Nookal

What Nookal does

Nookal Pty Ltd is an Australian-founded, privately held SaaS company that provides a cloud-based practice management platform for allied health clinics. Founded in 2010 and headquartered in Oxenford, Queensland, the company sells a single subscription plan at AUD $55 per practitioner per month (approximately £25 GBP, $45 USD, or €40 EUR), inclusive of unlimited admin staff, locations, and support, with usage-based revenue from SMS messaging starting at 10 cents per message. The platform unifies appointment scheduling, clinical notes, case management, invoicing and accounting, patient records, telehealth, and reporting into a single browser-accessible system with iOS support, supported by 30+ integrations spanning regional health claiming (NDIS, Medicare, DVA, HICAPS, ACC, Tyro Health, Healthcode), accounting (Xero, MYOB), payments (Stripe, Square, PayPal), clinical tools (Physitrack, VALD Hub, Rehab Guru), and patient engagement (HotDoc, Healthengine).

The product is sold primarily through a product-led growth model with a 30-day free trial and self-serve signup, supplemented by regional demo booking and SEO-targeted landing pages for nine allied health verticals — physiotherapists, psychologists, osteopaths, chiropractors, speech therapists, podiatrists, occupational therapists, dietitians, and Pilates studios. Nookal serves customers across Australia, New Zealand, the United Kingdom, Ireland, the United States, Canada, and South Africa, with regional data centers in Sydney, Ireland, and Ohio supporting SOC 2 Type 2, HIPAA, GDPR, Australian Privacy Act, and PCI DSS compliance. The company maintains a Clinical AI voice-to-text feature for clinical documentation and is led by co-founders Darren (CEO) and Jamie (CTO), with a team of 11–50. Recent strategic activity includes the acquisition of Quick-As, a brand refresh in June 2025, and a steady cadence of product launches and integration additions through 2024–2025.

Name

Nookal

Legal name

Nookal Pty Ltd

Website

https://nookal.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Nookal is an Australian SaaS company that provides a cloud-based all-in-one practice management platform for allied health clinics, serving physiotherapists, psychologists, chiropractors, and other allied health professionals across seven countries on a per-practitioner subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxenford

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription - Core Practice Management: Monthly or annual subscription model charging per practitioner. Includes unlimited admin staff, unlimited locations, and unlimited support. Primary revenue stream from SaaS subscription fees.
2. SMS Messaging: Additional usage-based revenue from SMS messaging services. Starting at 10 cents per message with free SMS replies. Customers pay per message sent.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Nookal sells a cloud-based, all-in-one practice management software subscription for allied health clinics. The platform unifies appointment scheduling, clinical notes, case management, invoicing, patient records, reporting, and patient communications, with built-in Clinical AI voice-to-text documentation and 30+ native integrations covering accounting, payments, insurance claiming, exercise prescription, telehealth, and patient engagement. Pricing is a single per-practitioner monthly subscription (AUD $55 / £25 / €40 / $45) inclusive of unlimited admin staff, locations, and support, plus usage-based SMS messaging.

Product overview

Nookal is a cloud-based all-in-one practice management platform for allied health clinics. The core platform provides centralized patient records, scheduling, billing, and reporting, augmented by built-in Clinical AI tools. The product portfolio consists of the unified Nookal platform with integrated feature modules including Clinical AI & Notes (voice-to-text documentation), Case Management, Automations, Appointment Scheduling, Reporting & Analytics, Practice Management, Invoicing & Accounting, Telehealth & Remote Tools, and Client Registration Forms. The platform serves multiple allied health professions including physiotherapists, psychologists, osteopaths, chiropractors, speech therapists, podiatrists, occupational therapists, and dietitians across multiple regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Nookal Practice Management Platform Cloud-based SaaS platform for allied health clinics that unifies appointment scheduling, clinical notes, case management, invoicing, patient records, reporting, automations, telehealth, and digital intake forms into a single per-practitioner subscription, accessible via web browser, iPad, and iPhone. Serves physiotherapists, psychologists, osteopaths, chiropractors, speech therapists, podiatrists, occupational therapists, dietitians, and Pilates studios across Australia, New Zealand, the United Kingdom, Ireland, the United States, Canada, and South Africa.

Quantifiable outcome

• DNA (Did Not Attend) rates average 6-12% in clinics; automated recall systems help reduce no-shows
• +2 more outcomes

Named customers15 records

Segments10 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability4 records

Feature8 records

Partnerships

15 partnerships are on record, tiered core.

