Cratic Ai
Cratic AI is a Calgary-based private company offering an AI-powered team culture and engagement platform that runs weekly NLP-driven huddles and pulse surveys to improve eNPS scores, targeting CHROs, CEOs, and management consultants via a per-user SaaS model and consulting partner channel.
- Company typePrivate
- Founded2020
- HeadquartersCalgary, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Cratic Ai does
Cratic AI is a privately held Calgary-based company that operates an AI-powered team culture and engagement platform. The platform runs weekly AI-led huddle series, automated pulse surveys, and real-time dashboards that track eNPS, sentiment, language patterns, and participation health. Core technology combines NLP for emotion and topic analysis, LLM-generated discussion prompts, and ML-driven topic selection that adapts from prior team responses, delivered through a self-serve web application and email-based asynchronous workflow.
The product is sold as a per-user SaaS subscription at $0.97 per user per day (approximately $354 annually) with a free tier that includes eNPS assessments, benchmarking, and basic gamification; the paid tier adds weekly huddle programs, ML-driven topics, full gamification, in-tool meditations, and weekly rewards. Revenue mechanics combine direct self-serve sign-up via app.cratic.ai with enterprise sales through a network of seven implementation consulting partners. Target buyer personas are Chief HR Officers, CEOs and business leaders, and management consultants; named enterprise customers include PwC, KPMG, Morrison Hershfield, Baytex Energy, and Sklar.
The company is small (1-10 employees), bootstrapped with no disclosed institutional funding, and operates in the global employee engagement software market. Its claimed performance metrics — 40-point average eNPS improvement within six weeks and 96% voluntary participation — are core to its positioning against larger employee engagement platforms. Founder Israel Beck, a former strategy consultant at PwC and KPMG with an MSc in Finance, established Cratic in 2020.
Cratic Ai firmographics
Firmographics- Name
- Cratic Ai
- Legal name
- Cratic AI
- Website
- https://cratic.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cratic AI is a Calgary-based private company offering an AI-powered team culture and engagement platform that runs weekly NLP-driven huddles and pulse surveys to improve eNPS scores, targeting CHROs, CEOs, and management consultants via a per-user SaaS model and consulting partner channel.
- Ownership category
- akta.pro rank
Cratic Ai industry classification
Industry- Product category
- Employee Engagement Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Cratic Ai is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cratic Ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Per-User SaaS Subscription: Annual subscription model charged per user per day. Includes ENPS assessments, weekly huddle programs, machine learning topic selection, gamification, and meditation features. Multiple team dashboards available for organizations with multiple teams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free tier with basic features |
| Subscription | Annual | Per user paid subscription |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Cratic Ai product offering
Product offeringCore offering
Cratic AI provides an AI-powered team culture and engagement platform that uses NLP, LLM, and ML to run weekly AI-led huddle discussions, continuous pulse surveys, and eNPS assessments. Teams receive automated email prompts, respond anonymously through personal dashboards, and the platform delivers real-time sentiment analysis, team benchmarking, and gamification features. The product is sold as a per-user annual SaaS subscription to HR leaders, CEOs, and management consultants.
Product overview
Cratic AI offers a unified AI-powered team culture and engagement platform designed to improve organizational health through AI-driven pulse surveys and facilitated team huddles. The platform consists of the core Cratic Platform as the central product, supplemented by three key modules: eNPS Assessments for measuring employee engagement, Weekly & Monthly Huddles for team discussions, and Gamification features including dashboards, badges, and rewards. The platform also offers a Culture Builder Program for consultants delivering organizational transformation engagements. All components work together through an asynchronous workflow of weekly questions delivered via email, anonymous team responses, and AI-powered analysis of sentiment and emotions.
Differentiator
Problem solved
Functional benefit
Products and services
- Cratic Platform AI-powered team culture and engagement platform that delivers weekly pulse surveys, AI-led facilitated huddle discussions, real-time eNPS tracking, sentiment analysis via NLP, team benchmarking dashboards, and gamification features. Sold as a per-user annual SaaS subscription to HR leaders, CEOs, and management consultants across North America and globally.
- Culture Builder Program Structured AI-powered culture transformation methodology packaged for management consultants and advisory firms to deliver to their own clients. Includes quest sequences, pulse checks, and the full AI-led huddle series used to surface and resolve performance blockers, with consultant partner training and methodology support.
Quantifiable outcome
- 40-point average eNPS improvement within 6 weeks
- +4 more outcomes
Companies that use Cratic Ai
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Cratic Ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Cratic Ai partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- M Peoples SolutionscoreImplementation partner that works with Cratic to deploy the culture methodology to clients. Listed as a key partner in the partner ecosystem section of the website.
