LogicTrade

What LogicTrade does

LogicTrade is a Netherlands-based vertical ERP and PIM software provider founded in 2008 and headquartered in Staphorst, serving the Dutch home furnishing industry (woonbranche). The platform connects more than 800 furniture, bedding, curtain, and flooring retailers with 50+ supplier brands, enabling live price and stock synchronization, product configuration for complex customizable items (furniture options, curtains with pleat factor calculations, flooring), quote-to-delivery workflow automation, point-of-sale, warehouse and field-service mobile apps, and a customer self-service portal. The technology stack is a web-based ERP with cloud infrastructure, REST APIs (TypeScript SDK), and native iOS/Android apps for warehouse, sales, and field service teams.

The company operates a two-sided SaaS model: a retail tier (Basic €239/month, Pro €359/month, Premium €479/month) with add-on modules at €53-€106/month, and a supplier tier (Basic €99/month, Pro €499/month, Premium €999/month) for catalog distribution and sales intelligence. Go-to-market is sales-led with direct enterprise field sales, inside sales, and a 30-day free trial product-led growth motion. Distribution leverage comes from the supplier integration channel, which functions as a de facto reseller network since retailers must use LogicTrade to access live supplier product data. Quantified outcomes cited by customers include quote time reduced from 45 to 8 minutes, a 60% reduction in inbound order-status calls, and 5 days faster payment collection.

More recently LogicTrade has invested in generative AI capabilities (AI Content Studio producing text, image, and video for supplier catalogs) and is developing autonomous AI agents for repetitive administrative work. The company is privately held, founder/CEO-led by Gerjan Konterman, with no disclosed external funding, and serves the Benelux market with multi-language localization in German, English, Danish, Polish, and Spanish signaling geographic expansion intent.

Name

LogicTrade

Legal name

LogicTrade

Website

https://logictrade.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

LogicTrade is a Netherlands-based vertical ERP and PIM platform serving 800+ home furnishing retailers and 50+ supplier brands with quote-to-delivery workflow automation, live product data integration, and a supplier-side sales intelligence platform.

Ownership category

akta.pro rank

Product category

Furniture Retail ERP Software

akta.pro primary industry

Business Rules & Decision Management Platforms (BRMS/DMN) (HDAEAKAG)

akta.pro secondary industry

Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)

Keywords

• Furniture retail software
• Home furnishing ERP
• Supplier catalog platform
• Curtain configurator software
• Field service management

Headquarters

HQ city

Staphorst

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - LogicTrade Retail: Monthly subscription revenue from three-tier SaaS model (Basic, Pro, Premium) with monthly subscription starting at €239/month. Monthly contracts with no long-term commitment required. Add-on modules available for specific integrations and features.
2. SaaS Subscription - LogicTrade Supplier: Three-tier supplier platform subscription model for suppliers to distribute catalogs to 800+ retailers: Basic (€99/month for catalog distribution), Pro (€499/month with AI content generation), and Premium (€999/month with full sales intelligence and marketing tools).
3. Add-on Modules: Additional revenue from optional add-on integrations including accounting software connections (Exact, SnelStart, Twinfield), product visualization (Picario), marketplace integration (Channable), business intelligence, and logistics plugins (Sendcloud, DeliveryMatch, Bumbal).
4. Per-User Fees: Additional per-user fees of €13 per user per month for Basic tier, with bundled user access in Pro and Premium tiers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

LogicTrade provides a domain-specialized ERP and PIM software platform for the Dutch home furnishing industry, connecting 800+ retailers with 50+ supplier brands. The platform covers the full quote-to-delivery flow including product configuration, live supplier catalog synchronization, inventory management, POS, field service, and customer portals, alongside a separate supplier-side platform for catalog distribution and AI-powered content generation.

Product overview

LogicTrade is an ERP platform specifically built for the home furnishing industry (furniture stores, bedding retailers, and interior shops). The platform operates on a modular architecture with three main tiers: LogicTrade Basic (€239/month) covering core quote-to-delivery functions including quotes, orders, purchasing, invoicing, inventory, and 50+ supplier integrations; LogicTrade Pro (€359/month) adding POS/kassa, StoreAssist warehouse app, SalesAssist tablet selling, DealerAssist B2B portal, and API access; and LogicTrade Premium (€479/month) for multi-location retailers with Planning, FieldAssist mobile app, CustomerAssist customer portal, and multi-branch support. Add-on modules include FieldAssist (field service app), StoreAssist (warehouse scanning), SalesAssist (mobile selling), CustomerAssist (customer portal), DealerAssist (B2B ordering), Gordijncalculator (curtain quoting), and Servicebeheer (service management). The LogicTrade Supplier platform serves furniture manufacturers with catalog distribution (Basic), brand store with AI content generation (€499/month), and full sales intelligence tools (€999/month). The platform connects over 800 home furnishing retailers with 50+ supplier brands, enabling real-time price/availability synchronization, digital ordering, and automated order processing.

