eLogii
eLogii, the trading name of UK-based Brisqq Ltd, is a SaaS route optimization and dynamic scheduling platform for field service and distribution operations with 50-5,000+ workers or vehicles, integrating with existing ERP, FSM, CRM, telematics, and e-commerce systems across 13+ industries.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eLogii does
eLogii is a UK-headquartered route optimization and dynamic scheduling SaaS platform, operated by Brisqq Ltd (Company number 09226265, registered office at Kings House, 9-10 Haymarket, London). The platform targets scaled field service and distribution operations with 50-5,000+ workers or vehicles and unifies four product modules — Planning & Scheduling (multi-objective optimization, date-range planning across 30+ days, multi-day job sequencing, same-day re-optimization), Customer Communications & Experience (branded and multi-brand tracking pages, SMS/email lifecycle notifications, self-service rescheduling, slot-booking co-pilot), Field Execution & Efficiency (offline-capable iOS/Android driver app, configurable digital forms, proof of delivery with barcode scanning and electronic signatures, geofence auto-stamping, item-level chain-of-custody tracking), and Visibility & Analytics (13-dimension historical and live dashboards, driver telemetry, lateness monitoring, full data export to BI tools). An Enterprise REST API covering every system entity with event-driven webhooks, sandbox and production environments, and public developer documentation (elogiiapidocs.apidog.io, api-sandbox.elogii.com) extends the platform. A "Service Operations" module covering subscription and bundle management, service cadences, service catalog, customer lifecycle, and service history is listed as "Coming Soon" with an active waitlist.
The platform is purpose-built rather than retrofitted from ERP/CRM/FSM, with truck-specific routing (low bridges, forbidden roads, hazardous-goods awareness), multi-depot and multi-day planning, skill and certification matching (NSI, SSAIB, BAFE, NABCEP, MCS), warehouse operations integration, and same-day re-optimization that rebuilds routes in seconds. It is delivered as a "command layer" that connects to customers' existing FSM, ERP, CRM, WMS, TMS, and telematics systems through pre-built bidirectional connectors — simPRO (FSM), Samsara (telematics), FieldRoutes (pest-control FSM), Shopify (e-commerce), Twilio (masked calling/SMS), and what3words (precise site location) — rather than displacing them. The company holds ISO 27001, SOC 2 Type 2, HIPAA, and GDPR certifications and has appointed Kimura Limited (d/b/a Atoro) as its EU GDPR Article 27 representative.
eLogii monetizes via quote-based annual SaaS subscriptions priced to fleet or field force size (50-5,000+ workers/vehicles), supported by custom ROI simulations run on a prospect's own operational data before commitment (cited example savings: $609k+ for a 75-person field operation, $500k+ for a 75-vehicle distribution fleet). Go-to-market is predominantly direct enterprise field sales, with an 8-step process from expert consultation through phased go-live and quarterly optimization reviews, complemented by an inside-sales demo function, a developer-led API self-serve path, and partner referrals from the simPRO/Samsara/FieldRoutes/Shopify ecosystem. Marketing combines SEO (13+ industry landing pages, 84 feature pages, case studies, blog, ROI calculator), paid search, LinkedIn, trade shows, webinars, and HubSpot-driven marketing automation. The customer base spans pest control (Vergo, Greenix), merchandising (J-Club, 9,000+ stores across 25 EU countries), building materials (Porcelanosa, Brymec, Stelrad), foodservice (JJ Foodservice, Q Catering, Pilgrim Foodservice, Berkmann Wine Cellars, Caldic), wholesale distribution (Heatleys, Barwick, Deanta, Venesta), e-commerce (Misfits Market, Sofology), solar/renewables (Aveyo), and public sector (NHS, Belfast City Council, City of Little Rock), among others, across the UK, EU, and US.
eLogii firmographics
Firmographics- Name
- eLogii
- Legal name
- Brisqq Ltd
- Website
- https://elogii.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eLogii, the trading name of UK-based Brisqq Ltd, is a SaaS route optimization and dynamic scheduling platform for field service and distribution operations with 50-5,000+ workers or vehicles, integrating with existing ERP, FSM, CRM, telematics, and e-commerce systems across 13+ industries.
