Logly

What Logly does

Logly is a Tokyo-headquartered media and advertising technology company founded in 2006 and listed on the Tokyo Stock Exchange (TYO:6579) since June 2018, operating with a headcount of 11-50 employees. The company operates Japan's first native advertising platform (LOGLY lift), which uses proprietary context-matching technology to integrate ads into publisher content without disrupting user experience, processing over 20 billion monthly ad impressions across premium Japanese media properties. Its technology stack is built on natural language processing, machine learning, large-scale data analysis, and optimization technologies, with a granted patent (No. 6511186) covering cookie-less user attribute estimation, positioning the company to operate effectively in the post-third-party-cookie environment.

The company's product portfolio spans the full advertising lifecycle: LOGLY lift (native ad delivery), LOGLY Ads Omni (multi-channel delivery integrated with Meta and LINE), URUTEQ (B2B account intelligence and intent analytics launched September 2024), mureo (open-source AI agent framework for ad operations launched April 2026 under Apache License 2.0), LOGLY Audience Analytics/Juicer (freemium DMP), LOGLY Engage/OPTIO (no-code interactive content), LOGLY Buzz (influencer marketing), codoc (paywall transaction service), and co-lab (content production). Revenue is generated through a diversified mix including advertising space sales, subscription SaaS, freemium-to-paid conversion, professional services, and 15% transaction fees on paywall content. The go-to-market combines direct enterprise sales for advertisers and publishers with self-serve and freemium onboarding for certain products, complemented by an active webinar and co-marketing partnership program. Customers include brand advertisers, advertising agencies, media publishers, and B2B marketing/sales teams, primarily in Japan.

Name

Logly

Legal name

LOGLY, Inc.

Website

https://corp.logly.co.jp/

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Logly is a Tokyo-listed (TYO:6579) Japanese adtech company operating Japan's first native advertising platform (LOGLY lift) and an expanding portfolio including the URUTEQ B2B account intelligence tool and the open-source mureo AI ad operations framework, serving brand advertisers, agencies, media publishers, and B2B sales teams.

Ownership category

akta.pro rank

Product category

Adtech and Native Advertising Software

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Billing, Payments & Subscription Management (MPAHAJAC), Subscriber Identity, Entitlements & Access (SSO, IAM, Paywall) (MPAHAJAB)

Keywords

• Native advertising platform
• Adtech and martech
• B2B account intelligence
• AI advertising operations
• Audience analytics DMP

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Native Advertising - Ad Space Sales: LOGLY lift serves as an ad network connecting advertisers seeking native ad placements with publishers monetizing their media inventory. Revenue is generated through ad space sales, likely on a CPM or performance basis. The platform handles over 20 billion monthly impressions across premium publishers.
2. Native Advertising - PDCA Support Services: Bundled service combining creative production (via katariBE partnership) and ad delivery (LOGLY lift), with ongoing PDCA support. Offered as a monthly service plan.
3. Multi-Channel Ad Delivery (Ads Omni): Multi-channel ad delivery platform leveraging cookie-less data across Meta, LINE, and other platforms. Targets high-LTV users to maximize lifetime value.
4. B2B SaaS - URUTEQ: Account intelligence tool (URUTEQ) provides visitor identification and intent analysis for B2B marketing and sales teams. Revenue model not explicitly disclosed but likely subscription-based.
5. Data Analytics - Audience Analytics (Juicer): Free analytics DMP for audience insights. Serves as a customer acquisition channel for the broader platform while providing free analytics to publishers and marketers.
6. Influencer Marketing Optimization (LOGLY Buzz): End-to-end influencer marketing support including casting, direction, performance tracking, and payments with guaranteed performance.
7. mureo Agency (AI Ad Operations): Commercial AI ad operations agent targeting agencies. Built on the open-source mureo framework, offered as a managed service.
8. Content Monetization - codoc Paywall: Paywall service for media sites to sell content. Account creation is free; transaction fee of 15% on paid content. Optional codoc pro plan at 9,800 JPY/month for advanced customization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Logly operates a native advertising and marketing technology platform that connects brand advertisers and agencies with premium media publishers for contextually relevant ad delivery. Its flagship product, LOGLY lift, is Japan's first native advertising platform using proprietary context-matching technology, serving over 20 billion monthly impressions. The portfolio extends to multi-channel ad delivery (LOGLY Ads Omni), B2B account intelligence (URUTEQ), AI-driven ad operations (mureo), audience analytics (Juicer), influencer marketing (LOGLY Buzz), and content monetization (codoc).

