Convertful
Convertful is a self-serve, no-code SaaS lead-capture and conversion optimization platform that lets SMB website owners, ecommerce merchants, and marketing agencies deploy pop-ups, gamification widgets, and AI-generated creatives without developers, billed via Paddle.com.
- Company typePrivate
- Founded2017
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Convertful does
Convertful is a self-serve SaaS conversion rate optimization and lead-capture platform operated by Sovereign Net LTD, a British Virgin Islands private limited company headquartered at Craigmuir Chambers, Road Town. The platform lets website owners, digital marketers, ecommerce merchants, and marketing agencies deploy on-site widgets — pop-ups, scroll boxes, floating bars, fullscreen welcome mats, embedded inline widgets, floating buttons, spin-to-win gamification, chat bubbles, scratch cards, segmentation surveys, quiz funnels, welcome video pop-ups, cart abandonment pop-ups, welcome discounts, follow coupon boxes, and welcome giveaway contests — without writing code, with stated launch times of 20 minutes or less.
Underlying technology combines no-code widget authoring with behavioral targeting (exit-intent detection, geo-location targeting), AI-driven text and image generation for widget creative (capped at 150,000 AI credits per main account monthly), and a workflow layer called Convertful Flows for engagement analysis and conversion optimization. Infrastructure runs on DigitalOcean with Cloudflare/WAF and a claimed 99.99% uptime; data is stored in the US with backup in Germany. Compliance posture covers GDPR and CCPA directly, with SOC 1, SOC 2 Type II, and ISO 27001 inherited from hosting providers. Distribution is global and product-led: direct self-serve signups on convertful.com with a 14-day free trial, a dedicated Shopify App Store listing, and an official WordPress plugin, plus deeper native integrations into Mailchimp, ActiveCampaign, HubSpot, Keap, Kit, Klaviyo, Platformly, Mailvio, Google Tag Manager, and Zapier (extending to 5,000+ apps). Order processing, invoicing, and customer service for subscriptions are handled by Paddle.com as merchant of record.
The business model is freemium SaaS subscription with monthly billing. A free tier is lead-volume limited; paid tiers grant full feature access (pricing is not publicly disclosed). The company is bootstrapped, with no disclosed funding rounds, M&A, subsidiaries, or external investors. Public pricing is opaque, billing runs through Paddle, refunds are 14 days on first subscription and 7 days on rebills, and average employee count is reported at 1-10, consistent with a small, privately-held tool. Customer concentration is long-tail, anchored by individual SMB marketers and agencies, with public endorsements from Neil Patel, Javier Marcilla (NinjaSEO), and Deepak Shukla (Pearl Lemon) rather than enterprise logos.
Convertful firmographics
Firmographics- Name
- Convertful
- Legal name
- Sovereign Net LTD
- Website
- https://convertful.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Convertful is a self-serve, no-code SaaS lead-capture and conversion optimization platform that lets SMB website owners, ecommerce merchants, and marketing agencies deploy pop-ups, gamification widgets, and AI-generated creatives without developers, billed via Paddle.com.
- Ownership category
- akta.pro rank
Convertful industry classification
Industry- Product category
- Conversion Optimization & Lead Generation Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
- akta.pro secondary industry
- Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)
Keywords
Where Convertful is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices1 record
Markets served
Convertful business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Subscription-based SaaS model with free plan (limited leads) and paid subscriptions. Paid plans are billed monthly or annually in advance. Order processing through online reseller Paddle.com.
- Free Plan: Free-of-charge tier with lead amount limitations, allowing users to try the platform before upgrading to paid plans
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan - Limited lead capture with basic features |
| Subscription | Monthly | Paid Subscription - Full access to all features |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Convertful product offering
Product offeringCore offering
Convertful is a no-code, AI-powered SaaS platform that lets website owners and marketers create on-site conversion widgets — pop-ups, opt-in forms, floating bars, gamified spin-to-win/scratch cards, quizzes, and surveys — to capture leads and drive sales. It offers targeting (exit-intent, geo-location), AI text/image generation, engagement analytics via Flows, and integrations with WordPress, Shopify, and 30+ marketing tools.
Product overview
Convertful is a unified all-in-one lead generation and conversion platform consisting of a core platform and multiple widget modules. The core Convertful platform enables users to create, test, and host widgets, opt-in forms, and landing pages for online marketing. It offers diverse widget types including Pop-ups, Scroll Boxes, Floating Bars, Fullscreen Welcome Mats, Embedded Inline Widgets, Floating Buttons, Spin-to-Win Gamification, Chat Bubbles, Scratch Card Gamification, Segmentation Surveys, Quiz Funnels, Welcome Video Pop-ups, Cart Abandonment Pop-ups, Welcome Discounts, Follow Coupon Boxes, and Welcome Giveaway Contests. The platform includes AI Text & Image Generation for automated content creation, Convertful Flows for engagement analysis and conversion optimization, and a dedicated Shopify App for e-commerce integration. Additional features include Exit Intent Targeting, Geo-Location Targeting, Agency Tools for multi-client management, and Hosted Widgets for standalone deployment without a website.
Differentiator
Problem solved
Functional benefit
Products and services
- Convertful Core Platform All-in-one no-code lead generation and conversion platform to create, test, and host promotion-specific widgets, opt-in forms, on-screen elements, and landing pages for online marketing. Targets website owners, digital marketers, eCommerce stores, and agencies.
- AI Text & Image Generation AI-powered capability to automatically generate text content, headlines, copy, and images for widgets and forms. Subject to a monthly limit of 150,000 AI credits.
