Walmart GoLocal
Walmart GoLocal is a U.S. white-label, B2B last-mile delivery service—backed by Walmart Inc.—that offers same-day, next-day, and big-and-bulky delivery across 18,000+ zip codes via the GoLocal API, Book Delivery Portal, and Spark Driver network for enterprise and mid-market retailers.
- Company typePrivate
- Founded2021
- HeadquartersBentonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Walmart GoLocal does
Walmart GoLocal is a B2B, white-label last-mile delivery service operated as a business unit of Walmart Inc. (NYSE: WMT). Launched in August 2021 and headquartered in Bentonville, Arkansas, it commercializes Walmart's internal delivery platform to other U.S. retailers and businesses, offering same-day, next-day, scheduled, batched, express, and big-and-bulky local delivery (up to 2,500 lb items via cargo vans and box trucks with liftgates/pallet jacks) across 18,000+ zip codes in all 50 states. The company reports a 98%+ on-time, same-day delivery rate and is delivering from 1,600+ retail and business locations.
The platform combines two onboarding paths—the Book Delivery Portal, a self-serve web dispatcher usable in as little as 10 days, and a REST-style GoLocal API for full backend integration—plus real-time tracking, route optimization, automated routing, photo/signature proof of delivery, and a dedicated client support center introduced in July 2023. The driver network is supplied through Walmart's Spark Driver app, and GoLocal is integrated with enterprise commerce/OMS ecosystems including IBM Sterling Order Management, Salesforce Commerce Cloud, the Salesforce AppExchange, and BloomNet, alongside a broader SI and orchestration partner ecosystem (Capgemini, RafterOne, CodeScience, HeroDigital, Perfaware, Bringg, OneRail, Delivery Solutions, Extra).
GoLocal's revenue model is per-delivery, usage-based, with no surge pricing and no publicly listed rates; pricing varies by client requirements, urgency, volume, distance, and location. The customer base spans 10+ verticals and includes Home Depot, Kelly-Moore Paints, Chico's FAS, Books-A-Million, Sur La Table, UrbanStems, Hibbett, 1-800-Flowers, Shoe Carnival, RevolutionParts, and others. GTM is hybrid: direct enterprise field sales with dedicated account managers, API-first and self-serve onboarding, channel/partner referrals, and event-driven demand generation (NRF, Shoptalk, RILA LINK, Parcel Forum, Home Delivery World). The business is wholly owned by Walmart Inc., led by VP Rina Hurst (appointed October 2023, formerly Chief Business Officer at Shipt), and is not separately financed or publicly listed.
Walmart GoLocal firmographics
Firmographics- Name
- Walmart GoLocal
- Legal name
- Walmart Inc.
- Website
- https://walmartgolocal.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Walmart GoLocal is a U.S. white-label, B2B last-mile delivery service—backed by Walmart Inc.—that offers same-day, next-day, and big-and-bulky delivery across 18,000+ zip codes via the GoLocal API, Book Delivery Portal, and Spark Driver network for enterprise and mid-market retailers.
- Ownership category
- akta.pro rank
Walmart GoLocal industry classification
Industry- Product category
- Last-Mile Delivery Services
- NAICS
- Local Messengers and Local Delivery (4922), Couriers and Express Delivery Services (492110)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Retail & E‑commerce Same‑Day Delivery (TLAAADAB)
- akta.pro secondary industries
- B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite) (TLAAAKAL), Premium B2B Express & Scheduled Time-Window Delivery (TLAAABAE)
Keywords
Where Walmart GoLocal is headquartered
LocationHeadquarters
- HQ city
- Bentonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Walmart GoLocal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Per-delivery delivery service fees: Usage-based / transaction-based revenue: 'no-surge, per-delivery pricing' based on clients' requirements, urgency, volume, distance, and location. Walmart GoLocal commits to transparent pricing and no hidden fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Custom per-delivery pricing (no surge fees) |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Walmart GoLocal product offering
Product offeringCore offering
Walmart GoLocal is a B2B white-label last-mile delivery service platform for U.S. businesses, offering same-day, next-day, scheduled, batched, express, and big & bulky delivery across all 50 states (18,000+ zip codes). Clients integrate via a REST API or the Book Delivery Portal, and deliveries are executed by an in-house multi-vehicle fleet and independent drivers on the Spark Driver platform. Pricing is per-delivery with no surge fees and no hidden fees, and clients are supported through a dedicated Client Support Center.
