Mobavenue
Mobavenue AI Tech is a publicly listed Indian AdTech company operating an AI-powered programmatic advertising and consumer growth platform that processes 125 crore+ signals daily to serve advertisers across mobile, CTV, OTT, and DOOH channels in India and international markets.
- Company typePublic
- Founded2017
- HeadquartersDelhi, India
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mobavenue does
Mobavenue AI Tech is a publicly listed (BSE/NSE: MSTK), Mumbai-headquartered AdTech company operating an AI-powered programmatic advertising and consumer growth platform. Founded in 2017, the company processes over 125 crore (1.25 billion) signals daily through its proprietary platform, serving advertisers and brands in India and select international markets through direct enterprise sales, agency channel partnerships, and technology integrations with Google and Meta.
The product portfolio is structured around three workflow stages: Identify (Audiences, Insights, and Branding modules for targeting and market analysis), Acquire (Surge DSP for programmatic buying, ReSurge for remarketing, Surge Partners network, and an Analytics module), and Monetize (Surge SDK for mobile app integration and Surge Exchange/SSP for supply-side aggregation). The flagship PrsmX platform extends programmatic buying and measurement across Mobile, Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) environments, while the recently launched PiiX platform targets Apple Search Ads and the iOS ecosystem. Core AI capabilities center on a proprietary two-tower neural network modeling framework for high-intent user prediction and dynamic bid optimization, supported by predictive analytics, recommendation engines, and anomaly/fraud detection across the signal processing pipeline.
Mobavenue generates revenue primarily through performance-based pricing models (CPA, CPI, CPL, CPS, CPM) supplemented by platform licensing, serving customers across fintech (KreditBee, Pluang), quick commerce (Zepto), e-commerce (Myntra, Shopee, Kitabeli), and financial services (DSP Mutual Fund). FY26 revenue reached INR 218.48 crore (approximately USD 26 million), up 152% year-on-year, with PAT of INR 29.35 crore reflecting roughly 13% net margins. India accounted for 88.5% of FY26 revenue, indicating high geographic concentration, although the company has commenced asset-light international expansion through UK subsidiary Mobavenue Global Holdings into ASEAN (April 2026) and LATAM (February 2026), with US market outreach initiated in June 2026.
Mobavenue firmographics
Firmographics- Name
- Mobavenue
- Legal name
- Mobavenue Media Private Limited
- Website
- https://mobavenue.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mobavenue AI Tech is a publicly listed Indian AdTech company operating an AI-powered programmatic advertising and consumer growth platform that processes 125 crore+ signals daily to serve advertisers across mobile, CTV, OTT, and DOOH channels in India and international markets.
- Ownership category
- akta.pro rank
Mobavenue industry classification
Industry- Product category
- Programmatic Advertising Platform (AdTech)
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Mobavenue is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices10 records
Markets served
Mobavenue business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Services: The company operates as an AdTech platform providing programmatic advertising services to brands and advertisers. Revenue is generated through performance-based pricing models including CPA, CPI, CPL, CPS, and CPM as mentioned in their advertising services agreement. The company processes over 125 Cr signals daily on its AI platform serving direct advertiser demand.
- Platform Licensing and Technology Services: Revenue generated through licensing of AI-powered platforms including Surge DSP, PrsmX, and PiiX to advertisers, brands, and digital businesses. Services include programmatic media, performance marketing, and consumer growth solutions across multiple channels including Mobile, CTV, OTT, and DOOH.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Enterprise advertising services with custom pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Mobavenue product offering
Product offeringCore offering
Mobavenue operates an AI-powered programmatic advertising and consumer growth platform that helps brands identify high-intent users, acquire them through omnichannel programmatic campaigns, and monetize app inventory. Its product suite includes the PrsmX omnichannel platform, Surge DSP, ReSurge remarketing, Surge Partners network, Surge SDK, Surge Exchange/SSP, and PiiX for Apple Search Ads, processing over 125 Cr signals daily for advertisers, brands, agencies, and app publishers.
