Thankster Inc

What Thankster Inc does

Thankster Inc, operated through Bluelink Ventures, LLC, is a New York-based automated handwritten card and direct mail service founded in 2010. The company produces personalized, authentic-looking handwritten notes at scale using a proprietary Handfont handwriting simulation technology with character variation techniques, supporting approximately 100 font options plus user-created custom handwriting fonts. The platform offers four mailer formats (folders in two sizes, flat cards, postcards, and 8.5x11 letters) printed on FSC certified 100# cardstock, with real first-class stamps and end-to-end fulfillment (print, stuff, stamp, seal, mail).

The service is delivered through a self-serve web application (app.thankster.com), an API for programmatic integration, and connectivity via automation platforms (Zapier, Make, Integrately) plus native integrations with Shopify, Keap, and NationBuilder. On top of the core handwriting workflow, Thankster has introduced three AI-powered tools — an AI Song Tool that generates personalized songs accessible via QR codes printed on physical cards, an AI Message Tool for personalized text, and an AI Image Tool for custom visuals. Revenue is generated through recurring subscriptions for automated plans, usage-based credit packs for one-off projects, affiliate commissions via the Spread Thankster program, and special nonprofit pricing.

The customer base is long-tail and vertical-diversified across B2B customer-facing businesses, nonprofits, real estate, insurance, e-commerce, financial services, auto, and CRM/lead generation users, with global shipping available. Headcount is reported at 1–10 employees, and no institutional funding rounds, M&A activity, or disclosed revenue figures appear in the available sources.

Name

Thankster Inc

Legal name

Bluelink Ventures, LLC

Website

https://thankster.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Thankster Inc operates an automated handwritten card and direct mail platform for B2B customers across verticals including nonprofits, real estate, e-commerce, insurance, financial services, and auto, using proprietary handwriting simulation technology and integrations with CRM and automation tools.

Ownership category

akta.pro rank

Product category

Automated Personalized Direct Mail Software

NAICS

Greeting Card Publishers (513191), Direct Mail Advertising (541860), Printing and Related Support Activities (323)

SIC

Greeting Cards (2771), Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Services-Prepackaged Software (7372)

akta.pro primary industry

Variable Data & Personalized Print (ID Cards, Mailers, Certificates, Labels) (EDAEAJAF)

Keywords

• Automated handwritten cards
• Personalized direct mail
• Direct mail automation
• Handwriting simulation software
• Marketing automation platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Automated Subscription Plans: Recurring monthly subscription plans with automated sending capabilities. Users can set up drip campaigns and scheduled mailings. Billing occurs monthly with no immediate payment required for integration plan users.
2. One-off Projects: One-time credit pack purchases for individual or occasional sending needs. Users pre-pay for credits and use them as needed without ongoing subscription commitment.
3. Integration Plan API Orders: API-based orders using Thankster API templates. Billed monthly along with automated orders. No payment required at time of submission.
4. Credit Packs: Pre-paid credit bundles offering cost savings for higher volume users. Allows pay-as-you-go flexibility without monthly commitment.
5. Nonprofit Special Pricing: Special discounted pricing for nonprofit organizations with special integration pricing also available.
6. Affiliate Program (Spread Thankster): 20% commission on net revenues (gross minus taxes and postage) minus $0.35 per sale. Affiliates earn commissions on customer purchases made within 30 days via their referral links.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Thankster operates an automated handwritten card and direct mail platform that uses proprietary handwriting simulation technology (with character variation and approximately 100 font options plus custom Handfont creation) to produce authentic-looking personalized handwritten notes. The service covers four mailer formats (folder cards in two sizes, flat cards, postcards, and 8.5x11 letters) printed on premium FSC certified 100# cardstock, stuffed, stamped with real first-class stamps, sealed, and mailed, typically within 1-2 business days. Offerings are accessible via self-serve web app, native integrations (Shopify, Infusionsoft/Keap, NationBuilder), automation platforms (Zapier, Make, Integrately, Albato, Latenode, Viasocket), and a developer API, with subscription, credit pack, and API/integration plan pricing.

Product overview

Thankster Inc is a B2B-focused automated handwritten card and direct mail service that combines proprietary handwriting simulation technology with workflow automation. The core platform offers four mailer types (folder cards in two sizes, flat cards, postcards, and 8.5 x 11" letters) printed on premium 100# FSC certified cardstock. The service integrates via native connections (Infusionsoft, Shopify, NationBuilder), Zapier, Make, Integrately, and direct API. Key product features include: Handwriting Technology with ~100 font options plus custom Handfont creation, Quick Send for rapid ordering, Drip Campaigns for timed sequential mailings, Merge Fields for personalization, QR Code support, and three AI-powered tools (AI Song Tool, AI Message Tool, AI Image Tool). Pricing options include one-off projects, credit packs, and automated subscription plans. The company also offers an affiliate program called Spread Thankster.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated Handwritten Card Service Core platform service that automates the creation and mailing of personalized handwritten cards and letters, featuring authentic handwriting simulation, merge field personalization, and multiple mailer formats for businesses and individuals.
• Folder Mailer Mainstay Thankster mailer format available in two sizes, printed on premium 100# FSC certified cardstock and sent in an envelope for personalized handwritten communications.
• Flat Card Flat card mailer that is placed inside an envelope, one of four mailer types offered by Thankster for personalized handwritten cards.
• Postcard Postcard mailer that is mailed on its own without an envelope, one of four mailer types offered by Thankster for personalized handwritten direct mail.
• Letter (8.5 x 11) 8.5 x 11 inch letter that is placed inside a #10 envelope, one of four mailer types offered by Thankster for longer personalized handwritten correspondence.
• Handfont Technology Proprietary Handfont system that lets users create a custom handwriting font by submitting a form that is processed through Handfont software for use in Thankster mailers, adding personalization beyond the standard font library.
• Drip Campaigns Automated sequence of mailings that delivers a configured series of templates with specified timing (for example, after a user signs up or places their first order), with adjustable intervals between card types.
• Thankster API Developer API that lets developers embed Thankster's handwritten card and note sending functionality into their own applications or websites by creating API template projects and submitting orders programmatically, billed monthly.
• AI Song Tool AI-powered tool that creates unique personalized songs with custom lyrics in selected musical styles, deliverable to recipients via QR codes or links printed on Thankster physical cards.
• AI Message Tool AI-assisted tool within the Thankster card editor that helps users generate personalized message content for their handwritten cards.
• AI Image Tool AI-powered image generation tool that creates custom visuals within the Thankster card editor for use in mailer designs.

