Simplesat
Simplesat is a Hong Kong-based SaaS platform that helps support and CX teams collect NPS, CSAT, CES, and 5-star surveys through 75+ native helpdesk and CRM integrations, serving over 1,000 SMB and enterprise customers including Home Depot, Agoda, and Wikimedia.
- Company typePrivate
- Founded2016
- HeadquartersWan Chai, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Simplesat does
Simplesat is a privately held SaaS company, founded in 2016 and headquartered in Wan Chai, Hong Kong, that provides a customer feedback management platform for support and customer experience teams. The product collects NPS, CSAT, CES, and 5-star survey responses via email, link, widget, and in-app channels, with AI-driven topic and sentiment analysis applied to open-text responses. Its core technical differentiator is depth of native integrations — 75+ pre-built connections to helpdesk, CRM, ITSM, marketing-automation, BI, and communication platforms including Zendesk, HubSpot, Salesforce, Intercom, ConnectWise, Autotask, Gorgias, Slack, and Microsoft Teams — that allow surveys to be embedded directly into ticket and email flows without engineering work. The platform also exposes a public REST API with permission-scoped keys and supports multi-brand, multi-language (automatic language detection), and conditional-logic survey configurations.
Simplesat monetizes through tiered monthly subscriptions with publicly disclosed pricing: Standard at $109/month, Pro at $229/month, Elite at $459/month, and custom-priced Enterprise on multi-year contracts; all tiers are month-to-month with no per-seat charges. Its go-to-market combines a product-led self-serve free trial with a sales-assisted motion for mid-market and enterprise buyers, and a dedicated Delighted-displacement capture program with hands-on migration specialists operating against the competitor's June 30, 2026 shutdown deadline. Distribution channels include the direct website signup, Zapier marketplace access, and outbound migration outreach to displaced Delighted users.
The company targets service-business verticals including IT services and managed service providers, retail brands, SaaS and technology companies, e-commerce, marketing agencies, financial services, and government, with named customers spanning Home Depot, Rent the Runway, Agoda, Fujifilm, Wikimedia, Moz, Supermetrics, and Inspired IT. It holds SOC 2 Type II, GDPR, and CCPA compliance certifications and is a licensed NPS vendor through Bain & Company, and as of Spring 2025 it holds multiple G2 badges including Best Results, Best Support, Best Usability, Momentum Leader, and regional High Performer status in the EU, UK, and Americas. The team is small (1–10 employees) and led by co-founder and CEO Cory Brown alongside co-founder Derek Brown.
Simplesat firmographics
Firmographics- Name
- Simplesat
- Website
- https://simplesat.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simplesat is a Hong Kong-based SaaS platform that helps support and CX teams collect NPS, CSAT, CES, and 5-star surveys through 75+ native helpdesk and CRM integrations, serving over 1,000 SMB and enterprise customers including Home Depot, Agoda, and Wikimedia.
- Ownership category
- akta.pro rank
Where Simplesat is headquartered
LocationHeadquarters
- HQ city
- Wan Chai
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Simplesat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription: Monthly or annual subscription plans for customer feedback management software. Plans include Standard ($109/month), Pro ($229/month), Elite ($459/month), and custom Enterprise pricing. All tiers available month-to-month with no lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard plan for small teams starting at $109/month |
| Subscription | Monthly | Pro plan for growing teams at $229/month |
| Subscription | Monthly | Elite plan for established teams at $459/month |
| Subscription | Multi-year contract | Enterprise plan with custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Simplesat product offering
Product offeringCore offering
Simplesat is a customer feedback management SaaS platform that lets service businesses collect NPS, CSAT, CES, and 5-star surveys via email, link, widget, and in-app channels. It combines customizable survey design, AI-driven topic and sentiment analysis, real-time notifications to Slack/Microsoft Teams, dashboards and reporting, one-click testimonial publishing, and a public REST API, all connected through 75+ native integrations with helpdesk, CRM, ITSM, marketing automation, and e-commerce tools.
