LovelyStay
LovelyStay is a Portugal-based property management operator running a proprietary PMS and Channel Manager to manage 1,500+ short-, mid-, and long-term rental properties for individual and institutional owners, with international expansion planned through its exclusive Ando Living brand.
- Company typePrivate
- Founded2015
- HeadquartersLisboa, Portugal
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What LovelyStay does
LovelyStay is a Portugal-headquartered property management operator founded in 2015 and operating through the legal entity Previleged Planet Unipessoal, Ltd. The company provides full-service management of short-term, mid-term, and long-term rental properties on behalf of individual and institutional owners, with operations spanning 1,500+ properties across Lisbon, Porto, the Algarve, Madeira, and adjacent sub-regions. Its service stack covers market positioning, listing distribution, dynamic pricing, guest communication and screening, check-in coordination, cleaning and maintenance oversight, fiscal and legal administration, and 24/7 owner dashboard access.
The company is built on a proprietary Property Management System and Channel Manager developed in-house in 2015 when, per the company's own statement, no qualitative product existed in the market. This technology underpins daily dynamic pricing optimization, automated multi-OTA distribution (Airbnb, Booking.com, Plumguide, Oliver's Travel), intelligent guest screening, and an owner-facing web dashboard (web-dashboard.lovelystay.com). LovelyStay also operates as the exclusive operator of the Ando Living serviced apartment brand, with a stated five-year plan to develop 2,600+ units across Mediterranean and major European/UK/Gulf cities.
LovelyStay's revenue model is a percentage-of-rental-revenue commission with modular add-ons: the Essential package is 10%, Essential Premium (most popular) is 15%, with optional Smart Administration (+5%) and Concierge (+10%) modules, and a Villa Management package starting at 20%. Additional commission income is generated through integrated guest add-on partners (Welcome Pickups, GetYourGuide, 55mais, Babysisters, LUGGit, Bounce). The company employs a hybrid go-to-market: direct-to-consumer booking through lovelystay.com for guests, paired with a field-sales approach via dedicated Key Account Managers targeting property owners.
LovelyStay firmographics
Firmographics- Name
- LovelyStay
- Legal name
- Previleged Planet Unipessoal, Ltd.
- Website
- https://lovelystay.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LovelyStay is a Portugal-based property management operator running a proprietary PMS and Channel Manager to manage 1,500+ short-, mid-, and long-term rental properties for individual and institutional owners, with international expansion planned through its exclusive Ando Living brand.
- Ownership category
- akta.pro rank
LovelyStay industry classification
Industry- Product category
- Vacation Rental Property Management
- NAICS
- Services to Buildings and Dwellings (5617), Facilities Support Services (56121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
Keywords
Where LovelyStay is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Offices5 records
Markets served
LovelyStay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Service Fees: LovelyStay charges property owners a percentage-based service fee on revenue generated. The Essential package is 10% of revenue, Essential Premium is 15%, with optional add-ons: Smart Administration (+5%) and Concierge (+10%). Revenue is generated as properties are booked across short-term, mid-term, and long-term stays.
- Partner Service Commissions: LovelyStay earns commissions through integrated partner services offered to guests including Private Transfers (Welcome Pickups), Tours & Attractions (GetYourGuide), Chef At Home, Babysitting, and Luggage services (LUGGit, Bounce). These are displayed as upsell opportunities during the booking experience.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Essential - 10% service fee for basic digital property management |
| Subscription | Pay-as-you-go | Essential Premium - 15% service fee for premium digital management (Most Popular) |
| Subscription | Pay-as-you-go | Smart Administration - Additional 5% for financial and administrative services |
| Subscription | Pay-as-you-go | Concierge - Additional 10% for full management solution |
| Subscription | Pay-as-you-go | Villa Management - From 20% service fee for luxury villa management |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
LovelyStay product offering
Product offeringCore offering
LovelyStay is a Portuguese property management company that provides technology-enabled management services for short-term, mid-term, and long-term rental properties. The company operates a proprietary Property Management System (PMS) and Channel Manager built in-house since 2015, combined with full-service operations including dynamic pricing, 24/7 owner dashboards, guest communication, cleaning and maintenance coordination, and fiscal/legal support. LovelyStay charges property owners a percentage-based service fee on rental revenue generated.
Product overview
LovelyStay is a technology-focused property management company offering a modular platform for short-term, mid-term, and long-term rental management across Portugal. The core offering is the LovelyStay Property Management Platform (built on proprietary PMS/Channel Manager software), supplemented by optional add-on packages that owners can combine to create a personalized management solution. The base packages are Essential (10%, basic digital management) and Essential Premium (15%, premium digital management with photoshoots and guest screening), to which owners can add the Smart Administration & Finances package (+5%) and the Concierge Full Management Solution package (+10%). For luxury villa owners, a dedicated Villa Management service is offered starting at 20% commission with bespoke features including damage compensation up to €3.7M and dynamic pricing. As a distinct sub-brand, LovelyStay also operates as the exclusive operator of Ando Living, an upper-market serviced apartment brand targeting international expansion across 2,600+ units. Guest-facing add-on services include integrated partner offerings for private transfers (Welcome Pickups), tours and attractions (GetYourGuide), babysitting (Babysisters), in-home chef dining (55mais), and luggage storage (LUGGit and Bounce), all bookable through the LovelyStay platform.
