What Razz Interactive does

Razz Interactive is a US-based website platform purpose-built for multifamily and vacation rental property management operators. Founded in Miami in 2014 as a creative design agency serving Latin music and global brands (Universal Music Group, Sprint, Pokémon GO), the company pivoted to multifamily websites starting 2015 with the launch of the Interactive Floor Plan Browser (IFPB), a virtual unit-selection shopping tool. By 2019 Razz had built its own proprietary content management system, the Razz CMS, layered with built-in AI-powered SEO tooling, a flexible layout system, bulk content editing, and a property analytics dashboard. Customer-facing websites are delivered as either customizable templates or fully bespoke builds, targeting portfolio owners who operate apartment, single-family, affordable, student, and vacation rental properties.

Under the hood, the Razz CMS is a no-code website management platform engineered for marketing teams rather than developers; it exposes bulk editing, flexible layouts, and AI SEO tools, with Google Analytics 4 and Google Business Profile integrations, and an ongoing migration from a dynamic single-page application to a Server-Side Rendering architecture for improved performance and search visibility. The IFPB remains a distinguishing tool: site maps that route visitors through interactive floor selection with unit-level pages showing rent and availability. The product portfolio includes the Razz CMS, the IFPB, a template gallery across single-page, multi-page, and corporate formats, custom website design services, the AI SEO tools, and a website management dashboard.

Commercially, Razz operates as Razz Interactive LLC, a brand under Inhabit IQ (and previously ResMan, which it joined in 2020). Revenue is generated through SaaS-style subscriptions for the Razz CMS platform and professional services for custom website design and brand work. Pricing is not publicly disclosed; all sales are consultative, beginning with a "Discovery & Brand Immersion" phase, with "Let's Connect" as the primary engagement entry point. Distribution is direct-to-customer, augmented by cross-sell within the Inhabit IQ ecosystem (ResMan, Anyone Home, TenantTech, Western Reporting, AMS Billing, APTIXX, ScreeningOne, and others) that serves the same property management buyer. The company is privately held with no external funding rounds disclosed.

Name

Razz Interactive

Legal name

Razz Interactive LLC

Website

https://razzinteractive.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Razz Interactive is a US-based SaaS website platform purpose-built for multifamily and vacation rental property management operators, delivering proprietary CMS, Interactive Floor Plan Browser, AI SEO tools, and custom design services as part of the Inhabit IQ PropTech ecosystem.

Ownership category

akta.pro rank

Product category

Multifamily Property Management Software

NAICS

Custom Computer Programming Services (541511), Other Computer Related Services (541519), Graphic Design Services (541430)

SIC

Services-Computer Integrated Systems Design (7373), Services-Advertising (7310)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Multifamily website design
• Property management CMS
• Apartment website platform
• Interactive floor plans
• Multifamily marketing software

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Website Platform Subscription: Razz provides software-as-a-service (SaaS) website solutions tailored for multifamily and vacation rentals. The primary revenue stream is through subscription-based access to the Razz CMS Platform and website design/development services for real estate and property management companies.
2. Web Design and Development Services: Custom website design and development and brand marketing services for real estate and property management companies. Services include branding, logos, brand systems, floor plans, and sitemaps for multifamily properties.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Razz Interactive provides a SaaS website platform purpose-built for multifamily property management companies. Its flagship product is the Razz CMS, a no-code content management system that enables marketers to launch and update branded property websites without developer tickets. The platform includes the Interactive Floor Plan Browser (IFPB) for virtual unit selection, AI-powered SEO tools, customizable templates, and full custom website design services.

Product overview

Razz Interactive is a design-led multifamily website platform offering a unified product portfolio centered around the Razz CMS platform. The core offering includes the Razz CMS for no-code website management, the Interactive Floor Plan Browser (IFPB) for visual renter shopping experiences, and property website solutions using flexible templates and custom design services. AI SEO Tools are integrated into the CMS to automate search optimization. The platform is part of the Inhabit residential ecosystem, serving multifamily, single-family, affordable, and student housing operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Websites Website solutions for multifamily properties including templates and custom design services, providing lifestyle-driven websites built to convert and lease. Designed for property management companies that need branded, conversion-focused property websites.
• Razz CMS Proprietary SaaS content management system built for multifamily marketers with no-code editing, bulk content management, flexible layouts, and built-in AI SEO tools enabling faster launches without developer tickets.
• Interactive Floor Plan Browser (IFPB) Visual shopping tool enabling renters to explore properties through interactive site maps and individual unit-level pages showing rent, availability, and floor plan details for faster apartment discovery.
• Custom Website Design Full-service custom website design from the ground up, including logos, brand systems, floor plans, and sitemaps, tailored to the client's audience, goals, and brand identity.

