What Wise Software & Computer Products does

Wise Software & Computer Products, Inc. is a privately held, founder-owned vertical SaaS company that has operated continuously since 1989, providing an all-in-one business management platform to U.S. pool service companies and pool/spa retail stores. The company's product portfolio centers on Wise Software Enterprise, a Windows desktop application that unifies scheduling, route management, dispatch, recurring billing, accounting, inventory, CRM, and work-order management within a single database, paired with a companion iOS/Android/Windows mobile app that provides real-time field access with offline synchronization. The platform is extended by two sub-brands: Wise Software Retail, a $49.99/site/month POS module that integrates with PoolCorp's Pool360 distributor catalog for real-time inventory and pricing, and My Pool Service, a $0.25/account/month branded customer portal for billing, payments, and service history. The company also sells complementary hardware (Honeywell barcode scanners, Epson thermal printers, cash drawers) and pre-printed paper supplies through its own e-commerce storefront.

The core subscription product is priced at $39.99 per technician per month, with unlimited customers, photos, and support included. Distribution is direct-to-customer through the company website, with sales driven by online demo booking, phone inquiries, content marketing, and presence at pool-industry trade shows (IPSSA, UAPA). The company reports operating geographies limited to the United States, incorporated in Arkansas with a Palmdale, California headquarters, and is led by founder Thomas Wise. Integration partnerships include Pool360, Heritage+, Global Payments, Xplor, Wix, Twilio, Auth0, and Sentry, with infrastructure hosted on Microsoft Azure. The company has not raised institutional funding, has not undergone any disclosed M&A, and operates with a headcount in the 11-50 range, consistent with a bootstrapped, mature vertical SaaS incumbent serving a niche industry.

Name

Wise Software & Computer Products

Legal name

Wise Software & Computer Products, Inc.

Website

https://wisesoftwareinc.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Wise Software & Computer Products, Inc. is a Palmdale, California-based, founder-owned vertical SaaS company that since 1989 has sold an all-in-one pool service and pool/spa retail management platform (scheduling, billing, routing, POS, inventory, accounting) to U.S. small and mid-sized pool service operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Palmdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Subscriptions (Enterprise): Subscription-based pricing for the core Wise Software Enterprise platform, sold per technician (service) or per site (retail). Includes unlimited customers, locations, photos, and support. Additional optional add-ons for customer portal, GPS, route optimization, and SMS/RCS messaging.
2. Hardware Sales: Sale of POS hardware including barcode scanners (Honeywell 1900g at $155, Honeywell Voyager XP at $250), receipt printers (OmniLink TM-m30III at $326), and cash drawers (16-inch at $121, 18-inch at $199). Sold as one-time purchases through the company's online shop.
3. Paper Products: Pre-printed business forms including invoices, statements, and checks sold as one-time purchases. Invoice and statement paper priced at $76, checks (500-pack) at $159.
4. Customer Portal Add-On: Optional per-account monthly add-on at $0.25 per account for customer-facing portal features including unlimited notifications, service reports, photo access, and credit card management.
5. Additional Services Add-Ons: Additional optional services including GPS & location services, route optimization, and SMS/RCS messaging. Pricing varies by service and is quote-based.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Wise Software sells an all-in-one pool service management software platform that unifies scheduling, route management, dispatch, automated recurring billing, customer management, accounting, inventory, and integrated retail point-of-sale into a single Windows desktop application (Wise Software Enterprise) with a cross-platform mobile companion app. The platform is purpose-built for pool service companies and pool/spa retailers, and is sold primarily as a per-technician monthly subscription with optional add-ons for retail POS, customer portal, GPS, route optimization, and SMS messaging.

