TeamUnify

What TeamUnify does

TeamUnify is a cloud-based SaaS platform launched in 2007 that provides team and class management software for youth sports organizations, originally gaining adoption as the de facto standard for U.S. swim clubs. Following its 2016 acquisition by SportsEngine and a subsequent move to Versant Media Group via corporate restructuring, the TeamUnify product was consolidated into SportsEngine Motion (formerly GoMotion and TeamUnify), and in May 2026 was acquired by PlayMetrics. The platform delivers online registration, integrated websites, mobile applications (rated 4.8/5), automated billing, attendance tracking, class sign-ups, and meet-entry management, with documented operational outcomes including 50% time savings on billing, $2,000+ annual operational cost savings, and 3-day onboarding. Underlying technology is a multi-tenant cloud SaaS stack with a public API (dev.sportsengine.com), integrations with national governing bodies (USA Swimming, USA Cheer, USA Hockey) and third-party platforms (TeamGenius, WIN Reality, Jackrabbit comparison references), and a developer ecosystem supporting ecosystem buildout.

TeamUnify operates on a recurring subscription SaaS revenue model with annual billing cadence; specific pricing tiers are not publicly disclosed but demo and pricing pages exist. The go-to-market combines direct sales (demo requests) targeting enterprise and mid-market accounts with product-led growth via a mobile app aimed at SMB and individual consumers. Customer segments are verticalized across swim clubs and swim schools (primary), dance studios, cheer gyms, gymnastics clubs, and broader youth sports leagues and associations. Marketing is delivered through content (blog, podcast), webinars, user community forums, partner content with TrueSport, Positive Coaching Alliance, and NCSA, and governing-body co-marketing. The company is headquartered in Bend, United States, with 51-100 employees and a customer base served across the broader SportsEngine suite of 45,000+ organizations globally.

Strategic positioning rests on swim-specific domain depth (meet entries, USA Swimming compliance) embedded within a broader multi-sport platform, supported by governing-body partnerships that function as distribution and ecosystem lock-in. Recent moves (2024-2025) include new enterprise partnerships with Arizona Athletic Grounds, Canes Midwest Baseball, Blue Chip Youth Sports, and Juniors Volleyball Club, plus the May 2026 acquisition by PlayMetrics that consolidates TeamUnify into a larger multi-sport SaaS portfolio and creates both integration upside and execution risk.

Name

TeamUnify

Legal name

TeamUnify

Website

https://teamunify.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

TeamUnify, founded in 2007 and now operating as SportsEngine Motion, provides cloud-based subscription SaaS for swim clubs, dance studios, cheer gyms, and gymnastics clubs — covering registration, billing, attendance, meet entries, and mobile app functionality for SMB youth sports organizations.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Youth sports management
• Swim team management
• Class management software
• Club registration billing
• Sports organization SaaS

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: SportsEngine Motion operates as a subscription-based SaaS platform providing class management software for youth sports organizations. Pricing is based on organizational needs with demo and pricing pages available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TeamUnify's offerings are consolidated into SportsEngine Motion, a class management SaaS platform designed for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. The platform provides online registration, integrated websites, mobile app access, automated billing, attendance tracking with makeup credits, and class sign-ups through an all-inclusive dashboard.

Product overview

TeamUnify is a swimming team management platform that launched in 2007 and has become one of swimming's most widely-used team management platforms. The company was sold to SportsEngine in 2016, then moved to Versant through corporate restructuring, and most recently was acquired by PlayMetrics in May 2026 along with SportsEngine. TeamUnify's functionality has been integrated into SportsEngine Motion (formerly GoMotion & TeamUnify), which serves as the class management and swim club solution within the broader SportsEngine product portfolio. SportsEngine Motion provides online registration, integrated websites, mobile apps, automated billing, attendance tracking, and class management capabilities for swim clubs, swim schools, dance studios, cheer gyms, and gymnastics clubs. The SportsEngine product family also includes SportsEngine HQ (for clubs, teams, and leagues), SportsEngine Play (for livestreaming), SportsEngine Tourney (for tournament management), and SportsEngine AES (for volleyball competitions).

Differentiator

Problem solved

Functional benefit

Products and services

• SportsEngine Motion (Formerly GoMotion & TeamUnify) Class management SaaS platform for dance studios, cheer gyms, gymnastics clubs, and swim clubs/schools. Provides an all-inclusive dashboard, mobile app, online registration, integrated website, automated billing, attendance tracking, and class sign-ups. TeamUnify's swim team management functionality has been consolidated into this platform.

