ayeT-Studios

What ayeT-Studios does

ayeT-Studios GmbH is a Berlin-based adtech company founded in 2014 that operates a rewarded advertising platform connecting mobile and web app publishers with advertisers for user acquisition and monetization. The company's core offering centers on opt-in engagement formats: Gametastic (offerwall with virtual currency rewards), Polltastic (surveywall with 40K+ surveys across 120 countries), and Tubetastic (rewarded video delivered via HTML5 SDK with OpenRTB header bidding, VAST/VPAID support, and TCF2/GDPR consent handling). Publisher integrations span iOS, Android, Web SDKs, and APIs, with documented integration with seven major mobile measurement partners including AppsFlyer, Adjust, Branch, Singular, Airbridge, Kochava, and Tenjin.

The platform architecture is unified through the ayeT Exchange, a self-serve dashboard supplemented by dedicated account managers who assist with campaign configuration. ayeT differentiates on traffic quality via a 100% KYC-verified user base and proprietary fraud prevention technology covering non-human traffic detection, abnormal behavior analysis, and 24/7 real-time monitoring. The company also operates myCashery, a first-party rewards app providing direct access to engaged end users with PayPal and gift card rewards. Customers include 550+ publishers and 800+ advertisers across gaming (Playtika, Plarium, Nexters, IGG, Playkot, Kolibri Games, Unico Studio), rewards platforms (Freecash, WeWard, Cashing), and adjacent verticals, with the platform delivering 200K+ campaigns, 12M+ monthly active users, 1M+ monthly installs, and 5M+ monthly events.

Revenue is generated through transaction-based fees on payable events (CPI, CPA, or multi-engagement campaigns) from advertisers, and revenue share with publishers on offerwall, surveywall, and rewarded video placements. Pricing is not publicly disclosed; sign-up is free with a $500 minimum pre-payment threshold for wire transfers and 30-day invoicing terms. The company is privately held with no disclosed external funding, subsidiaries, or M&A activity, and is led by founder and CEO Pascal Ludynia, CTO Florian Brede, and Managing Director David Heuer.

Name

ayeT-Studios

Legal name

ayeT-Studios GmbH

Website

https://ayetstudios.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ayeT-Studios operates a rewarded advertising platform connecting 550+ mobile and web publishers with 800+ advertisers through offerwall (Gametastic), surveywall (Polltastic), and rewarded video (Tubetastic) products, serving gaming, rewards, and freemium app verticals across 120 countries with a KYC-verified, fraud-monitored user base.

Ownership category

akta.pro rank

Product category

Mobile AdTech Platform

NAICS

Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI)

akta.pro secondary industry

Fraud, Risk, Chargebacks & Compliance (KYC/AML, tax/VAT) (MPAFAJAD)

Keywords

• Rewarded advertising platform
• App monetization solutions
• User acquisition network
• Offerwall advertising
• Mobile adtech platform

Headquarters

HQ city

Hanover

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Others

Revenue model

1. Publisher Monetization Fees: Revenue share with app publishers for offerwall, surveywall, and rewarded video ad placements. Publishers earn through user engagement with rewarded ads that drive in-app currency or premium content.
2. Advertiser User Acquisition Fees: Charges advertisers based on payable events (views, impressions, installations, or other compensable activities) for CPI, CPA, or multi-engagement campaigns. Payment terms include 30-day invoicing or pre-payment with minimum $500 wire transfer.
3. Campaign Management Fees: Self-serve dashboard with campaign caps on daily budget, maximum payable events, and 10% tolerance margin for technical reasons

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ayeT-Studios operates a unified rewarded advertising platform that connects app and web publishers with advertisers through three core monetization formats: Gametastic (offerwall), Polltastic (surveywall), and Tubetastic (rewarded video). The platform enables publishers to monetize freemium traffic via opt-in rewarded ads while providing advertisers a User Acquisition solution supporting CPI, CPA, and multi-engagement campaigns backed by the proprietary myCashery first-party rewards app.

Product overview

ayeT-Studios operates a unified rewarded ads platform combining offerwall, surveywall, and rewarded video monetization solutions. The platform architecture includes: Gametastic (offerwall for virtual currency and engagement rewards), Polltastic (survey monetization with 40K+ surveys in 120 countries), and Tubetastic (rewarded video for web publishers via HTML5 SDK). For advertisers, ayeT provides a User Acquisition Platform supporting CPI, CPA, and multi-engagement campaigns, complemented by their proprietary myCashery first-party app. Publishers access monetization tools through web offerwall links, SDK integrations (iOS, Android, Web), and API connections, while advertisers use a self-serve dashboard with tracking integrations to major MMPs. The platform serves 550+ publishers and 800+ advertisers with a metric-focused approach delivering D30 ROAS.

