What My Move does

MyMove (MYMOVE, LLC) is a direct-to-consumer media and services platform serving U.S. residential movers. The company operates a content library of more than 2,000 articles covering relocation logistics, moving supplies, and home-services decisions, augmented by an AI-powered assistant called MYMOVE+ that delivers personalization, natural-language search, and generative recommendations across the funnel. Its primary acquisition channel is an exclusive partnership with the United States Postal Service, which makes MyMove the authorized referral destination within the USPS change-of-address flow and yields an annual audience of approximately 24-35 million movers.

The product surface is built around the moment of relocation: users arrive at high intent, consume editorial and tool-based content, and are routed via affiliate links to third-party providers of moving supplies, home internet (including 5G), and auto insurance through Coverage.com. The underlying technology stack combines SEO-optimized content delivery with a personalization and recommendation layer, anomaly detection, and a generative AI Copilot, all operating within Red Ventures' shared consumer-internet platform.

The business model is advertising- and affiliate-supported: revenue is generated from display and native advertising, referral commissions on transactions routed to partner providers, and data monetization within Red Ventures' broader portfolio. MyMove is a wholly-owned subsidiary of Red Ventures, LLC, headquartered in Fort Mill, South Carolina, with a headcount of 11-50 employees. The legal entity dates to 2010, while the underlying brand has operated in the moving-services category since 1992.

Name

My Move

Legal name

MYMOVE, LLC

Website

https://mymove.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

MyMove is a direct-to-consumer platform that serves 24-35 million U.S. movers annually through an exclusive USPS partnership, delivering editorial content, an AI Copilot, and affiliate referrals for moving supplies, home internet, and insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Advertising and advertiser partnerships: Primary monetization is advertising on MyMove.com. The site displays an "Advertiser Disclosure" on every article and runs sponsored placements and shopping widgets from a large roster of advertiser partners (ADT, SimpliSafe, Vivint, Spectrum, Optimum, Fidium, Restoration Hardware, Williams-Sonoma, Crate & Barrel, Tempur-Pedic, etc.). MyMove sells display, native, and commerce placements to these brands.
2. Affiliate lead generation and referral commissions: MyMove earns commissions when users click outbound affiliate links (e.g., Amazon product links tagged with mymove0e-20) embedded in editorial content such as product recommendations, comparison guides, and shopping roundups. It also generates leads for third-party services such as auto insurance (via Coverage.com) and internet providers.
3. Data sharing and audience monetization: Per the privacy policy, MyMove (under Red Ventures) may share identifiers, internet/network activity, and geolocation with social media, analytics, and advertising companies (Google, LiveRamp, The Trade Desk, Facebook) for targeted advertising and look-alike audiences — a form of data-driven advertising monetization across the Red Ventures portfolio.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MyMove operates a free consumer website (mymove.com) and the MYMOVE+ (MyMove Copilot) AI assistant that bundle 2,000+ editorial moving guides, interactive planning tools, a USPS-powered Change-of-Address service, and comparison-shopping modules for internet, TV, and auto insurance into a single move-planning hub. The business monetizes these tools and content primarily through advertising and affiliate lead-generation routed to third-party service providers (USPS, internet/TV carriers, Coverage.com, Amazon, home-security and home-furnishings brands).

Differentiator

Problem solved

Functional benefit

Brands

• MYMOVE+ (MyMove Copilot): AI-powered moving assistant and account platform offered to movers via plus.mymove.com, providing tools to track moves, transfer services, and save money.

Products and services

• MYMOVE.com (Moving Resource Hub) Free consumer-facing moving resource hub offering 2,000+ expert articles and moving guides, interactive planning tools (Cost of Living Calculator, utilities update, voter registration, moving checklists), and comparison-shopping modules for internet, TV and auto insurance. Positioned as an all-in-one move-planning destination for U.S. residential movers.
• MYMOVE+ (MyMove Copilot) Free, AI-powered moving assistant delivered as a chatbot/virtual agent that helps users plan, track and execute their move, transfer household services, and find cost savings; positioned as a Copilot-style companion across the moving journey.
• MYMOVE Change-of-Address Tool Change-of-address service powered by USPS under an exclusive relationship, letting movers submit a mail forwarding/change-of-address request as part of their move directly through the MyMove experience.
• MYMOVE Internet & TV Marketplace Marketplace module that lets consumers compare and shop internet and TV plans from top providers (Spectrum, Optimum, Fidium, and others) by ZIP code, with 5G home internet guidance and switching tools that route users to partner providers.
• MYMOVE Auto Insurance Marketplace (with Coverage) Auto insurance comparison and quote tool powered by Coverage.com, letting movers compare rates and switch auto insurance coverage for their new address via an embedded iframe experience.

Quantifiable outcome

• Helps over 35 million movers a year (via exclusive USPS relationship)
• +1 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability10 records

Feature5 records

Partnerships

22 partnerships are on record, tiered flagship / exclusive, major, core, secondary, minor and flagship.

