Fetchify (previously known as Crafty Clicks)

What Fetchify (previously known as Crafty Clicks) does

Fetchify, founded in 2008 as Crafty Clicks and rebranded in 2020 following its 2019 acquisition by UK software and payments group ClearCourse, is a customer data verification platform providing real-time address, email, phone, and UK bank account validation APIs and plugins. The technology is built on exclusive access to authoritative upstream reference data — Royal Mail PAF (32M+ UK delivery addresses, refreshed daily), USPS, Eircodes (Ireland), Ordnance Survey, HERE, Kadaster, New Zealand Post PAF, and Universal Postal Union — covering 250+ countries and territories, with proprietary search-as-you-type algorithms reducing keystrokes by up to 90%. Distribution is multi-channel: a self-serve product-led motion with 30-day free trial and 20+ pre-built eCommerce/CRM/ERP plugins (Shopify Plus, Magento, BigCommerce, WooCommerce, Microsoft Dynamics 365, Salesforce, NetSuite); an enterprise direct-sales motion for larger retailers, financial services, and SaaS platforms; and a two-tier indirect channel comprising Embedded Technology Partners and White-label Resellers. Revenue is generated via credit-based API usage (1 credit for address validation, 0.75 for email/phone/bank validation; high-volume pricing from 1p per lookup) supplemented by annual subscriptions from £45/year and bespoke enterprise contracts; the company claims 7,000+ clients and millions of end users across retail, eCommerce, financial services, logistics, hospitality, CRM platforms, charities, and resellers globally.

Name

Fetchify (previously known as Crafty Clicks)

Legal name

ClearCourse Business Services Limited

Website

https://fetchify.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fetchify is a UK-based customer data verification platform providing real-time address, email, phone, and bank account validation APIs and plugins, powered by Royal Mail PAF and other authoritative reference data, serving 7,000+ clients across retail, eCommerce, financial services, and SaaS platforms globally.

Ownership category

akta.pro rank

Product category

Address and Contact Data Validation Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Address validation software
• Data verification services
• Postcode lookup tools
• Email validation api
• Contact data validation

Headquarters

HQ city

Maidenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Credit-based API usage: Fetchify operates on a credit-based consumption model. Different products consume different credit amounts per lookup: address validation uses 1 credit per lookup; email, phone, and bank validation use 0.75 credits per lookup. High-volume pricing can be as low as 1p per lookup. Users purchase credit packs that are consumed as they use the service.
2. Annual subscription plans: Starter options begin at £45 per year, with plans designed to reflect each organisation's needs. Annual billing with custom pricing for larger enterprises requiring tailored SLAs and integrations. Fees increase by up to 5% on each anniversary of the First Payment Date.
3. Shopify App billing: For Shopify Plus integration, billing is handled directly by Shopify with usage-based pricing and no monthly commitment. Revenue flows through Shopify's app billing ecosystem.
4. Reseller credit pool model: Resellers purchase a pool of credits from Fetchify and allocate them to their end-client accounts, managing billing to their own clients. Resellers have full visibility into the account portal and can invoice their clients directly for credits consumed.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

Fetchify provides customer data verification software for businesses, offering real-time address auto-complete (covering 250+ countries), UK postcode lookup powered by Royal Mail PAF, email and phone number validation, and UK bank account validation against the EISCD database. Products are delivered via REST APIs, a JavaScript SDK, and 20+ pre-built plugins for eCommerce, CRM, and ERP platforms, complemented by enriched datasets, bulk Data Cleansing, and an RCS messaging product.

Product overview

Fetchify is a customer data verification software platform offering a suite of validation tools for addresses, emails, phone numbers, and bank accounts. The core product portfolio includes Address Auto-Complete (global address lookup), UK Postcode Lookup (Royal Mail PAF-powered validation), Email Address Validation, Phone Number Validation, and UK Bank Account Validation. These are complemented by data enrichment add-ons including Multiple Residence Data, Not Yet Built Data, Rooftop Geocodes, and Eircodes for enhanced address accuracy. Additional services include Data Cleansing (bulk validation with AI-powered health reporting) and RCS for Business (rich messaging). The platform integrates with 20+ eCommerce, CRM, and ERP platforms including Shopify Plus, Magento, BigCommerce, WooCommerce, Microsoft Dynamics 365, Salesforce, and NetSuite via pre-built plugins and comprehensive developer SDKs. Pricing starts at £45/year with usage-based options from 1p per lookup.

Differentiator

Problem solved

Functional benefit

Products and services

• Address Auto-Complete Search-as-you-type global address lookup software providing accurate address results from as little as four characters. Covers 250 countries and territories using Royal Mail PAF, USPS, and other national postal data, with 20+ ready-made platform plugins and a comprehensive developer SDK.
• UK Postcode Lookup Industry-standard UK address search powered by Royal Mail PAF containing over 32 million UK delivery addresses, with optimised UI for UK address lookup, platform-agnostic SDK, and quick low-code implementation.
• Email Address Validation

Quantifiable outcome

• Reduces keystrokes by up to 90%
• +6 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability2 records

Feature12 records

Partnerships

21 partnerships are on record, tiered parent company, core, supporting and minor.