Differentiator

Problem solved

Functional benefit

Brands

• Gametastic: Gametastic is the offerwall solution for ayeT-Studios, designed for freemium apps and websites to deliver top eCPMs and stronger retention.
• Polltastic
• Tubetastic
• myCashery

Products and services

• Gametastic Offerwall Rewarded offerwall product for freemium apps and websites that delivers top eCPMs and stronger retention through opt-in engagement mechanics, virtual currency rewards, and premium content delivery. Used by app publishers including Kolibri Games, Freecash, and Cashing.
• Polltastic Surveywall Survey monetization solution for apps and websites offering premium eCPMs through interactive opt-in surveys. Backed by 40K+ surveys across 120 countries via integrated survey panel partners including Cint, Dynata, and Toluna.
• Tubetastic Rewarded Video Rewarded video solution for web and mobile web publishers featuring HTML5 SDK integration, OpenRTB header bidding via prebid.js, VAST/VPAID support, iFrame playback isolation, and automatic TCF2/GDPR CMP detection.
• User Acquisition Platform Advertiser-facing platform enabling CPI, CPA, and multi-engagement campaigns through rewarded ads across ayeT's owned-and-operated app and premium offerwall network. Includes dedicated account management, fraud prevention, and integration with major MMPs including AppsFlyer, Adjust, and Branch.
• myCashery First-Party Rewards App ayeT's proprietary first-party rewards app providing advertisers with direct access to a fresh, KYC-verified, engaged user base. Users earn rewards via PayPal and Gift Cards by completing offer and survey engagements, driving 1M+ monthly installs.

Quantifiable outcome

• D30 ROAS targets exceeded for Kolibri Games
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

15 partnerships are on record, tiered core.

• CintcoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution. Cint's survey panel integration enables ayeT to offer 40K+ surveys across 120 countries with real-time matching based on user demographics and location.
• DynatacoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution with global survey inventory.
• TolunacoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution.
• InnovateMRcoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution.
• PureSpectrumcoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution.
• SagocoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution.
• LogitcoreTechnology or IntegrationSurvey research partner providing panel access for Polltastic survey monetization solution.
• AppsFlyercoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• AdjustcoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• BranchcoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• SingularcoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• AirbridgecoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• KochavacoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• TenjincoreTechnology or IntegrationAttribution and analytics partner integrated with ayeT's platform for tracking campaign performance and user acquisition metrics.
• Prebid.jscoreTechnology or IntegrationHeader bidding library integrated into Tubetastic rewarded video solution for OpenRTB header bidding with bundled prebid.js for maximized video demand.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Persona.ly: Persona.ly operates a programmatic UA and rewarded-monetization platform for mobile app publishers, competing with ayeT across offerwall and user-acquisition campaign formats.
• BitLabs: BitLabs is a surveywall provider for app publishers and a direct competitor to Polltastic, offering geo-targeted survey inventory and reward-based monetization for app developers.
• Tapjoy: Tapjoy is the category-defining offerwall platform for app publishers, providing rewarded ads, in-app currency, and user acquisition — directly comparable to ayeT's Gametastic offerwall product.
• AdGem: AdGem operates an offerwall and content-locker monetization network for app and web publishers, targeting a similar advertiser mix in mobile gaming and sweepstakes.
• TheoremReach: TheoremReach offers a surveywall SDK enabling app publishers to monetize end users with rewarded survey completions — a direct functional competitor to ayeT's surveywall solution.
• Adscend Media: Adscend Media runs an offerwall/content-locker monetization platform for app publishers, with a publisher roster and rewarded-ad mechanics that overlap directly with ayeT's Gametastic offering.
• Pollfish: Pollfish operates a survey-monetization SDK and supply-side platform that competes directly with Polltastic, helping app publishers earn revenue from in-app survey completion.
• OfferToro (adjoe / Yeahmobi): OfferToro is an offerwall network for app publishers serving rewarded campaigns to mobile users — competing head-to-head with ayeT for publisher monetization share.

Broad incumbents

• Unity Ads: Unity Ads is a scaled in-app rewarded-video and ad-monetization platform embedded in the broader Unity ecosystem, addressing the same publishers and advertisers as ayeT across rewarded formats.
• ironSource (now part of AppLovin): ironSource is a scaled mediation and rewarded-video platform serving the same mobile app publishers and advertisers as ayeT, though within a much broader mediation/monetization portfolio post-merger with AppLovin.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayet-studios-gmbh
• Xx.com/ayetstudios

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ayeT-Studios