Veritec Solutions
Veritec Solutions is a privately held Belmont, California-based SaaS company that provides cloud-based revenue management and dynamic pricing software (VRMS) to multi-store self-storage operators, with over 70 self-storage companies and 4,000+ stores worldwide using its pricing analytics and patent-pending Value Pricing capabilities.
- Company typePrivate
- Founded2001
- HeadquartersBelmont, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Veritec Solutions does
Veritec Solutions is a privately held, Belmont, California-based analytics and software company founded by Dr. Warren Lieberman that has been developing self-storage revenue management solutions since 2001. Its flagship product is the Veritec Revenue Management System (VRMS), a cloud-based SaaS platform that provides multi-store self-storage operators with data-driven move-in pricing guidance, automated rent increase recommendations, competitor price monitoring, and a patent-pending Dynamic Value Pricing feature that reassigns similar units to Good, Better, and Best price tiers each day based on relative convenience factors such as elevator distance, hallway turns, and entry proximity. The system is offered on a pay-as-you-go subscription with no upfront development costs and integrates with the major self-storage property management systems, including E-SoftSys Self Storage Manager, Tenant Inc.'s Hummingbird, and The Storage Group's ClickandStor/3-D Value Pricing Map.
The company serves over 70 self-storage companies and supports more than 4,000 self-storage stores worldwide, delivering approximately 400,000 daily price recommendations across the United States, Canada, South Africa, Australia, and Asia. Veritec targets the multi-store self-storage segment (SSA Large Operator Council members and below) through dedicated account management, virtual onboarding, and an enterprise field sales motion, while also offering revenue management consulting that originates from the team's airline, hotel, cruise, and logistics heritage (including past engagements with British Airways, MSC Cruises, RCI, Pacer Stacktrain, and Amazon). The company claims customer outcomes of 9-14% annual revenue increases from VRMS, with 4-10% incremental revenue gains on move-ins from Dynamic Value Pricing and approximately 35% upgrade rates at mature stores. The team is small (8 employees), founder-led, and has not raised disclosed external funding.
Veritec Solutions firmographics
Firmographics- Name
- Veritec Solutions
- Legal name
- Veritec Solutions
- Website
- https://veritecsolutions.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Veritec Solutions is a privately held Belmont, California-based SaaS company that provides cloud-based revenue management and dynamic pricing software (VRMS) to multi-store self-storage operators, with over 70 self-storage companies and 4,000+ stores worldwide using its pricing analytics and patent-pending Value Pricing capabilities.
- Ownership category
- akta.pro rank
Veritec Solutions industry classification
Industry- Product category
- Self-Storage Revenue Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Vacation Rental Revenue Management & Dynamic Pricing Services (BPAJAIAJ)
Keywords
Where Veritec Solutions is headquartered
LocationHeadquarters
- HQ city
- Belmont
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veritec Solutions business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (SaaS): Pay-as-you-go cloud-based subscription to VRMS for self-storage operators. No upfront development costs. Pricing model enables operators to access world-class patented pricing technology on a subscription basis, with the system integrating seamlessly with property management systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Pay-as-you-go SaaS subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Veritec Solutions product offering
Product offeringCore offering
Veritec Solutions sells a cloud-based revenue management SaaS called the Veritec Revenue Management System (VRMS) that gives self-storage operators data-driven starting rate guidance for new move-ins, automated rent increase recommendations for existing customers, and patent-pending Dynamic Value Pricing that reassigns similar units to Good, Better, and Best price tiers based on relative convenience. The platform integrates with leading self-storage property management systems (Hummingbird, E-SoftSys SSM, Storage Group's 3-D Value Pricing Map) and is offered on a pay-as-you-go subscription with no upfront development costs.
Product overview
Veritec Solutions offers a cloud-based software platform called the Veritec Revenue Management System (VRMS) for self-storage operators. The core VRMS product provides competitive data-driven pricing guidance and includes patent-pending Dynamic Value Pricing for differentiated unit pricing. VRMS integrates with multiple Property Management Systems (including E-SoftSys SSM and Tenant Inc. Hummingbird) as well as The Storage Group's 3-D Value Pricing Map™ and ClickandStor® online rental tool. The company also provides revenue management and pricing consulting services. VRMS is offered on a pay-as-you-go subscription basis with no upfront development costs.