Product overview
Mobavenue is an AI-powered programmatic advertising and consumer growth platform that operates as a unified platform with multiple interconnected modules. The core offering consists of the PrsmX platform (AI-powered omnichannel marketing platform) and the Surge suite of products including Surge DSP (programmatic buying platform), ReSurge (remarketing solution), Surge Partners (partner network), Surge SDK (mobile monetization integration), and Exchange/SSP (supply-side platform). These products are organized around three core workflow stages: Identify (audiences, branding, insights), Acquire (Surge DSP, Surge Partners, ReSurge, Analytics), and Monetize (SDK, Exchange/SSP). The company operates through wholly-owned subsidiaries including Mobavenue Media Private Limited (MMPL) handling core AdTech operations and Mobavenue Global Holdings Ltd. (UK) managing international expansion.
Differentiator
Problem solved
Functional benefit
Brands
- PrsmX: AI-powered unified brand awareness and omnichannel programmatic engagement platform
- PiiX
- Surge DSP
- ReSurge
- Surge Partners
- Surge Exchange (SSP)
- Surge SDK
Products and services
- PrsmX AI-powered marketing platform for unified brand awareness and omnichannel programmatic engagement across Mobile, Connected TV (CTV), OTT, and Digital Out-of-Home (DOOH) environments, featuring the A3 framework (Awareness, Acquisition, Activation) and offline measurement capabilities for advertisers and brands.
- Surge DSP Outcome-oriented programmatic demand-side platform that enables advertisers and brands to run, manage, and optimize digital campaigns with brand safety assurance, tailoring advertising and driving performance with high-impact creatives for actionable outcomes.
- ReSurge Remarketing and retargeting solution that delivers the right ad at the right time, converting visitors into customers through effective re-marketing and increasing conversions by targeting users throughout their path using highly relevant contextual ads.
- Surge Partners Partner network solution that enhances user device experience with transparency, higher visibility, and user intent by creating immersive consumer experiences through relevant content and apps to drive incremental revenue and maximize user engagement.
- Surge SDK Mobile software development kit that enables app publishers to integrate and monetize their app inventory, unlocking app's full potential and boosting revenue with a comprehensive set of advertising tools.
- Surge Exchange (SSP) Supply-side platform (SSP) that connects publishers with premium advertisers, providing a brand-safe user experience with header bidding functionality and access to more demand across the globe.
- PiiX
Quantifiable outcome
- 152% year-over-year revenue growth in FY26
- +4 more outcomes
Companies that use Mobavenue
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Mobavenue technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature8 records
Mobavenue partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered advisory, partner and core.
- Microsoft AIadvisoryBen John, a Microsoft AI executive known for his work on large-scale AI and adtech platforms, joined Mobavenue's advisory board to guide AI strategy and global expansion.
- GooglepartnerTechnology integration partner listed on company website partner section
- MetapartnerTechnology integration partner for advertising platforms
- AppsFlyerpartnerMobile attribution and analytics integration partner
- AdjustpartnerMobile measurement and fraud prevention partner
- AffisepartnerPerformance marketing platform integration partner
- SingularpartnerMarketing intelligence platform integration partner
- KochavapartnerMobile attribution and analytics partner
- AirbridgepartnerMobile measurement platform partner
- DentsupartnerAgency partner for media buying and advertising services
- GroupMpartnerMedia investment management company and agency partner
- Publicis GroupepartnerGlobal advertising and marketing services partner
- Saatchi & SaatchipartnerCreative advertising agency partner
- MadisonpartnerIndependent media agency partner
- Lyxel & FlamingopartnerDigital marketing agency partner
- Puretech DigitalpartnerDigital marketing services partner
- InsomniacspartnerDigital advertising agency partner
- Mobavenue Global Holdings LtdcoreWholly-owned UK subsidiary used for international operations and order execution, supporting geographic diversification into UK, LATAM, and ASEAN markets
Scale indicators15 records
Recent moves11 records
Expansion highlights7 records
Mobavenue competitors and assessment
Company assessmentEmerging players
- Liftoff: Mobile ad tech and programmatic DSP focused on user acquisition and ad monetization for apps. Comparable as a mobile-first programmatic AdTech competitor with a similar product stack (DSP, retargeting, creative optimization).
