Colling Media
Colling Media is a Phoenix-based full-service advertising agency serving enterprise and mid-market clients across education, trucking, real estate, ecommerce, and home services, managing $50M+ in ad spend as a Top 3% Google Premier Partner.
- Company typePrivate
- Founded2009
- HeadquartersPhoenix, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Colling Media does
Colling Media is a Phoenix, Arizona-based full-service advertising and marketing agency founded in 2009 by Brian Colling. The firm operates a vertically diversified practice spanning education, trucking and transportation recruitment, real estate, ecommerce, home services, automotive, and packaged goods, serving both enterprise clients (Progress Residential, Discount Tire, Knight Transportation, StrataTech Education Group) and mid-market/SMB accounts. Its service portfolio includes paid search (PPC), programmatic display/video/CTV/audio, paid social, organic social and content, email marketing, SEO, traditional media buying, website development, and analytics, packaged around two proprietary methodologies: the BDPN Framework (Brand, Demand, Performance, Nurturing) and the T.A.O. cyclical optimization process.
The agency runs on an integrated data and technology stack anchored by Google Premier Partner (Top 3% nationally), Meta Business Partner, and The Trade Desk credentials, supplemented by GA4, Google BigQuery, Google Looker Studio, Funnel.io, CallRail, Zapier, LeadsBridge, and CRM integrations with HubSpot, Salesforce, and Zoho. AI tooling includes Google Gemini, OpenAI ChatGPT, dynamic creative optimization, and multi-touch attribution modeling, though the firm consumes third-party AI rather than building proprietary models. Differentiated capabilities include offline conversion tracking that feeds CRM events back into Google Performance Max algorithms and a Need vs. Want media buying strategy that schedules creative by consumer mindset.
Commercially, Colling Media generates revenue through managed advertising services (percentage of the $50M+ in client ad spend under management) and professional services fees for strategy, creative, and execution. Pricing is quote-based on engagement scope, with multi-year enterprise contracts as the primary billing cadence. Distribution is direct sales-led, targeting enterprise and growth-minded brands nationwide from a single Phoenix headquarters. The firm is privately held and founder-controlled, with no disclosed institutional investment, and has accumulated multiple AZIMA TIM Awards, Netty Awards, and AMA Phoenix Spectrum recognition since 2023.
Colling Media firmographics
Firmographics- Name
- Colling Media
- Legal name
- Colling Media
- Website
- https://collingmedia.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Colling Media is a Phoenix-based full-service advertising agency serving enterprise and mid-market clients across education, trucking, real estate, ecommerce, and home services, managing $50M+ in ad spend as a Top 3% Google Premier Partner.
- Ownership category
- akta.pro rank
Colling Media industry classification
Industry- Product category
- Digital Marketing & Advertising Agency Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Full-Service Media Planning & Buying (MPAAABAA)
- akta.pro secondary industries
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB), Programmatic Media Buying & Trading Desks (DV360/TTD, RTB) (MPAAABAB), Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Colling Media is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Colling Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising Management Services: The company manages advertising spend across digital and traditional channels for clients, likely earning a percentage of ad spend managed or flat management fees. The company reports managing $50M+ in ad spend.
- Full-Service Agency Services: Provides comprehensive advertising and marketing services including digital advertising, media buying and planning, analytics, advertising strategy, website development, and content marketing. Revenue generated through service fees for strategic consulting, campaign execution, and creative services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise advertising and marketing services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Colling Media product offering
Product offeringCore offering
Colling Media is a full-service advertising and marketing agency that plans, buys, and optimizes digital and traditional media for enterprise and mid-market clients. Offerings span Paid Search (PPC), Programmatic Advertising (display, video, CTV, audio, DOOH), Paid Social Media, SEO, Email Marketing, Content Marketing, Traditional Media Buying (TV, radio, out-of-home), OTT, Analytics & Technology, and Website Development. The agency's services are organized around its proprietary BDPN Framework and T.A.O. optimization process, with revenue generated through service fees and managed advertising spend across engagements averaging multi-year contracts.
Product overview
Colling Media is a Phoenix-based full-service advertising and marketing agency offering an integrated suite of digital and traditional advertising services. The core offering centers on the BDPN Framework—a proprietary full-funnel methodology integrating Brand awareness, Demand capture, Performance optimization, and Nurturing—complemented by the T.A.O. cyclical optimization process. Service portfolio includes Digital Advertising (Paid Search/PPC, Programmatic, Paid Social, Content/Organic Social, Email Marketing, SEO), Traditional Media (TV, Radio, Billboards, OTT), Analytics & Technology, Website Development, and Strategic Planning. The agency serves enterprise clients across education, real estate, trucking recruitment, ecommerce, home services, automotive, and packaged goods sectors, managing over $50 million in ad spend as a Top 3% Google Premier Partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Advertising Comprehensive digital advertising services covering paid search, programmatic display, paid social media, and content marketing for enterprise and mid-market clients.