- Ownership category
- akta.pro rank
Where eLogii is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
eLogii business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Subscription-based SaaS model with pricing tailored to field force/fleet size. The platform is sold as an annual or multi-year contract with custom quoting based on number of vehicles, field workers, and operational complexity. Revenue is recurring and scales with customer fleet size and feature adoption over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise tier based on fleet/field force size |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels15 records
eLogii product offering
Product offeringCore offering
eLogii sells a SaaS route optimization and dynamic scheduling platform for field service and distribution operations with 50+ people or vehicles in the field. The platform plans and re-optimizes routes, schedules jobs against skills, certifications, SLA windows and vehicle capacity, dispatches work to an offline-capable mobile app, captures proof of delivery and service, and exposes a branded customer tracking experience with live ETAs and self-service rescheduling.
Product overview
eLogii is a unified route optimization and dynamic scheduling platform for field service and distribution operations at scale (50-5000+ people/vehicles). The core product is Route Optimization & Dynamic Scheduling, which consists of four integrated modules: Planning & Scheduling (dynamic scheduling with multi-objective optimization, date range planning, and recurring task templates), Customer Communications & Experience (branded tracking pages, automated notifications, and self-service rescheduling), Field Execution & Efficiency (mobile app, digital forms, proof of delivery, barcode scanning, and item-level tracking), and Visibility & Analytics (live dashboards, driver telemetry, and historical analytics across 13 dimensions). The platform is extended by an Enterprise REST API & Webhooks for integrations and an announced Service Operations module for subscription management.
Differentiator
Problem solved
Functional benefit
Brands
- eLogii Service Operations: Subscription and service cadence management module for customer relationships, service catalog, and lifecycle tracking — marked as 'Coming Soon' on the product site.
Quantifiable outcome
- 40%+ fewer miles driven across field service operations
- +20 more outcomes
Companies that use eLogii
Customer profileNamed customers34 records
Segments12 records
Ideal customer profiles4 records
eLogii technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature19 records
eLogii partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- SimprocoreDeep bi-directional integration with simPRO, a leading field service management platform. Jobs, installer schedules, and customer data sync in and out of simPRO in real time. Schedule IDs are preserved to prevent duplicate notifications. Material pickups are handled as timed activities within routes. Completion data, forms, and photos write back automatically. Zero developer resource required to set up. Available at elogii.com/product/integrations/simpro/.
- SamsaracorePlug-and-play telematics integration with Samsara for accurate mileage tracking, real-time vehicle location, and driver behavior data fed directly into route analytics. Provides real-time GPS per vehicle, planned vs. actual mileage comparison, driver behavior and safety scoring, and fleet maintenance alerts. Available at elogii.com/product/integrations/samsara/.
- FieldRoutescorePre-built connector with FieldRoutes, a field service management platform for pest control and related industries. Allows data synchronization between FieldRoutes job management and eLogii route optimization.
- TwiliocoreTwilio integration for masked calling between engineers/cleaners/drivers and customers/keyholders, ensuring personal phone numbers remain private. Also powers SMS notifications for dispatch updates and customer lifecycle communications.
- ShopifycoreBi-directional sync with Shopify for orders, customers, and delivery scheduling. Enables e-commerce businesses to connect their storefront directly to eLogii for automated route optimization and delivery management.
- HubSpotcoreHubSpot is used as eLogii's CRM, marketing automation, email, forms, and website analytics platform. Customer and prospect data is managed through HubSpot for sales pipeline and marketing campaign management.
- Kimura Limited (d/b/a Atoro)minorKimura Limited (d/b/a Atoro) is appointed as eLogii's EU representative under Article 27 of the EU GDPR, handling data protection matters for EEA individuals.
