BoogieBoard
BoogieBoard is an AI-assisted SaaS platform that helps B2B SaaS RevOps teams and sales leaders automate sales territory planning, replacing manual spreadsheet workflows with machine learning–based territory balancing, GeoAware geographic optimization, and native CRM integrations.
- Company typePrivate
- Founded-
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BoogieBoard does
BoogieBoard (legal entity BB Labs LLC) is a SaaS company that provides an AI-assisted sales territory planning platform for B2B revenue operations teams. The platform replaces manual, spreadsheet-based territory design workflows by applying machine learning algorithms to firmographic account data — including revenue, geography, account count, historical bookings, and open pipeline — to generate balanced territory assignments in minutes. Its proprietary GeoAware™ technology adds geographic proximity optimization on top of multi-variable balancing, and the platform supports scenario modeling, account family hierarchy management, and native bidirectional integrations with Salesforce (including Enterprise Territory Management support), HubSpot, and Microsoft Dynamics 365, plus a public REST API.
The company serves a horizontal market of B2B SaaS companies with 50+ sales reps and complex territory requirements, targeting two primary buyer personas: RevOps teams responsible for the territory planning process and sales leaders (VPs of Sales, sales managers) accountable for team performance. Pricing is tiered monthly subscription: Starter ($999/mo, up to 15 territories), Pro ($1,999/mo, up to 25 territories, GeoAware included), and MAX ($2,999/mo starting at 100 territories with Enterprise SSO and $1,250/mo bundles for additional 50-territory increments). A professional services revenue stream supports implementation, strategy, and advisory engagements. Named enterprise customers include Challenger Inc, Watershed, Fundraise Up, Fullstory, Beeline, and Sana, with reported outcomes such as 60% faster planning cycles and 20% increases in average selling price.
The business is founder-led by Kevin Davis (CEO, former Google sales rep/ops), George James (CPO), and Tyler Thompson (CTO), operates from Austin, Texas, and runs a lean 1-10 person team with no disclosed institutional funding. Go-to-market combines enterprise field sales (demo-driven), product-led self-serve signup at the Starter tier, and a $500-finder-fee channel referral program with consulting partners such as Skaled. Content marketing through the Resource Lounge and Tiki Bar podcast drives top-of-funnel awareness in the RevOps niche.
BoogieBoard firmographics
Firmographics- Name
- BoogieBoard
- Legal name
- BB Labs LLC
- Website
- https://boogieboard.ai
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BoogieBoard is an AI-assisted SaaS platform that helps B2B SaaS RevOps teams and sales leaders automate sales territory planning, replacing manual spreadsheet workflows with machine learning–based territory balancing, GeoAware geographic optimization, and native CRM integrations.
- Ownership category
- akta.pro rank
BoogieBoard industry classification
Industry- Product category
- Sales Territory Planning Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where BoogieBoard is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BoogieBoard business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered monthly subscription plans (Starter $999/mo, Pro $1,999/mo, MAX $2,999/mo) providing AI-assisted territory design, scenario modeling, and CRM integration. Additional territory bundles available at $1,250/mo per 50 territories.
- Professional Services: Consulting services including strategy development, implementation assistance, training, and advisory services related to BoogieBoard platform use, as described in Order Forms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - AI-Assisted Territory Design for small teams |
| Subscription | Monthly | Pro - Geo-Aware Territories for growing teams |
| Subscription | Monthly | MAX - Enterprise Territory Management |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
BoogieBoard product offering
Product offeringCore offering
BoogieBoard provides an AI-powered SaaS platform that automates sales territory planning and design for B2B sales organizations. The platform analyzes firmographic account data, geographic boundaries, and balancing metrics to generate equitable, optimized territories in minutes rather than months, replacing manual spreadsheet-based workflows. It includes scenario modeling, account hierarchy management, quota planning, and bidirectional sync with Salesforce, HubSpot, and Microsoft Dynamics 365.
Product overview
BoogieBoard is an AI-powered sales territory planning SaaS platform consisting of a unified Planning Platform with integrated modules for Territory Management, Quota & Forecasting, and Enterprise Territory Management. The platform includes feature modules for AI Territory Planning, Territory Design, Geographical Optimization (GeoAware), and Account Families management. Pricing is offered in three tiers: Starter ($999/month), Pro ($1,999/month), and MAX ($2,999/month), with increasing territory limits and enterprise features. The platform integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers a REST API for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- BoogieBoard Planning Platform Unified SaaS hub for designing, managing, and maintaining sales territories with AI-assisted automation, scenario modeling, and CRM integration. Aimed at B2B sales organizations seeking to centralize territory planning activities.
- Territory Management Centralized territory design, management, and health monitoring with collaboration, editing, approval, and storage capabilities for B2B sales organizations.
- Quota & Forecasting Quota planning and sales forecasting capabilities integrated with territory design to ensure balanced quota distribution across territories. Aimed at RevOps and sales leaders running annual planning cycles.
Quantifiable outcome
- 4x faster territory planning compared to traditional methods
- +7 more outcomes
Companies that use BoogieBoard
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
BoogieBoard technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature6 records
BoogieBoard partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and supporting.
