What MilSpouseFest does

MilSpouseFest, founded in 2012 and headquartered in New York, operates a global one-day in-person event series for military spouses at military bases across the United States and overseas. The company produces approximately 10 events annually, including 2026 stops in San Antonio TX, Fort Campbell KY, Fort Benning GA, Colorado Springs CO, San Diego CA, Norfolk VA, Osan AFB and Camp Humphreys in South Korea, and San Juan, Puerto Rico, each drawing 1,000+ attendees including active duty, National Guard, Reserve, veteran, and retired military spouses plus family members and advocates. Programming centers on mental health, employment, education, mentorship, and networking, and all events are free to attend.

The platform layer relies on third-party event technology: Whova serves as the mobile and desktop event app for attendee registration, networking, and schedule access, while Luma is used for ticketing and registration on international events. There is no proprietary technology stack; differentiation is logistical (military base access, security compliance) and community-driven (the team itself consists of military spouses and veterans).

The business model is sponsorship-funded event media. Revenue is generated entirely from corporate sponsors, with structured tiers including MSF After Hours ($30K), Happy Hour ($15K), Title Sponsor ($5K+), Brunch/Break/Dinner ($5K+), Booth Sponsor ($2,500), and Digital Sponsorship ($1,250+). USAA is the presenting sponsor across the series, with VetClaims.ai as silver sponsor and a broader mix of financial services, healthcare, education, and logistics partners filling out each event. MilSpouseFest is the premier event series of Recurrent Military, the parent company's network of military and veteran digital media brands, which provides cross-promotion and shared sponsor relationships.

Name

MilSpouseFest

Website

https://milspousefest.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MilSpouseFest operates a global, free one-day event series at military bases for military spouses and families, hosting 10+ events annually across the US and overseas. Revenue is generated entirely from corporate sponsorships, anchored by USAA as presenting sponsor, with the brand part of Recurrent Military's military media portfolio.

Ownership category

akta.pro rank

Product category

Military Community Events

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

akta.pro secondary industry

Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Military spouse events
• Military community networking
• Corporate sponsorship events
• Military family resources
• In-person event series

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Sponsorship Revenue: Primary revenue stream from corporate sponsors who pay to exhibit and connect with military spouse attendees. Sponsorship tiers include MSF After Hours ($30K), Happy Hour ($15K per evening), Title Sponsor ($5K+), Brunch/Break/Dinner ($5K+ per event), Booth Sponsor ($2,500), and Digital Sponsorship ($1,250+).
2. Event Attendance (Free for Attendees): Events are provided free of charge to military spouses and family members. Revenue is generated entirely from sponsor partnerships rather than attendee fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

MilSpouseFest operates a global, one-day in-person event series held at military bases for military spouses, offering education, connection, and celebration. Events are free for attendees and feature workshops, speakers, giveaways, vendor booths, and networking opportunities. Revenue is generated entirely through corporate sponsorship tiers sold to brands seeking to engage the military spouse community.

Product overview

MilSpouseFest is a single unified product — a global event series for military spouses operated by Recurrent Military. The core offering is the MilSpouseFest Event Series, a free one-day in-person event providing education, resources, networking, and celebration for military spouses. Supporting the event series are Sponsorship Packages that allow companies to engage with the military spouse community through various sponsorship tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• MilSpouseFest Event Series A global, one-day in-person event series held at military bases worldwide, providing military spouses with workshops, speakers, vendor resources, giveaways, mentorship, and networking opportunities at no cost. Each event draws over 1,000 attendees.