Differentiator
Problem solved
Functional benefit
Brands
- VRMS (Veritec Revenue Management System): Industry-leading self-storage revenue management system that provides pricing analytics, rent increase guidance, and dynamic Value Pricing capabilities.
Products and services
- Veritec Revenue Management System (VRMS) Cloud-based revenue management SaaS for self-storage operators that delivers competitive data-driven starting rate guidance for new move-ins, automated rent increase recommendations for existing customers, and Dynamic Value Pricing that differentiates pricing for similar units within a unit group based on relative convenience. Designed for multi-store self-storage operators and integrates with major property management systems.
- Revenue Management Consulting Consulting service where Veritec applies its approximately 40 years of revenue management experience (originating in post-deregulation airline pricing) to support clients in airlines, hotels, cruise lines, transportation/logistics, and self-storage with pricing analytics and revenue management strategy.
Quantifiable outcome
- Annual revenue increases of 9% to 14% or more for self-storage operators using VRMS
- +5 more outcomes
Companies that use Veritec Solutions
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles3 records
Veritec Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature5 records
Veritec Solutions partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Self Storage Association (SSA) - Large Operator CouncilcoreVeritec Solutions sponsored the Self Storage Association's Large Operator Council (LOC) Meeting held March 13, 2025, in Orlando, FL as part of the SSA Spring Conference and Trade Show. The LOC serves operators with 10+ facilities and 1M+ square feet. The sponsorship aligns with Veritec's core value of education and commitment to contributing to the self-storage industry through collaboration, best practices, and relationships.
- Self-Storage Association of Michigan (SSAM)minorDr. Warren Lieberman moderated an expert revenue management panel at the SSAM Regional Knowledge Summit on May 22, 2024, at Embassy Suites in Grand Rapids, MI. The panel covered pricing strategies, sales forecasting, and customer retention best practices. Panelists included Peter Spickenagel of Citizen Storage Management and Randy Weissman of Pogoda Companies.
- Self Storage Association Asia (SSAA)minorVeritec Solutions President Warren Lieberman gave an introductory presentation to SSAA members on February 23rd at 11 AM Hong Kong Time. SSAA focuses on helping grow and preserve Asia region's self-storage businesses through education, government advocacy, networking, and research. The presentation covered revenue management best practices, lessons learned, and actionable strategies for operators.
- Tenant Inc. (Hummingbird PMS)coreTenant Inc., a leader in self-storage technology, developed an integration with Veritec Solutions to give self-storage operators access to VRMS pricing analytics through their Hummingbird property management system. The integration was announced in late 2022 and highlighted at the Storelocal Innovation Summit in February 2023. With a touch of a button, operators can publish rate changes to Hummingbird, triggering all relevant notifications including legally compliant rent change notices sent to rental customers.
- E-SoftSyscoreE-SoftSys, provider of Self Storage Manager (SSM) enterprise management software, integrated its PMS with Veritec Solutions' VRMS. The integration enables SSM clients to leverage VRMS's advanced revenue management capabilities. SSM data is seamlessly and automatically imported into VRMS daily with no manual action required. Pricing changes made in VRMS are uploaded into SSM for implementation at unit and unit type levels. E-SoftSys and Veritec Solutions announced the partnership from Blue Bell, PA and Belmont, CA on June 29, 2020.
- The Storage GroupcoreThe Storage Group (TSG) integrated VRMS with their new 3-D Value Pricing Map and ClickandStor online rental platform. The 3-D Value Pricing Map provides a real-time 3-dimensional interactive view of facility layout and pricing options. VRMS provides the tiered pricing system that drives the dynamic Good, Better, Best pricing within the map. This is the first integration of its kind in the self-storage industry, enabling online value pricing for prospective customers who can select and rent units online. Dr. Warren Lieberman called it 'a streamlined rental experience for self storage customers.'
- Storelocal CooperativeminorStorelocal is a members-only cooperative of self-storage owners. Veritec Solutions regularly participates in Storelocal Innovation Summits to highlight VRMS integrations and revenue management capabilities to the cooperative's membership. The VRMS/Hummingbird integration was featured at the 9th Annual Innovation Summit in February 2023.