Differentiator

Problem solved

Functional benefit

Brands

• FieldAssist: Mobile app for field service, delivery and installation teams - available on Android, iOS and web
• SalesAssist
• StoreAssist
• CustomerAssist
• DealerAssist
• LogicTrade Supplier

Products and services

• LogicTrade Basic Foundational ERP package for home furnishing retailers covering quotes, orders, purchasing, invoicing, inventory management, supplier integrations, dashboards, article management, live articles from 50+ suppliers, product configurator, CRM, and logistics. Priced at €239/month.
• LogicTrade Pro Extended ERP package adding POS/kassa, service management, API access, SalesAssist tablet app, DealerAssist B2B portal, and StoreAssist warehouse app to the Basic features. Priced at €359/month.
• LogicTrade Premium Full-featured ERP platform for multi-location retailers, adding planning, CustomerAssist customer portal, FieldAssist mobile app, and multi-branch support to Pro features. Priced at €479/month.
• LogicTrade Supplier Supplier intelligence platform for furniture manufacturers offering three tiers: Basic (€99/month for catalog distribution), Pro (€499/month with brand store and AI content generation), and Premium (€999/month with full sales intelligence and marketing tools).
• FieldAssist Mobile app for field service teams (delivery, installation, upholstery, repair) enabling digital work orders, intelligent packing lists, route navigation, digital signatures, and real-time synchronization with LogicTrade. Available on Android, iOS, and web.
• StoreAssist Warehouse management app for inventory counting, order picking, and label printing via smartphone or scanner. Enables paperless warehouse operations with real-time updates to LogicTrade. Available on Android and iOS.
• SalesAssist
• CustomerAssist Customer portal providing 24/7 access to quotes and order status tracking, automated email updates, and self-service delivery scheduling. Reduces inbound order status calls by up to 60%.
• DealerAssist B2B ordering portal for business customers to browse collections, place orders, and view order/invoice history with personalized pricing and direct order sync into LogicTrade.
• Gordijncalculator Curtain calculator for generating error-free curtain quotes on the showroom floor, automatically calculating pleat factor, fabric consumption, labor costs, and lead weights for all pleat types including single, butterfly, triple, wave, ring, Roman, and coupage.
• Servicebeheer Service management module for handling customer complaints and service requests from initial report to resolution, including photo documentation, order linkage, status tracking, and FieldAssist integration for scheduling service technicians.
• AI Content Studio AI-powered content generation tool within LogicTrade Supplier that automatically creates product descriptions, images, and promotional videos for supplier catalogs and brand stores.

Quantifiable outcome

• 37 minutes average time savings per quote (reduced from 45 to 8 minutes)
• +5 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability6 records

Feature8 records

Partnerships

21 partnerships are on record, tiered core.