Quantifiable outcome

• 20+ property websites managed seamlessly through Razz by a single company (Harmoniq Residential)
• +1 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Inhabit IQ (Parent Company)coreOthers · 1 January 2021Razz Interactive joined the Inhabit IQ ecosystem in 2021 alongside ResMan, serving as the website and digital experience platform for the global PropTech company. Inhabit IQ specializes in residential and vacation property management solutions, serving multifamily, single-family, affordable, and student housing portfolios across marketing, leasing, operations, payments, screening, analytics, and resident engagement.
• ResMancoreStrategic or Co-development PartnerRazz became part of ResMan in 2020 as its website and marketing platform before both joined the Inhabit ecosystem in 2021. ResMan provides property management solutions for residential and affordable housing portfolios.
• Anyone HomeminorStrategic or Co-development PartnerAnyone Home provides CRM and Contact Center solutions for prospect and resident engagement. Part of the Inhabit residential ecosystem alongside Razz, serving the same customer base of multifamily operators.
• TenantTechminorStrategic or Co-development PartnerTenantTech provides leasing solutions for residential properties with web-based leases and forms that streamline the full resident lifecycle. Part of the Inhabit residential ecosystem alongside Razz.
• Western ReportingminorStrategic or Co-development PartnerWestern Reporting provides resident screening solutions using data-driven risk evaluation to identify qualified residents and reduce risk. Part of the Inhabit ecosystem alongside Razz.
• Nationwide CompliantminorStrategic or Co-development PartnerNationwide Compliant provides lease compliance solutions for eviction and collections, simplifying legal processes while keeping on-site teams focused on operations. Part of the Inhabit ecosystem.
• AMS BillingminorStrategic or Co-development PartnerAMS Billing provides utility billing solutions for residential properties, enabling accurate billing, cost allocation, and online resident payments. Part of the Inhabit ecosystem.
• ValenceDocsminorStrategic or Co-development PartnerValenceDocs provides lease audit and document management solutions that identify errors and missed revenue while streamlining storage and retrieval. Part of the Inhabit ecosystem.
• InCheckminorStrategic or Co-development PartnerInCheck provides inspections and facility management solutions that streamline maintenance, support routine inspections, and ensure compliance. Part of the Inhabit ecosystem.
• APTIXXminorStrategic or Co-development PartnerAPTIXX provides payment solutions that go beyond rent, offering flexible payment options and integrations with leading property management systems. Part of the Inhabit ecosystem.
• ePremium InsuranceminorStrategic or Co-development PartnerePremium Insurance Agency provides insurance solutions for residential communities, helping reduce risk, ensure compliance, and protect residents. Part of the Inhabit ecosystem.
• ScreeningOneminorStrategic or Co-development PartnerScreeningOne provides employee screening solutions that reduce hiring risk and increase confidence across organizations. Part of the Inhabit ecosystem.
• GrowminorStrategic or Co-development PartnerGrow is a learning management solution providing continuous, mobile-friendly education for property staff. Part of the Inhabit ecosystem.
• PropertyBossminorStrategic or Co-development PartnerPropertyBoss is a property management solution supporting the full lifecycle from lead-to-lease, rent collection, and property operations. Part of the Inhabit ecosystem.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Yardi (RentCafe): Yardi's RentCafe product offers branded multifamily property websites and ILS syndication, making it the most direct competitor to Razz within the Yardi property management suite. It competes for the same property management operators and integrates marketing sites with the Yardi platform.
• ResMan: ResMan is Razz's sibling brand within Inhabit IQ and provides property management software for residential and affordable housing. While Razz sits as the website layer, ResMan and Razz are tightly coupled in the Inhabit ecosystem and serve overlapping customer bases.
• LeaseLabs: LeaseLabs provides multifamily-focused creative, branding, and website design services to property management companies — a direct competitor to Razz's custom design and branding services, with similar vertical specialization.

Broad incumbents

• RealPage: RealPage offers a comprehensive multifamily software suite including website solutions, competing with Razz at the enterprise end of the market. As a broader incumbent, it bundles websites with CRM, payments, and operations, threatening Razz's standalone positioning.
• Entrata: Entrata provides an all-in-one multifamily property management platform with built-in website and marketing tools. It competes with Razz for enterprise property management customers seeking integrated website and leasing functionality.
• AppFolio: AppFolio's property management platform includes website creation capabilities for multifamily and single-family portfolios. It competes with Razz for property manager mindshare and budget, particularly among mid-market operators.
• MRI Software: MRI Software offers multifamily property management and related marketing/website solutions to a global customer base. It competes with Razz at the enterprise level, particularly with large residential portfolios.
• Buildium: Buildium provides property management software with website functionality primarily for small-to-mid-market residential portfolios. It competes with Razz's lower end of the market with simpler, more general-purpose website tools.

Emerging players

• Knock CRM: Knock CRM is a multifamily-focused CRM and resident engagement platform that competes with Razz's ecosystem partners (Anyone Home) and increasingly offers marketing/website-adjacent functionality to multifamily operators.
• Perchwell: Perchwell is a modern, API-first platform serving real estate brokerages and adjacent property operations with marketing and listing tools. While focused on brokerage, its technology approach and design sensibility overlap with Razz's vertical-specialized positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/razzinteractive
• Facebookfacebook.com/razzinteractive
• LinkedInlinkedin.com/company/razz-interactive

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Razz Interactive