Alfacash
Alfacash is a private, non-custodial cryptocurrency exchange founded in 2012 that lets retail users globally buy, sell, and swap 35+ cryptocurrencies via fixed- or floating-rate trades, auto-exchange automation, and a public API for third-party integration.
- Company typePrivate
- Founded2012
- HeadquartersBelize City, Belize
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Alfacash does
Alfacash, operated by AlfaLAB LTD (registered in Nevis, Saint Kitts and Nevis), is a non-custodial cryptocurrency exchange founded in May 2012 that enables retail users to buy, sell, and swap digital assets across more than 35 cryptocurrencies and multiple fiat currencies (USD, EUR, RUB). The platform supports fixed-rate transactions (rate locked for 5 minutes) and a floating-rate mode, plus an Auto-Exchange feature (launched 2015) for automated, hands-off swaps and a public API (launched 2017) for third-party embed. Compliance is delivered through integrated KYT (Know Your Transaction) checks and identity verification via Sumsub, with a public bug bounty on HackerOne; the legal entity is GDPR-compliant and excludes 27 jurisdictions including the US.
The company's product portfolio spans the core Alfacash Exchange, ALFAcoins (stablecoin payments), Alfacash Store (SEPA-enabled trading), and supporting modules including a discount program (up to 10% off fees for registered users) and a two-tier referral program paying 15-20% of exchange gains. Distribution is fully self-serve and PLG-oriented, reaching global retail users through 11+ language localizations, exchange aggregators (BestChange, Swap-space, Swap-zone), and four fiat on-ramp integrations (MoonPay, Coinify, Itez, BCB Payments). Lifetime operating scale, as disclosed on the company's own homepage, is approximately $368M cumulative exchange volume across 620K orders, with a 4.9/5 Trustpilot-equivalent rating across 11,626+ reviews.
Alfacash firmographics
Firmographics- Name
- Alfacash
- Legal name
- AlfaLAB LTD
- Website
- https://alfa.cash
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alfacash is a private, non-custodial cryptocurrency exchange founded in 2012 that lets retail users globally buy, sell, and swap 35+ cryptocurrencies via fixed- or floating-rate trades, auto-exchange automation, and a public API for third-party integration.
- Ownership category
- akta.pro rank
Alfacash industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (523210)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)
- akta.pro secondary industry
- POS, QR & In-Person Acceptance Infrastructure (Crypto) (FSADAIAI)
Keywords
Where Alfacash is headquartered
LocationHeadquarters
- HQ city
- Belize City
- HQ country
- Belize
Offices1 record
Markets served
Alfacash business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Cryptocurrency Exchange Fees: Alfacash charges service fees on every cryptocurrency exchange transaction. The company reserves the right to review and adjust these fees from time to time. Discounts of up to 10% on fees are available for registered users through the discount program.
- Referral Program Earnings: Affiliates earn 15-20% of the gain on exchanges made by referred users. The referral program provides Alfacash with a customer acquisition channel while sharing a portion of transaction revenue with partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Registered user discount |
| Other | Pay-as-you-go | Standard Referral Level |
| Other | Pay-as-you-go | Premium Referral Level |
| Other | Pay-as-you-go | Refund Processing Fee |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Alfacash product offering
Product offeringCore offering
Alfacash is a non-custodial cryptocurrency exchange platform that lets users buy, sell, and swap more than 35 cryptocurrencies and digital assets. The platform offers fixed-rate and floating-rate exchanges, an auto-exchange feature for scheduled swaps, and operates with built-in Know-Your-Transaction (KYT) compliance. It also exposes an API for third-party website and application integration, and is complemented by sub-brands such as ALFAcoins (merchant payments) and Alfacash Store (gift-card related offerings).
Product overview
Alfacash operates as a 13-year-old non-custodial cryptocurrency exchange platform offering a unified product suite centered around the core Alfacash Exchange for buying, selling, and exchanging cryptocurrencies. The platform provides automated trading through Auto-Exchange, developer integration via the Alfacash API, and an ecosystem including ALFAcoins token and Alfacash Store for payments. Users can lock exchange rates for protection against volatility, access up to 35 cryptocurrencies, and benefit from additional services including a discount program (up to 10% fees), referral program (up to 20% earnings), and 24/7 customer support. The platform supports multiple fiat currencies (USD, EUR, RUB) and offers various payment integrations including MoonPay, Coinify, Itez, and BCB Payments for fiat on-ramps.
Differentiator
Problem solved
Functional benefit
Brands
- ALFAcoins: Cryptocurrency payment service supporting major stablecoins for storage and payments
- Alfacash Store
Quantifiable outcome
- $368M total cryptocurrency exchanged through the platform
- +4 more outcomes
Companies that use Alfacash
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Alfacash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Alfacash partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- BCB PaymentsminorAlfacash partnered with BCB Payments to offer additional options for SEPA transfers, enabling European users to trade with improved fiat payment options.
- CoinifyminorAlfacash partnered with Coinify to offer 0% fees on all transactions with credit cards, improving the fiat on-ramp experience for users.
- MoonPayminorAlfacash added more coins and payment options through MoonPay integration, expanding the platform to over 80 supported cryptocurrencies with fiat purchase capabilities.
