Crystal Art Gallery
Crystal Art Gallery is a privately held, vertically integrated home décor design, manufacturing, and wholesale company (founded 1989, Vernon, CA) that supplies mass-market wall art, mirrors, frames, rugs, storage, and licensed brand décor to 17+ major U.S. national retailers and operates consumer-facing e-commerce sub-brands.
- Company typePrivate
- Founded1989
- HeadquartersVernon, Canada
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Crystal Art Gallery does
Crystal Art Gallery is a privately held, vertically integrated home décor design, manufacturing, and distribution company headquartered in Vernon, California, founded in 1989 by three partners. The company designs, develops, sources, produces, and distributes mass-market home décor — spanning canvas and framed art, alternative wall décor, mirrors, photo frames, clocks, plants and botanicals, storage, wall shelves, tabletop décor, vases, and candle holders — through a B2B wholesale model serving 17+ named major national retailers including Walmart, Amazon, Target, The Home Depot, Macy's, Kohl's, TJ Maxx, Marshalls, Hobby Lobby, Wayfair, HomeGoods, At Home, World Market, Kirkland's, Bed Bath & Beyond, and Overstock. It also produces licensed wall décor collections under brand IP across beverage (Corona, Modelo, Pepsi, Liquid Death, Pabst Blue Ribbon), automotive (Ford, GM, Chevrolet, Jeep, Dodge, Honda, Shelby, Texaco, Phillips 66), military (U.S. Army, U.S. Marines), music and entertainment (Elvis Presley Enterprises, Grand Ole Opry), and western/lifestyle (Pro Rodeo PRCA, Kona Coast by Reyn Spooner) categories.
The underlying operating platform combines a 50-person U.S.-led in-house design team, a 200,000 sq ft Los Angeles manufacturing and operations facility, a 75,000 sq ft Mexico factory, and a Yiwu, China sourcing office, with showrooms in Los Angeles, New York, Nashville, and Hong Kong. The company operates with 500+ team members across three countries and reports cumulative retail unit sales of more than 1 billion pieces of art. Its supply chain leverages direct import pricing, FOB shipping, JIT replenishment, and ocean freight programs to deliver competitive landed cost and shorter China-to-U.S. lead times for mass-market retail programs.
Revenue is generated primarily through wholesale transactions to large national retailers, supplemented by licensing royalties from brand IP holders and direct-to-consumer sales through a family of five wholly owned consumer-facing brands (Fine Art Canvas for wall art, My Magic Carpet for washable rugs, Head West Mirror for mirrors, American Art Decor for home accents, and Sign of the Times for licensed and novelty décor). Crystal Art Gallery does not sell direct to the general public through its corporate website, which functions as a B2B resource, and pricing is quote-based and not publicly disclosed. The business is founder-owned, with no disclosed external investors, and has operated continuously for 37+ years.
Crystal Art Gallery firmographics
Firmographics- Name
- Crystal Art Gallery
- Legal name
- Crystal Art Gallery
- Website
- https://crystalartgallery.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Crystal Art Gallery is a privately held, vertically integrated home décor design, manufacturing, and wholesale company (founded 1989, Vernon, CA) that supplies mass-market wall art, mirrors, frames, rugs, storage, and licensed brand décor to 17+ major U.S. national retailers and operates consumer-facing e-commerce sub-brands.
- Ownership category
- akta.pro rank
Crystal Art Gallery industry classification
Industry- Product category
- Home Decor Manufacturing
- NAICS
- Art Dealers (459920), Furniture and Home Furnishings Retailers (4491)
- SIC
- Miscellaneous Furniture & Fixtures (2590), Glass Products, Made Of Purchased Glass (3231)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industry
- Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Crystal Art Gallery is headquartered
LocationHeadquarters
- HQ city
- Vernon
- HQ country
- Canada
- HQ region
- North America
Offices7 records
Markets served
Crystal Art Gallery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Wholesale to Major National Retailers: Primary revenue stream: B2B wholesale of mass-market home décor (framed art, mirrors, photo frames, wall décor, rugs, storage, accents) to national retailers including Walmart, Amazon, Target, The Home Depot, Macy's, Kohl's, TJ Maxx, Marshalls, Hobby Lobby, Wayfair, HomeGoods, At Home, World Market, Kirkland's, Bed Bath & Beyond, and Overstock. Volume is supported by category breadth, price-point strategy, display, warehousing, and JIT replenishment programs.