Product overview
Walmart GoLocal is a single unified B2B white-label last-mile delivery platform (not a multi-product franchise), with delivery solutions (same-day, next-day, scheduled, batched, express, and big & bulky) offered as service modules on top of the core Walmart GoLocal platform. Clients access the platform through two complementary onboarding channels: the Book Delivery Portal (a fast, web-based dispatcher experience that can get clients live in as little as 10 days) and the Walmart GoLocal API (a deeper programmatic integration for full control and advanced features). Deliveries are executed via the Spark Driver App driver network, and clients are supported through the dedicated Walmart GoLocal Client Support Center. The platform integrates with enterprise commerce and order-management systems (IBM Sterling Order Management, Salesforce Commerce Cloud, Salesforce AppExchange listing, BloomNet florist portal) and orchestration partners (Bringg, OneRail, Delivery Solutions, Extra) to extend last-mile delivery into existing retailer tech stacks.
Differentiator
Problem solved
Functional benefit
Products and services
- Walmart GoLocal (white-label last-mile delivery platform) B2B white-label, last-mile delivery service platform for U.S. businesses offering same-day, next-day, scheduled, batched, express, and big & bulky local delivery across 18,000+ zip codes in all 50 states, with a 98%+ on-time, same-day delivery rate and no hidden fees.
- Walmart GoLocal Book Delivery Portal Self-serve web portal that lets clients schedule deliveries, simulate test deliveries, and track real-time and past order details (with timestamps, driver contact info, and proof of delivery) via the Dispatcher tab; enables onboarding in as little as 10 days.
- Walmart GoLocal API Programmatic REST-style interface that enables clients to request deliveries, integrate with their own backend systems, configure webhooks, perform User Acceptance Testing, and access advanced features (e.g., tips, post-booking delivery updates).
- Walmart GoLocal Client Support Center Dedicated client support resource staffed with specialized agents who handle customer-reported order issues, driver no-shows at pickup or delivery, order tracking/driver status inquiries, and system issues, complementing the dedicated account manager relationship.
- Big & Bulky Delivery Solution Specialized last-mile delivery service for oversized, heavy, or awkwardly shaped items such as furniture, appliances, gym equipment, large-screen TVs, outdoor equipment, and pianos, capable of handling items as heavy as 2,500 lb using cargo vans and box trucks with liftgates/pallet jacks, with premium dedicated support.
Quantifiable outcome
- 18,000+ zip codes covered across all 50 states (largest U.S. local-delivery footprint)
- +5 more outcomes
Companies that use Walmart GoLocal
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
Walmart GoLocal technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature7 records
Walmart GoLocal partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, minor and core.
- IBM (Sterling Order Management)flagshipWalmart GoLocal is integrated into IBM Sterling Order Management, allowing IBM retail clients to select Walmart GoLocal as a delivery service provider within their OMS. Integration supports same-day, next-day, multi-day, scheduled, batched, and big & bulky deliveries. The two companies co-marketed the collaboration at NRF 2025 with a joint fireside chat. Quoted partners: Rina Hurst (VP, Walmart GoLocal) and Chris Townsend (Global Managing Director, IBM).
- SmartKargominorAnnounced Sept. 13, 2023: collaboration enables SmartKargo to provide expanded access to next- and two-day delivery of e-commerce shipments to businesses by leveraging the speed of flight.
- Cognetry LabsminorAnnounced Feb. 23, 2022: Walmart GoLocal and Cognetry Labs teamed up to provide an integrated white-label, turnkey e-commerce plus delivery solution to mid-sized and independent grocery retailers.