Product overview

Wise Software & Computer Products is a single-vendor, all-in-one software suite for pool service businesses and pool/spa retailers. The portfolio centers on Wise Software Enterprise (the core Windows desktop platform) and its Wise Software Mobile companion app (iOS/Android/Windows), which share a unified database for real-time scheduling, dispatch, route management, billing/invoicing, customer management, work orders, inventory, and integrated POS. This core is extended by two sub-brands: Wise Software Retail (a POS add-on at $49.99/site/month) and My Pool Service (a customer-facing portal app at $0.25/account/month). The company also sells complementary POS hardware (thermal receipt printers, barcode scanners, cash drawers) and preprinted paper supplies (invoices, statements, checks) through its online shop. No public API exists; all functionality is accessed through the desktop or mobile client interfaces.

Differentiator

Problem solved

Functional benefit

Brands

• Wise Software Enterprise: The main pool service management software platform for retailers and service professionals, featuring scheduling, billing, route management, CRM, and accounting capabilities.
• Wise Software Retail

Products and services

• Wise Software Enterprise The primary all-in-one Windows desktop platform for pool service businesses, combining scheduling, route management, dispatch, billing and invoicing, customer management, work orders, inventory, POS, and accounting in a single application. Multi-window and offline-capable; sold as a per-technician monthly subscription.
• Wise Software Mobile App iOS, Android, and Windows companion app for field technicians providing real-time access to scheduling, dispatch, work orders, invoicing, payments, inventory, chemical tracking, GPS routing, and customer management with offline mode and automatic sync with the desktop Enterprise platform.
• Wise Software Retail (POS) Point-of-sale module for brick-and-mortar pool and spa retailers that integrates with Wise Software Enterprise to provide a unified system for checkout, inventory, service history, customer management, related and substitute products, rewards and loyalty, and multi-location support, sold as a $49.99/site/month add-on.
• My Pool Service (Customer Portal) Branded customer-facing portal app that gives homeowners real-time access to billing history, invoices, payment processing (including partial payments and auto-pay), estimate approvals, service notifications, and card wallet management, sold at $0.25/account/month.
• OmniLink TM-m30III POS Thermal Receipt Printer Epson OmniLink TM-m30III thermal receipt printer with Ethernet, USB, optional Wi-Fi and Bluetooth, IPX2 water resistance, ePOS Print and Server Direct Print support, priced at $326.00.
• Honeywell 1900g Barcode Scanner with USB Cable Honeywell 1900g 2D area-imaging barcode scanner with single-board design, IP41 rating, TotalFreedom 2.0 platform, optional disinfectant-ready housing, five-year warranty, priced at $155.00.
• Honeywell Voyager XP 147X Barcode Scanner High-performance Honeywell Voyager XP 147X series barcode and area-imaging scanner sold as compatible POS hardware for Wise Software Retail, priced at $250.00.
• 18-Inch Cash Drawer - Black 18-inch standard-duty black cash drawer with adjustable plastic till (5 bill compartments, 8 coin compartments) and 2 media slots, connects to 24V receipt printer or terminal, priced at $199.00.
• 16-Inch Cash Drawer - Black 16-inch standard-duty black cash drawer with adjustable till and 2 media slots, connects to 24V receipt printer or terminal, priced at $121.00.
• Wise Software Preprinted Invoices (Paper) Pre-printed invoice paper compatible with all Wise Software versions, designed for consistent professional branding in billing, priced from $76.00.
• Wise Software Preprinted Statements (Paper) Pre-printed statement paper for customer account summaries and transaction records, compatible with all Wise Software versions, priced from $76.00.
• Wise Software Preprinted Checks (500-pack) Personalized business checks designed to integrate with Wise Software's accounting and vendor payment features, priced at $159.00 for 500 sheets.