- Licensing Royalties on Branded Wall Décor: Revenue from licensing iconic brand IP (beverage, automotive, military, music & entertainment, western/lifestyle) to produce licensed wall décor collections distributed through retail channels.
- Consumer Brand Family Direct & Online Sales: Sales generated through CAG's consumer-facing brand family (Fine Art Canvas, My Magic Carpet, Head West Mirror, American Art Decor, Sign of the Times) operating their own e-commerce storefronts in wall art, washable rugs, mirrors, licensed décor, and home accents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | B2B wholesale pricing — quote-based, not publicly disclosed |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels4 records
Crystal Art Gallery product offering
Product offeringCore offering
Crystal Art Gallery is a vertically integrated designer, manufacturer, and wholesale distributor of mass-market home decor, producing wall art, mirrors, rugs, furniture, lighting, and decorative accessories sold to major U.S. national retailers and through licensed-brand partnerships. The company operates its own factories and showrooms and supplies more than one billion pieces at retail.
Product overview
Crystal Art Gallery operates a unified B2B home décor platform rather than a single software product. Its core platform encompasses the design, sourcing, manufacturing, licensing, and national distribution capabilities that produce twelve distinct home décor product categories — Canvas Art, Framed Art, Alternative Wall Décor, Photo Frames, Mirrors, Clocks, Plants & Botanicals, Storage, Wall Shelves, Tabletop Décor, Vases, and Candle Holders — together with licensed wall décor collections for major beverage, automotive, military, music, and lifestyle brands. Layered on top of this core platform is a family of consumer-facing sub-brands — Fine Art Canvas (wall art for the home), My Magic Carpet (washable rugs), Head West Mirror (mirrors and wall décor), American Art Decor (home décor accents), and Sign of the Times (licensed and novelty décor) — which extend the parent platform's design and sourcing capabilities into direct-to-consumer channels.
Differentiator
Problem solved
Functional benefit
Brands
- Fine Art Canvas: Wall art for the home; consumer-facing home décor brand under the Crystal Art Gallery family.
- My Magic Carpet
- Head West Mirror
- American Art Decor
- Sign of the Times
Quantifiable outcome
- 1B+ pieces of art sold at retail
- +5 more outcomes
Companies that use Crystal Art Gallery
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Crystal Art Gallery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Crystal Art Gallery partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered flagship.
- WalmartflagshipMajor national retail partner purchasing mass-market home décor from Crystal Art Gallery across multiple categories including wall art, mirrors, frames, rugs, and décor accents. Featured prominently on the corporate 'Trusted by Major Retailers' page.
- AmazonflagshipMajor online retail partner distributing Crystal Art Gallery's mass-market home décor through Amazon's e-commerce platform.
- TargetflagshipMajor national retail partner for trend-right home décor collections across multiple categories and price points.
- The Home DepotflagshipMajor home improvement retail partner for Crystal Art Gallery's home décor assortment.
- Macy'sflagshipMajor department store retail partner for Crystal Art Gallery home décor and wall décor collections.
- Kohl'sflagshipMajor department store retail partner for Crystal Art Gallery's mass-market home décor.
- TJ MaxxflagshipMajor off-price retail partner distributing Crystal Art Gallery home décor.
- MarshallsflagshipMajor off-price retail partner distributing Crystal Art Gallery home décor.
- Hobby LobbyflagshipMajor specialty retail partner for Crystal Art Gallery craft and home décor products.
- WayfairflagshipMajor online home goods retail partner for Crystal Art Gallery's multi-category home décor assortment.