Product overview
Simplesat is a customer feedback management platform offering a unified product with integrated modules. The core Simplesat platform provides survey creation and distribution capabilities (NPS, CSAT, CES, 5-star ratings) with the Surveys, Notifications, Reporting, and Testimonials modules forming the primary feature set. The platform is complemented by a Public API for extensibility and a Delighted Migration Program for users transitioning from the discontinued Delighted platform. Over 1,000 brands use Simplesat across retail, SaaS, hospitality, and professional services, with 75+ native integrations enabling deployment across helpdesk, CRM, and communication tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Simplesat Customer Feedback Platform Cloud-based customer feedback management platform enabling businesses to collect, analyze, and act on customer feedback through customizable NPS, CSAT, CES, and 5-star surveys with native integrations across 75+ helpdesk, CRM, and communication tools.
- Simplesat Surveys Module Survey creation and distribution module featuring customizable designs, multiple question types (2-5 scale, 0-10 sliding scale, open-ended), multilingual support with automatic language detection, conditional logic, and embed capabilities across email, helpdesk, and widget deployments.
- Simplesat Notifications Module Real-time feedback notification system delivering instant email alerts, weekly email summaries, and Slack/Microsoft Teams integrations for routing customer feedback to team channels.
- Simplesat Reporting Module Analytics and reporting suite including survey insights dashboards, 90-day moving average charts, advanced filtering, answers drilldown, power reporting with pivot tables, printable PDF reports, response rate reporting, AI-driven topic tagging, and BrightGauge/Power BI integrations.
- Simplesat Testimonials Module Testimonial and review management module enabling one-click feedback publishing, customizable widgets (Grid, Masonry, Popup, Carousel), live satisfaction score widgets, and automated 5-star review collection for Google and other platforms.
- Simplesat Public API Public REST API enabling developers to retrieve detailed survey response data, add or edit customer records, and manage multiple API keys with custom permission scopes for full or limited access.
- Delighted Migration Program Express migration service for Delighted customers facing the June 30, 2026 platform shutdown, providing free data import, survey recreation, integration setup, and configuration support so teams can typically go live within one week.
Quantifiable outcome
- Response rate increase from ~4% to 12% (tripling)
- +3 more outcomes
Companies that use Simplesat
Customer profileNamed customers9 records
Segments8 records
Ideal customer profiles3 records
Simplesat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration94 records
AI capability3 records
Feature8 records
Simplesat partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- ZendeskcoreNative integration with Zendesk allowing sync of ticket data, update tickets with private comments, tags, and ratings, and import satisfaction ratings. Surveys embed directly into Zendesk ticket and email flows.
- HubSpotcoreAdd CSAT, CES, or NPS surveys into HubSpot's ticket notification emails and marketing campaigns. Supports HubSpot Service Hub and Email/Marketing Hub integrations.
- IntercomcoreSend CSAT, CES, and NPS surveys in chats, posts, email and more through Intercom integration. Sync contacts to enable automated surveys.
- SalesforcecoreAdd CSAT, CES, or NPS surveys into Salesforce's ticket notification emails. Integrates with Salesforce CRM workflows.
- ConnectWisecoreSync ticket data, update tickets with private notes and custom fields, import and sync contacts. Native ConnectWise integration for MSP workflows.
- AutotaskcoreSync ticket data, update tickets with private notes and custom fields, import and sync contacts. Native Autotask integration for MSP workflows.
- FreshdeskcoreAdd CSAT, CES, or NPS surveys into Freshdesk's ticket notification emails. Scalable feedback solutions with Freshdesk integration.
- GladlycoreAdd CSAT, CES, or NPS surveys into Gladly's ticket notification emails. Integration for retail customer service workflows.
- GorgiascoreAdd CSAT, CES, or NPS surveys into Gorgias's ticket notification emails. Integration for e-commerce support workflows.
- SlackcoreSend new customer feedback directly to a Slack channel. Route all feedback to a channel for transparency, or send only positive feedback to a #WINS channel.
- Microsoft TeamscoreSend new customer feedback to a Microsoft Teams channel. Weekly and monthly summaries including trends and leaderboards sent to Teams.
- ShopifycoreAdd CSAT, CES, or NPS surveys into Shopify's notification emails. E-commerce focused integration.
