ADVANTAGE SERVICES GROUP

What ADVANTAGE SERVICES GROUP does

Advantage Services Group (ASG) is a privately held residential services holding company founded in 2020 and headquartered in Redmond, United States. The company operates a roll-up strategy under which it acquires established local HVAC, plumbing, heating, cooling, and electrical service brands and retains their local identities while providing shared corporate infrastructure. Its portfolio comprises 10+ wholly-owned brands — Fox Family Heating & Air, Balance Point Heating Cooling & Plumbing, Elkhorn Heating Air Conditioning Plumbing & Electrical, Doctor Fix It Plumbing Heating, Alpha Heating & Air, Central Air Heating Cooling & Plumbing, Central Oregon Heating Cooling Plumbing & Electrical, Rogue Valley Heating Cooling & Electrical, Priority One Heating & Air Conditioning, and Brooks Heating & Air — collectively serving 25,000+ residential customers across 400+ zip codes in Oregon, Colorado, and Virginia.

ASG's core product is local residential trade services delivered through branded service fleets and field technicians, with each brand operating its own dispatch, scheduling, and customer relationships. There is no proprietary technology platform — the company's stated core_technology is 'Not applicable' — and its digital footprint is limited to brand websites, LinkedIn, and Facebook pages. Revenue is generated on a service-revenue basis through quote-based, job-scoped work; pricing is not publicly disclosed and varies by job, location, and trade.

The business model is a classic roll-up: ASG generates revenue by consolidating fragmented local residential-services operators, integrating back-office functions (finance, marketing, HR, regional operations) at the parent level, and leaving customer-facing operations decentralized under retained local brands. The company is led by CEO David Williams with a C-suite that includes CFO Michelle Mayfield and CMO Brad Dery, supported by Regional Vice Presidents for Oregon, Colorado, and Virginia and brand-level General Managers. Growth to date has been funded internally with reported backing from MRE Capital at founding in 2020; revenue, headcount in precise terms, and financial details are not publicly disclosed.

Name

ADVANTAGE SERVICES GROUP

Legal name

Advantage Services Group

Website

https://advantage-services.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Advantage Services Group is a privately held residential services holding company that acquires and operates local HVAC, plumbing, and electrical service brands across Oregon, Colorado, and Virginia, serving 25,000+ homeowners through 10+ locally-branded subsidiaries.

Ownership category

akta.pro rank

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Residential Home Services: Revenue is generated through providing residential HVAC, plumbing, heating, cooling, and electrical services to homeowners. Services are delivered through a network of locally-operated brands under the ASG umbrella, with each brand maintaining its existing customer relationships and service delivery while benefiting from shared operational infrastructure.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Advantage Services Group (ASG) is a multi-brand residential services platform that acquires and operates local HVAC, plumbing, and electrical service companies across the United States. Through its portfolio of 10+ regional brands, the company delivers in-home heating, cooling, plumbing, and electrical repair, installation, and maintenance services directly to homeowners. ASG centralizes back-office, marketing, and operational support for its subsidiary brands while preserving their local market identities and customer relationships.

Product overview

Advantage Services Group operates as a multi-brand residential services platform unifying ten regional HVAC, plumbing, and electrical service brands under one company. The portfolio includes Fox Family Heating & Air, Balance Point Heating, Cooling & Plumbing, Elkhorn Heating, Air Conditioning, Plumbing & Electrical, Doctor Fix It Plumbing, Heating, Alpha Heating & Air, Central Air Heating, Cooling & Plumbing, Central Oregon Heating, Cooling, Plumbing & Electrical, Rogue Valley Heating, Cooling & Electrical, Priority One Heating & Air Conditioning, and Brooks Heating & Air. Each brand maintains its local identity while gaining access to ASG's operational infrastructure and shared resources for growth. The platform serves over 25,000 customers across 400+ zip codes with a focus on residential heating, cooling, plumbing, and electrical services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential HVAC Services