- Paid Search (PPC) End-to-end paid search campaign management including keyword research, ad creation, bid strategy, A/B testing, and performance monitoring, with direct Premier Partner access to Google.
- Programmatic Advertising Programmatic display, video, connected TV (CTV), audio, and digital out-of-home advertising using advanced data and automation tools across demand-side platforms.
- Paid Social Media Paid social media advertising and management across Facebook, Instagram, TikTok, Snapchat, LinkedIn, and other platforms, including advanced audience segmentation using third-party data providers.
- Content Marketing & Organic Social Media Organic social media strategy and management, brand storytelling, content creation, community engagement, and digital public relations across multiple platforms.
- Email Marketing Strategic email campaign development, automated email sequences, personalized campaigns, A/B testing, and deliverability optimization with compliance to GDPR and CAN-SPAM.
- Search Engine Optimization (SEO) Comprehensive SEO services including keyword research, on-page optimization, technical SEO, content marketing, link building, and local SEO to improve organic search rankings.
- Traditional Media Buying & Planning Television (broadcast, cable, OTT), radio (AM/FM, satellite, streaming), and outdoor advertising (billboards) executed using a proprietary need vs. want buying strategy.
- Analytics & Technology Advanced data analytics, custom reporting dashboards, tag management, marketing automation, CRM integrations, web development, AI implementation, and cloud infrastructure services.
- Website Development Website development and optimization services across WordPress, WP Engine, Wix, Shopify, and cloud-based hosting solutions to improve speed, SEO, and conversion rates.
- Digital Out Of Home (DOOH) Digital billboard, kiosk, and transit screen advertising extending reach to high-traffic real-world locations with dynamic ads.
- Over-the-Top (OTT) Advertising Connected TV and streaming platform advertising on Hulu, Roku, Netflix, Amazon Fire, and other streaming services targeting cord-cutters.
- Advertising Strategy Strategic advertising planning including positioning statements, SWOT analysis, target audience definition, campaign goals, creative direction, media mix, and budget allocation.
Quantifiable outcome
- Trade school strategic nurturing campaign achieved 81.75% lower cost per enrollment compared to best alternative lead source
- +7 more outcomes
Companies that use Colling Media
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles2 records
Colling Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability11 records
Feature4 records
Colling Media partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and supporting.
- The Trade DeskcoreColling Media is the 77th advertiser with The Trade Desk, an early adopter of advanced programmatic advertising using The Trade Desk's DSP platform for hyper-targeted campaigns across display, video, CTV, and audio channels.
- BasiscoreTrusted partnership with Basis DSP for programmatic advertising capabilities, leveraging cutting-edge technology and exclusive features for premium ad placements.
- GooglecoreTop 3% Google Premier Partner with exclusive access to beta features, cutting-edge services, AI advancements, and experimental tools. Direct access to Google's advertising platform capabilities.
- Meta (Facebook/Instagram)coreMeta Business Partner providing advertising capabilities across Facebook and Instagram platforms with access to beta features and advertising tools.
- FoursquaresupportingThird-party data platform for audience segmentation and targeting capabilities.
- AdSquaresupportingData platform enabling audience segmentation through customer data uploads and custom audience creation.
- Data AlliancesupportingThird-party data provider for refined audience segmentation and targeting.
- NeustarsupportingData provider for audience segmentation and campaign targeting optimization.
- PR NewswiresupportingStrategic PR distribution partnership for press release distribution to top-tier publications.
- Business WiresupportingPR distribution partner for news release delivery and media coverage.
- GlobeNewswiresupportingPress release distribution partner for reaching media outlets and investor audiences.
- HubSpotsupportingEmail marketing automation platform used for client campaign execution and marketing automation.
- MailchimpsupportingEmail marketing platform used for newsletter campaigns and email automation.
- Constant ContactsupportingEmail marketing platform for campaign execution and audience engagement.
- ActiveCampaignsupportingMarketing automation and email marketing platform for client campaigns.
- Google BigQuerycoreScalable data warehousing and analytics platform for real-time business intelligence and campaign data analysis.