- HomeGoodsflagshipMajor off-price home décor retail partner distributing Crystal Art Gallery products.
- At HomeflagshipMajor home goods retail partner for Crystal Art Gallery products.
- World MarketflagshipMajor specialty retail partner for globally-inspired home décor from Crystal Art Gallery.
- Kirkland'sflagshipMajor specialty retail partner for Crystal Art Gallery home décor and wall art.
- Bed Bath & BeyondflagshipMajor home goods retail partner for Crystal Art Gallery's home décor and wall décor assortment.
- OverstockflagshipMajor online home goods retail partner for Crystal Art Gallery's multi-category home décor.
- CoronaflagshipBeverage-licensing partner: Crystal Art Gallery creates licensed wall décor under the Corona brand within its 'Licensed Wall Décor' beverage category.
- ModeloflagshipBeverage-licensing partner: Crystal Art Gallery creates licensed wall décor under the Modelo brand within its 'Licensed Wall Décor' beverage category.
- PepsiflagshipBeverage-licensing partner: Crystal Art Gallery creates licensed wall décor under the Pepsi brand within its 'Licensed Wall Décor' beverage category.
- Liquid DeathflagshipBeverage-licensing partner: Crystal Art Gallery creates licensed wall décor under the Liquid Death brand within its 'Licensed Wall Décor' beverage category.
- Pabst Blue RibbonflagshipBeverage-licensing partner: Crystal Art Gallery creates licensed wall décor under the Pabst Blue Ribbon brand within its 'Licensed Wall Décor' beverage category.
- FordflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Ford brand within its 'Licensed Wall Décor' automotive category.
- GM (General Motors)flagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the GM brand within its 'Licensed Wall Décor' automotive category.
- ChevroletflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Chevrolet brand within its 'Licensed Wall Décor' automotive category.
- JeepflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Jeep brand within its 'Licensed Wall Décor' automotive category.
- DodgeflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Dodge brand within its 'Licensed Wall Décor' automotive category.
- HondaflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Honda brand within its 'Licensed Wall Décor' automotive category.
- ShelbyflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Shelby brand within its 'Licensed Wall Décor' automotive category.
- TexacoflagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Texaco brand within its 'Licensed Wall Décor' automotive category.
- Phillips 66flagshipAutomotive-licensing partner: Crystal Art Gallery creates licensed wall décor under the Phillips 66 brand within its 'Licensed Wall Décor' automotive category.
- U.S. ArmyflagshipMilitary-licensing partner: Crystal Art Gallery creates licensed wall décor under the U.S. Army brand within its 'Licensed Wall Décor' military category.
- U.S. MarinesflagshipMilitary-licensing partner: Crystal Art Gallery creates licensed wall décor under the U.S. Marines brand within its 'Licensed Wall Décor' military category.
- Elvis Presley EnterprisesflagshipMusic & Entertainment-licensing partner: Crystal Art Gallery creates licensed wall décor under the Elvis Presley Enterprises brand.
- Grand Ole OpryflagshipMusic & Entertainment-licensing partner: Crystal Art Gallery creates licensed wall décor under the Grand Ole Opry brand, with featured ProRodeo/Wrangler NFR/Grand Ole Opry banner.
- Pro Rodeo PRCAflagshipWestern & Lifestyle-licensing partner: Crystal Art Gallery creates licensed wall décor under the Pro Rodeo PRCA brand, including Wrangler NFR.
- Kona Coast by Reyn SpoonerflagshipWestern & Lifestyle-licensing partner: Crystal Art Gallery creates licensed wall décor under the Kona Coast by Reyn Spooner brand.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Crystal Art Gallery competitors and assessment
Company assessmentDirect peers
- Imax Worldwide Import: Imax Worldwide Import is a wholesale home décor company specializing in wall art, decorative accessories, and accent furniture, with global sourcing and distribution to national retailers. Directly comparable wholesale home décor peer.