Quantifiable outcome

• Near 100% open rate for physical mail compared to typical 15-25% email open rates
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability8 records

Feature8 records

Partnerships

14 partnerships are on record, tiered secondary and core.

• ViasocketsecondaryTechnology or Integration · 15 September 2025AI-driven workflow automation tool with over 1,500 app integrations. Thankster integration coming soon for both AI and non-AI applications.
• AlbatosecondaryTechnology or Integration · 23 June 2025No-code automation platform with Thankster Cards integration, allowing businesses to set up automated workflows for personalized direct mail.
• ZapiercoreTechnology or IntegrationZapier integration enables Thankster to connect with thousands of applications, allowing users to automate card sending based on triggers in connected apps without coding.
• KeapcoreTechnology or IntegrationDirect integration with Keap (formerly Infusionsoft) CRM platform for automated customer appreciation workflows.
• ShopifycoreTechnology or IntegrationNative Shopify integration enabling e-commerce businesses to automate post-purchase thank you cards and customer retention communications.
• NationBuildersecondaryTechnology or IntegrationIntegration with NationBuilder nonprofit CRM for donor management and constituent communications.
• Make (formerly Integromat)coreTechnology or IntegrationAutomation platform integration enabling complex multi-step workflows connecting Thankster with various business applications.
• IntegratelysecondaryTechnology or IntegrationSimple automation platform integration for quick workflow setup connecting Thankster with popular business tools.
• LatenodesecondaryTechnology or IntegrationNo-code/low-code automation platform integration enabling intelligent workflow automation with Thankster card sending capabilities.
• SalesforcecoreTechnology or IntegrationCRM integration via Zapier with triggers including New Outbound Message, New Record, Updated Field on Record, and Updated Record.
• DonatelysecondaryTechnology or IntegrationNonprofit donor management software integration for automating donation acknowledgments.
• BloomerangsecondaryTechnology or IntegrationNonprofit donor management software integration for increasing retention rates and automating acknowledgments.
• DonorboxsecondaryTechnology or IntegrationNonprofit donor management software integration for automating personalized thank you card sending after donations.
• RaiselysecondaryTechnology or IntegrationOnline fundraising platform integration for nonprofit supporter engagement and automated acknowledgments.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Scribeless: Scribeless is a UK-based automated handwritten card service targeting B2B sales, fundraising, and customer engagement; it competes head-to-head with Thankster on personalized direct mail with similar handwriting-simulation and integration offerings.
• Handwrytten: Handwrytten is a direct competitor offering automated handwritten cards using robotic handwriting technology; it serves the same B2B customer-acquisition and retention use cases as Thankster with overlapping handwriting-simulation and CRM integration capabilities.
• Lob: Lob is a programmatic direct mail API platform enabling developers to send personalized mail at scale; it overlaps with Thankster's API and enterprise use cases for automated variable-data printing and CRM-driven mail workflows.
• Postable: Postable offers online greeting card and direct mail services for both consumer and small business use; it overlaps with Thankster's card products and mailer offerings though with less automation and integration depth.

Broad incumbents

• Sendoso: Sendoso is a broader B2B sending platform covering gifts, direct mail, and e-gifting across multiple categories; it competes with Thankster on enterprise gifting and direct mail but with a much wider portfolio and significantly larger funding base.
• Reachdesk: Reachdesk is a B2B gifting and direct mail platform targeting ABM and customer experience use cases; it overlaps with Thankster's enterprise direct mail and CRM integration motion but extends into physical gifts and curated catalogs.

Emerging players

• Alyce: Alyce is a personal gifting and direct mail platform for B2B sales and marketing teams; it competes in adjacent personalized direct mail territory with Thankster but emphasizes curated gift marketplaces alongside mail items.
• Ink Cards: Ink Cards offers personalized greeting card and stationery products with mail delivery; it overlaps Thankster's consumer/small-business card use cases but with less focus on automation and CRM-grade integrations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thankstercards
• Facebookfacebook.com/Thankstercards
• LinkedInlinkedin.com/company/1787205
• Instagraminstagram.com/thankster_cards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thankster Inc