• ClearCourseparent companyStrategic or Co-development PartnerClearCourse is a UK-based technology group providing software and payments for SMEs. Fetchify was acquired by ClearCourse in 2019 and rebranded from Crafty Clicks to Fetchify in 2020. As part of the group, Fetchify benefits from shared knowledge, cross-selling opportunities, and strategic integration with fellow ClearCourse businesses including sister company Cymba for RCS messaging.
• Royal MailcoreTechnology or IntegrationFetchify uses Royal Mail's Postcode Address File (PAF) — the UK's most accurate address database with over 32 million addresses and 1.8 million postcodes, refreshed daily. Also uses Royal Mail's Multiple Residence dataset (900,000+ addresses) and Not Yet Built dataset (700,000+ addresses). Royal Mail PAF data is foundational to Fetchify's UK address validation products.
• Ordnance SurveycoreTechnology or IntegrationGreat Britain's national mapping agency provides authoritative location data enriching Fetchify address validation with precision geocodes and Unique Property Reference Numbers (UPRNs), enabling geographic identification and location-based services.
• Universal Postal UnionsupportingTechnology or IntegrationUN specialised agency for postal services connecting national postal authorities across 190+ countries. Their global addressing standards and reference data enable Fetchify to validate and format international addresses consistently.
• EircodecoreTechnology or IntegrationOfficial address provider for the Republic of Ireland. Fetchify provides access to the official ECAF and ECAD Eircode datasets for accurate Irish address validation. Each Eircode provides a unique address identifier for properties and businesses.
• USPScoreTechnology or IntegrationUnited States Postal Service handles 48% of all the world's mail. Fetchify's Address Auto-Complete includes all US ZIP and ZIP+4 searching, powered by USPS data.
• HEREsupportingTechnology or IntegrationWorld's leading location platform covering over 100 countries and 400 million addresses. HERE data enriches Fetchify's global address coverage.
• KadastersupportingTechnology or IntegrationDutch national mapping and cadastral agency providing access to the widest range of housing-related information including Statistics Netherlands, NBWO, and Land Registry data for Netherlands address coverage.
• New Zealand PostsupportingTechnology or IntegrationNew Zealand's national postal service provides the Postal Address File (PAF) — New Zealand's most complete and up-to-date database of approximately 1.8 million delivery points for NZ address validation.
• ZapiersupportingTechnology or IntegrationZapier integration allows Fetchify to connect with thousands of other apps and automate workflows. Users can integrate Fetchify with CRM systems, email platforms, and other business tools through Zapier's automation platform.
• Mosaic by ClearDebitsupportingTechnology or IntegrationMosaic by ClearDebit is a managed payments solution. Integration enables Fetchify validation within the Mosaic managed platform, providing bank account validation and address verification for payments workflows.
• ApteanminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner. Aptean embeds or resells Fetchify products as part of their software solutions for clients.
• CTI DigitalminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller and digital agency partner.
• Despatch CloudminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner in the logistics and distribution space.
• LimelyminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner.
• Media LoungeminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner.
• Pinpoint DesignsminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner.
• StickeeminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner.
• VervauntminorChannel Partner/ Reseller/ DistributorOfficial Fetchify reseller partner.
• Embedded Technology Partners (SaaS Platforms)coreOEM/ Whitelabel/ Licensing PartnerSaaS platforms embed Fetchify validation tools directly within their own products using the account management API. Partners include EKM, Netsuite, and other software vendors who integrate Fetchify for their end-user customers. Fetchify provides partner pricing, APIs, and co-marketing support.
• CymbasupportingStrategic or Co-development PartnerSister company within ClearCourse group bringing over 20 years of messaging expertise. Cymba supports Fetchify's RCS (Rich Communication Services) for Business product, helping turn digital engagement into stronger customer relationships.

Scale indicators14 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Loqate (GBG Group): Direct competitor offering global address verification, email, and phone validation APIs with similar search-as-you-type functionality. Closest direct peer given overlapping product portfolio, comparable target customers (eCommerce, CRM, ERP), and similar developer-led distribution model.
• Smartystreets: US-based address validation API provider offering US ZIP+4, rooftop geocoding, and international address verification. Direct peer in the address-validation-as-a-service category with comparable plug-in marketplace presence and developer-centric GTM.
• Melissa Data (Melissa): Global data quality vendor offering address verification, email validation, phone verification, and identity verification APIs. Directly comparable suite of products targeting eCommerce, CRM, and financial services with similar data-provider licensing model.
• AddressFinder: Australia/New Zealand-based address autocomplete service also covering the US and UK, focused on eCommerce checkout. Direct peer competing for similar Shopify, BigCommerce, and WooCommerce merchants with comparable search-as-you-type UX.
• PCA Predict (now part of Loqate): UK-origin address capture and postcode lookup service, now operating under the Loqate brand. Historically the closest UK competitor to Fetchify's Crafty Clicks offering for retailers and CRM platforms.
• ZeroBounce: Email validation and deliverability platform offering mailbox verification, spam-trap detection, and email scoring APIs. Direct peer in the email validation category with overlapping product capabilities and pricing models.

Broad incumbents

• Experian Data Quality: Established credit bureau and data quality incumbent offering address verification, customer data validation, and bulk data cleansing as part of a much broader credit, marketing, and analytics portfolio. Competes with Fetchify in enterprise financial services and CRM data quality.
• Pitney Bowes (now Software Imaging / Syncsort): Long-established incumbent in mail and location intelligence with address validation APIs (Spectrum) and geocoding products. Competes at the enterprise tier with broader portfolio of shipping, mailing, and location services than Fetchify.
• Twilio Lookup / Phone Validation: Communications platform offering phone number validation, formatting, and carrier lookup as part of a much broader CPaaS portfolio. Competes with Fetchify in phone validation where customers bundle communications with data validation.

Emerging players

• Plaid (bank account validation): Financial data connectivity platform offering bank account verification and account-holder authentication. Partial overlap with Fetchify's UK Bank Account Validation product, particularly for fintechs and payment platforms where the two could be substitutes or complements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fetchify

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fetchify (previously known as Crafty Clicks)