- Salesforce (Commerce Cloud / AppExchange)flagshipWalmart GoLocal is listed on the Salesforce AppExchange and integrated with Salesforce Commerce Cloud and Order Management, enabling retailers using Salesforce to offer pickup and delivery experiences powered by Walmart GoLocal. Jointly announced partnership on Jan. 11, 2023. Co-marketing includes charity activation with Ronald McDonald House New York at NRF 2024 and joint customer announcements (e.g., Hibbett in June 2024).
- PerfawareminorSystem integrator partner listed on the Walmart GoLocal Partners page. Srini Hanmandlu, Managing Partner at Perfaware, is quoted highlighting the value of same-day delivery as a competitive tool for retailers, manufacturers, and brands.
- RafterOneminorSystem integrator partner listed on the Walmart GoLocal Partners page as part of the partner ecosystem for streamlining and optimizing delivery operations.
- CodeScienceminorSystem integrator partner listed on the Walmart GoLocal Partners page as part of the ecosystem for streamlining and optimizing delivery operations.
- CapgeminiminorSystem integrator partner listed on the Walmart GoLocal Partners page as part of the ecosystem for streamlining and optimizing delivery operations.
- HeroDigitalminorSystem integrator partner listed on the Walmart GoLocal Partners page as part of the ecosystem for streamlining and optimizing delivery operations.
- Spark Driver (Walmart)coreSpark Driver app/platform is the driver-side infrastructure that connects independent drivers to Walmart GoLocal delivery trips. Drivers sign up at sparkdriverapp.com and receive trips through the app. Driver support is reached at 1-855-743-0457.
- BloomNet (1-800-Flowers network)minorBloomNet member florists can sign up to use Walmart GoLocal delivery via the BloomNet portal. Walmart GoLocal and BloomNet have been teaming up for more than a year to help BloomNet member florists reach customers with reliable same-day delivery. Featured on the BloomCast podcast in January 2024.
- Walmart Inc. (parent)flagshipWalmart GoLocal is operated as a business of Walmart Inc., leveraging the parent's logistics infrastructure, retail expertise, store footprint, Spark Driver platform, and brand recognition. Walmart's Corporate Privacy Office (Bentonville, AR) is the privacy contact listed on the Walmart GoLocal Privacy Notice.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Walmart GoLocal competitors and assessment
Company assessmentBroad incumbents
- FedEx SameDay City: FedEx SameDay City is FedEx's same-day, last-mile delivery service for retailers and businesses across major U.S. metros. As part of FedEx's broader logistics portfolio, it offers overlapping capabilities with Walmart GoLocal but within a much wider package and freight offering.
Direct peers
- OnTrac: OnTrac is a regional parcel carrier offering last-mile and same-day delivery services to retailers in the U.S. West and Southwest. It competes with Walmart GoLocal on regional coverage and is increasingly expanding into same-day and white-label offerings.
- UPS (Roadie): Roadie, owned by UPS, is a crowdsourced, same-day delivery network that powers last-mile delivery for retailers. It directly competes with Walmart GoLocal's Spark Driver-backed same-day delivery model, with comparable API integrations and crowdsourced-driver economics.
- DoorDash (DoorDash Drive): DoorDash Drive is DoorDash's white-label last-mile delivery service for retailers, offering same-day, scheduled, and batched delivery using its consumer-driver network. It is the closest direct competitor to Walmart GoLocal in B2B last-mile, with similar API/self-serve onboarding and broad U.S. coverage.
- Uber Direct: Uber Direct is Uber's white-label, on-demand delivery product for retailers and restaurants, leveraging the Uber driver network. It competes head-to-head with Walmart GoLocal across same-day, next-day, and scheduled delivery for retail and grocery customers.
Others
- OneRail: OneRail is a last-mile orchestration platform offering retailers a unified API across courier networks for same-day delivery. It is listed as a Walmart GoLocal partner, and competes indirectly when retailers use OneRail to route to non-GoLocal couriers.