Quantifiable outcome

• 1000+ military spouses connect at each event
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• USAAflagshipGTM or Marketing PartnerPresenting sponsor of MilSpouseFest. USAA is a major financial services company serving military members, veterans, and their families. As presenting sponsor, USAA receives prominent branding across all events and marketing materials.
• VetClaims.aicoreGTM or Marketing PartnerSilver sponsor of MilSpouseFest events, providing services related to veterans claims and benefits.
• InspireUp FoundationcoreStrategic or Co-development PartnerPartner organization supporting military spouses through inspiration and empowerment initiatives.
• VetForevercoreStrategic or Co-development PartnerMedia partner focused on veteran and military spouse content, part of the broader military community ecosystem.
• loanDepotcoreGTM or Marketing PartnerPartner providing mortgage and lending services to military families attending MilSpouseFest events.
• Parker UniversityminorGTM or Marketing PartnerEducational partner offering degree programs and educational opportunities to military spouses.
• TelemyNDminorGTM or Marketing PartnerPartner providing telemedicine or mental health services to military community.
• BlueCross BlueShieldcoreGTM or Marketing PartnerHealth insurance partner providing healthcare coverage information and resources to military families.
• SonderMINDminorGTM or Marketing PartnerMental health and behavioral health platform partner supporting military spouse wellness.
• SuddathminorGTM or Marketing PartnerMoving and logistics company partner serving military families with PCS moves.
• Columbia Southern UniversityminorGTM or Marketing PartnerOnline university partner offering educational programs to military spouses.
• Grand Canyon UniversityminorGTM or Marketing PartnerUniversity partner providing education opportunities for military families.
• Logsa Mil MovesminorGTM or Marketing PartnerMilitary logistics partner supporting relocation services for attendees.
• National UniversitycoreGTM or Marketing PartnerGold sponsor (2024), offering educational programs and degrees to military community members.
• Tutor.comminorGTM or Marketing PartnerBronze sponsor (2024), providing tutoring and academic support services to military families.
• AAFMAAminorGTM or Marketing PartnerBronze sponsor (2024), Association of American Federal Military Associate offering insurance and financial services.
• Military Spouse JobsminorGTM or Marketing PartnerBronze sponsor (2024), employment platform connecting military spouses with job opportunities.
• WhovacoreTechnology or IntegrationEvent technology platform used for attendee registration, event app access, and networking between attendees. Available on desktop, Apple Store, and Google Play.
• Recurrent MilitaryflagshipStrategic or Co-development PartnerParent company and largest suite of military brands in the digital media landscape. MilSpouseFest is the premier military spouse event series of Recurrent Military, powered by presenting sponsor USAA. Recurrent Military network includes military and veteran content platforms providing authentic perspectives on armed services and veteran issues.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Blue Star Families: Blue Star Families is a large military-family nonprofit that runs surveys, programs, and in-person events for service members, veterans, and their families — the same audience MilSpouseFest serves, with overlapping community-building and resource-distribution missions.
• We Are The Mighty: We Are The Mighty is a military-focused media brand that produces content, events, and community programming for service members, veterans, and military families, including spouse-focused editorial — directly comparable to MilSpouseFest's content-plus-events positioning under Recurrent Military.
• National Military Family Association (NMFA): NMFA is a long-standing military-family advocacy and support nonprofit that runs events, scholarships, and programs for spouses and families. It serves the same primary audience as MilSpouseFest and competes for both member engagement and corporate sponsorship in the spouse-support space.

Broad incumbents

• USO (United Service Organizations): The USO is the incumbent military-family support organization, operating centers and events on bases worldwide. It serves a broader demographic (service members plus families) but competes for the same sponsor attention and on-base programming real estate that MilSpouseFest depends on.
• Military.com: Military.com is one of the largest digital communities for service members, spouses, and veterans, with content, benefits information, and community features. It serves the same audience digitally that MilSpouseFest serves in person, and shares a similar advertiser/sponsor monetization model.

Emerging players

• Hiring Our Heroes: Hiring Our Heroes runs in-person career events, fellowships, and networking programs aimed at service members, veterans, and military spouses. It overlaps with MilSpouseFest's employment-focused programming and shares corporate-sponsor-driven economics.
• Military Spouse Advocacy Network: This advocacy network focuses on policy, employment, and community support for military spouses, including events and digital programming — comparable to MilSpouseFest's spouse-focused mission, though primarily policy and advocacy rather than large in-person gatherings.

Regional players

• Veteran Tickets Foundation (Vet Tix): Vet Tix provides donated event tickets to service members, veterans, and families nationwide. While it focuses on ticket distribution rather than running events, it serves the same military-family community and competes for similar corporate-donor and sponsor dollars.

Others

• Soldiers' Angels: Soldiers' Angels is a volunteer-led nonprofit supporting deployed service members, veterans, and their families through programs, care packages, and events. It is adjacent to MilSpouseFest as a community-based military family support organization, with overlapping sponsor and donor pools.
• Recurrent Military (parent): Recurrent Military is the parent media network of MilSpouseFest and the largest suite of military brands in digital media. It is not a competitive peer but a strategic enabler — sharing audiences, sponsor relationships, and distribution across the portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xtwitter.com/milspousefest
• YouTubeyoutube.com/channel/UCxMDIc5sEQIoVaHFDbMAYqA
• Facebookfacebook.com/MilSpouseFestOfficial
• LinkedInlinkedin.com/company/milspofest/?viewAsMember=true
• Instagraminstagram.com/milspousefest

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MilSpouseFest