What KiriminAja does

KiriminAja (operated by PT Selalu Siap Solusi, headquartered in Sleman, Yogyakarta, Indonesia) is a logistics aggregation platform that consolidates 15-18 Indonesian expedition and instant-delivery partners - including JNE, J&T, SiCepat, Ninja Xpress, POS Indonesia, TIKI, IDExpress, AnterAja, GoSend, Grab Express, Borzo, and J&T Cargo - into a single web dashboard, mobile app, REST API, and Shopify/WooCommerce plugins. The underlying technology is a REST API that abstracts multi-courier integration for AWB/resi generation, label printing, real-time tracking, and COD processing, reported at 99.95% uptime and processing 50+ million webhooks and tracking events per month. The company serves Indonesian online sellers and UMKM (small and medium enterprises), social-media sellers, and - via the API - enterprise brands needing automated logistics workflows, reaching 500,000+ registered members and 370,000+ WooCommerce sellers across 500+ cities/regencies.

The business model is transaction-based with no monthly platform subscription. Revenue is generated primarily from COD transaction fees of 3-4% + 11% PPN per waybill across most integrated couriers (minimum Rp2,500), margin on non-COD shipping rates, per-message fees on the ROMS WhatsApp tool (~Rp460-Rp687/message), float and transaction processing on the KA Kredit prepaid balance, insurance claim processing (0.2%-0.6% of item value), and an Ajak Kirim affiliate program that pays up to 5% of referred shipping costs. The platform monetizes working capital through COD Cair Cepat same-day disbursement and COD Advance (up to 50% pre-delivery), and expands into commerce enablement via Checkout Link (branded checkout with Meta/TikTok/Google pixels) and KiriminAja Poin loyalty.

Go-to-market is predominantly product-led, delivered through self-serve registration on web and mobile, a marketplace listing on Shopify App Store and WooCommerce, community-led growth via the Ajak Kirim affiliate program, and API-led enterprise sales. The product has evolved from a single-courier dashboard into a workflow platform with adjacent modules covering returns (RMS / Control Tower / Undelivery), customer retention (ROMS / WhatsApp Follow-up), bulk shipping, staff management, reporting and analytics, prepaid working capital, and loyalty.

Name

KiriminAja

Legal name

PT Selalu Siap Solusi

Website

https://kiriminaja.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Short description

KiriminAja (PT Selalu Siap Solusi) is an Indonesian logistics aggregation platform that unifies 15+ courier and expedition partners into a single dashboard, API, and Shopify/WooCommerce plugins, serving SMB online sellers and UMKM with multi-courier shipping, same-day COD disbursement, and adjacent commerce and working-capital tools across 500+ cities.

Ownership category

akta.pro rank

Product category

Logistics Aggregation Platform

NAICS

Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (492210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Local Document & Small Parcel On‑Demand Courier (TLAAADAA)

akta.pro secondary industry

High‑Value / Secure Courier (Jewelry, Cash, Sensitive Items) (TLAAADAH)

Keywords

• Logistics aggregation platform
• Multi-courier shipping management
• COD disbursement services
• Shipping API integration
• E-commerce logistics plugins

Headquarters

HQ city

Sleman

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. COD Transaction Fees: Percentage-based fee charged per COD shipment (Air Way Bill/resi). Fee varies by expedition partner: most charge 3% + 11% PPN with minimum Rp2,500 per shipment. J&T Express charges 4% + 11% PPN. Fees apply to total of item price + shipping cost + insurance.
2. Non-COD Shipping Margin: Platform aggregates shipping across multiple expedition partners and likely earns margin on shipping rates charged to customers.
3. ROMS Messaging Fees: WhatsApp messaging service for repeat order management charges per message: Rp687 per promotional message and Rp460 per utility message (reminders, shipping notifications). Setup is free with no monthly subscription.
4. KA Kredit Prepaid Balance: Digital prepaid balance for package payments and ROMS transactions. Flexible top-up from Rp100,000 to Rp2,000,000 with no subscription fee. Revenue derived from float and transaction processing.
5. Affiliate/Afiliasi Commissions: Referral program where existing members earn commissions from new users they refer: up to 5% of shipping costs in first month, up to 1% ongoing for 2 years. Plus bonus cash for members sending 10+ packages in first 30 days.
6. Insurance Processing: Facilitates insurance claims between sellers and expedition partners. Insurance rates vary by courier (0.2%-0.6% of item value). Platform coordinates claim processing.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

KiriminAja is a logistics aggregation platform that unifies 18+ Indonesian expedition and courier partners (JNE, J&T, SiCepat, Ninja Xpress, POS Indonesia, TIKI, IDExpress, AnterAja, and others) into a single integrated system accessible via web dashboard, mobile apps (iOS/Android), and REST API. The platform offers regular, instant, and cargo shipping with both COD and non-COD payment options, real-time tracking, automated AWB generation, same-day COD disbursement, and a suite of complementary services (WhatsApp follow-up, return management, bulk shipment, prepaid balance, and Checkout Link for social commerce) targeted at Indonesian online sellers and e-commerce businesses.

