What REPLUG - App Marketing Experts does

REPLUG GmbH is a Berlin-based, privately held mobile app marketing agency founded in 2020 and structured as a full-service partner to app developers and publishers. Its service stack spans the full mobile growth funnel: App Store Optimization (ASO), Paid User Acquisition across Meta, Google, and TikTok, OEM Advertising through device-manufacturer storefronts (Samsung, Xiaomi, Huawei, Oppo, Vivo), Tracking & Analytics including MMP setup and SKAN 4.0 configuration, a Creative Studio, Retention & CRM, and Growth Consulting tied together by its proprietary "Growth Rocket Model" framework.

Underlying technology is service-delivery depth rather than proprietary product. REPLUG's differentiation sits in codified practitioner expertise across MMPs (AppsFlyer, Singular), Apple's SKAN 4.0 post-iOS-14 attribution, and the OEM-channel inventory that bypasses the Meta/Google duopoly. Official Meta Business Partner, Google Partner, and certified Moloco status provide platform-side support and credibility, while an MMP & SKAN Audit service has been productized as a standalone offering.

The business model is professional services: revenue is generated through quote-based, customized engagements with mobile-first startups and larger brands. Customers include Bitvavo, Ecosia, Bild, Tiimo, Winelivery, FreeNow, Bolt, Careem, AutoCAD, and Satispay, spanning crypto, search, news, productivity, food delivery, ride-hailing, payments, and design software. Geographic footprint, evidenced by case studies and content, covers Germany, the UK, France, Italy, the US, Brazil, Mexico, Indonesia, and Vietnam, with operating geographies marketed as global. The firm sells a bundled, channel-independent growth capability rather than ad spend, software licenses, or its own media inventory.

Name

REPLUG - App Marketing Experts

Legal name

REPLUG GmbH

Website

https://rplg.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

REPLUG is a Berlin-based, privately held mobile app marketing agency offering ASO, paid user acquisition, OEM advertising, tracking and analytics, creative, CRM, and growth consulting to app developers and brands globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Marketing Services: REPLUG generates revenue by providing professional mobile app marketing services including App Store Optimization, Paid User Acquisition, OEM Advertising, Creative Studio, Tracking & Analytics, and CRM/Retention services to app developers and brands.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

REPLUG is a full-service mobile app marketing agency that delivers end-to-end user acquisition, retention and growth services to app developers and brands. Core offerings cover App Store Optimization (ASO), Paid User Acquisition across Meta, Google and TikTok, OEM Advertising on device manufacturer ecosystems, MMP and SKAN 4.0 tracking setup, Creative Studio production, Retention/CRM campaigns and Growth Consulting under their proprietary Growth Rocket Model framework.

Product overview

REPLUG is a Full-Service Mobile App Marketing Agency that operates as a service-based company rather than a software product platform. The company offers an integrated suite of mobile marketing services including App Store Optimization (ASO), Paid Acquisition (Meta, Google, TikTok), OEM Advertising (device manufacturer ecosystems), Tracking & Analytics (MMP/SKAN setup), Creative Studio, Retention & CRM, and Growth Consulting. These services work together as a full-funnel approach: ASO and Paid Acquisition drive awareness and installs, OEM Advertising provides exclusive device-level placements, Tracking & Analytics ensures accurate measurement, Creative Studio produces optimized ad assets, and Retention & CRM maintains long-term user engagement. The Growth Rocket Model framework ties all services together for comprehensive app growth strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• App Store Optimization (ASO) Optimizes mobile app visibility and ranking in the Apple App Store and Google Play through keyword targeting, metadata optimization, and visual assets, driving organic installs for app developers and brands.
• Paid Acquisition Performance-driven paid user acquisition campaigns across Meta, Google, TikTok and other platforms, designed to drive mobile app installs and conversions for app developers and brands.
• OEM Advertising Mobile OEM marketing through device manufacturer ecosystems (Samsung, Xiaomi, Huawei, Oppo, Vivo) including preloads, on-device placements, search bar ads, and browser placements to reach high-intent users.
• Tracking & Analytics Mobile measurement partner (MMP) setup, configuration, and optimization including AppsFlyer, Singular and other attribution platforms, ensuring accurate campaign tracking and attribution for iOS and Android apps.
• MMP & SKAN 4.0 Audit Assessment and optimization of mobile measurement partner configurations and Apple's SKAdNetwork 4.0 setup to improve iOS campaign tracking, attribution accuracy, and overall campaign performance.
• Creative Studio Design and production of mobile app ad creatives including static images, videos, carousel ads, TikTok Spark Ads, and UGC-style content optimized for various advertising platforms.
• Retention & CRM Customer relationship management strategies for mobile apps including automated email campaigns, push notifications, in-app messaging, A/B testing, and loyalty program implementation to improve user retention and lifetime value.
• Growth Consulting Strategic consulting services including market research, competitive analysis, full-funnel marketing strategy, and the proprietary Growth Rocket Model framework for app growth planning and execution.
• App Growth Audit Comprehensive evaluation of mobile app marketing performance across all channels to identify growth opportunities and optimization areas, providing a baseline assessment before engagement.

