LimeLight CRM
LimeLight CRM (dba Sticky.io) provides a unified ecommerce revenue optimization platform combining CRM, checkout, payment orchestration across 160+ gateways, and AI-powered revenue recovery for direct-to-consumer subscription and performance marketing brands.
- Company typePrivate
- Founded2008
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LimeLight CRM does
LimeLight CRM operates a unified revenue optimization platform for direct-to-consumer ecommerce and subscription brands under the Sticky.io brand. The platform consolidates four functional modules into a single connected system: a CRM and subscription management module for offers, billing cycles, and customer journeys; a checkout and funnel builder with drag-and-drop landing page creation and a single-page checkout reported to load 12x faster than traditional systems; an AI-powered revenue recovery and smart dunning module that retries failed payments using issuer-aware timing and reason-code logic; and a payment orchestration layer that routes transactions intelligently across 160+ payment gateways with automatic cascading after declines. Over 500 integrations connect the platform to gateways (Stripe, PayPal, Adyen, Braintree, Authorize.Net, NMI), marketing automation (Klaviyo, Mailchimp, ActiveCampaign), fraud and identity (Kount, PAAY, Equifax, Chargeback Gurus), shipping (ShipBob, ShipStation, ShipHero), and analytics (Triple Whale) partners, plus a Referral Partners program for agency and platform-sourced distribution.
The company is headquartered in San Francisco, was founded in 2008, and operates with 51-100 employees as a private for-profit business. Its go-to-market combines enterprise field sales (Book a Demo, Talk to an Expert) for high-volume merchants with self-serve platform capabilities and partner-sourced leads. Revenue derives from a combination of subscription SaaS fees for platform modules and transaction-based fees on routed payments, with quote-based pricing not publicly disclosed. Disclosed scale metrics include $8B in annual processed transaction volume and named enterprise customers spanning performance marketing (4AM Media), consumer subscription (Truly Free, SkinnyFit, Floral Company), security SaaS billing (RealDefense), healthcare (LIFEMD), and financial services (CreditPros). Leadership is held by founder and CEO Brian Bogosian, with Ro Bhatia as COO and Clark Huang as VP Engineering and CTO.
LimeLight CRM firmographics
Firmographics- Name
- LimeLight CRM
- Website
- https://getlimelight.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LimeLight CRM (dba Sticky.io) provides a unified ecommerce revenue optimization platform combining CRM, checkout, payment orchestration across 160+ gateways, and AI-powered revenue recovery for direct-to-consumer subscription and performance marketing brands.
- Ownership category
- akta.pro rank
LimeLight CRM industry classification
Industry- Product category
- Ecommerce Subscription Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation & Campaign Management CRM (HDAEAFAB)
Keywords
Where LimeLight CRM is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
LimeLight CRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Management Platform: SaaS platform fees for CRM, subscription management, checkout, and recovery capabilities. Revenue derived from subscription tiers based on volume, transactions, or feature access.
- Payment Processing/Transaction Fees: Revenue from payment orchestration and gateway routing across 160+ payment gateways with smart routing and cascading capabilities.
- Revenue Recovery Services: AI-powered decline recovery services that recover up to 75% of declined transactions, capturing revenue that would otherwise be lost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
LimeLight CRM product offering
Product offeringCore offering
LimeLight CRM (operating as Sticky.io) provides a unified revenue optimization platform for ecommerce brands that combines CRM, subscription management, checkout, payment orchestration, and revenue recovery in a single connected system. The platform enables direct-to-consumer merchants, subscription businesses, and performance marketers to launch offers, manage subscriptions, process payments across 160+ gateways, and recover up to 75% of declined transactions.
Product overview
Sticky.io is a unified revenue optimization and growth platform for ecommerce brands, comprising five integrated modules: CRM & Subscription Management, Checkout & Funnel Builder, Revenue Recovery & Smart Dunning, Payment Orchestration, and Referral Partners. The platform centralizes campaigns, customer journeys, payments, and recovery into one connected system. The CRM manages subscriptions and offers; the Checkout module handles high-speed funnel building; Revenue Recovery applies AI-powered retries to rescue declined payments; Payment Orchestration routes transactions across 160+ gateways; and the Partners module manages referral and agency relationships. Over 500 integrations connect the platform to the merchant's existing marketing, payment, and operational stack.
Differentiator
Problem solved
Functional benefit
Products and services
- CRM & Subscription Management A unified CRM module for ecommerce merchants managing campaigns, subscriptions, billing cycles, customer journeys, and affiliate traffic. Supports custom billing plans, multi-product bundles, flexible offers, upsells, free trials, and upgrades/downgrades to drive AOV and reduce churn.
- Checkout & Funnel Builder A high-speed single-page checkout and drag-and-drop landing page/funnel builder that delivers 12x faster load times than traditional systems, with order bumps, one-click upsell flows, bundle and trial options, and conversion-optimized layouts for ecommerce merchants.
- Revenue Recovery & Smart Dunning AI-powered payment recovery module that rescues failed transactions, prevents churn, and recovers up to 75% of declined transactions through intelligent retry logic, issuer-aware timing, and automated dunning sequences for ecommerce and subscription businesses.
- Payment Orchestration Intelligent payment routing and gateway orchestration across 160+ payment gateways, with automatic cascading to the best-performing gateway, multiple MIDs support, and AI-powered routing designed to increase transaction approval rates.
Quantifiable outcome
- Involuntary churn reduced by up to 75%
- +6 more outcomes
Companies that use LimeLight CRM
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
LimeLight CRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature7 records
LimeLight CRM partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, strategic and supporting.