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
eLogii competitors and assessment
Company assessmentDirect peers
- OptimoRoute: Cloud-based route planning and optimization SaaS used by field service and delivery fleets. Directly comparable to eLogii on core route optimization, scheduling, and dispatch functionality for SMB and mid-market customers.
- Routific: SaaS route optimization and fleet planning platform for delivery and field service operations. Closely comparable to eLogii in target use cases (delivery, distribution, field service) and API-first delivery model.
- Onfleet: Last-mile delivery management SaaS with route optimization, dispatcher dashboards, driver apps, and customer notifications. Direct competitor in last-mile/delivery distribution with overlapping feature set to eLogii.
- Circuit (Circuit for Teams): Route planning and delivery management app offering optimization, proof of delivery, and customer notifications. Overlaps eLogii on route optimization and last-mile delivery use cases for small and mid-sized fleets.
- Route4Me: Route optimization SaaS used by field service, distribution, and sales route organizations. Comparable to eLogii on multi-stop route planning, optimization, and dispatcher workflows.
- WorkWave: Field service management and route management software for pest control, lawn care, and service fleets. Direct overlap with eLogii's field service segment, particularly pest control where eLogii serves Greenix and Vergo.
- Badger Maps: Route planning and field sales/mapping SaaS for outside sales and field service teams. Overlaps with eLogii on route optimization, territory management, and field worker productivity use cases.
- Track-POD: Delivery management and route optimization platform with ePOD, barcode scanning, and customer notifications. Comparable to eLogii's distribution and e-commerce fulfillment modules.
Broad incumbents
- ServiceTitan: Large, well-funded FSM platform for HVAC, plumbing, and trade contractors. Broad incumbent that overlaps eLogii in field service and could ship native routing functionality to disintermediate third-party route optimization tools.
- Trimble Transportation: Established TMS and fleet telematics suite offering routing, scheduling, and visibility for large fleets. Broad incumbent operating across the same logistics-technology stack as eLogii's distribution customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eLogii social profiles
Digital presenceeLogii compliance and trust
Trust signalCompliance4 records
eLogii financial estimates
Financial estimateRevenue estimate
Valuation estimate
eLogii leadership team
Management profileNumber of profiles
Profiles2 records
eLogii funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eLogii M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eLogii
What does eLogii do?
eLogii sells a SaaS route optimization and dynamic scheduling platform for field service and distribution operations with 50+ people or vehicles in the field. The platform plans and re-optimizes routes, schedules jobs against skills, certifications, SLA windows and vehicle capacity, dispatches work to an offline-capable mobile app, captures proof of delivery and service, and exposes a branded customer tracking experience with live ETAs and self-service rescheduling.
Is eLogii a public or private company?
eLogii is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was eLogii founded?
eLogii was founded in 2020. It employs 11 to 50 people.
Where is eLogii based?
eLogii is headquartered in London, United Kingdom, in the Europe region.
How does eLogii make money?
One revenue line is on record: saaS Subscription.
Who are eLogii's main competitors?
Direct peers on record are OptimoRoute, Routific, Onfleet, Circuit (Circuit for Teams), Route4Me, WorkWave, Badger Maps and Track-POD. Broad incumbents are ServiceTitan and Trimble Transportation.
Does eLogii have an API?
Yes. eLogii provides a full REST API covering every system entity with webhooks that lets users push and pull data in real time. The API enables integration with ERP, WMS, CRM, job management, order management, and telematics systems. Predicable resource-based URLs with API-key authentication, sandbox (api-sandbox.elogii.com) and production environments, event-driven webhooks, and CSV/SFTP imports for legacy systems. API covers tasks (createOrUpdateMany/bulk), routes, vehicles, drivers, customers, depots, zones, forms, optimization API, and webhook events for tasks, optimization results, status updates, and POD events. Developer documentation is at elogiiapidocs.apidog.io.