Product overview

KiriminAja is a logistics aggregator platform operated by PT Selalu Siap Solusi (based in Yogyakarta, Indonesia) that unifies 18+ expedition and courier partners — including JNE, J&T, SiCepat, Ninja Xpress, POS Indonesia, TIKI, IDExpress, AnterAja, and others — into a single integrated system. The platform architecture consists of the core KiriminAja Platform (web dashboard and mobile app) as the central hub, complemented by the Shipping API for enterprise integration, dedicated Shopify and WooCommerce plugins for e-commerce merchants, and a suite of value-added modules. These modules span COD financial services (COD Cair Cepat for same-day disbursement and COD Advance for early fund access), customer engagement tools (ROMS for WhatsApp-based repeat order automation, WhatsApp Follow-up for delivery notifications), operational tools (RMS for return management, Undelivery System for failed-delivery alerts, Klaim Asuransi for insurance claims, Kirim Paket Massal for bulk shipping, Staff Management for role-based access, Laporan & Statistik for reporting), commerce tools (Checkout Link for branded checkout pages), financial tools (KA Kredit for prepaid business balance), and loyalty programs (KiriminAja Poin reward system and Ajak Kirim affiliate program). The platform supports three primary shipping tiers — Regular, Instant, and Cargo — all accessible through the same dashboard with COD and non-COD payment options.

Differentiator

Problem solved

Functional benefit

Brands

• ROMS: Repeat Order Management System — an automated WhatsApp-based customer retention tool that sends reorder reminders, promotional broadcasts, and personalized greetings to drive repeat purchases.
• Checkout Link
• RMS (Return Management System)
• KA Kredit
• KiriminAja Poin
• Ajak Kirim

