Happitu
- Company typePrivate
- Founded-
- HeadquartersMaryland Heights, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Happitu firmographics
Firmographics- Name
- Happitu
- Legal name
- Happitu LLC
- Website
- https://happitu.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Happitu industry classification
Industry- Product category
- Contact Center Quality Assurance Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Contact Center Speech AI (agent assist, IVR automation) (HDAAAFAL)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Happitu is headquartered
LocationHeadquarters
- HQ city
- Maryland Heights
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Happitu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription: Monthly subscription-based licensing for the Happitu AI-powered QA platform. Month-to-month term with recurring billing cycles. Users are billed in arrears on a recurring monthly basis. Payment processed through Stripe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Contact center teams with 10-500 agents |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Happitu product offering
Product offeringCore offering
Happitu is an AI-powered auto-QA and conversation analysis platform built for contact centers. It automatically scores 100% of customer interactions across voice, chat, email, and social channels, identifies coaching opportunities, and ensures compliance without time-consuming manual reviews. The platform integrates with major contact center and CRM systems and is delivered as a SaaS subscription.
Product overview
Happitu is a unified AI-powered quality assurance and conversation intelligence platform for contact centers. The core platform includes Auto-QA for automated scoring and Conversation Analysis for trend identification. Additional modules include Sales Intelligence for conversion tracking, Automated Agent Scorecards for performance evaluation, Skill Gap Analysis for coaching identification, Self-Directed Performance Review for agent development, Coaching Dashboards for managers, Customer Experience Insights for satisfaction tracking, and Agent Performance Scorecards with Leaderboard for individual metrics. The platform processes Voice, Chat, Email, and Social channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Happitu Platform AI-powered auto-QA and conversation analysis platform for contact centers that automatically scores 100% of customer interactions across voice, chat, email, and social channels, identifies coaching opportunities, and ensures compliance without manual reviews. Includes Sales Intelligence, Automated Agent Scorecards, Skill Gap Analysis, Self-Directed Performance Review, Coaching Dashboards for Managers, and Customer Experience Insights modules.
Quantifiable outcome
- 12% increase in conversion rates by spotting exact phrases, timing, and objection-handling techniques that close deals
- +3 more outcomes
Companies that use Happitu
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Happitu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability9 records
Feature11 records
Happitu partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and secondary.
- TwiliocoreIntegration partnership enabling Twilio-based contact centers to connect their call data with Happitu's QA platform for automated scoring and analysis.
- Five9coreIntegration partnership with Five9 cloud contact center platform, enabling automatic data flow for QA automation and conversation analysis.
- NICEcoreIntegration partnership with NICE (including NICE Mpower) contact center platform for pulling call data and enabling conversation intelligence capabilities.
- RingCentralcoreIntegration partnership enabling RingCentral contact center customers to utilize Happitu's QA and conversation analysis platform.
- HubSpotsecondaryCRM integration partnership allowing HubSpot users to connect conversation data with Happitu's analysis platform.
- DialpadsecondaryIntegration partnership with Dialpad cloud phone system for contact center data connectivity.
- SingleCommsecondaryIntegration partnership with SingleComm contact center platform for conversation intelligence capabilities.
- KustomersecondaryIntegration partnership with Kustomer CRM platform enabling contact center QA and analysis.
- MyCasesecondaryIntegration partnership with MyCase legal CRM enabling case management workflow integration with Happitu's conversation analysis. Allows creating contacts and logging interactions directly from Happitu.
- Field RoutessecondaryIntegration partnership with Field Routes field service management platform for contact center connectivity.
- ThoropasscoreIndependent auditor partnership for SOC 2 Type II certification. Thoropass conducted the six-month audit to validate adherence to AICPA standards.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Happitu competitors and assessment
Company assessmentDirect peers
- CallMiner: CallMiner is a leading conversation intelligence and AI-driven quality assurance platform for contact centers, scoring 100% of interactions and surfacing coaching and compliance insights. It is the most direct comparable to Happitu across product, target buyer (contact center QA leaders), and category.
- Observe.AI: Observe.AI provides a contact center AI platform with auto-QA, conversation intelligence, agent coaching, and real-time assistance — closely aligned with Happitu's core product. It targets the same mid-market and enterprise contact centers and has become a benchmark competitor in AI-driven QA.
- Cresta: Cresta offers real-time agent coaching, conversation intelligence, and AI-driven QA for contact centers. Overlap with Happitu on auto-QA scoring, agent coaching dashboards, and conversation analysis, with comparable mid-market and enterprise GTM.
- Tethr: Tethr is a conversation intelligence platform focused on contact center QA, agent performance, and customer experience insights. Direct product overlap with Happitu's auto-QA, conversation analysis, and CX insights modules.
- Level AI: Level AI provides a contact center AI platform for QA, agent coaching, and conversation intelligence. It is a closely comparable emerging competitor to Happitu with overlapping QA automation and speech analytics capabilities.
- Gong: Gong is a leading conversation intelligence platform originally built for sales teams but expanding into broader customer-facing interactions. Overlap with Happitu on conversation analysis, sales intelligence, and coaching insights, though Gong's primary buyer is revenue/sales leaders rather than contact center QA.
- Scorebuddy: Scorebuddy is a quality management and performance coaching platform for contact centers, focused on scorecard-based QA. Direct overlap with Happitu's automated agent scorecards and QA workflows for the 10–500 agent contact center segment.
- PlayVox (Zoom): PlayVox is a contact center quality management and workforce engagement platform offering QA scorecards, coaching, and performance analytics. It is a direct QA competitor to Happitu, now operating under Zoom's customer experience portfolio.
- KnoahSoft (now part of Teleperformance): KnoahSoft / Harmony Connect provides contact center quality monitoring, speech analytics, and performance management software. Direct QA and analytics overlap with Happitu, particularly in the BPO segment where both vendors have reference customers.
Emerging players
- Balto: Balto provides real-time agent assist and QA software for contact centers, with overlap on agent coaching and call scoring. A more focused real-time assist player than Happitu but operating in the same buyer category and conversational AI stack.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Happitu social profiles
Digital presenceHappitu compliance and trust
Trust signalCompliance1 record
Happitu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happitu leadership team
Management profileNumber of profiles
Profiles3 records
Happitu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happitu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happitu
What does Happitu do?
Happitu is an AI-powered auto-QA and conversation analysis platform built for contact centers. It automatically scores 100% of customer interactions across voice, chat, email, and social channels, identifies coaching opportunities, and ensures compliance without time-consuming manual reviews. The platform integrates with major contact center and CRM systems and is delivered as a SaaS subscription.
Is Happitu a public or private company?
Happitu is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Happitu founded?
Happitu was founded in -1. It employs 1 to 10 people.
Where is Happitu based?
Happitu is headquartered in Maryland Heights, United States, in the North America region.
How does Happitu make money?
One revenue line is on record: software Subscription.
Who are Happitu's main competitors?
Direct peers on record are CallMiner, Observe.AI, Cresta, Tethr, Level AI, Gong, Scorebuddy, PlayVox (Zoom) and KnoahSoft (now part of Teleperformance). Balto is listed as an emerging player.
Does Happitu have an API?
No public API is recorded for Happitu.
What industry is Happitu in?
Happitu's product category is Contact Center Quality Assurance Software. Its primary akta.pro industry code is HDAAAFAL, Contact Center Speech AI (agent assist, IVR automation), with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 54151 and its SIC code is 7372.