100 Companies

What 100 Companies does

The 100 Companies operates a membership network of communications professionals who manage branded digital media platforms in defined geographic and industry vertical markets. Founded in Atlanta, Georgia in 2015 (with roots in the October 2013 launch of The Atlanta 100 by SPR Atlanta), the company enables PR firms, advertising agencies, and select corporations to become publishers of their own media channels, positioning themselves as thought leaders in front of targeted business and civic audiences. The network spans 25+ local and national markets across the United States and one international edition (Dubai), with 6 industry verticals including associations, engineering, financial advising, franchising, agencies, and travel.

The company's core product is a proprietary digital publishing platform that distributes branded content via three integrated channels: (1) eNewsletters with exactly 100-word stories, (2) Google News-certified archival websites, and (3) companion social media profiles. The 100-word story format is patented. Three proprietary software platforms, built in 2020-2021, automate editorial, design, production, and distribution tasks for members. Recent additions include The Today 100, a daily direct-to-consumer newsletter launched in September 2025. The platform delivers 6.5 million newsletters monthly to 1.5 million active readers, with member newsletters achieving 15-30% open rates.

The business model is subscription-based recurring membership fees. Members pay monthly fees on tiered pricing: $2,000/month for bi-weekly publishing (up to 24 issues/year), $3,000/month for weekly publishing (up to 50 issues/year), and $10,000/month for daily publishing. New market entry requires a one-time startup fee starting at $2,500, which includes access to the proprietary editorial platform, custom logo development, and validation of approximately 20,000 business email addresses. The company operates with a small core team of 1-10 employees based in Smyrna, Georgia, relying on its proprietary software and the member firms themselves to handle content production and local market operations.

Name

100 Companies

Legal name

The 100 Companies LLC

Website

https://the100companies.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

The 100 Companies operates a membership network of PR firms and communications professionals who publish branded 100-word newsletters, Google News-certified websites, and social channels across 25+ geographic and industry vertical markets. Members pay monthly subscription fees to access the proprietary platform and become local market publishers.

Ownership category

akta.pro rank

Product category

Digital Publishing Platform

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Newsletter Publishing Platforms (MPACAIAA)

akta.pro secondary industries

Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD), White-Label/Hosted Publishing Platforms (MPACAIAJ), Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD), Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI)

Keywords

• Digital publishing network
• Email newsletter services
• Content marketing platform
• Branded content distribution
• Local business journalism

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership subscription fees: PR firms and communications professionals pay monthly membership fees to access the proprietary publishing platform, with tiered pricing based on publishing frequency and story count. Members can publish bi-weekly or weekly newsletters with various story count options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The 100 Companies operates a membership network that provides PR firms and communications professionals with their own digital media platforms targeted to geographic and industry vertical markets. The platform distributes branded content through 100-word story newsletters, Google News-certified websites, and social media channels. Members pay subscription fees to access proprietary editorial, design, production, and distribution software, with the company's team handling all background tasks including editing, design, production, and distribution to custom-built subscriber databases.

Product overview

The 100 Companies is a membership network of communications professionals managing exclusive digital media platforms. The offering consists of a unified digital publishing platform that combines three core components: (1) eNewsletter distribution featuring exactly 100-word stories sent to targeted audiences, (2) Google-News-certified websites with extended archival content, and (3) social media channels for reader engagement. The company also provides full-service content production including editing, design, and distribution. The platform operates across two portfolio types: approximately 25+ geographic market publications (The Atlanta 100, The Pittsburgh 100, The Oklahoma 100, The Austin 100, The Miami 100, etc.) serving specific cities/states, and 6 industry vertical publications (The Association 100, The Engineering 100, The Franchise 100, The Financial Advisor 100, The Agency 100, The Travel 100) serving specific professional sectors. A recent addition is The Today 100, a daily women-owned general interest newsletter. The platform distributes 6.5 million newsletters monthly to 1.5 million active readers.

Differentiator

Problem solved

Functional benefit

Brands

• The Today 100: A daily newsletter offering quick, curated reads featuring 100-word stories. Launched in September 2025 as a women-owned publication.