- Funnel.iocoreData aggregation platform for consolidating marketing data from multiple platforms into dashboards and reporting tools.
- Google Looker StudiocoreInteractive data visualization platform for performance monitoring and custom reporting dashboards.
- Google Analytics 4coreAdvanced web analytics platform for event tracking and campaign performance reporting.
- CallRailcoreCall tracking and attribution platform for measuring offline conversions and connecting phone leads to marketing campaigns.
- ZapiersupportingWorkflow automation platform connecting marketing platforms and CRMs for seamless data transfers.
- LeadsBridgesupportingAutomation platform for connecting marketing tools and CRM systems.
- SalesforcesupportingCRM integration for lead nurturing and sales process automation.
- WordPresssupportingWebsite development and hosting platform for client websites.
- WP EnginesupportingManaged WordPress hosting platform for secure and high-performance websites.
- ShopifysupportingE-commerce platform integration for online store development and shopping campaign optimization.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Colling Media competitors and assessment
Company assessmentDirect peers
- WebFX: Full-service digital marketing agency offering SEO, paid media, web design, and content with proprietary technology platforms. Comparable in operating model, proprietary tech investment, and vertical-specialized client work.
- SmartSites: Mid-sized digital agency providing SEO, PPC, web design, and email marketing for SMB and mid-market clients. Comparable in service breadth and digital-first execution.
- Ignite Visibility: San Diego-based digital marketing agency specializing in SEO, paid media, social, and email. Similar size, mid-market focus, and full-service capability set to Colling Media.
- Power Digital Marketing: Full-service performance marketing agency providing paid media, SEO, content, and analytics with a proprietary technology stack. Closely comparable business model and mid-market/enterprise client orientation to Colling Media.
- Directive: B2B and enterprise-focused digital marketing agency specializing in paid media, SEO, and content. Comparable in performance-oriented client mix and enterprise servicing capability.
- Disruptive Advertising: Mid-sized digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable to Colling Media in offering integrated paid search, paid social, and analytics with proprietary optimization frameworks.
- Hawke Media: Los Angeles-based full-service digital marketing agency offering paid acquisition, retention, and brand strategy across multiple verticals. Comparable in scope, multi-channel execution, and entrepreneurial agency positioning.
- Tinuiti: Large independent performance marketing agency covering paid search, social, programmatic, and Amazon. Comparable on paid media execution at scale, though materially larger and PE-backed.
Emerging players
- PBJ Marketing: Washington DC-based digital marketing agency offering PPC, SEO, and paid social services. Comparable as a regional full-service digital agency, though smaller in scale than Colling Media.
Broad incumbents
- GroupM: Global media investment group within WPP encompassing media planning, buying, and programmatic across all major channels. Comparable as a scaled media-buying incumbent competing for the same enterprise ad budgets that Colling Media targets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Colling Media social profiles
Digital presenceColling Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colling Media leadership team
Management profileNumber of profiles
Profiles5 records
Colling Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colling Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colling Media
What does Colling Media do?
Colling Media is a full-service advertising and marketing agency that plans, buys, and optimizes digital and traditional media for enterprise and mid-market clients. Offerings span Paid Search (PPC), Programmatic Advertising (display, video, CTV, audio, DOOH), Paid Social Media, SEO, Email Marketing, Content Marketing, Traditional Media Buying (TV, radio, out-of-home), OTT, Analytics & Technology, and Website Development. The agency's services are organized around its proprietary BDPN Framework and T.A.O. optimization process, with revenue generated through service fees and managed advertising spend across engagements averaging multi-year contracts.
Is Colling Media a public or private company?
Colling Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colling Media founded?
Colling Media was founded in 2009. It employs 11 to 50 people.
Where is Colling Media based?
Colling Media is headquartered in Phoenix, United States, in the North America region.
How does Colling Media make money?
Two revenue lines are on record. Advertising Management Services are the primary driver. The others are full-Service Agency Services.
Who are Colling Media's main competitors?
Direct peers on record are WebFX, SmartSites, Ignite Visibility, Power Digital Marketing, Directive, Disruptive Advertising, Hawke Media and Tinuiti. PBJ Marketing is listed as an emerging player. GroupM is listed as a broad incumbent.
Does Colling Media have an API?
No public API is recorded for Colling Media.
What industry is Colling Media in?
Colling Media's product category is Digital Marketing & Advertising Agency Services. Its primary akta.pro industry code is MPAAABAA, Full-Service Media Planning & Buying, with a secondary code of BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 541810 and its SIC code is 7310.