Product overview

Logly operates as a native advertising and marketing technology company offering a platform-plus-modules architecture. The core flagship product is LOGLY lift, Japan's first native advertising platform, supplemented by LOGLY Ads Omni for multi-channel delivery, and URUTEQ for B2B account intelligence. The portfolio includes data/analytics tools (LOGLY Audience Analytics/Juicer), engagement tools (LOGLY Engage), influencer marketing (LOGLY Buzz), and open-source AI solutions (mureo). Marketing Nexus serves as the umbrella platform integrating Audience Analytics, Ads Context, Ads Omni, and Engage products. Additional services include content monetization (codoc) and content production (co-lab). The company also offers interactive content tools (OPTIO) and various AI-powered advertising automation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• LOGLY lift: Japan's first native advertising platform that integrates ads into media design without disrupting user experience.
• LOGLY Ads Omni
• URUTEQ (ウルテク)
• mureo

Products and services

• LOGLY lift Japan's first native advertising platform using proprietary context-matching technology to deliver ads integrated into media design without disrupting user experience, serving over 20 billion monthly impressions across premium publisher networks.
• LOGLY Ads Omni Multi-channel ad delivery platform utilizing cookie-less data, integrated with Meta and LINE for targeted approaches to high-LTV users, optimizing ad performance and maximizing lifetime value.
• URUTEQ (ウルテク) B2B account intelligence tool that identifies visiting companies and their intent by analyzing on-site and web behavior, boosting marketing and sales efficiency for B2B companies.
• mureo (ムレオ) Open-source AI advertising agent framework enabling autonomous ad operations with cross-platform workflow for Google Ads, Meta Ads, Search Console, and GA4, featuring business-strategy-driven decision-making and multi-layer Defense-in-Depth security architecture.
• LOGLY Audience Analytics (Juicer) Free analytics DMP that clarifies audience insights by analyzing and visualizing user attributes, digital behavior, needs, and interests.
• LOGLY Engage (x-opt.io / OPTIO) No-code marketing tool for designing and implementing pop-ups, diagnostics, quizzes, navigation, and chat without coding, improving CVR and preventing abandonment.
• LOGLY Buzz Influencer marketing optimization solution offering end-to-end support including casting, direction, performance tracking, and payments with guaranteed performance system.
• codoc (コードク) Paywall service for adding content sales functionality to media sites, supporting single sales, subscription, and tipping models with a 15% transaction fee.
• mureo Agency Commercial AI advertising operations agent targeting agencies, enabling 24-hour autonomous advertising operations on company PCs based on the mureo framework.
• LOGLY Marketing Nexus Marketing platform umbrella containing Audience Analytics, Ads Context, Ads Omni, and Engage products for integrated marketing solutions.

Quantifiable outcome

• Over 20 billion monthly ad impressions served on LOGLY lift platform
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability9 records

Feature7 records

Partnerships

37 partnerships are on record, tiered key, core and minor.