Quantifiable outcome

• 50% time savings on billing
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Juniors Volleyball ClubcoreStrategic or Co-development Partner · 2 September 2025Partnership to bolster team and tournament management for families of more than 20,000 athletes throughout the Midwest.
• Blue Chip Youth SportscoreStrategic or Co-development Partner · 11 March 2025Multi-year partnership naming SportsEngine as exclusive provider of online member management, registration, and payment solutions for Blue Chip's flag football leagues. Blue Chip serves more than 40 leagues and 30,000 young athletes across North America and Japan.
• Canes Midwest BaseballcoreGTM or Marketing Partner · 18 February 2025SportsEngine Play becomes official streaming partner for Canes Midwest Baseball, bringing thousands of tournament games annually.
• Arizona Athletic GroundscoreGTM or Marketing Partner · 12 November 2024Major youth sports streaming partnership bringing live and on-demand streaming for thousands of games from 116 fields and courts.
• USA SwimmingcoreGTM or Marketing PartnerOfficial partner providing technology solutions for USA Swimming member organizations. SportsEngine logo appears on USA Swimming materials.
• USA HockeycoreGTM or Marketing PartnerOfficial technology partner supporting USA Hockey's American Development Model for youth hockey player development.
• USA CheercoreStrategic or Co-development PartnerSportsEngine Motion named Official Technology Partner of USA Cheer, supporting cheerleading organizations.
• Sportsman SolutionscoreStrategic or Co-development PartnerMulti-year agreement providing SportsEngine management software and SportsEngine Play video streaming capabilities to Sportsman Solutions facilities.
• Emerald Acres Sports ConnectioncoreGTM or Marketing PartnerExclusive video streaming partnership, SportsEngine Play's most comprehensive streaming project to date including AI-automated video coverage of every venue.
• TrueSportminorGTM or Marketing PartnerContent partnership providing educational resources on sportsmanship, character building, and clean athletic performance powered by U.S. Anti-Doping Agency.
• Positive Coaching AllianceminorGTM or Marketing PartnerPartnership providing resources to make youth sports more positive, equitable, and accessible to all kids.
• NCSAminorGTM or Marketing PartnerWorld's largest and most successful collegiate athletic recruiting network providing recruiting resources and content.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Jackrabbit: Class management software for youth activities including gymnastics, dance, and swim schools. Explicitly named by TeamUnify customers as the alternative they switched from, indicating direct head-to-head competition in class-based business management.
• SwimTopia: Swim team management platform offering website, registration, and meet entry functionality. Directly competes with TeamUnify in the swimming-specific vertical, where TeamUnify has been the de facto standard since 2007.
• iClassPro: Class management software for dance studios, gymnastics clubs, cheer gyms, and swim schools. Overlaps directly with SportsEngine Motion's core verticals and serves the same SMB customer base with similar registration, billing, and attendance features.
• LeagueApps: Youth and adult sports league management platform offering registration, scheduling, and communication tools. Direct peer in serving youth sports organizations with comparable feature set for leagues and clubs.
• PlayMetrics: Multi-sport club management platform serving youth sports organizations; acquiring SportsEngine (including TeamUnify) as of May 2026. Comparable in vertical SaaS positioning for sports organizations, with overlapping customer segments and feature sets.
• Sports Connect: Youth sports online registration and league management platform. Direct peer providing registration, payment processing, and website tools for youth sports leagues and clubs - directly overlapping with TeamUnify's core offering.
• DanceStudio-Pro: Dance studio management software with registration, billing, attendance, and class scheduling. Direct competitor in the dance vertical where SportsEngine Motion has expanded its footprint.
• ClassJuggler: Class and membership management software for dance, gymnastics, swim, and cheer businesses. Direct peer offering comparable billing, scheduling, and member management features to class-based sports businesses.

Broad incumbents

• Mindbody: Broad wellness business management software serving fitness studios, salons, and wellness businesses. Overlaps with SportsEngine Motion on class management features but operates at much larger scale across diverse verticals beyond youth sports.
• Active Network: Established registration and activity management platform for sports events, camps, and recreation programs. Operates broadly across the youth and adult sports space with overlapping registration and payment processing capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SportsEngine
• Facebookfacebook.com/teamunify
• LinkedInlinkedin.com/company/teamunify-inc-
• Instagraminstagram.com/sportsengine
• TikToktiktok.com/@nbcsportsengine.play
• Xx.com/teamunify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TeamUnify