Quantifiable outcome

• 34+ years of industry-specific software development
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature14 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Pool360 (PoolCorp)coreTechnology or IntegrationPool360 integration allows Wise Software to sync inventory directly with local PoolCorp branch catalogs. Real-time price updates from distributors are pushed into the inventory management system, keeping product pricing and availability current without manual entry.
• Heritage+coreTechnology or IntegrationHeritage+ integration enables data sharing between Wise Software's retail POS and the Heritage+ platform used by some pool retailers. Allows seamless workflows between systems.
• Global PaymentscoreTechnology or IntegrationGlobal Payments is used as the primary payment processor for Wise Software. Provides secure credit/debit card processing, fraud detection, and payment analytics. Required for PayNow online payment features and vault card storage.
• XplorsupportingTechnology or IntegrationXplor is integrated as an alternative payment processing and financing option within Wise Software Retail, giving customers additional ways to pay including financing.
• WixsupportingTechnology or IntegrationWise Software integrates with Wix e-commerce platform for seamless inventory management between online stores and brick-and-mortar retail locations.
• Google (Analytics, Maps, Tag Manager, GSuite)supportingTechnology or IntegrationWise Software uses Google Analytics for web analytics, Google Maps for route planning and GPS functionality, Google Tag Manager for tag management, and Google GSuite for productivity tools.
• Microsoft AzuresupportingTechnology or IntegrationWise Software's databases and cloud infrastructure are hosted on Microsoft Azure. All personal information is stored by trusted third-party providers including Microsoft Azure and Auth0.
• TwiliosupportingTechnology or IntegrationUsed for SMS messaging capabilities within the Wise Software platform, enabling service-related text messages including account notifications, alerts, and appointment updates.
• Auth0supportingTechnology or IntegrationAuth0 provides identity management and authentication services for Wise Software's platform, helping secure user access to the software.
• SentrysupportingTechnology or IntegrationSentry provides error monitoring and application performance tracking for Wise Software's platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Service Autopilot: Service Autopilot is a field service and franchise management platform widely used in lawn care, pest control and cleaning; its routing and recurring-billing features overlap with Wise Software's core pool-service workflows.
• Jobber: Jobber is a leading field service software for small home-service businesses, providing scheduling, invoicing, CRM and customer communication. It serves many of the same SMB pool service buyers with a horizontal feature set.
• ServiceTitan: ServiceTitan is a large, venture-backed field service management platform serving residential home-service trades (HVAC, plumbing, electrical, pool, etc.). While it targets many verticals, its pool-service module and scale make it the most credible broad incumbent threat to Wise Software.
• Housecall Pro: Housecall Pro is a horizontal SaaS for home service professionals offering scheduling, dispatching, payments and marketing automation. It overlaps with Wise Software on field-service workflows even though it is not pool-specific.
• Service Fusion: Service Fusion is a field service management suite covering scheduling, dispatch, invoicing and customer management for trades businesses. It competes for the same mid-market pool service operators with a broader horizontal offering.

Emerging players

• Workiz: Workiz is a fast-growing field service management platform for locksmiths, garage-door, appliance repair and similar trades. Its modern mobile-first product overlaps with Wise Software's mobile and dispatch capabilities for tech-savvy SMB buyers.
• Kickserv: Kickserv is a field service management platform for small to mid-sized service businesses with scheduling, estimating and invoicing features. It targets a similar SMB field-service buyer as Wise Software but without pool-specific workflow depth.

Others

• PoolCorp: PoolCorp is the largest U.S. pool products distributor and powers the Pool360 inventory integration that Wise Software relies on. It is not a direct software competitor but is the most strategic ecosystem participant — it could distribute or acquire a competing platform.

Regional players

• ServiceM8: ServiceM8 is a field service management app focused primarily on Australia, the UK and other international markets. Comparable in scope to Wise Software for SMB service operators, though it does not currently compete in the U.S. pool vertical.

Direct peers

• Skimmer: Skimmer is a SaaS platform purpose-built for pool and spa service companies, offering routing, chemical tracking, billing and a customer portal. It is the most direct head-to-head competitor to Wise Software's pool-specific all-in-one offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WiseSoftwareInc
• Facebookfacebook.com/wisesoftwareinc
• LinkedInlinkedin.com/company/wise-software-&-computer-products-inc
• Instagraminstagram.com/wisesoftwareinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wise Software & Computer Products