CoachBot AI

What CoachBot AI does

CoachBot AI GmbH is a Berlin-based AI coaching infrastructure company founded in 2024 that operates a two-sided platform serving both coaching providers and enterprise L&D/HR teams. Its core product, CoachBot Studio, is a no-code environment with a node-based conversation flow builder, multi-prompt editors, analyzers, and custom evaluations that enable certified coaches and coaching firms to encode their proprietary methodologies into branded AI coaching agents and deploy them via web app or API. For enterprise buyers, CoachBot for Organizations delivers the deployment layer with a three-layer privacy architecture (individual transcript privacy, team-aggregated trends, organization-level themes) that gives HR aggregated behavior change and skill-gap signals without exposing individual conversations.

The platform runs on a multi-LLM architecture supporting Azure OpenAI, Gemini, Mistral, Claude, and EU-hosted models, with a Bring Your Own Key option that lets enterprises plug in their own LLMs within their own data perimeters. Hosting is on Google Cloud in EU regions, and the platform integrates with SAP, Workday, Personio, Cornerstone via SSO/API, plus messaging channels WhatsApp, Telegram, and Slack for between-session coaching delivery. Voice coaching with avatar cloning and automated administrative tasks (scheduling, email summaries, check-ins) extend the product surface beyond text.

The business model combines €499/month Studio subscriptions for coaching providers, €10/user/month Participant Expansion pricing for enterprise deployments (with volume tiers above 1,000 users and usage-based overage billing), marketplace revenue share (5-20%) on AI Coach subscriptions sold by individual coaches, 20-25% affiliate referral commissions, and strategic partnership licensing. Distribution runs through self-serve SaaS, enterprise direct sales, a Charter Partner program with 24-month locked pricing for the first enterprise cohort, and dual-track strategic and affiliate partner channels including D4S Partnership and Optify. The company is GDPR and EU AI Act compliant, certified by heyData, and pursuing ISO27001/SOC2 Type 2 with audits scheduled for September 2026.

Name

CoachBot AI

Legal name

CoachBot AI GmbH

Website

https://coachbot.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

CoachBot AI is a Berlin-based AI coaching infrastructure company offering a no-code platform that lets coaching providers and enterprises build, deploy, and scale branded AI coaching companions, with multi-LLM orchestration, EU data residency, and a marketplace for individual coaches.

Ownership category

akta.pro rank

Product category

AI Coaching Software

NAICS

Professional and Management Development Training (611430), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Observability, Monitoring & Evaluation Platforms (Drift, Quality, Safety) (HDAEANAF)

Keywords

• AI coaching platform
• Workforce development software
• Leadership coaching technology
• L&D AI tools
• HR coaching software

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. CoachBot Studio Subscription: Monthly or annual subscription for coaching providers to access the CoachBot Studio platform. Includes unlimited AI coaching agent creation, 3 team seats, 50 test participants, custom branding, built-in moderation/guardrails, analytics dashboard, and web app/API access. Billed at €499/month.
2. Participant Expansion (Per-User): Pay-per-active-participant pricing for deploying AI coaching to client organizations. Starting at €10/user/month with volume rates from 1,000+ users and pooled usage for committed deployments. Voice coaching available as an add-on. BYOK and custom model selection available on request.
3. Marketplace Revenue Share: Coaches publish AI Coaches on the CoachBot Marketplace with their own monthly subscription fee. CoachBot retains a revenue share: 5% for <50 users, 10% for 50-150 users, 15% for 150-250 users, 20% for 250+ users. Minimum AI Coach price of €20/month enforced.
4. Affiliate Referral Commission: Affiliate partners earn 20% of first-year ACV on converted referrals, increasing to 25% after the third referral in a calendar year. CoachBot handles the full sales process and deployment.
5. Strategic Partnership Licensing: Licensed deployments and co-sold enterprise contracts through strategic partners. Revenue generated through recurring licensed deployments rather than per-user fees.
6. Usage-Based Overage: Additional tokens/usage beyond included subscription allowance billed on a usage-based system. If usage exceeds 80% of monthly allocation, voice features may be disabled; above 90%, CoachBot may switch to a lower-cost AI model.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

CoachBot AI builds and operates an AI coaching infrastructure platform consisting of CoachBot Studio (a no-code environment where coaching providers encode their proprietary methodology into AI coaching agents) and CoachBot for Organizations (an enterprise deployment layer delivering AI coaching companions to workforce L&D programs for onboarding, learning transfer, and leadership development). The platform supports text and voice modalities, multi-LLM backends with BYOK, and is distributed through self-serve SaaS, enterprise field sales, and a third-party marketplace.

Product overview

CoachBot AI is an AI coaching infrastructure company offering two interconnected products: CoachBot Studio (for coaching providers) and CoachBot for Organizations (for enterprise L&D). CoachBot Studio enables coaching professionals to build AI coaching agents using a no-code node-based studio, encode their proprietary methodology, and deploy under their own brand. CoachBot for Organizations provides the deployment layer for enterprise HR teams, featuring AI coaching companions for onboarding, leadership development, and learning transfer reinforcement. The platform supports text and voice coaching modalities, integrates with major HR suites (SAP, Workday, Personio, Cornerstone) and messaging platforms (WhatsApp, Telegram), and operates on a multi-LLM architecture supporting Azure OpenAI, Gemini, Mistral, and Claude models.

Differentiator

Problem solved

Functional benefit

Brands

• CoachBot Studio: A platform enabling coaches to create AI-powered coaching assistants and deliver them to their clients, featuring no-code interface, analytics, and customization capabilities.