• XerocoreTechnology or IntegrationAccounting software integration allowing seamless sync of financial data between Nookal and Xero for invoicing, payments, and financial reporting.
• MYOBcoreTechnology or IntegrationAccounting software integration alternative to Xero for Australian market, enabling financial data sync.
• StripecoreTechnology or IntegrationPayment processor integration for streamlined online payments for patient sessions and inventory purchases.
• SquarecoreTechnology or IntegrationPayment processor integration for in-person and online payment processing.
• PayPalcoreTechnology or IntegrationPayment processor option for patient session payments and online transactions.
• Medicare AustraliacoreTechnology or IntegrationAustralian Medicare claiming integration enabling direct submission of bulk billing and patient claims electronically.
• NDIScoreTechnology or IntegrationNational Disability Insurance Scheme integration for NDIS registered providers to manage claims, quotes, and bulk payments import.
• DVA (Department of Veterans' Affairs)coreTechnology or IntegrationAustralian DVA claiming integration allowing direct online submission of claims for veterans.
• HICAPScoreTechnology or IntegrationAustralian health fund claiming integration for on-the-spot health insurance claims processing.
• ACC (Accident Compensation Corporation)coreTechnology or IntegrationNew Zealand ACC integration with upgraded claims and invoicing capabilities for accident compensation claims.
• Tyro HealthcoreTechnology or IntegrationAustralian health fund claiming and payment solution integrated with Nookal for seamless claims processing.
• HealthcodecoreTechnology or IntegrationUK-specific coding and billing solution integration for private healthcare practitioners.
• PhysitrackcoreTechnology or IntegrationExercise prescription software integration allowing therapists to prescribe and track patient exercises directly from Nookal.
• HotDoccoreTechnology or IntegrationPatient engagement platform integration for online bookings, reminders, and health campaigns. Featured in customer stories.
• Telehealth / ZoomcoreTechnology or IntegrationTelehealth integration allowing patients to attend appointments remotely via video, preventing location barriers to care.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DrChrono: US-based EHR and practice management platform serving small to mid-sized medical practices with scheduling, billing, and telehealth. Broader horizontal peer in practice management technology with overlap in allied health segments.
• Cliniko: Australia-based practice management software for allied health professionals including physiotherapists, chiropractors, osteopaths, and psychologists. Closest direct geographic peer competing with Nookal across the same ANZ market with similar all-in-one feature set.
• Halaxy: Australia-based practice management software targeting allied health professionals with integrated Medicare, private health, and NDIS claiming. Direct competitor with comparable features and pricing for the ANZ market.
• Carepatron: Global practice management platform for health and wellness practitioners including physiotherapists, psychologists, and chiropractors. Competes on scheduling, notes, billing, and telehealth with similar SMB pricing.
• SimplePractice: US-based practice management software primarily for private practice health and wellness professionals. Strong competitor in mental health, speech, OT, and PT segments with HIPAA-compliant telehealth and billing features.
• Power Diary: Australia and UK-based practice management system for allied health and medical practices. Competes directly with Nookal in physiotherapy, psychology, and chiropractic markets with similar scheduling and clinical documentation features.
• Jane App: Canadian-based practice management platform focused on allied health practitioners (physio, chiro, massage, naturopathy). Direct competitor in nearly every vertical Nookal serves, with similar pricing model and feature set including scheduling, charting, billing, and online booking.

Emerging players

• Physitrack: Exercise prescription and patient engagement platform integrated with Nookal. Adjacent player in the allied health workflow that could evolve into a broader practice management competitor or remain an integration partner.

Regional players

• WriteUpp: UK-based practice management software for physiotherapists, osteopaths, chiropractors, and speech therapists. Regional peer competing with Nookal in the UK/Ireland market with comparable clinical and billing features.

Broad incumbents

• athenahealth: Large US healthcare IT vendor offering practice management, EHR, and revenue cycle solutions. Broad incumbent whose athenaOne platform serves ambulatory practices at scale, representing the enterprise end of the practice management spectrum Nookal's enterprise accounts could grow toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nookalsoftware
• YouTubeyoutube.com/@NookalSoftware
• Facebookfacebook.com/nookalsoftware
• LinkedInlinkedin.com/company/nookal
• Instagraminstagram.com/nookaldotcom

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nookal