- ItezminorAlfacash partnered with Itez, a crypto-fiat processing platform, to offer more convenient rates in credit card trading, enhancing the fiat on-ramp experience.
- BestChangeminorBestChange is listed as a partner logo on the Alfacash About page. BestChange is a cryptocurrency exchange monitor and affiliate platform that drives traffic to Alfacash.
- Swap-spaceminorSwap-space is listed as a partner logo. Swap-space appears to be an exchange aggregator or partner that drives traffic and exchange volume to Alfacash.
- Swap-zoneminorSwap-zone is listed as a partner logo. Likely an exchange aggregator or referral partner similar to Swap-space.
Scale indicators7 records
Recent moves1 record
Expansion highlights4 records
Alfacash competitors and assessment
Company assessmentBroad incumbents
- Binance: Binance is the world's largest cryptocurrency exchange by trading volume, supporting 350+ assets with spot, derivatives, and fiat ramps — a broad incumbent whose scale and liquidity set the rate benchmarks that instant-swap services like Alfacash must match to remain competitive.
- Coinbase: Coinbase is a leading US-regulated cryptocurrency exchange with spot trading, custody, staking, and a broad institutional offering — a broad incumbent that, despite its custodial model, defines retail user expectations for compliance and reliability that non-custodial peers like Alfacash must meet.
- KuCoin: KuCoin is a global cryptocurrency exchange serving 30M+ users with 700+ assets and derivatives trading — a broad incumbent competing for the same global, non-US retail audience that Alfacash targets, with significantly deeper liquidity and product breadth.
Direct peers
- FixedFloat: FixedFloat is an instant cryptocurrency exchange specializing in fixed-rate swaps, supporting BTC, ETH, LTC and other major assets — a direct competitor on Alfacash's fixed-rate value proposition, although operating at smaller asset breadth than Alfacash's 35+ coins.
- ChangeNOW: ChangeNOW is a non-custodial instant crypto swap service with no registration required, supporting 850+ assets and a partner API — a near-identical business model to Alfacash's exchange-plus-API strategy, serving the same global retail and developer audiences.
- StealthEX: StealthEX is a non-custodial instant crypto swap platform supporting 1,500+ coins with fixed-rate and floating-rate options and an API — overlapping strongly with Alfacash's product surface, target audience, and embedded integration capabilities.
- SimpleSwap: SimpleSwap is an instant non-custodial crypto exchange with fixed and floating rates, no KYC for smaller transactions, and an affiliate program — closely matching Alfacash's instant swap, rate-locking, and referral commission offerings.
- Changelly: Changelly is a non-custodial instant cryptocurrency exchange offering swaps across hundreds of cryptocurrencies with fixed-rate and floating-rate options, and a partner API for embedded exchange — directly comparable to Alfacash in core product, business model, and target retail user.
Emerging players
- 1inch: 1inch is a leading DEX aggregator that routes swaps across decentralized exchanges for best execution — overlapping with Alfacash's aggregation and routing thesis, though operating exclusively on-chain without fiat on-ramps or custody controls.
- ShapeShift: ShapeShift is a long-running non-custodial crypto exchange that pivoted to open-source and DAO governance in 2021 — historically one of the most comparable non-custodial competitors to Alfacash in product philosophy, though it now operates as a DAO with different funding and development mechanics.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alfacash social profiles
Digital presenceAlfacash compliance and trust
Trust signalCompliance2 records
Alfacash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alfacash leadership team
Management profileNumber of profiles
Profiles1 record
Alfacash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alfacash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alfacash
What does Alfacash do?
Alfacash is a non-custodial cryptocurrency exchange platform that lets users buy, sell, and swap more than 35 cryptocurrencies and digital assets. The platform offers fixed-rate and floating-rate exchanges, an auto-exchange feature for scheduled swaps, and operates with built-in Know-Your-Transaction (KYT) compliance. It also exposes an API for third-party website and application integration, and is complemented by sub-brands such as ALFAcoins (merchant payments) and Alfacash Store (gift-card related offerings).
Is Alfacash a public or private company?
Alfacash is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alfacash founded?
Alfacash was founded in 2012. It employs 11 to 50 people.
Where is Alfacash based?
Alfacash is headquartered in Belize City, Belize.
How does Alfacash make money?
Two revenue lines are on record. Cryptocurrency Exchange Fees are the primary driver. The others are referral Program Earnings.
Who are Alfacash's main competitors?
Broad incumbents on record are Binance, Coinbase and KuCoin. Direct peers are FixedFloat, ChangeNOW, StealthEX, SimpleSwap and Changelly. Emerging players are 1inch and ShapeShift.
Does Alfacash have an API?
Yes. Alfacash provides an API for completely automated crypto swaps and exchange integration on websites, enabling developers to integrate cryptocurrency exchange functionality into their own platforms. The API supports fixed exchange rate orders (locked for 5 minutes) and floating/variable exchange rate orders. Developers can access documentation at https://www.alfa.cash/developers. The API processes blockchain transactions and supports Know Your Transaction (KYT) compliance checks for transaction monitoring. Developer documentation is at www.alfa.cash/developers.
What industry is Alfacash in?
Alfacash's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSAPAEAD, DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading), with a secondary code of FSADAIAI, POS, QR & In-Person Acceptance Infrastructure (Crypto). Its NAICS code is 523210 and its SIC code is 6200.