Scale indicators7 records
Recent moves6 records
Expansion highlights4 records
Veritec Solutions competitors and assessment
Company assessmentDirect peers
- Beyond Pricing: Cloud-based dynamic pricing engine for short-term vacation rentals, integrating with PMS systems to push optimized nightly rates. Closely parallels Veritec's PMS-integrated, data-driven pricing approach and similar mid-market SaaS GTM motion.
- PriceLabs: Leading dynamic pricing SaaS for vacation rental managers and Airbnb hosts, applying data-driven rate recommendations and competitor benchmarking. Highly comparable methodology to VRMS — both automate tiered/unit-level pricing in rental verticals — making it the closest direct functional peer to Veritec's value pricing engine.
- Wheelhouse: AI-powered pricing and revenue management platform for short-term rental hosts and operators, with PMS integrations and rate guidance. Functionally analogous to VRMS as a third-party pricing layer sitting on top of an industry-specific PMS.
Broad incumbents
- Storable: End-to-end technology platform for the self-storage industry, spanning marketing, websites, and software. Comparable because it operates in the same self-storage vertical and could expand into adjacent pricing analytics, framing Veritec as either a partner or potential competitive threat.
- RealPage: Large multifamily and single-family RE technology vendor offering revenue management (YieldStar) and analytics for property managers. Comparable as a broader RE-tech incumbent whose AI-driven revenue management could expand into self-storage.
- Yardi: Enterprise real estate software suite serving multifamily, commercial, and self-storage operators. Comparable as a comprehensive PMS/RE platform incumbent whose broader portfolio could pressure niche pricing-software specialists like Veritec.
- Guesty: All-in-one property management platform for short-term rental managers, with built-in dynamic pricing and channel management. Comparable as a vertically integrated SaaS in adjacent rental-pricing end markets that competes for the same revenue management mindshare.
- SiteLink: Long-standing self-storage property management software provider with broad install base among operators. Comparable as a PMS incumbent that Veritec integrates with, and a candidate bundling-threat to VRMS pricing analytics.
Emerging players
- AirDNA: Market data and analytics platform for short-term rentals, including competitive pricing benchmarks. Comparable as a data-driven rental analytics competitor and a relevant adjacency given Veritec's competitor mapping and benchmarking features.
- Rabbu: Tech-enabled short-term rental management service with revenue management and dynamic pricing capabilities. Comparable as an emerging competitor leveraging technology to optimize rental pricing in adjacent verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Veritec Solutions social profiles
Digital presenceVeritec Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veritec Solutions leadership team
Management profileNumber of profiles
Profiles2 records
Veritec Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veritec Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veritec Solutions
What does Veritec Solutions do?
Veritec Solutions sells a cloud-based revenue management SaaS called the Veritec Revenue Management System (VRMS) that gives self-storage operators data-driven starting rate guidance for new move-ins, automated rent increase recommendations for existing customers, and patent-pending Dynamic Value Pricing that reassigns similar units to Good, Better, and Best price tiers based on relative convenience. The platform integrates with leading self-storage property management systems (Hummingbird, E-SoftSys SSM, Storage Group's 3-D Value Pricing Map) and is offered on a pay-as-you-go subscription with no upfront development costs.
Is Veritec Solutions a public or private company?
Veritec Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veritec Solutions founded?
Veritec Solutions was founded in 2001. It employs 1 to 10 people.
Where is Veritec Solutions based?
Veritec Solutions is headquartered in Belmont, United States, in the North America region.
How does Veritec Solutions make money?
One revenue line is on record: software Subscription (SaaS).
Who are Veritec Solutions's main competitors?
Direct peers on record are Beyond Pricing, PriceLabs and Wheelhouse. Broad incumbents are Storable, RealPage, Yardi, Guesty and SiteLink. Emerging players are AirDNA and Rabbu.
Does Veritec Solutions have an API?
No public API is recorded for Veritec Solutions.
What industry is Veritec Solutions in?
Veritec Solutions's product category is Self-Storage Revenue Management Software. Its primary akta.pro industry code is BPAJAIAJ, Vacation Rental Revenue Management & Dynamic Pricing Services. Its NAICS code is 5132 and its SIC code is 7372.