- BrightGaugecoreSend CSAT, CES, and NPS feedback to pre-built gauges, dashboards, and client reports in BrightGauge for MSP reporting.
- ZapiercoreUse new Simplesat feedback as a trigger for over 1,500 apps through Zapier integration, enabling broad workflow automation without engineering.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Simplesat competitors and assessment
Company assessmentDirect peers
- Typeform: Form and survey builder with strong design-led UX used for feedback, NPS, and customer research. Comparable on the survey-creation layer though less helpdesk-embedded than Simplesat.
- SurveySparrow: Conversational and recurring survey platform offering NPS, CSAT, and CES across web, mobile, and offline channels. Competes directly for experience management budgets with a similar SMB/mid-market footprint.
- AskNicely: NPS-focused CX tool targeting service businesses and frontline teams. Direct competitor in CSAT/NPS collection with similar SMB and mid-market positioning and emphasis on coaching workflows.
- Delighted (by Qualtrics): Direct competitor in the SMB/mid-market CSAT and NPS survey space, using the same Bain-licensed NPS methodology. Relevant as the incumbent Simplesat is actively displacing ahead of its June 2026 shutdown.
- CustomerGauge: B2B-focused NPS and account experience platform with Bain-licensed NPS methodology. Comparable in NPS methodology pedigree and enterprise CX reporting, but with stronger B2B account-level features.
- Nicereply: Customer satisfaction and NPS tool tightly integrated with helpdesk platforms (Zendesk, Help Scout, LiveAgent). Highly comparable on the helpdesk-embedded CSAT/NPS use case that Simplesat leads with.
Broad incumbents
- InMoment (including Wootric): Enterprise CX platform with embedded survey capabilities (notably via the Wootric product). Competes in the VoC/NPS/CSAT category with a broader experience improvement focus than Simplesat.
- Qualtrics: Enterprise experience management platform owned by Silver Lake/CPPIB with overlapping CSAT, NPS, and CES capabilities. Competes with Simplesat primarily in the mid-market and enterprise tier and is the parent of Delighted.
- SurveyMonkey: General-purpose survey platform with CX survey offerings. Competes at the SMB end of Simplesat's market for CSAT/NPS collection, though with weaker helpdesk/CRM integration depth.
- Medallia: Large enterprise VoC and CX platform competing for the same customer experience budget. Overlaps with Simplesat in post-interaction survey, NPS, and feedback analytics, but at a much broader XM scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simplesat social profiles
Digital presenceSimplesat compliance and trust
Trust signalCompliance3 records
Simplesat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simplesat leadership team
Management profileNumber of profiles
Profiles2 records
Simplesat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simplesat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simplesat
What does Simplesat do?
Simplesat is a customer feedback management SaaS platform that lets service businesses collect NPS, CSAT, CES, and 5-star surveys via email, link, widget, and in-app channels. It combines customizable survey design, AI-driven topic and sentiment analysis, real-time notifications to Slack/Microsoft Teams, dashboards and reporting, one-click testimonial publishing, and a public REST API, all connected through 75+ native integrations with helpdesk, CRM, ITSM, marketing automation, and e-commerce tools.
Is Simplesat a public or private company?
Simplesat is a private company. It is classified as unknown and is currently operating.
When was Simplesat founded?
Simplesat was founded in 2016. It employs 1 to 10 people.
Where is Simplesat based?
Simplesat is headquartered in Wan Chai, Hong Kong SAR China, in the Asia region.
How does Simplesat make money?
One revenue line is on record: saaS Subscription.
Who are Simplesat's main competitors?
Direct peers on record are Typeform, SurveySparrow, AskNicely, Delighted (by Qualtrics), CustomerGauge and Nicereply. Broad incumbents are InMoment (including Wootric), Qualtrics, SurveyMonkey and Medallia.
Does Simplesat have an API?
Yes. Public API to extend Simplesat's functionality, enabling retrieval of detailed response data and adding or editing customers. Supports multiple API keys with custom names and permission scopes, with options for full-access keys or limited access with custom scopes. Keys can be revoked individually without disrupting others. Developer documentation is at developer.simplesat.io/api.