- Convertful Flows Workflow feature for analyzing visitor engagement, optimizing conversion strategies, and fine-tuning on-site widget experiences based on behavior data.
- Convertful Shopify App Dedicated native Shopify app enabling merchants to embed and manage Convertful conversion widgets on their online stores from the Shopify App Store.
- Hosted Widgets Standalone widget hosting capability allowing users to deploy Convertful widgets without needing their own website.
- Agency Tools Specialized features and multi-client account management capabilities designed for marketing agencies handling multiple client websites.
- WordPress Plugin Official WordPress plugin for embedding and managing Convertful widgets directly on WordPress websites without coding.
- Affiliate Program Recurring-revenue affiliate/referral program allowing community members to earn by referring new Convertful customers.
Quantifiable outcome
- 54 conversions in less than 24 hours reported by individual users
- +1 more outcomes
Companies that use Convertful
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Convertful technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability3 records
Feature14 records
Convertful partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- WordPresscoreOfficial WordPress plugin for direct integration, allowing WordPress website owners to easily embed Convertful widgets without coding
- ShopifycoreDedicated Shopify app for e-commerce stores, making it easy to turn store visitors into loyal customers with targeted widgets
- ZapiercoreIntegration via Zapier for connecting Convertful with thousands of other apps and automating workflows
- MailchimpcoreNative integration with Mailchimp for seamless lead capture and list synchronization
- ActiveCampaigncoreNative integration with ActiveCampaign for CRM and email marketing synchronization
- HubSpotcoreNative integration with HubSpot for CRM and marketing automation synchronization
- KlaviyocoreNative integration with Klaviyo for e-commerce email marketing synchronization
- Paddle.comcoreOnline reseller and Merchant of Record handling all order processing, customer service inquiries, and returns for Convertful subscriptions
- FirstPromoter (Igil Webs SRL)minorAffiliate marketing platform supporting Convertful's affiliate program
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Convertful competitors and assessment
Company assessmentDirect peers
- OptinMonster: Lead-generation popup and CRO SaaS from Awesome Motive, targeting the same SMB/marketer segment with exit-intent, geo, and gamified opt-in widgets. Closest direct competitor to Convertful's core offering.
- Hello Bar: Long-standing popup, alert bar, and hello bar tool for marketers — small-team SaaS competing for the same low-end CRO budget as Convertful.
- Justuno: Conversion-optimization platform offering popups, exit intent, and personalization for eCommerce and B2C sites. Overlaps directly with Convertful's gamified opt-ins, geo-targeting, and CRO analytics.
- Sleeknote: Conversion-optimization platform specializing in behavioral targeting, exit intent, and personalized product recommendations for eCommerce. Direct competitor in the European and global CRO market.
- Poptin: Affordable popup builder and lead-capture platform for SMBs with templates, AI-assisted creation, and email integrations — very similar positioning and pricing tier to Convertful.
- Wisepops: On-site messaging and CRO SaaS used by mid-market eCommerce brands for popups, bars, and personalized campaigns. Comparable feature set (targeting, A/B, analytics) and similar buyer profile.
- Sumo (Sumo.com): Self-serve popup, scroll-box, and list-builder toolkit aimed at bloggers and SMB marketers, distributed via the AppSumo ecosystem. Directly comparable to Convertful's free + paid SMB PLG model.
- Privy: eCommerce-focused popup and email-capture platform (acquired by Attentive) with strong Shopify integration. Competes head-to-head with Convertful on cart-abandonment, welcome, and exit-intent widgets for Shopify merchants.
Broad incumbents
- Klaviyo: Large eCommerce-focused marketing automation platform with embedded signup-form and popup capabilities. Both a partner (native integration) and a broader-suite competitor that could absorb lightweight CRO use cases.
- HubSpot: Full marketing, CRM, and CMS platform that ships native popup forms and lead capture across its free CRM. Functions as both a key integration partner and a broader-suite incumbent that could squeeze SMB CRO tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Convertful social profiles
Digital presenceConvertful compliance and trust
Trust signalCompliance5 records
Convertful financial estimates
Financial estimateRevenue estimate
Valuation estimate
Convertful leadership team
Management profileNumber of profiles
Convertful funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Convertful M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Convertful
What does Convertful do?
Convertful is a no-code, AI-powered SaaS platform that lets website owners and marketers create on-site conversion widgets — pop-ups, opt-in forms, floating bars, gamified spin-to-win/scratch cards, quizzes, and surveys — to capture leads and drive sales. It offers targeting (exit-intent, geo-location), AI text/image generation, engagement analytics via Flows, and integrations with WordPress, Shopify, and 30+ marketing tools.
Is Convertful a public or private company?
Convertful is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Convertful founded?
Convertful was founded in 2017. It employs 1 to 10 people.
Where is Convertful based?
Convertful is headquartered in Moscow, Russia, in the Europe region.
How does Convertful make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are free Plan.
Who are Convertful's main competitors?
Direct peers on record are OptinMonster, Hello Bar, Justuno, Sleeknote, Poptin, Wisepops, Sumo (Sumo.com) and Privy. Broad incumbents are Klaviyo and HubSpot.
Does Convertful have an API?
No public API is recorded for Convertful.
What industry is Convertful in?
Convertful's product category is Conversion Optimization & Lead Generation Software. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO), with a secondary code of MPAAACAF, Conversion Rate Optimization (CRO) & Landing Page Optimization. Its SIC code is 7372.