- StripecorePayment gateway integration partner. Stripe is one of the primary payment processors integrated with Sticky.io's payment orchestration platform, enabling smart routing and transaction processing.
- PayPalcorePayment gateway integration partner. PayPal is integrated as a primary payment option within the checkout and payment orchestration system.
- Authorize.NetcorePayment gateway integration partner enabling transaction processing through the Authorize.Net payment gateway network.
- BraintreecorePayment gateway integration partner (PayPal subsidiary) for processing transactions through Braintree's payment platform.
- AdyencorePayment gateway integration partner. Adyen provides global payment capabilities integrated into Sticky.io's payment orchestration layer.
- NMIcorePayment gateway integration partner (Network Merchants Inc.) enabling payment processing and gateway connectivity.
- KountstrategicFraud protection and chargeback prevention partner integrated into the platform for MID health protection and VAMP-aware monitoring.
- FinixstrategicPayment infrastructure partner integrated into the ecosystem for payment processing and gateway connectivity.
- PAAYstrategicPayment authentication partner for 3D Secure and payment verification integrated into checkout optimization.
- KlaviyocoreEmail marketing integration partner. Klaviyo is integrated for email automation, customer segmentation, and marketing campaign connectivity.
- MailchimpcoreEmail marketing integration partner for email automation and customer communication connectivity.
- ActiveCampaignsupportingMarketing automation integration partner for customer journey and email marketing connectivity.
- EquifaxsupportingCredit and identity verification partner integrated for risk assessment and fraud prevention.
- Chargeback GurussupportingChargeback management and dispute resolution partner for chargeback prevention and MID health protection.
- Triple WhalesupportingAnalytics and attribution partner integrated for tracking and performance measurement across campaigns.
- ShipBobsupportingFulfillment and shipping integration partner for ecommerce order fulfillment connectivity.
- ShipStationsupportingShipping and fulfillment integration partner for order shipping and tracking connectivity.
- ShipHerosupportingWarehouse management and shipping integration partner for fulfillment operations connectivity.
- Referral CandysupportingReferral marketing and affiliate program partner for referral tracking and commission management.
- xverifysupportingEmail verification and validation partner for reducing invalid emails and improving deliverability.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
LimeLight CRM competitors and assessment
Company assessmentBroad incumbents
- Klaviyo: Ecommerce-focused marketing automation and CRM platform integrated with Sticky.io. Overlaps on customer segmentation, campaign management, and DTC retention workflows.
- Stripe Billing: Stripe's native subscription billing and revenue recovery suite. Competes with Sticky.io's CRM and recovery modules while leveraging Stripe's underlying payment processing.
- Adyen: Global payment processor increasingly adding orchestration and optimization features. Both partner and competitor to Sticky.io's payment orchestration module.
Direct peers
- Recharge: Subscription billing and payments platform for Shopify-based DTC merchants. Competes for the same subscription ecommerce customers on billing and churn reduction.
- Bold Commerce: Ecommerce platform offering checkout, subscriptions, and pricing tools for DTC brands. Competes with Sticky.io on checkout optimization and subscription offer management.
- Ordergroove: Subscription commerce platform for retailers and DTC brands. Directly comparable on subscription lifecycle management, retention, and offer flexibility.
- Chargebee: Subscription billing and revenue management platform serving SaaS and DTC subscription businesses. Directly competes with Sticky.io's CRM and subscription management module for the same merchant buyers.
- Recurly: Subscription management and billing platform targeting DTC and B2B subscription brands. Overlaps with Sticky.io on subscription lifecycle, churn reduction, and dunning capabilities.
Emerging players
- Riskified: AI-driven fraud and payment optimization platform. Comparable to Sticky.io's revenue recovery and chargeback prevention capabilities, particularly for high-risk DTC categories.
- Smartrr: Subscription management app focused on Shopify brands. Competes for a narrower segment of Sticky.io's subscription and CRM customer base with a more focused offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
LimeLight CRM social profiles
Digital presenceLimeLight CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
LimeLight CRM leadership team
Management profileNumber of profiles
Profiles3 records
LimeLight CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LimeLight CRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LimeLight CRM
What does LimeLight CRM do?
LimeLight CRM (operating as Sticky.io) provides a unified revenue optimization platform for ecommerce brands that combines CRM, subscription management, checkout, payment orchestration, and revenue recovery in a single connected system. The platform enables direct-to-consumer merchants, subscription businesses, and performance marketers to launch offers, manage subscriptions, process payments across 160+ gateways, and recover up to 75% of declined transactions.
When was LimeLight CRM founded?
LimeLight CRM was founded in 2008. It employs 51 to 100 people.
Where is LimeLight CRM based?
LimeLight CRM is headquartered in San Francisco, United States, in the North America region.
How does LimeLight CRM make money?
Three revenue lines are on record. Subscription Management Platform is the primary driver. The others are payment Processing/Transaction Fees and revenue Recovery Services.
Who are LimeLight CRM's main competitors?
Broad incumbents on record are Klaviyo, Stripe Billing and Adyen. Direct peers are Recharge, Bold Commerce, Ordergroove, Chargebee and Recurly. Emerging players are Riskified and Smartrr.
Does LimeLight CRM have an API?
Yes. A public-facing developer API and documentation portal is available at developer-prod.sticky.io. The developer portal provides versioned API documentation (latest). Specific API capabilities, REST/GraphQL type, authentication method, rate limits, and sandbox availability are not detailed in the source content. Developer documentation is at developer-prod.sticky.io/?version=latest.
What industry is LimeLight CRM in?
LimeLight CRM's product category is Ecommerce Subscription Management Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 51821 and its SIC code is 7372.