Products and services

• CoachBot Studio No-code AI studio platform that enables coaching providers and L&D teams to create, test, and deploy AI coaching agents under their own brand. Includes a node-based conversation flow builder, multi-prompt editors, analyzers, custom evaluations, prompt governance with IP-protected methodology encoding, role-based access controls, and analytics dashboard. Sold as a €499/month subscription.
• CoachBot for Organizations Enterprise AI coaching deployment product for HR and L&D teams that deploys AI coaching companions to reinforce learning, support reflection between sessions, and surface aggregated behavior change signals on workforce development without reading individual transcripts. Priced per active participant from €10/user/month with SSO/API integration into SAP, Workday, Personio, and Cornerstone.
• AI Coach AI-powered coaching assistant created via CoachBot Studio with text and optional voice modalities. Supports customizable coaching flows, can be white-labeled, deployed via web app or API, or integrated internally via custom integrations. Available to coachees 24/7 as a reflection buddy, accountability partner, and structured coaching journey delivery.
• CoachBot Marketplace Marketplace where third-party coaches publish their AI Coaches with self-set monthly subscription pricing (minimum €20/month). CoachBot processes payments and issues payouts under a tiered revenue share of 5% for fewer than 50 users, 10% for 50-150 users, 15% for 150-250 users, and 20% for 250+ users. End-users receive a 14-day free trial.

Quantifiable outcome

• Training transfer rates up to 6x higher with structured reflection and coaching companion vs. ~10% without follow-through
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability6 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• D4S PartnershipcoreStrategic or Co-development PartnerGo-to-market strategic partner co-selling and co-delivering enterprise coaching deployments. D4S Managing Partner Steve Hendry endorses CoachBot for hybrid coaching delivery. Partners embedded in enterprise-scale delivery with direct product roadmap influence.
• OptifycoreStrategic or Co-development PartnerStrategic partner embedded in enterprise-scale CoachBot delivery. Listed alongside D4S Partnership as already working together in the strategic partner path. Joint go-to-market for enterprise deals.
• Google CloudcoreTechnology or IntegrationPrimary hosting and compute infrastructure provider. CoachBot Studio and web application hosted on Google Cloud with data centers in Germany (EU). Also uses Google CDN for content delivery.
• Azure OpenAI ServicecoreTechnology or IntegrationAI/LLM API provider for powering CoachBot AI coaching conversations. Microsoft Ireland Operations serves as the data processor. EU-hosted deployment available.
• Auth0 (Okta)coreTechnology or IntegrationUser authentication and identity management for CoachBot Studio and platform. Processes contact data, device information, and master data in the EU.
• StripecoreTechnology or IntegrationPayment processor for subscription billing, marketplace payouts, and affiliate commissions. Handles credit card processing and billing. No credit card data stored by CoachBot.
• heyData GmbHcoreOthersData protection officer provider and compliance certification partner. heyData certifies CoachBot's privacy and data protection standards. CoachBot is listed on heyData's data protection seal registry.
• NYU (New York University)minorStrategic or Co-development PartnerDr. Anna Tavis, Clinical Professor and Chair of Human Capital Management at NYU, serves on CoachBot's Responsible AI Coach Quality Council, providing academic oversight and credibility. NYU is also listed as a customer logo.
• FluxifyminorStrategic or Co-development PartnerJonathan Reitz, Director of Education at Fluxify, serves as Chief Coaching Officer and Council Chair at CoachBot. Fluxify is listed as a customer logo on both the main site and coaching providers page.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• BetterUp: BetterUp is the largest AI-augmented coaching platform for enterprises, combining human coaches with AI capabilities. Directly comparable as an enterprise AI coaching solution targeting HR/L&D buyers, with significantly larger scale and venture funding.
• CoachHub: CoachHub is a Berlin-based digital coaching platform serving enterprises globally with AI-enabled and human coaching programs. Highly comparable as a direct competitor in the European enterprise coaching market, with overlapping customer segments and compliance focus.
• EZRA (formerly Lane4): EZRA provides digital coaching and learning solutions for enterprises, including AI-assisted coaching delivery. Comparable as a platform serving L&D teams and HR buyers with technology-augmented coaching at scale.
• Torch Coaching: Torch is an enterprise coaching platform that combines technology and human coaching for leadership development. Comparable in target buyer (HR/L&D), use cases (leadership development), and delivery model (technology-augmented coaching).
• Hone Coaching: Hone delivers live cohort-based leadership training with AI-powered reinforcement between sessions. Comparable in targeting leadership development buyers and using AI to extend learning between live touchpoints.
• Rocky.ai: Rocky.ai is an AI coaching platform focused on leadership and management development for organizations. Comparable as a pure-play AI coaching solution targeting enterprise HR and learning buyers with continuous development use cases.

Emerging players

• GrowthSpace: GrowthSpace is a coaching and mentoring marketplace connecting enterprises with coaches and AI tools. Comparable in business model (coaching platform + AI augmentation) and target buyer (L&D and HR), with partial feature overlap.
• Sana Labs: Sana is an AI-native learning platform for enterprises with AI assistants that can support knowledge work and learning workflows. Comparable as a European AI learning/development platform targeting L&D buyers, with overlapping enterprise compliance focus and AI-driven delivery model.

Broad incumbents

• Lattice: Lattice is a broader people management platform that includes performance, engagement, and increasingly development/coaching workflows. Comparable as an HR suite buyer to CoachBot, though Lattice offers a much wider portfolio of HR features rather than specializing in coaching.
• 15Five: 15Five is a performance management and employee engagement platform that includes lightweight coaching and development features. Comparable as an HR buyer overlap, though 15Five's coaching capabilities are part of a broader HR suite rather than a dedicated coaching focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoachBot AI