-based expert partner on CAASie's directory, also featured in Logan City Council advocacy campaign case study.
• The TownshipminorChannel Partner/ Reseller/ DistributorMelbourne-based expert partner on CAASie's directory.
• QMS MediacoreOthersMajor Australian outdoor media company whose digital billboard inventory is accessible through CAASie's platform. QMS Media signage appears in case study photography.
• JCDecauxcoreOthersGlobal outdoor advertising company with train station, street furniture, and other DOOH inventory accessible through CAASie across multiple markets including Australia, UK, and Europe.
• Clear Channel OutdoorcoreOthersMajor out-of-home advertising company with digital billboard and retail inventory accessible through the CAASie platform.
• oOh!MediacoreOthersAustralian out-of-home media company with office tower, street furniture, and other digital screen inventory accessible through CAASie.
• Scentre Group (Westfield)coreOthersShopping centre operator whose Westfield mall digital screens are part of the CAASie retail and shopping advertising inventory network.
• Outfront MediacoreOthersGlobal out-of-home advertising company with street furniture and urban panel inventory accessible through CAASie.
• Global OutdoorminorOthersOutdoor media owner with train station screen inventory accessible through CAASie's platform.
• 55KnotsminorOthersFuel station and convenience retail media owner with digital screens at petrol pumps accessible through CAASie.
• Generate SummitminorGTM or Marketing PartnerANZ B2B marketing conference where CAASie was featured as a keynote speaker in 2026. Practitioner-led forum for in-house B2B marketers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vistar Media: One of the largest global programmatic DOOH SSPs, powering supply-side connections between media owners and DSPs. Directly comparable to CAASie on the programmatic DOOH rail, though Vistar operates with substantially more capital and publisher scale.
• Adomni: US-based self-serve programmatic DOOH platform targeting SMBs and agencies with map-based board selection, real-time bidding, and self-serve campaign management — the closest direct comparison to CAASie's SMB-friendly, no-contract positioning.
• Moving Walls: APAC-headquartered programmatic DOOH platform with presence across Southeast Asia and Australia. Direct peer in geographic overlap and buyer-side programmatic OOH positioning for enterprise and agency buyers.
• Broadsign: Leading DOOH CMS platform that CAASie has formally partnered with for programmatic access. Operates in the same programmatic DOOH ecosystem with broader CMS, dynamic-content, and SSP capabilities beyond CAASie's buyer-facing scope.
• Place Exchange: Programmatic DOOH SSP connecting media owners to omnichannel DSPs. Direct competitor in the same programmatic OOH supply chain that CAASie targets, with overlapping media owner integrations and buyer base.
• Hivestack: Programmatic DOOH ad exchange and supply-side platform, now part of Pubmatic. Competes head-to-head with CAASie's programmatic DOOH buying layer, serving the same global agency and enterprise demand base.
• AdQuick: US-focused OOH buying platform offering self-serve planning, buying, and measurement across both classic and digital outdoor. Closest SMB-style self-serve competitor to CAASie, with comparable targeting and budget-control features.
• Viooh: Global programmatic DOOH marketplace providing automated buying across premium inventory. Direct competitor with similar self-serve programmatic functionality and overlapping publisher relationships across Europe and APAC.

Emerging players

• DoohClick: Independent DOOH ad server and programmatic platform serving media owners and buyers. Overlaps CAASie on the programmatic buying layer but with a stronger media-owner focus and growing APAC footprint.

Broad incumbents

• JCDecaux: World's largest outdoor advertising company and one of CAASie's core publisher partners. Operates broad global OOH inventory across transit, street furniture, and billboards — overlapping with CAASie's catalogue while also competing via its own programmatic channels (Viooh).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CAASieApp
• Facebookfacebook.com/CAASieApp
• LinkedInlinkedin.com/company/caasie
• Instagraminstagram.com/caasie.co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CAASie.co