- Bringg: Bringg is a delivery orchestration platform that connects retailers with multiple last-mile providers via a single API. It is also a Walmart GoLocal partner, making it both a complement and an indirect competitor since retailers can route through Bringg to other carriers instead of GoLocal directly.
- Delivery Solutions: Delivery Solutions is an omnichannel delivery orchestration platform that enables retailers to offer same-day delivery through multiple providers. It is a Walmart GoLocal partner (announced March 2022) and an indirect competitor when retailers choose alternative last-mile providers through the same platform.
Emerging players
- ShipBob: ShipBob is a fulfillment and last-mile delivery provider for e-commerce brands, offering warehouse plus delivery via its own network and partners. It overlaps with Walmart GoLocal in last-mile delivery for DTC and mid-market retailers, though it competes more on fulfillment than pure white-label delivery.
- Shipt: Shipt is a same-day delivery service owned by Target, serving retailers and grocers with a personal-shopper driver model. It overlaps with Walmart GoLocal in retail/grocery last-mile delivery and is a competitor for retailers choosing between Target- and Walmart-backed delivery offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Walmart GoLocal social profiles
Digital presenceWalmart GoLocal compliance and trust
Trust signalCompliance2 records
Walmart GoLocal financial estimates
Financial estimateRevenue estimate
Valuation estimate
Walmart GoLocal leadership team
Management profileNumber of profiles
Profiles1 record
Walmart GoLocal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Walmart GoLocal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Walmart GoLocal
What does Walmart GoLocal do?
Walmart GoLocal is a B2B white-label last-mile delivery service platform for U.S. businesses, offering same-day, next-day, scheduled, batched, express, and big & bulky delivery across all 50 states (18,000+ zip codes). Clients integrate via a REST API or the Book Delivery Portal, and deliveries are executed by an in-house multi-vehicle fleet and independent drivers on the Spark Driver platform. Pricing is per-delivery with no surge fees and no hidden fees, and clients are supported through a dedicated Client Support Center.
Is Walmart GoLocal a public or private company?
Walmart GoLocal is a private company. It is classified as corporate owned and is currently operating.
When was Walmart GoLocal founded?
Walmart GoLocal was founded in 2021. It employs 51 to 100 people.
Where is Walmart GoLocal based?
Walmart GoLocal is headquartered in Bentonville, United States, in the North America region.
How does Walmart GoLocal make money?
One revenue line is on record: per-delivery delivery service fees.
Who are Walmart GoLocal's main competitors?
FedEx SameDay City is listed as a broad incumbent. Direct peers are OnTrac, UPS (Roadie), DoorDash (DoorDash Drive) and Uber Direct. Others are OneRail, Bringg and Delivery Solutions. Emerging players are ShipBob and Shipt.
Does Walmart GoLocal have an API?
Yes. Walmart GoLocal offers a REST-style API that enables clients to programmatically request last-mile deliveries, manage orders, and integrate delivery booking into their own systems. Per the FAQ, "Our clients utilize the Walmart GoLocal API or Book Delivery Portal to request a delivery. Then, a driver accepts the trip to complete the delivery." The API supports features such as real-time order tracking, proof of delivery, webhooks for status updates, location eligibility checks, and delivery scheduling (same-day, next-day, multi-day, scheduled, batched, big & bulky). IBM Sterling Order Management has been integrated as a delivery service provider option via the API. Also available as a packaged listing on the Salesforce AppExchange marketplace. Developer documentation is at appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000GVKZjUAP.
What industry is Walmart GoLocal in?
Walmart GoLocal's product category is Last-Mile Delivery Services. Its primary akta.pro industry code is TLAAADAB, Retail & E‑commerce Same‑Day Delivery, with a secondary code of TLAAAKAL, B2B Heavy/Bulky Last-Mile (Retail-to-Store, Store-to-Store, Jobsite). Its NAICS code is 4922 and its SIC code is 4210.