- Olon Industries (Olon Home): Olon Industries is a Canadian wholesale home décor manufacturer with vertically integrated design, global sourcing, and multi-category product breadth serving mass-market retailers. Closest direct peer to Crystal Art Gallery by business model, customer base, and product categories (wall art, mirrors, frames, accents).
- Sagebrook Home: Sagebrook Home is a wholesale home décor company selling decorative accessories, wall art, mirrors, and accent furniture to mass-market retailers and home goods chains. Comparable B2B wholesale motion and multi-category product breadth to Crystal Art Gallery.
- Sterling Industries: Sterling Industries is a wholesale manufacturer and distributor of home décor accents, wall décor, and decorative accessories serving national retailers. Directly comparable to Crystal Art Gallery's décor-accents and wall décor category breadth.
- Crestview Collection: Crestview Collection is a wholesale home décor and accent furniture company selling through national retailers, interior designers, and online channels. Comparable wholesale GTM and category mix to Crystal Art Gallery.
- UMA Enterprises: UMA Enterprises is a wholesale manufacturer and importer of decorative home accents, wall décor, and seasonal goods supplying mass-market and off-price retailers. Comparable B2B wholesale model and retailer base to Crystal Art Gallery.
- Renwil: Renwil is a wholesale manufacturer and designer of wall art, mirrors, and lighting, supplying national retailers, designers, and hospitality channels. Comparable product focus (wall décor, mirrors) and B2B wholesale motion.
- Phillips Collection: Phillips Collection is a wholesale home furnishings company offering furniture, wall décor, and decorative accessories through designer and retail channels. Comparable wholesale GTM with category breadth across wall art and accents.
- Art of Wall Decor: Art of Wall Decor is a wholesale manufacturer and distributor of wall art, mirrors, and decorative accessories serving national retailers and hospitality channels. Comparable B2B wholesale wall décor manufacturer with similar customer base.
Emerging players
- Kate and Laurel: Kate and Laurel is a digitally-native wholesale and D2C wall décor and home accents brand sold through Amazon, Wayfair, and Target. Smaller scale than Crystal Art Gallery but overlapping category focus (wall art, mirrors, frames) and serves several of the same retail partners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Crystal Art Gallery social profiles
Digital presenceCrystal Art Gallery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crystal Art Gallery leadership team
Management profileNumber of profiles
Crystal Art Gallery subsidiaries and ownership
Company hierarchySubsidiaries5 records
Crystal Art Gallery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crystal Art Gallery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crystal Art Gallery
What does Crystal Art Gallery do?
Crystal Art Gallery is a vertically integrated designer, manufacturer, and wholesale distributor of mass-market home decor, producing wall art, mirrors, rugs, furniture, lighting, and decorative accessories sold to major U.S. national retailers and through licensed-brand partnerships. The company operates its own factories and showrooms and supplies more than one billion pieces at retail.
Is Crystal Art Gallery a public or private company?
Crystal Art Gallery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Crystal Art Gallery founded?
Crystal Art Gallery was founded in 1989. It employs 251 to 500 people.
Where is Crystal Art Gallery based?
Crystal Art Gallery is headquartered in Vernon, Canada, in the North America region.
How does Crystal Art Gallery make money?
Three revenue lines are on record. Wholesale to Major National Retailers are the primary driver. The others are licensing Royalties on Branded Wall Décor and consumer Brand Family Direct & Online Sales.
Who are Crystal Art Gallery's main competitors?
Direct peers on record are Imax Worldwide Import, Olon Industries (Olon Home), Sagebrook Home, Sterling Industries, Crestview Collection, UMA Enterprises, Renwil, Phillips Collection and Art of Wall Decor. Kate and Laurel is listed as an emerging player.
Does Crystal Art Gallery have an API?
No public API is recorded for Crystal Art Gallery.
What industry is Crystal Art Gallery in?
Crystal Art Gallery's product category is Home Decor Manufacturing. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of THAJADAH, Art Galleries & Exhibition Spaces (Commercial & Nonprofit). Its NAICS code is 459920 and its SIC code is 2590.