Named customers1 record

Segments1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Priority One Heating & Air ConditioningcoreStrategic or Co-development Partner · 8 June 2026Advantage Services Group acquired Priority One Heating & Air Conditioning, an established HVAC provider operating in Eugene and the surrounding Willamette Valley since 1998. Priority One continues operating under its existing brand while gaining access to ASG's operational infrastructure and resources for accelerated growth. The acquisition expands ASG's Pacific Northwest presence and adds Priority One's nearly three-decade track record and loyal customer base to the platform.
• Fox Family Heating & AircoreStrategic or Co-development PartnerFox Family Heating & Air is one of ASG's portfolio brands, operating as a residential HVAC service provider under the ASG umbrella while maintaining its local brand identity.
• Balance Point Heating, Cooling & PlumbingcoreStrategic or Co-development PartnerBalance Point is an ASG portfolio brand offering heating, cooling, and plumbing services to residential customers, operating under the ASG platform while maintaining its local presence.
• Elkhorn Heating, Air Conditioning, Plumbing & ElectricalcoreStrategic or Co-development PartnerElkhorn is an ASG portfolio brand providing comprehensive residential services including heating, air conditioning, plumbing, and electrical work under the ASG umbrella.
• Doctor Fix It Plumbing, HeatingcoreStrategic or Co-development PartnerDoctor Fix It is an ASG portfolio brand specializing in plumbing and heating services for residential customers, operating under the ASG platform.
• Central Air Heating, Cooling & PlumbingcoreStrategic or Co-development PartnerCentral Air is an ASG portfolio brand serving the Portland, Oregon area with heating, cooling, and plumbing services, maintaining its local brand identity under ASG.
• Central Oregon Heating, Cooling, Plumbing & ElectricalcoreStrategic or Co-development PartnerCentral Oregon Heating is an ASG portfolio brand serving Central Oregon with comprehensive residential services, operating under the ASG platform.
• Rogue Valley Heating, Cooling & ElectricalcoreStrategic or Co-development PartnerRogue Valley Heating is an ASG portfolio brand serving Southern Oregon's Rogue Valley with heating, cooling, and electrical services.
• Alpha Heating & AircoreStrategic or Co-development PartnerAlpha Heating & Air is an ASG portfolio brand, operating in the Bandon, Oregon area providing residential HVAC services.
• Brooks Heating & AircoreStrategic or Co-development PartnerBrooks Heating & Air is an ASG portfolio brand providing residential heating and air conditioning services under the ASG umbrella.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mr. Rooter Plumbing (Neighborly brand): National residential plumbing franchise system under Neighborly. Comparable to ASG's plumbing-focused portfolio brands such as Doctor Fix It and the plumbing line within Balance Point and Central Oregon.
• Authority Brands: Multi-brand residential services holding company operating franchise systems across HVAC, plumbing, and home services. Same acquisition/roll-up logic as ASG but executed primarily through franchising rather than wholly-owned sub-brands.
• HomeServe USA: Residential home repair and emergency services provider selling service plans and dispatching affiliated contractors for plumbing, HVAC, and electrical work. Comparable customer base (homeowners) and service categories as ASG, with an alternative monetization model.
• Neighborly (formerly The Dwyer Group): Largest U.S. franchise platform of home services brands spanning HVAC, plumbing, electrical, and appliance repair. Direct functional analog to ASG as a multi-brand residential services roll-up targeting homeowner customers.
• Roto-Rooter: Large U.S. residential and commercial plumbing (and select HVAC) services provider with both company-owned and franchise locations. Comparable to ASG's plumbing-led portfolio brands (e.g., Doctor Fix It) and its scaled service-delivery model.
• Frontdoor: Home warranty and on-demand home services company with a national contractor network covering HVAC, plumbing, and electrical. Targets the same residential homeowner market as ASG with a warranty-plus-services model.
• One Hour Heating & Air Conditioning (Neighborly brand): National residential HVAC franchise system. Comparable to ASG's HVAC-led portfolio brands such as Fox Family, Alpha Heating, Priority One, and Brooks — same residential customer base and service line.

Others

• ServiceTitan: Vertical SaaS platform for residential and commercial HVAC, plumbing, and electrical service operators. Not a competitor for end-customer service but a critical enabling technology that ASG's brand portfolio either uses or competes against in operational maturity.

Broad incumbents

• Carrier Global (residential HVAC): Large HVAC manufacturer with extensive dealer and service operations in residential heating and cooling. Overlaps ASG's residential HVAC service category from the equipment-and-dealer side rather than as a direct local-services roll-up.
• Trane Technologies (residential services): Major global HVAC equipment manufacturer with an adjacent residential services and dealer network. Comparable residential HVAC end-market customer and category but operates primarily as an equipment OEM rather than a local service operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advantageservicesgroup
• LinkedInlinkedin.com/company/advantage-services-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADVANTAGE SERVICES GROUP