- ILIAD SolutionscoreImplementation partner specializing in bringing Cratic's culture change methodology to client organizations.
- Sonic CoachingcoreCoaching-focused implementation partner that integrates Cratic's AI-powered culture program into their client engagements.
- ChillHRcoreHR-focused implementation partner helping bring culture transformation services to clients using Cratic's methodology.
- QuantrazcoreImplementation partner providing culture change services to clients through the Cratic platform.
- Entasa SolutionscoreImplementation partner offering culture transformation services using Cratic's methodology.
- Corporate Culture ShiftcoreCulture-focused consulting partner that brings Cratic's AI-powered methodology to client organizations seeking transformation.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
Cratic Ai competitors and assessment
Company assessmentDirect peers
- Culture Amp: Culture Amp is a leading employee engagement and performance management SaaS platform serving HR leaders and CEOs. It is directly comparable to Cratic as a head-to-head competitor in the same AI-driven engagement survey category where Cratic was benchmarked #1 in Q2 2025.
- 15Five: 15Five offers continuous employee engagement, pulse surveys, and performance management tools for HR and people leaders. It is a direct peer competing in the same weekly engagement / pulse survey category as Cratic.
- Leapsome: Leapsome is a people enablement platform combining engagement surveys, performance reviews, and goal management. It directly overlaps with Cratic's AI-driven pulse survey and team engagement capabilities and was named alongside Cratic in the Q2 2025 benchmark.
- WorkTango: WorkTango provides employee engagement surveys, recognition, and action-planning tools for HR teams. It is a direct peer in the same AI-driven pulse survey category listed in Cratic's Q2 2025 benchmark analysis.
- Quantum Workplace: Quantum Workplace offers employee engagement surveys, performance, and analytics tools targeting HR leaders and executives. It is a direct peer competing in the same category and appears alongside Cratic in Q2 2025 benchmark rankings.
- Motivosity: Motivosity combines employee recognition, engagement surveys, and culture-building tools. It directly competes with Cratic in engagement and culture measurement, and is listed as a peer in Cratic's Q2 2025 benchmark.
- Bonusly: Bonusly is an employee recognition and engagement platform that uses peer-to-peer recognition and rewards. It overlaps with Cratic's culture and engagement mission and was included in Cratic's Q2 2025 benchmark set.
- Reward Gateway: Reward Gateway provides employee engagement, recognition, and benefits platforms for HR and people teams. It is a direct competitor to Cratic in the broader engagement culture category referenced in the Q2 2025 benchmark.
- Connecteam: Connecteam is a workforce management and employee engagement app for deskless and hourly teams. It overlaps with Cratic in employee engagement measurement and was benchmarked alongside Cratic in Q2 2025.
Broad incumbents
- Lattice: Lattice is a broader people management platform offering performance reviews, goal setting, and engagement surveys. While it covers engagement, it is a broader incumbent operating across HR use cases rather than specializing exclusively in AI-driven culture like Cratic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cratic Ai social profiles
Digital presenceCratic Ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cratic Ai leadership team
Management profileNumber of profiles
Profiles1 record
Cratic Ai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cratic Ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cratic Ai
What does Cratic Ai do?
Cratic AI provides an AI-powered team culture and engagement platform that uses NLP, LLM, and ML to run weekly AI-led huddle discussions, continuous pulse surveys, and eNPS assessments. Teams receive automated email prompts, respond anonymously through personal dashboards, and the platform delivers real-time sentiment analysis, team benchmarking, and gamification features. The product is sold as a per-user annual SaaS subscription to HR leaders, CEOs, and management consultants.
Is Cratic Ai a public or private company?
Cratic Ai is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cratic Ai founded?
Cratic Ai was founded in 2020. It employs 1 to 10 people.
Where is Cratic Ai based?
Cratic Ai is headquartered in Calgary, Canada, in the North America region.
How does Cratic Ai make money?
One revenue line is on record: per-User SaaS Subscription.
Who are Cratic Ai's main competitors?
Direct peers on record are Culture Amp, 15Five, Leapsome, WorkTango, Quantum Workplace, Motivosity, Bonusly, Reward Gateway and Connecteam. Lattice is listed as a broad incumbent.
Does Cratic Ai have an API?
No public API is recorded for Cratic Ai.
What industry is Cratic Ai in?
Cratic Ai's product category is Employee Engagement Software. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAJ, CRM Data Quality, Enrichment & CDP-Adjacent CRM. Its NAICS code is 513210 and its SIC code is 7372.