Products and services

• The 100 Companies Digital Publishing Platform A membership network providing communications professionals with exclusive digital media platforms targeted to geographic and industry vertical markets. The platform combines eNewsletter distribution featuring 100-word stories, Google News-certified websites, and companion social media channels. Members receive full-service support including editing, design, production, and distribution to custom-built subscriber databases of 20,000-75,000+ business leaders per market. Powers 25+ geographic publications (e.g., The Atlanta 100, The Pittsburgh 100, The Austin 100, The Miami 100) and 6 industry vertical publications (e.g., The Association 100, The Engineering 100, The Financial Advisor 100, The Franchise 100, The Agency 100).
• The Today 100 A daily newsletter offering quick, curated reads featuring 100-word stories, photos, videos and podcasts. A women-owned general-interest publication distinct from the B2B member platform, designed for busy readers who want to stay informed in minutes.

Quantifiable outcome

• 15-30% email open rates for member newsletters
• +2 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

30 partnerships are on record, tiered core, flagship, minor and historical/original.

• ECPRcoreChannel Partner/ Reseller/ Distributor · 11 October 2022Publisher of The Austin 100, serving Central Texas with twice-monthly publication to 70,000 C-suite leaders.
• Steve Massell / Commercial Real Estate CEOcoreChannel Partner/ Reseller/ Distributor · 16 January 2022Publisher of The Georgia 100, the 41st network market and first state-level Georgia publication.
• RightSure InsurancecoreChannel Partner/ Reseller/ Distributor · 14 October 2021First consumer corporation to partner with The 100 Companies, publishing The Arizona 100 as an insurance industry vertical.
• Extensive Enterprises MediaflagshipChannel Partner/ Reseller/ Distributor · 1 July 2021Publisher of The Tampa Bay 100, The St. Pete 100, The South FL 100, and The Panhandle 100. Peter Schorsch leads Florida's premier political media company.
• Converge GPScoreChannel Partner/ Reseller/ Distributor · 5 August 2020Publisher of The Miami 100, the 28th market serving the nation's 7th largest metro area.
• The Agency 100 launchcoreChannel Partner/ Reseller/ Distributor · 21 July 2020Sixth industry vertical and 27th market serving PR, advertising and digital marketing agencies.
• PRISM Wealth Management RecruitingcoreChannel Partner/ Reseller/ Distributor · 16 May 2020Publisher of The Financial Advisor 100, fifth industry vertical focusing on financial advisors.
• BizCom AssociatescoreChannel Partner/ Reseller/ Distributor · 29 April 2020Publisher of The Franchise 100, fourth industry vertical and 25th market serving franchising industry.
• The Mathews GroupcoreChannel Partner/ Reseller/ Distributor · 1 June 2019Publisher of The Engineering 100, the first engineering industry vertical. Global distributed team serving engineering profession.
• Mojo PRflagshipChannel Partner/ Reseller/ Distributor · 1 May 2019Publisher of The Dubai 100, the first international edition of The 100 Companies network, serving the UAE market.
• Curley CompanycoreChannel Partner/ Reseller/ Distributor · 1 April 2019Publisher of The Association 100, serving the association and nonprofit industry vertical.
• OnWrd & UpWrd CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 April 2019Co-founded by Colleen Gallagher and Meghan Henning, took over The Association 100 publication in April 2022.
• C2 Strategic CommunicationscoreChannel Partner/ Reseller/ Distributor · 5 March 2019Launched The Kentucky 100, the 21st market serving Kentucky business and community leaders.
• Stevens Strategic CommunicationscoreChannel Partner/ Reseller/ Distributor · 22 January 2019Launched The Ohio 100, the 20th market and first statewide electronic publication reaching all of Ohio.
• Public Relations Global Network (PRGN)minorStrategic or Co-development Partner · 1 January 2019International network of PR firms. Several members of The 100 Companies are also members of PRGN, enabling global reach.
• PRSA Counselors AcademyminorStrategic or Co-development Partner · 1 January 2019The 100 Companies sponsors and presents at PRSA Counselors Academy conferences, showcasing the publishing platform to PR firm leaders.
• WorldComminorStrategic or Co-development Partner · 1 January 2019International PR network. The 100 Companies sponsors and participates in WorldCom conferences.
• C2 CommunicationscoreChannel Partner/ Reseller/ Distributor · 7 November 2018Launched The SWFL 100 serving Lee and Collier counties in Southwest Florida, the 18th member.
• HMA Public RelationscoreChannel Partner/ Reseller/ Distributor · 17 May 2018Launched The Arizona 100, the 17th market. Phoenix-based firm is a founding member of PR Global Network.
• 360 Media, Inc.flagshipChannel Partner/ Reseller/ Distributor · 1 April 2018Took over as managing market member and publisher of The Atlanta 100, the flagship publication. Tara Murphy, founder of 360 Media, is a veteran PR firm with hospitality and real estate clients.
• Branigan CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 January 2018Launched The Wisconsin 100, the 16th member, serving Milwaukee-area business leaders.
• Goodwin Group PRcoreChannel Partner/ Reseller/ Distributor · 1 December 2017Published The Boston 100, celebrating first anniversary with special party featuring former New England Patriots.
• WordWrite CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 November 2017Publisher of The Pittsburgh 100, the 15th member. Won multiple PRSA awards and celebrated 5th anniversary in 2022.
• Thompson & Co. Public RelationscoreChannel Partner/ Reseller/ Distributor · 7 September 2017Launched The Alaska 100, serving the Alaska market with tourism, education, and real estate content.
• On the Mark Communications and Studio CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 May 2017Joint publishers of The Houston 100, the 13th member of the network.
• KQ CommunicationscoreChannel Partner/ Reseller/ Distributor · 20 January 2017Launched The Memphis 100 serving the Tennessee market with 100-word articles and videos.
• CoreMessage, Inc. and On 3 PRcoreChannel Partner/ Reseller/ Distributor · 14 September 2016Joint publishers of The Tallahassee 100. Cory Tilley (CoreMessage) and Christina Johnson (On 3 PR) lead the publication serving Florida's capital region.
• Ghidotti CommunicationscoreChannel Partner/ Reseller/ Distributor · 30 June 2016Launched The Arkansas 100, becoming the fourth member of The 100 Companies network.
• S&A CommunicationscoreChannel Partner/ Reseller/ Distributor · 7 April 2016Third member of The 100 Companies national PR publishing network, launched The North Carolina 100.
• SPR Atlantahistorical/originalChannel Partner/ Reseller/ Distributor · 1 October 2013Original founding partner who created The Atlanta 100 as the flagship publication. SPR Atlanta was later acquired by The Wilbert Group.

