Aiqfome
Aiqfome is a Brazilian mobile food and essentials delivery marketplace connecting 30,000+ restaurants with 6 million consumers across 700+ cities and 23 states, operating as a wholly-owned subsidiary of Grupo Magazine Luiza.
- Company typePrivate
- Founded2007
- HeadquartersMaringá, Brazil
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
What Aiqfome does
Aiqfome operates a mobile-first, multi-sided food and essentials delivery marketplace serving Brazilian consumers across 700+ cities and 23 states. The platform connects approximately 6 million active users with over 30,000 restaurant and merchant partners, processing roughly 33 million orders annually and generating R$1.2 billion in gross transaction value. The company distributes through three proprietary applications: a consumer ordering app (Aiqfome), a merchant order-management dashboard (Geraldo), and a courier-facing delivery app (Robner), alongside an optional GrandChef POS integration for restaurant partners. Geographic expansion is executed primarily through a licensed-operator franchise model in which entrepreneurs purchase city licenses ranging from R$40,000 to over R$1 million based on population tier. Aiqfome monetizes through a 14.99% reference commission on transactions (subject to commercial negotiation), an R$89.90 monthly subscription for restaurant partners (waived below R$1,500/month in revenue), one-time city license fees, and add-on logistics services via Aiqentrega. Founded in 2007 in Maringá, Paraná, and acquired by Grupo Magazine Luiza (Magalu) in 2020, Aiqfome has scaled to the #2 position in Brazil's national food delivery market while maintaining leadership in interior/regional cities underserved by major competitors.
Aiqfome firmographics
Firmographics- Name
- Aiqfome
- Legal name
- Aiqfome LTDA
- Website
- https://aiqfome.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Aiqfome is a Brazilian mobile food and essentials delivery marketplace connecting 30,000+ restaurants with 6 million consumers across 700+ cities and 23 states, operating as a wholly-owned subsidiary of Grupo Magazine Luiza.
- Ownership category
- akta.pro rank
Aiqfome industry classification
Industry- Product category
- Food Delivery Marketplace
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)
- akta.pro secondary industries
- Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery (Restaurant Meals) (TLAAADAC)
Keywords
Where Aiqfome is headquartered
LocationHeadquarters
- HQ city
- Maringá
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Aiqfome business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Platform Commission: Transaction-based commission of 14.99% per order for restaurants using their own delivery, subject to commercial negotiation
- Monthly Subscription: R$89.90 monthly subscription for restaurant partners, with waiver for establishments generating up to R$1,500/month in revenue
- City License Fees: Licensing model where entrepreneurs purchase rights to operate aiqfome in specific cities, with investment ranges from R$40k to over R$1 million based on city size
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 14.99% per order commission for delivery by restaurant |
| Subscription | Monthly | R$89.90/month subscription for restaurant partners |
| One time/ perpetual license | Multi-year contract | City license investment ranging from R$40k to over R$1 million |
| Subscription | Monthly | GrandChef POS system from R$29.94/month |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Aiqfome product offering
Product offeringCore offering
Aiqfome operates a multi-sided food and essentials delivery marketplace that connects individual consumers, restaurants, couriers, and licensed city operators through native mobile applications. The consumer app lists nearby restaurants and convenience merchants (groceries, pharmacies, pet shops, beverages) for on-demand delivery, while the restaurant partner app (Geraldo) handles order intake and campaign participation, and the courier app (Robner) manages last-mile fulfillment. A licensed-operator (Licenciados) franchise program enables entrepreneurs to operate Aiqfome locally in exchange for a city license fee.
Product overview
Aiqfome operates a multi-sided delivery platform architecture consisting of a core consumer app (Fominhas) for ordering food and essentials, paired with merchant-facing tools (Lojistas portal and Geraldo order manager). The ecosystem includes a franchise program (Licenciados) for regional operators, a delivery driver platform (Entregadores), and optional logistics support (Aiqentrega). A partner product, GrandChef, provides POS and restaurant management capabilities for merchant partners. The company serves over 6 million users across 700+ cities in Brazil as part of Grupo Magazine Luiza.
Differentiator
Problem solved
Functional benefit
Products and services
- Aiqfome Consumer App (Fominhas) Mobile application for consumers to browse and order food, beverages, groceries, pharmacy items, pet supplies, and other essentials from local restaurants and merchants across 700+ Brazilian cities, with real-time order tracking. The app serves over 6 million users and combines neighborhood establishments with national franchises such as Subway, Spoleto, Bobs, Cacau Show, and Kibon.
- Geraldo Mobile order-management application for restaurant and merchant partners to receive and track orders, monitor sales performance, and participate in promotional campaigns run on the Aiqfome platform.
- Robner Mobile application for self-onboarded delivery couriers to accept and complete delivery jobs with flexible hours and per-delivery compensation. Provides the last-mile fulfillment backbone across the Aiqfome marketplace.
- Licenciados (City License Program) Multi-year franchise and licensing program that sells city operating rights to entrepreneurs in exchange for tiered investment (R$40k to over R$1 million by city population). Operatives recruit local restaurants, manage marketing, and run local operations under the Aiqfome brand.
- Lojistas (Merchant Partner Portal) Web and partner-portal experience that allows SMB restaurants, bakeries, beverage outlets, and convenience merchants to register on Aiqfome, manage their storefront, and begin receiving orders from the consumer marketplace.
- Aiqentrega Optional delivery logistics service for Aiqfome licensed operators and merchants that provides scalable fulfillment infrastructure and management tools, enabling restaurants without their own delivery fleet to fulfill orders at scale.