• CrevokeyGTM or Marketing Partner · 18 September 2024Joint webinars and marketing activities for B2B marketing. Crevo provides video production expertise while Logly contributes intent data and URUTEQ account intelligence. Co-hosted webinars on taxi CM advertising combined with intent data marketing strategy, and intent data with sales video strategies.
• katariBEcoreStrategic or Co-development Partner · 10 June 2021katariBE provides creative production (blog articles, manga collaborations, influencer collaborations) while Logly provides LOGLY lift ad delivery. Combined offering provides total support from creative production through PDCA-based ad delivery. katariBE has produced 200+ clients with 3,000+ creative pieces. Joint creative production package launched June 2021.
• codoccoreTechnology or Integration · 3 December 2020codoc provides a paywall service enabling media sites to sell content. Logly integrates codoc's content monetization system into its media network, offering paywall functionality to publishers alongside LOGLY lift ad monetization. Both advertising and subscription revenue streams are supported. Codoc charges 15% transaction fee; codoc pro plan at 9,800 JPY/month for customization.
• EXIDEAminorGTM or Marketing PartnerCo-hosted webinar on search keyword optimization across customer journeys. Joint marketing event targeting B2B marketers on October 22, 2024.
• ilglum (株式会社イルグルム)minorGTM or Marketing PartnerCo-hosted webinar with EXIDEA and ilglum on keyword optimization and customer journey analysis. ilglum provides the AdEvidence ad effectiveness measurement platform.
• Seeds Link (株式会社シーズ・リンク)minorGTM or Marketing PartnerCo-hosted webinar on intent data for lead and sales opportunity generation. Seeds Link provides the riclink content DX cloud platform. Webinar on October 16, 2024.
• RECEROminorGTM or Marketing Partner3-way co-hosted webinar combining Logly (URUTEQ/intent data), RECERO (inside sales - Selmate), and Edge Technology (GeAIne AI sales tool). Joint event on October 23, 2024 for B2B marketing-sales fusion.
• Edge Technology (エッジテクノロジー)minorGTM or Marketing Partner3-way co-hosted webinar partner providing AI sales tool GeAIne. Combined with Logly's URUTEQ and RECERO's inside sales services.
• ExPlaza (株式会社エクスプラaza)minorGTM or Marketing PartnerCo-hosted webinar on generative AI for content production using intent data. ExPlaza provides generative AI consulting and development services. Webinar on October 29, 2024.
• Intimate Merger (インティメートル・マージャー)keyTechnology or IntegrationPartnership for post-cookie targeting using IM UID (Identity resolution technology). Enables cookie-independent targeting capabilities for LOGLY lift in the post-third-party-cookie era, addressing privacy regulations.
• Meta (Facebook)keyTechnology or IntegrationLOGLY Ads Omni integrates with Meta (Facebook) advertising platform for multi-channel ad delivery. Enables targeted approaches to high-LTV users across Meta's advertising ecosystem.
• LINEkeyTechnology or IntegrationLOGLY Ads Omni integrates with LINE advertising platform for multi-channel ad delivery targeting LINE users in Japan.
• AnthropiccoreTechnology or Integrationmureo framework integrates with Claude (Anthropic's AI) as a primary AI agent. mureo supports Claude Desktop app integration with setup WebUI. Claude is used as one of the primary AI agents for the ad operations automation framework.
• CrossTrex (クロストレックス)coreStrategic or Co-development PartnerWholly-owned subsidiary (100%). CrossTrex provides OPTIO (interactive content tool) and co-hosts webinars on interactive content marketing. Related entity for technology and content product development within the group.
• Foru-it (フォーイット)minorGTM or Marketing PartnerJoint webinar on affiliate advertising operations. Foru-it operates the afb affiliate platform. Combined webinar in June 2020 on affiliate + native advertising hybrid strategies.
• Glider Associates (グライダーアソシエイツ)keyStrategic or Co-development PartnerExpanded business partnership in advertising and media areas. Antree*a (グライダーアソシエイツ运营) is a major media platform integrated with LOGLY lift.
• Cozre (コズレ)GTM or Marketing PartnerPartnership for big data collaboration targeting parenting/family demographics. Co-hosts webinars on child-rearing big data combined with advertising targeting.
• UMUminorGTM or Marketing PartnerJoint webinar on sales DX using AI roleplay and intent x AI. UMU provides AI-powered training and roleplay platform. Webinar in March 2026.
• PLAN-BminorGTM or Marketing PartnerCrossTrex and PLAN-B co-hosted webinar on SEO x interactive content marketing. PLAN-B is an SEO specialist company.
• Trend Pro (トレンド・プロ)minorGTM or Marketing PartnerCrossTrex and Trend Pro co-hosted webinar on B2B manga marketing for lead generation.
• CINCminorGTM or Marketing PartnerCrossTrex and CINC co-hosted webinar on interactive content marketing and content strategy. CINC provides keyword analysis and SEO tools.
• Shuttle Lock JapanminorGTM or Marketing PartnerCo-hosted webinar on data analysis x video creative for SNS advertising. Webinar on October 22, 2024.
• Nile (ナイル)minorGTM or Marketing PartnerCo-hosted webinar on owned media problem-solving. Nile provides SEO and digital marketing services. Webinar in February 2024.
• Voyage MarketingminorGTM or Marketing PartnerCrossTrex and Voyage Marketing co-hosted webinar on digital gift strategies for B2B lead generation.
• Branch (インタラクティブ動画Branch)minorGTM or Marketing PartnerCrossTrex and Branch co-hosted webinar on interactive video and OPTIO for user engagement improvement.
• MILminorGTM or Marketing PartnerCrossTrex, MIL, and HumoA 3-way co-hosted webinar on manga x interactive content for B2B marketing. MIL provides interactive video platform.
• Humoa (フーモア)minorGTM or Marketing Partner3-way co-hosted webinar on manga for B2B marketing with MIL and CrossTrex. Humoa provides manga/comic creation services.
• GMO Prayad (GMOプレイアド)minorGTM or Marketing PartnerCrossTrex and GMO Prayad co-hosted webinar on video content strategy for marketing.
• AD.TRACKminorGTM or Marketing PartnerCo-hosted webinar on native advertising performance optimization. AD.TRACK is an ad operations specialist.
• Synfield (シンフィールド)minorGTM or Marketing PartnerCo-hosted webinar on interactive manga content creation using OPTIO. Synfield provides manga creative services.
• nene (株式会社ネネ)minorGTM or Marketing PartnerCrossTrex and nene co-hosted webinar on web customer service x inside sales integration for B2B lead generation.
• Tri-Edge (トライエッジ)minorGTM or Marketing PartnerCrossTrex and Tri-Edge co-hosted webinar on marketing automation for B2B lead generation. Tri-Edge provides CRM and MA consulting.
• moto ( moto株式会社)coreOthersSubsidiary company operating job antenna services (tenshoku-antenna.com). Part of the Logly group.
• EGG (株式会社EGG)coreOthersSubsidiary company within the Logly group. Related entity for group business operations.
• Logly Investment (ログリー・インベストメント)coreOthersEstablished December 2019. Venture capital subsidiary focused on innovation ecosystem development. Company mission: accelerate innovation worldwide.
• Google (Google Ads, Search Console, GA4)coreTechnology or Integrationmureo framework integrates with Google Ads, Google Search Console, and Google Analytics 4 (GA4). These are core platforms for the AI ad operations agent workflow.
• HubSpotkeyTechnology or IntegrationURUTEQ integrates with HubSpot CRM. The integration allows B2B companies to leverage account intelligence data directly within HubSpot for marketing and sales automation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magnite: Magnite is the largest independent sell-side advertising platform (SSP) in the US. Provides ad tech infrastructure for publishers but at much larger scale than Logly, serving as a broad incumbent in the ad tech ecosystem.
• Digital Garage: Digital Garage is a Japanese internet company with broad digital marketing, fintech, and ad tech investments. Operates at a larger scale than Logly and provides overlapping capabilities in digital advertising and data marketing.