Scale indicators7 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• 1440 Media: 1440 Media operates a daily newsletter to professionals with curated content, directly comparable to The Today 100 launch and The 100 Companies' daily-format expansion strategy.
• Endpoints News: Endpoints operates a subscription pharma/biotech newsletter vertical, mirroring The 100 Companies' approach of building stand-alone newsletter brands around specific professional verticals.
• Industry Dive: Industry Dive operates a portfolio of vertical-specific B2B newsletters (clean energy, healthcare, fintech, etc.) with paid subscriptions, closely mirroring The 100 Companies' vertical-and-geographic newsletter network model.
• Puck News: Puck operates a subscription-based newsletter media business with multiple vertical beats, comparable to The 100 Companies' premium B2B subscription publishing model targeted at executive audiences.
• Skift: Skift runs a vertical (travel) industry media business combining newsletters, websites, and events, comparable to The 100 Companies' industry vertical publications (e.g., The Travel 100).
• Axios: Axios built a network of local city newsletters plus national coverage under a unified brand, closely paralleling The 100 Companies' geographic-and-vertical multi-edition publishing model (now part of Cox Media Group).

Broad incumbents

• Morning Brew: Morning Brew built a large-scale newsletter media brand (now part of Business Insider) with diversified business lines, representing a scaled-up reference point for The 100 Companies' newsletter business model.
• Crain Communications: Crain operates a diversified B2B media portfolio (PRWeek, Ad Age, Modern Healthcare) of vertical newsletters and publications, comparable as an established multi-vertical B2B newsletter publisher.

Emerging players

• Beehiiv: Beehiiv provides a modern newsletter publishing platform with built-in monetization, representing a direct competitive alternative to The 100 Companies' proprietary editorial and distribution technology.
• Substack: Substack is a leading creator publishing platform powering independent newsletter businesses, representing a comparable (though B2C rather than B2B) publishing infrastructure layer adjacent to The 100 Companies' proprietary stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/the100companies
• YouTubeyoutube.com/channel/UC100
• Facebookfacebook.com/the100companies
• LinkedInlinkedin.com/company/the-100-companies
• Instagraminstagram.com/the100companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 100 Companies