Products and services

• KiriminAja Courier Aggregation Platform Logistics aggregator platform that consolidates 18+ Indonesian expedition and courier partners (JNE, J&T, SiCepat, Ninja Xpress, POS Indonesia, TIKI, IDExpress, AnterAja, GoSend, Grab Express, Borzo, J&T Cargo, Sentral Cargo, SAPX, Lion Parcel, RPX, NCS, Paxel, SPX, Ninja Xpress, and others) into a single dashboard. Offers regular, instant, and cargo shipping with COD and non-COD payment options, real-time tracking, automated AWB generation, same-day COD disbursement, coverage to 500+ cities/regencies, and serves 500,000+ registered members.
• KiriminAja Web Dashboard Central web-based control panel at app.kiriminaja.com for managing all logistics operations, including shipment creation, order tracking, COD disbursement requests, financial reporting, staff role management, and multi-user access control. Provides real-time logistics insights, SLA monitoring, and cross-expedition performance analytics for Indonesian online sellers.
• KiriminAja Mobile Application Mobile application for iOS and Android enabling shipment creation, real-time courier tracking, COD disbursement requests, bulk multi-product shipping, and delivery issue reporting directly from a smartphone. Includes the KiriminAja Keyboard — an in-chat keyboard allowing CS and logistics teams to check shipping rates, generate COD payment links, and track waybills without leaving messaging applications.
• KiriminAja Shipping API REST API enabling brands and enterprises to automate end-to-end logistics — from waybill generation and label printing to real-time customer tracking — directly within their own internal systems or e-commerce platforms. Features white-label waybill support without the KiriminAja logo and connects 18+ expedition partners in a single integration.
• Shopify Plugin Native Shopify App Store plugin that displays real-time multi-expedition shipping rates at checkout, auto-generates waybills upon order confirmation, enables in-store tracking, supports multi-courier pickup requests from a single dashboard, and includes smart address validation to reduce undelivered packages. Supports major Shopify themes without custom coding.
• WooCommerce Plugin WordPress/WooCommerce plugin providing automatic multi-courier shipping rate calculation at cart and checkout (calculated by weight, distance, and service type), real-time waybill tracking on the store website, and COD fund disbursement without pending delays. Activated by connecting an API Key from the KiriminAja dashboard without monthly subscription fees.
• COD Cair Cepat (Fast COD Disbursement) Same-day COD fund disbursement service. When a package is delivered to the buyer, the COD amount is released to the seller's active balance on the same day and can be withdrawn to a bank account in real time, operating automatically with real-time balance monitoring through the dashboard.
• COD Advance Early COD fund access service allowing sellers to withdraw up to 50% of the COD value before the package is delivered to the buyer, designed for brands and companies with high shipping volumes to maintain healthy cash flow. Subject to eligibility criteria including verified account status, minimum 150 COD shipments and Rp15,000,000+ turnover in the past 3 months, a maximum 7% monthly return rate, and a maximum Rp50,000 advance per package, with automatic settlement on delivery confirmation.
• Checkout Link Customizable checkout page builder for sellers without a website or online store. Sellers create branded checkout pages through the KiriminAja dashboard and share via social media, chat, or marketplaces. Includes product management with variations (size, color, type), promo and discount support, automatic AWB processing after payment, and integration with Facebook Pixel, TikTok Pixel, Google Tag Manager, and Google Ads.
• ROMS (Repeat Order Management System) Automated repeat order and customer communication system sending WhatsApp reminders, promotional broadcasts, and personalized messages (e.g., thank-you notes, holiday greetings) to customers via Meta WhatsApp Business integration, with multi-brand support. Pricing is Rp687 per promotional message and Rp460 per utility message (reminders and shipping notifications), with no monthly subscription fee. Reported by the company to increase repeat orders up to 3x and save an average of 10 hours per week.
• RMS (Return Management System) Integrated return handling system covering the full cycle of failed deliveries — from automated detection and classification of return reasons to rescheduling and analytics reporting — connected to KiriminAja's Control Tower team for coordinated action with courier partners. Includes automatic address validation, real-time return tracking, buyer auto-reminders, and SLA monitoring.
• Kirim Paket Massal (Bulk Shipment) Mass shipping feature allowing upload of hundreds of orders from Excel or CSV files with automatic column mapping for recipient names, addresses, and courier selection. Includes data preview and editing before processing, automatic label printing, and centralized real-time tracking across all integrated expedition partners.
• KA Kredit Prepaid digital balance system for instant non-COD shipment payments and ROMS transactions without manual approval. Supports flexible top-up from Rp100,000 to Rp2,000,000, multi-level user access (owner, finance, operational staff), and PIN plus WhatsApp OTP security. Transactions update balances in real time with full audit trail.
• Ajak Kirim (Affiliate Program) Referral and affiliate program enabling members to earn commissions by inviting others to use KiriminAja. Offers acquisition commission up to 5% on first-month shipping costs, long-term commission up to 1% on ongoing activity for up to 2 years, and bonus cash (Rp35,000) for members who send at least 10 packages within 30 days. A VIP partner tier is available with up to 10% acquisition and 2% long-term commissions for members with 100 active referrals and 1,000 total shipments.
• KiriminAja Poin (Loyalty Program) Points-based loyalty program rewarding members with points for each shipment sent, redeemable for prizes including electric motorcycles, electronics and gadgets, exclusive merchandise, daily necessities (shopping vouchers, electricity tokens), and shipping supplies (packing materials, thermal printers).
• Pengiriman Reguler, Instant, dan Kargo (Shipping Tiers) Core shipping service spanning three delivery tiers: Regular (multi-expedition, 2-3 days, COD and non-COD, covering 500+ cities/regencies across Indonesia), Instant (same-day delivery via motor or car within 40km, up to 5 destinations per trip, providers including GoSend, Grab Express, and Borzo), and Cargo (cost-effective large-volume shipping via land, sea, and air routes through 11 cargo carriers including J&T Cargo, Sentral Cargo, and POS Indonesia).

Quantifiable outcome

• Repeat Order increases up to 3x with ROMS automated WhatsApp follow-up
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature11 records

Partnerships

14 partnerships are on record, tiered core and minor.