- RevcoreRev is an AI-powered customer identification and prioritization platform that helped Challenger Inc redefine their Ideal Customer Profiles (ICPs) and identify 1,200 new target accounts. Combined with BoogieBoard's territory design, the partnership enables B2B companies to both identify optimal target accounts AND design balanced territories around them. The partnership demonstrates synergies between ICP optimization and territory planning.
- Skaled ConsultingminorSkaled Consulting introduced Fundraise Up to BoogieBoard and facilitated the initial engagement. Skaled acts as a trusted advisor in the RevOps/B2B SaaS space, recommending BoogieBoard to their consulting clients.
- SalesforcecoreNative Salesforce integration built for modern territory management. Features include real-time territory visibility, plug-and-play ETM (Enterprise Territory Management) support, territory hierarchy sync, and direct API connection. Territories can be automatically deployed to Salesforce with custom field mapping.
- HubSpotsupportingHubSpot integration allows syncing territories directly with HubSpot CRM. Features include out-of-the-box CSV integration for territory management and direct API connection (Coming Soon).
- Microsoft Dynamics 365supportingEnterprise-grade integration with Microsoft Dynamics 365 for seamless territory management within the Microsoft ecosystem. Features include PowerPoint exports and built-in Teams collaboration (Coming Soon).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
BoogieBoard competitors and assessment
Company assessmentDirect peers
- Xactly: Xactly is a sales performance management platform that includes territory planning, quota management, and incentive compensation — directly overlapping with BoogieBoard's core territory design and quota/forecasting modules for B2B sales organizations.
- Varicent: Varicent provides sales performance management and territory planning software, including incentive compensation and quota setting — competing head-to-head with BoogieBoard for the same RevOps and sales-ops buyer.
- Pigment: Pigment is a business planning platform with dedicated sales planning and territory modeling capabilities, serving the same RevOps and sales leader personas with scenario-driven territory and quota design.
Broad incumbents
- Anaplan: Anaplan is a large, established connected-planning platform with dedicated sales planning and territory optimization modules — a much broader enterprise suite but directly comparable for territory, quota, and capacity planning use cases.
- Salesforce Maps: Salesforce Maps is a native territory visualization and mapping product within the Salesforce platform, offering geographic territory design that competes with BoogieBoard's GeoAware™ module inside the same Salesforce ecosystem BoogieBoard integrates with.
- Clari: Clari is a revenue platform covering forecasting, pipeline management, and revenue intelligence — adjacent to BoogieBoard but increasingly overlapping on quota/forecasting and territory-level performance visibility.
Emerging players
- BoostUp: BoostUp is a revenue operations platform focused on forecasting and pipeline analytics for B2B SaaS sales teams, an emerging alternative in RevOps tooling that overlaps with BoogieBoard's quota and forecasting modules.
- Aviso: Aviso provides AI-driven revenue forecasting and sales performance management, competing for the same RevOps buyer with adjacent territory-level forecasting capabilities.
Others
- Gong: Gong is a revenue intelligence platform that captures sales conversation data; while not a territory planning tool, it is frequently evaluated by the same RevOps and sales leader buyers and is expanding into adjacent sales-ops workflows.
- Outreach: Outreach is a sales execution platform that includes territory-aligned engagement and account management features, serving the same B2B SaaS sales leader personas and increasingly overlapping with RevOps workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BoogieBoard social profiles
Digital presenceBoogieBoard financial estimates
Financial estimateRevenue estimate
Valuation estimate
BoogieBoard leadership team
Management profileNumber of profiles
Profiles3 records
BoogieBoard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BoogieBoard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BoogieBoard
What does BoogieBoard do?
BoogieBoard provides an AI-powered SaaS platform that automates sales territory planning and design for B2B sales organizations. The platform analyzes firmographic account data, geographic boundaries, and balancing metrics to generate equitable, optimized territories in minutes rather than months, replacing manual spreadsheet-based workflows. It includes scenario modeling, account hierarchy management, quota planning, and bidirectional sync with Salesforce, HubSpot, and Microsoft Dynamics 365.
Is BoogieBoard a public or private company?
BoogieBoard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BoogieBoard founded?
BoogieBoard was founded in -1. It employs 1 to 10 people.
Where is BoogieBoard based?
BoogieBoard is headquartered in Austin, United States, in the North America region.
How does BoogieBoard make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services.
Who are BoogieBoard's main competitors?
Direct peers on record are Xactly, Varicent and Pigment. Broad incumbents are Anaplan, Salesforce Maps and Clari. Emerging players are BoostUp and Aviso. Others are Gong and Outreach.
Does BoogieBoard have an API?
Yes. BoogieBoard offers a REST API that enables custom integrations with any CRM or sales platform. The API supports webhook functionality for event-driven integrations. Developers can access API documentation via Swagger UI at /api/schema/swagger-ui/. Developer documentation is at boogieboard.ai/api/schema/swagger-ui.
What industry is BoogieBoard in?
BoogieBoard's product category is Sales Territory Planning Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.