Quantifiable outcome

• ROAS improvements ranging from +270% to +1338% across client case studies
• +4 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Meta (Facebook)coreGTM or Marketing Partner · 27 November 2025REPLUG is an official Meta Business Partner, enabling them to access Meta's partner resources, support, and preferential advertising solutions. As a certified Meta partner, they manage client campaigns across Facebook, Instagram, and Meta's advertising ecosystem including Advantage+ campaigns.
• GooglecoreGTM or Marketing Partner · 27 November 2025REPLUG is an official Google Partner providing them with access to Google's advertising platforms including Google Ads, App Campaigns, YouTube, and Google Play advertising solutions for client mobile app marketing campaigns.
• MolococoreGTM or Marketing PartnerREPLUG is a certified Moloco partner, enabling them to leverage Moloco's machine learning-powered advertising platform for client user acquisition campaigns, offering performance-driven solutions for app marketing.
• SingularcoreTechnology or IntegrationREPLUG partnered with Singular for MMP (Mobile Measurement Partner) implementations, enabling enterprise-grade attribution, SKAN 4.0 configuration, cross-device tracking, and unified analytics for client campaigns. Successfully used in Multipolls case study achieving 272% ROAS.
• Samsung Galaxy StorecoreChannel Partner/ Reseller/ DistributorREPLUG leverages Samsung Galaxy Store for OEM advertising campaigns, accessing Samsung's large user base and exclusive promotional placements for app install campaigns.
• Xiaomi GetAppscoreChannel Partner/ Reseller/ DistributorPartnership with Xiaomi GetApps enables REPLUG to run OEM advertising on Xiaomi devices across 59+ regions. Used successfully in Le Figaro case study for Xiaomi OEM ecosystem campaigns.
• Huawei AppGalleryminorChannel Partner/ Reseller/ DistributorREPLUG utilizes Huawei AppGallery for OEM advertising and app distribution, providing access to Huawei's global Android user base beyond traditional app stores.
• Oppo App MarketminorChannel Partner/ Reseller/ DistributorPartnership with Oppo App Market enables REPLUG to access Oppo's Southeast Asian user base and strong engagement for OEM advertising campaigns.
• Vivo V-AppstoreminorChannel Partner/ Reseller/ DistributorREPLUG leverages Vivo V-Appstore serving 400+ million users across 60+ countries for OEM marketing campaigns in mobile app user acquisition.
• AppsFlyercoreTechnology or IntegrationREPLUG provides MMP setup and SKAN 4.0 services using AppsFlyer, enabling proper tracking, attribution, and campaign optimization for iOS and Android apps.
• Amazon AppstoreminorChannel Partner/ Reseller/ DistributorREPLUG utilizes Amazon Appstore for Android app distribution, particularly strong in US and European markets, providing alternative channel to Google Play.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gummicube: US-based ASO and app store marketing agency with proprietary tooling and managed services. Competes directly with REPLUG on ASO and app growth engagements.
• AppTweak: ASO platform and agency offering app store optimization tools, keyword research and consulting. Overlaps with REPLUG's ASO and app growth services, mixing SaaS tooling with services.
• SplitMetrics: App marketing and ASO platform providing Apple Search Ads management, A/B testing and UA services. Comparable to REPLUG's paid acquisition and ASO offerings with a tooling-led approach.
• Phiture: Berlin-based mobile growth consultancy offering ASO, paid UA, retention/CRM and analytics services. Closest geographic and service-line competitor to REPLUG, serving similar app-developer customers across global markets.
• Yodel Mobile: UK-based mobile marketing agency specializing in ASO, app store advertising and user acquisition. Direct competitor to REPLUG across the same mobile-app growth service lines.

Emerging players

• MobileAction: App store optimization and advertising intelligence platform with managed-service layers. Adjacent competitor to REPLUG's ASO and paid UA services.
• AppRadar: ASO and app store monitoring tool with growing agency-style services. Partial overlap with REPLUG's ASO practice, focused more on SaaS tooling than full-service growth.

Broad incumbents

• Wpromote: Larger full-service digital marketing agency with a performance/app marketing practice. Comparable broader agency footprint to REPLUG but at significantly larger scale and with cross-channel scope.
• IronSource (now Unity): Major app monetization and user acquisition network consolidated into Unity. Provides paid UA and ad mediation that overlaps with REPLUG's paid acquisition offering at platform scale.
• Digital Turbine: Large publicly-traded platform for OEM preloads, app media and programmatic app advertising. Competes with REPLUG's OEM Advertising service at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/REPLUG_Agency
• LinkedInlinkedin.com/company/replug-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REPLUG - App Marketing Experts