Quantifiable outcome
- 33 million orders processed annually
- +3 more outcomes
Companies that use Aiqfome
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Aiqfome technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Aiqfome partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered supporting and minor.
- GrandChefsupportingGrandChef is a partner restaurant management system (POS) offered to aiqfome restaurant partners. Plans start at R$29.94/month for managing counter and salon sales. This is an optional integration for restaurant partners seeking additional business management tools.
- Coca-ColaminorBrand partnership featuring Coca-Cola on the aiqfome platform as a featured brand partner.
- AmbevminorBrand partnership featuring Ambev beverages on the aiqfome platform as a featured brand partner.
- SubwayminorFranchise restaurant partnership with Subway, one of the major QSR brands operating on the platform.
- SpoletominorFranchise restaurant partnership with Spoleto, featured as a brand partner on the platform.
- BobsminorFranchise restaurant partnership with Bobs, featured as a brand partner on the platform.
- Cacau ShowminorBrand partnership featuring Cacau Show chocolates and gifts on the aiqfome platform.
- KibonminorBrand partnership featuring Kibon ice creams and frozen treats on the aiqfome platform.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Aiqfome competitors and assessment
Company assessmentDirect peers
- iFood: Dominant Brazilian food delivery marketplace operated by Movile/iFood Holding, majority-owned by Prosus. Directly competes with Aiqfome for restaurants and consumers in Brazil, but leads in cap-1 cities while Aiqfome leads in the interior.
- Rappi: Latin American super-app delivering food, groceries, and other verticals across Mexico, Brazil, Colombia, and Argentina. Competes directly with Aiqfome in Brazil's food delivery category and uses a similar multi-vertical expansion strategy.
- James Delivery: Brazilian food and grocery delivery platform operating across multiple Brazilian cities. Competes with Aiqfome in tier-2 markets and shares a focus on supermarket and restaurant delivery.
Broad incumbents
- Uber Eats: Global delivery platform from Uber, operating across major Brazilian cities. Larger and more diversified player with broader geographic reach in cap-1 markets but weaker interior penetration than Aiqfome.
- DoorDash: US-headquartered food delivery leader with limited Brazil presence. Comparable as a global category leader in restaurant marketplace dynamics, but not a direct Brazilian competitor.
- Glovo: European multi-category delivery platform owned by Delivery Hero, operating across multiple countries. Comparable as a multi-vertical marketplace player, but primarily a European and emerging market operator rather than a Brazilian competitor.
- Mercado Livre (MercadoLibre): Latin American e-commerce and fintech super-app with growing Mercado Envios and food/grocery delivery ambitions. A potential future competitor with massive user base and capital that could challenge Aiqfome's category position.
Regional players
- PedidosYa: Latin American delivery platform owned by Delivery Hero, strong in Uruguay, Argentina, and parts of Brazil. Comparable business model and emerging market dynamics to Aiqfome, but operates in different primary geographies.
Emerging players
- Loggi: Brazilian last-mile delivery and logistics platform expanding into food and grocery delivery. Comparable as a Brazilian delivery infrastructure player but with a focus on logistics rather than restaurant marketplace dynamics.
Others
- Grupo Magalu (Magazine Luiza): Brazilian retail conglomerate and Aiqfome's parent company since 2020. Provides ecosystem integration and capital, but not a direct peer — included as the closest corporate parent and channel partner for cross-promotion and capital allocation context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights7 records
Customer concentration
Aiqfome social profiles
Digital presenceAiqfome compliance and trust
Trust signalCompliance2 records
Aiqfome financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aiqfome leadership team
Management profileNumber of profiles
Profiles4 records
Aiqfome funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aiqfome M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aiqfome
What does Aiqfome do?
Aiqfome operates a multi-sided food and essentials delivery marketplace that connects individual consumers, restaurants, couriers, and licensed city operators through native mobile applications. The consumer app lists nearby restaurants and convenience merchants (groceries, pharmacies, pet shops, beverages) for on-demand delivery, while the restaurant partner app (Geraldo) handles order intake and campaign participation, and the courier app (Robner) manages last-mile fulfillment. A licensed-operator (Licenciados) franchise program enables entrepreneurs to operate Aiqfome locally in exchange for a city license fee.
Is Aiqfome a public or private company?
Aiqfome is a private company. It is classified as corporate owned and is currently operating.
When was Aiqfome founded?
Aiqfome was founded in 2007. It employs 251 to 500 people.
Where is Aiqfome based?
Aiqfome is headquartered in Maringá, Brazil, in the Latin America region.
How does Aiqfome make money?
Three revenue lines are on record. Platform Commission is the primary driver. The others are monthly Subscription and city License Fees.
Who are Aiqfome's main competitors?
Direct peers on record are iFood, Rappi and James Delivery. Broad incumbents are Uber Eats, DoorDash, Glovo and Mercado Livre (MercadoLibre). PedidosYa is listed as a regional player. Loggi is listed as an emerging player. Grupo Magalu (Magazine Luiza) is listed as an others.
Does Aiqfome have an API?
No public API is recorded for Aiqfome.
What industry is Aiqfome in?
Aiqfome's product category is Food Delivery Marketplace. Its primary akta.pro industry code is BPAMAHAB, Food Delivery & Restaurant Logistics Platforms, with a secondary code of CRAFAFAB, Restaurant Meal & Prepared Food Delivery. Its NAICS code is 4922 and its SIC code is 5812.