• JNE ExpresscoreTechnology or IntegrationPrimary expedition partner providing regular shipping services. COD fee: 3% + 11% PPN, minimum Rp2,500. Coverage across Indonesia including 500+ cities/regencies.
• J&T ExpresscoreTechnology or IntegrationExpedition partner offering regular and cargo shipping. COD fee: 4% + 11% PPN (higher rate). J&T Cargo provides heavy cargo services with COD support.
• SiCepat Ekspres IndonesiacoreTechnology or IntegrationMajor expedition partner integrated on platform. COD fee: 3% + 11% PPN, minimum Rp2,500.
• Ninja XpresscoreTechnology or IntegrationExpedition partner offering regular shipping. COD fee: 3% + 11% PPN, minimum Rp2,500. Insurance rate: 0.2775% (minimum Rp2,775).
• TIKI (Citra Van Titipan Kilat)coreTechnology or IntegrationEstablished expedition partner integrated for regular shipping services. COD fee: 3% + 11% PPN, minimum Rp2,500.
• POS IndonesiacoreTechnology or IntegrationState-owned postal service partner providing regular and cargo shipping. COD fee: 3% + 11% PPN, minimum Rp2,500. Insurance rate: 0.5% (minimum Rp500).
• ID ExpresscoreTechnology or IntegrationExpedition partner integrated on platform. COD fee: 3% + 11% PPN, minimum Rp2,500. Higher COD value limit: maximum Rp5,000,000.
• AnterAjacoreTechnology or IntegrationExpedition partner offering regular shipping. COD fee: 3% + 11% PPN, minimum Rp2,500.
• GoSend (PT. Paket Anak Bangsa)coreTechnology or IntegrationInstant delivery partner providing same-day shipping with real-time driver tracking. Supports motor (up to 40kg) and car (up to 450kg). Insurance coverage tiers: Silver (max Rp5M), Gold (max Rp10M), Platinum (max Rp25M).
• Grab Express (PT. Solusi Pengiriman Indonesia)coreTechnology or IntegrationInstant delivery partner through Grab ecosystem. Real-time driver tracking available. COD fee not yet available per terms.
• J&T CargocoreTechnology or IntegrationCargo shipping partner for heavy and large-dimension packages. COD fee: 3% + 11% PPN, minimum Rp2,500. COD value: minimum Rp50,000, maximum Rp5,000,000. Insurance: flat Rp5,000 for items up to Rp2,500,000, 0.2% above that.
• ShopifycoreTechnology or IntegrationNative app integration available on Shopify App Store. Enables Shopify merchants to access real-time shipping rates from 18+ expedition partners, automatic AWB generation, and tracking directly from Shopify dashboard.
• WooCommercecoreTechnology or IntegrationWordPress/WooCommerce plugin integration. Enables automatic shipping cost calculation at checkout and real-time tracking for WooCommerce store owners.
• Meta (Facebook/Instagram)minorGTM or Marketing PartnerROMS service enables automated WhatsApp messaging to customers, supporting sellers who market on Meta platforms. Checkout Link can integrate with Facebook Pixel for marketing attribution.

Scale indicators7 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Ninja Van: Ninja Van is a Southeast Asia last-mile courier with parcel networks across Indonesia and the wider region. It is a direct courier partner in KiriminAja's ecosystem and a broader incumbent competing for the same SMB shipping volume through its own merchant tools and integrations.
• J&T Express: J&T Express is one of the largest Indonesian and Southeast Asia courier companies, and a core expedition partner integrated into KiriminAja. As a broad incumbent it competes for the same shipping volume directly with merchants while also being a key upstream partner inside the platform.
• Lalamove: Lalamove is a Southeast Asia on-demand delivery platform operating in Indonesia with vehicle-based instant delivery for businesses. It is comparable to the instant/delivery tier of KiriminAja and competes for on-demand and SME shipping volume across Southeast Asia.
• Waresix: Waresix is an Indonesian logistics technology company focused on B2B freight, warehousing, and trucking aggregation. While its primary focus is B2B cargo rather than SMB parcel/COD, it operates in the same Indonesian logistics aggregator category and overlaps on the cargo and API layers of the stack.
• JNE: JNE is a leading Indonesian domestic courier with national coverage and a core integrated partner on KiriminAja. It is broadly comparable as a logistics incumbent whose services are aggregated by KiriminAja but whose own merchant platform overlaps at the edges.

Direct peers

• Shipper: Shipper is an Indonesian end-to-end logistics technology company offering multi-courier aggregation, fulfillment, and last-mile services. It targets the same e-commerce seller segment as KiriminAja and competes on multi-courier booking, COD, and enterprise APIs.
• Komerce: Komerce is an Indonesian multi-courier shipping aggregator offering multi-expedition booking, COD management, and shipping APIs for online sellers. It is directly comparable to KiriminAja on customer base (Indonesian SMB e-commerce sellers), product scope (courier aggregation plus COD), and business model.
• Biteship: Biteship is an Indonesian shipping API and aggregator serving e-commerce merchants with multi-courier integration, COD support, and checkout plugins. It competes head-on with KiriminAja in the same developer/SMB shipping aggregator segment with overlapping features and target customers.

Regional players

• Deliveree: Deliveree is a Southeast Asia on-demand intra-city delivery platform with Indonesia as a key market and full truckload/van options. It overlaps with KiriminAja's instant and cargo tiers and is a regional rather than domestic-only equivalent offering similar B2B shipping aggregation.
• Borzo: Borzo is an international on-demand intra-city courier platform operating across multiple Southeast Asian and Latin American markets. It is an integrated instant delivery partner of KiriminAja, and is comparable on the same-day courier product and API-driven dispatch model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kiriminaja

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KiriminAja