- Moloco: AI-driven programmatic DSP and retail media platform specializing in user acquisition and app monetization. Comparable to Mobavenue's mobile DSP and app-install focus, particularly for performance advertisers.
Broad incumbents
- Criteo: Global retargeting and programmatic display specialist with a strong SSP/exchange and commerce-focused DSP. Overlaps with Mobavenue's ReSurge (remarketing) and Exchange (SSP) offerings in performance and retargeting.
- The Trade Desk: Leading independent global DSP for omnichannel programmatic advertising across CTV, audio, display, and mobile. Comparable as the global benchmark independent DSP that Mobavenue is effectively competing against in international markets.
- AppLovin: Major mobile-focused AdTech and monetization platform with a DSP (AXON) plus an extensive SDK for app publishers. Overlaps with Mobavenue's Surge DSP and Surge SDK offering, particularly for app install and user acquisition campaigns.
Direct peers
- InMobi: India-founded global mobile AdTech platform with a DSP, SSP/exchange, and Glance content platform. Directly comparable as a homegrown Indian programmatic advertising competitor with global ambitions and overlapping customer verticals.
- MiQ (Media iQ): Global programmatic media partner operating a DSP focused on connected TV, audio, display, and video. Comparable as a pure-play programmatic platform competing for the same brand and agency budgets Mobavenue targets.
- Affle India: India-listed mobile AdTech company offering programmatic, audience targeting, and conversion solutions across mobile, CTV, and DOOH. Most directly comparable to Mobavenue by geography, listing status, and product mix (DSP/SSP-like capabilities, performance marketing focus).
Regional players
- Yektanet: Iranian-headquartered AdTech offering a DSP, SSP, and ad-serving stack for digital publishers. Comparable as a regional programmatic competitor with similar full-stack MadTech positioning in an emerging digital ad market.
- CleverTap: Mumbai-headquartered customer engagement and retention platform for mobile apps, with audience and analytics modules. Comparable as a fellow Indian-listed/major mobile marketing platform serving overlapping BFSI, fintech, and e-commerce customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mobavenue social profiles
Digital presenceMobavenue compliance and trust
Trust signalCompliance3 records
Mobavenue financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobavenue leadership team
Management profileNumber of profiles
Profiles5 records
Mobavenue subsidiaries and ownership
Company hierarchySubsidiaries2 records
Mobavenue funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobavenue M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobavenue
What does Mobavenue do?
Mobavenue operates an AI-powered programmatic advertising and consumer growth platform that helps brands identify high-intent users, acquire them through omnichannel programmatic campaigns, and monetize app inventory. Its product suite includes the PrsmX omnichannel platform, Surge DSP, ReSurge remarketing, Surge Partners network, Surge SDK, Surge Exchange/SSP, and PiiX for Apple Search Ads, processing over 125 Cr signals daily for advertisers, brands, agencies, and app publishers.
Is Mobavenue a public or private company?
Mobavenue is a public company. It is classified as public and is currently operating.
When was Mobavenue founded?
Mobavenue was founded in 2017. It employs 101 to 250 people.
Where is Mobavenue based?
Mobavenue is headquartered in Delhi, India, in the Asia region.
How does Mobavenue make money?
Two revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are platform Licensing and Technology Services.
Who are Mobavenue's main competitors?
Emerging players on record are Liftoff and Moloco. Broad incumbents are Criteo, The Trade Desk and AppLovin. Direct peers are InMobi, MiQ (Media iQ) and Affle India. Regional players are Yektanet and CleverTap.
Does Mobavenue have an API?
No public API is recorded for Mobavenue.
What industry is Mobavenue in?
Mobavenue's product category is Programmatic Advertising Platform (AdTech). Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 54181 and its SIC code is 7311.