Direct peers

• Outbrain: Outbrain operates one of the world's largest native advertising platforms, serving advertisers and publishers with content-discovery and native ad placements. Highly comparable to LOGLY lift in product offering and business model.
• FreakOut Holdings: FreakOut Holdings is a Japanese digital advertising technology company providing programmatic advertising and ad tech solutions. Tokyo-listed competitor with overlapping product portfolio including native ads, DSP, and creative optimization.
• Septeni Holdings: Septeni Holdings operates a digital advertising agency and ad tech platform in Japan, providing multi-channel ad delivery and creative services. Comparable to Logly's LOGLY lift and Ads Omni multi-channel delivery offerings.
• TripleLift: TripleLift (now part of Nexxen) provides native programmatic advertising technology with focus on SSP and ad serving for publishers. Comparable to LOGLY lift's native ad delivery and publisher monetization capabilities.
• Taboola: Taboola is a leading native advertising and content recommendations platform serving advertisers and publishers globally. Direct competitor to LOGLY lift in the native ad space with similar revenue model and publisher integration approach.
• 6sense: 6sense is a B2B account intelligence and intent data platform that identifies anonymous website visitors and buying intent. Highly comparable to Logly's URUTEQ product for B2B sales and marketing intelligence.
• PopIn: PopIn (acquired by Baidu) operates a native advertising platform in Japan and APAC, with content recommendation technology. Comparable to LOGLY lift in native ad product category and Japanese market focus.
• GMO AD Partners: GMO AD Partners is a Japanese digital advertising company providing ad serving, affiliate marketing, and ad tech solutions. Comparable to Logly's ad network and publisher monetization business with strong Japanese market presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/logly
• Facebookfacebook.com/logly.co.jp
• Instagraminstagram.com/logly_corp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logly