• AkupanelcoreTechnology or IntegrationSupplier integration for wall panel products. Connected via Live Articles or direct configuration integration, enabling retailers to access Akupanel product data and place orders directly through LogicTrade.
• AkzoNobelcoreTechnology or IntegrationMajor paint and coatings brand integrated into the supplier network, providing product data access for retailers selling AkzoNobel paints and coatings through LogicTrade.
• ArtexcoreTechnology or IntegrationWindow treatment specialist integrated for curtain and blind products. Provides live article data and/or direct ordering capabilities for Artex products.
• By-BoocoreTechnology or IntegrationFurniture brand with full configuration integration in LogicTrade. Retailers can configure By-Boo products and place digital orders directly.
• CoreteccoreTechnology or IntegrationFlooring brand integrated with live article data for PVC and other flooring products. Provides real-time pricing and availability to retailers.
• CotapcoreTechnology or IntegrationFlooring specialist with live article integration providing product data and availability for laminate, PVC, and other floor coverings.
• De EekhoorncoreTechnology or IntegrationFurniture manufacturer integrated with live articles and/or direct ordering for De Eekhoorn product lines.
• DecoloopcoreTechnology or IntegrationPlatform partnership for curtain and window treatment integrations. Several suppliers are available via the Decoloop platform within LogicTrade.
• HabufacoreTechnology or IntegrationFurniture brand with direct configuration integration. LogicTrade connects to Habufa's configurator for seamless product ordering.
• Henders & HazelcoreTechnology or IntegrationFurniture brand with integrated product configuration and ordering capabilities through LogicTrade.
• Hunter DouglascoreTechnology or IntegrationMajor window treatment brand integrated for blinds, shutters, and shades. Provides live product data and configuration options.
• LuxaflexcoreTechnology or IntegrationLeading window treatment brand with configuration integration for blinds and shades. Enables error-free quotes and direct ordering.
• TarkettcoreTechnology or IntegrationInternational flooring specialist with live article data for vinyl, laminate, and other floor coverings. Serves residential and commercial markets.
• UnilincoreTechnology or IntegrationGlobal interior design and construction solutions company with brands including Quick-Step, Pergo, and Moduleo for flooring. Integrated via live articles.
• VandyckcoreTechnology or IntegrationInternational bed and bath linen brand since 1923, with live product data integration for bed linens and textiles.
• ZuivercoreTechnology or IntegrationDutch furniture and interior brand with fully integrated configurator in LogicTrade for direct product configuration and ordering.
• XOOONcoreTechnology or IntegrationFurniture brand with integrated configuration capabilities in LogicTrade. Currently noted as temporarily out of stock.
• MultiSafepaycoreTechnology or IntegrationPayment service provider integrated for invoice payment links, enabling iDEAL, credit card, and Bancontact payments directly from LogicTrade invoices.
• Exact Online, Exact MultiverscoreTechnology or IntegrationAccounting software integration for automatic invoice flow from LogicTrade to Exact, eliminating double data entry in bookkeeping.
• SnelStartcoreTechnology or IntegrationAccounting software integration for automatic invoice synchronization between LogicTrade and SnelStart.
• TwinfieldcoreTechnology or IntegrationCloud accounting integration for automatic invoice flow from LogicTrade to Twinfield.

Scale indicators8 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Witz Software: Dutch software vendor focused on the woonbranche / home furnishing industry, providing ERP, order management, and supplier integrations for furniture retailers in the Netherlands — directly competing with LogicTrade on the same vertical, geography, and feature scope.
• Kerridge Commercial Systems: UK-based ERP and distribution specialist serving the furniture industry among its verticals, offering quote-to-cash, ordering, and supplier integration capabilities comparable to LogicTrade's platform for home furnishing merchants.
• ECI Software Solutions: US-headquartered vendor of vertical ERP including dedicated furniture industry solutions, providing comparable quote, order, and supplier integration workflows to LogicTrade for home furnishing retailers and wholesalers.

Emerging players

• Akeneo: Product Information Management (PIM) SaaS vendor overlapping with LogicTrade's supplier catalog and product configurator capabilities, often adopted by retailers managing complex product data and increasingly bundled with commerce platforms.
• Pimcore: Open-source PIM/MDM platform delivering product data, digital asset management, and configurator functionality that competes for the supplier catalog and product information features at the heart of LogicTrade's offering.

Broad incumbents

• Sana Commerce: B2B commerce and order management platform tightly integrated with ERP systems, serving distribution and manufacturing verticals with customer portals, ordering, and supplier workflows comparable to LogicTrade's DealerAssist and order management modules.
• Lightspeed: Public retail POS and commerce platform with multi-location capabilities and a dedicated furniture vertical, competing with LogicTrade's POS/kassa, multi-location, and customer-facing ordering features, though broader and less domain-specialized.
• BigCommerce: Enterprise commerce platform with B2B ordering, headless storefronts, and integrations to ERPs and marketplaces, overlapping with LogicTrade's ordering, marketplace, and customer portal features as part of a much broader commerce portfolio.
• Epicor: Established mid-market ERP vendor with industry-specific configurations including furniture and home goods, competing on quote, configuration, and order management capabilities for retailers that LogicTrade also targets.

Others

• Channable: Marketplace and feed management platform already integrated with LogicTrade for catalog exports; represents the broader feed-management ecosystem that retailers and suppliers can also adopt independently of LogicTrade's catalog distribution layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/logictrade
• Instagraminstagram.com/logictrade.nl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LogicTrade