• United States Postal Service (USPS)flagship / exclusiveStrategic or Co-development PartnerMyMove describes its relationship with USPS as an "exclusive relationship." The partnership powers MyMove's Change-of-Address product (allowing movers to complete USPS mail forwarding via mymove.com) and is the primary distribution channel that enables MyMove to reach 35M+ movers per year. The USPS logo is co-branded on the Change-of-Address tool across the site.
• Coverage.commajorGTM or Marketing PartnerCoverage.com (also a Red Ventures brand) powers MyMove's auto insurance shopping experience. MyMove embeds Coverage.com's quote iframe (app.coverage.com) on the homepage and across relevant editorial content, routing movers into Coverage.com's auto insurance comparison flow. Coverage.com's logo is co-branded next to MyMove's auto insurance call-to-action.
• ADTcoreGTM or Marketing PartnerADT is listed as a MyMove advertising partner, with dedicated editorial coverage of ADT home security systems and an advertiser privacy policy link on mymove.com.
• SimpliSafecoreGTM or Marketing PartnerSimpliSafe is a listed MyMove advertising partner with an advertiser privacy policy link, integrated into MyMove's home security content and shopping recommendations.
• VivintcoreGTM or Marketing PartnerVivint is a listed MyMove advertising partner in the home security category with a dedicated advertiser privacy policy link.
• SpectrumcoreGTM or Marketing PartnerSpectrum is a listed MyMove advertising partner in the internet/TV category and is integrated into MyMove's internet comparison shopping experience.
• OptimumcoreGTM or Marketing PartnerOptimum is a listed MyMove advertising partner in the internet/TV category with a dedicated advertiser privacy policy link.
• FidiumcoreGTM or Marketing PartnerFidium Fiber Service is a listed MyMove advertising partner in the internet category, integrated into MyMove's internet shopping tools.
• Tempur-PedicsecondaryGTM or Marketing PartnerTempur-Pedic is a listed MyMove advertising partner, featured in MyMove's mattress and bedroom content (e.g., "The Best Mattresses According to the MYMOVE Team").
• Restoration Hardware (RH)secondaryGTM or Marketing PartnerRestoration Hardware is a listed MyMove advertising partner in the furniture/home category with an advertiser privacy policy link.
• Crate & BarrelsecondaryGTM or Marketing PartnerCrate & Barrel is a listed MyMove advertising partner in the home/furniture category.
• Williams-SonomasecondaryGTM or Marketing PartnerWilliams-Sonoma is a listed MyMove advertising partner in the home/furniture category.
• Serena & LilysecondaryGTM or Marketing PartnerSerena & Lily is a listed MyMove advertising partner in the home category.
• MixtilessecondaryGTM or Marketing PartnerMixtiles is a listed MyMove advertising partner in the home décor category.
• DominosminorGTM or Marketing PartnerDominos is a listed MyMove advertising partner, supporting move-day and settling-in promotions.
• Blinds.comminorGTM or Marketing PartnerBlinds.com is a listed MyMove advertising partner in the home improvement category.
• Harbor FreightminorGTM or Marketing PartnerHarbor Freight is a listed MyMove advertising partner in the tools/home maintenance category.
• Raymour & FlaniganminorGTM or Marketing PartnerRaymour & Flanigan is a listed MyMove advertising partner in the furniture category.
• Morris Furniture (Ashley)minorGTM or Marketing PartnerMorris Furniture (Ashley) is a listed MyMove advertising partner in the furniture category.
• Parrott Furniture (Ashley)minorGTM or Marketing PartnerParrott Furniture (Ashley) is a listed MyMove advertising partner in the furniture category.
• Red Ventures, LLC (parent)flagshipStrategic or Co-development PartnerMyMove operates as "A Red Ventures Company" (MYMOVE, LLC is a Red Ventures company). Red Ventures provides shared privacy, data, AI/ML, advertising platform (Google, LiveRamp, The Trade Desk, Facebook), and corporate infrastructure across its brand portfolio (Allconnect, Bankrate, Best Colleges, Lonely Planet, The Points Guy, Save On Energy, Choose Energy, CNET, Creditcards.com, Coverage.com, Forward Home Lending, HE Holdings, New Imagitas).
• Amazon (Associates affiliate program)coreChannel Partner/ Reseller/ DistributorMyMove monetizes product recommendations through the Amazon Associates program — Amazon affiliate links throughout editorial content (e.g., pest control products, mattresses, internet equipment) carry the mymove0e-20 affiliate tag, earning MyMove commissions on resulting purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CNET: Red Ventures-owned consumer technology review and affiliate site that shares the editorial-plus-shopping monetization model with MyMove, including internet/broadband comparison content.
• Zillow Group: Broader home/real-estate platform with overlapping advertising and lead-generation economics for high-intent home-shoppers and movers, though anchored in real-estate listings rather than moving content.
• Realtor.com: Major real-estate portal with adjacent mover services content; competes for the same mover/owner advertiser wallet with broader category reach.
• The Points Guy: Red Ventures sister brand using the same content-plus-affiliate model and shared data platform; targets a different vertical (travel rewards) but competes for shared advertiser budgets.
• LendingTree: Public consumer-finance lead-generation marketplace operating a comparable content-plus-affiliate model; broader financial-services scope but overlapping advertiser base and user-acquisition economics.

Direct peers

• NerdWallet: Public consumer-finance content and comparison marketplace monetized via advertising and affiliate lead generation across financial products — a directly comparable business model to MyMove but at broader scale and across financial services.
• Bankrate: Red Ventures sister brand and consumer-finance comparison marketplace using the same advertising, affiliate lead-generation, and data-monetization playbook MyMove employs — directly comparable model and parent-company infrastructure.
• CreditCards.com: Red Ventures sister brand operating credit-card comparison content with the same editorial-plus-affiliate model and shared ad-platform stack that MyMove uses.
• Move.com: Long-standing moving and relocation content/realtor platform with overlapping editorial and lead-generation offerings for U.S. movers — the closest direct head-to-head competitor for moving-intent traffic.
• Coverage.com: Red Ventures insurance-comparison brand whose auto-insurance quote iframe is embedded directly on MyMove — same affiliate/lead-gen model, same parent, same target vertical of high-intent consumer financial decisions.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MYMOVEcom
• Facebookfacebook.com/mymovellc
• Instagraminstagram.com/mymovellc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Move