Differentiator
Problem solved
Functional benefit
Brands
- Ando Living: Hospitality serviced apartment brand for which LovelyStay is the exclusive operator. The brand aims to develop more than 2,600 properties in the next 5 years across Mediterranean markets (Portugal, Turkey, Spain, Greece) and major international cities (Dubai, London, Berlin, Paris).
Products and services
- LovelyStay Property Management Platform A technology-focused property management platform offering short-term, mid-term, and long-term rental management for property owners in Portugal. Includes a 24/7 owner dashboard, booking calendar management, dynamic pricing, guest communication, check-in/out coordination, cleaning/maintenance services, accounting, and legal/fiscal support. Designed for individual property owners and those with growing portfolios.
- Villa Management Service A specialized premium management package for luxury villa owners including dynamic pricing in the luxury market, intelligent guest screening, damage compensation up to €3.7M, personalized on-site check-in, quality control inspections, dedicated guest relations, cleaning and laundry services, and premium amenities. Available from 20% commission.
- Ando Living A hospitality serviced apartment sub-brand exclusively operated by LovelyStay targeting the upper-market segment. Aims to develop more than 2,600 properties across Mediterranean markets (Portugal, Turkey, Spain, Greece) and major international cities (Dubai, London, Berlin, Paris) over a 5-year expansion plan.
Quantifiable outcome
- Over €44M in revenue generated for property owners
- +3 more outcomes
Companies that use LovelyStay
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
LovelyStay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature5 records
LovelyStay partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- Welcome PickupsminorProvides private transfer services to LovelyStay guests. Integrated into the booking platform as a partner service with a 4.9 rating. Guests can book private transfers directly through the LovelyStay platform.
- GetYourGuideminorProvides tours and attractions booking services to LovelyStay guests. Integrated with a 4.3 rating. Allows guests to discover and book local experiences during their stay.
- 55mais (Chef At Home)minorProvides in-villa chef services for guests. Allows LovelyStay guests to book culinary experiences during their stay.
- BabysistersminorProvides babysitting services to LovelyStay guests. Rated 5 stars. Offers childcare solutions for families staying at LovelyStay properties.
- LUGGitminorLuggage storage partner for LovelyStay guests. Allows travelers to store luggage before check-in or after checkout while exploring the city.
- BounceminorLuggage storage partner with 4.7 rating. Provides flexible luggage storage solutions for LovelyStay guests at convenient locations.
- Ando LivingcoreLovelyStay is the exclusive operator of the Ando Living serviced apartment brand. Ando Living aims to develop more than 2,600 properties in the next 5 years. Currently expanding in the Mediterranean (Portugal, Turkey, Spain, Greece) and major international cities (Dubai, London, Berlin, Paris). This is a flagship strategic partnership.
- ActiveCampaigncoreMarketing automation platform provider used for email campaigns, marketing communications, and campaign optimization. Processes user interaction data including form submissions and content engagement. Data is transferred to ActiveCampaign's US-based servers.
- PipedrivecoreCustomer relationship management (CRM) platform that helps automate and optimize sales processes. Used for managing customer interactions via website chat and sales pipeline. Manages cookie-based user data for bot detection.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
LovelyStay competitors and assessment
Company assessmentDirect peers
- Blueground: Blueground offers a network of furnished, serviced apartments for mid-term and short-term stays across multiple global cities. Closely comparable to LovelyStay's Ando Living serviced apartment brand and mid-term stay focus.
- Sonder: Sonder operates a portfolio of serviced apartments and short-term rentals with proprietary technology and a global footprint. Comparable to LovelyStay's Ando Living brand and similar guest experience, though at significantly larger scale.
- Hostaway: Hostaway provides a PMS and channel manager for vacation rental managers and owners, including dynamic pricing, guest communication, and owner dashboards. Highly comparable to LovelyStay's core technology stack and target customer base.
- Guesty: Guesty is a leading property management platform for short-term rentals, offering PMS, channel manager, and operational tools. Directly comparable to LovelyStay's proprietary PMS/Channel Manager and serves similar owners and operators in the vacation rental management space.
- Host & Stay: Host & Stay is a UK-based full-service short-term rental management company with proprietary technology, offering similar percentage-based management packages. Peer in business model and operational scope, particularly across Europe.
Emerging players
- Lodgify: Lodgify is a vacation rental website builder and PMS for individual owners and small managers. Comparable to LovelyStay's PMS/channel manager technology offering but targeting the smaller owner/DIY segment rather than full-service management.
- Uplisting: Uplisting is a PMS and channel manager for short-term rental managers and hosts, focused on automation, dynamic pricing, and channel distribution. Comparable to LovelyStay's proprietary PMS as a SaaS-style alternative for smaller operators.
- Beyond Pricing: Beyond Pricing provides dynamic pricing software for short-term rentals using market data and machine learning. Comparable to LovelyStay's daily dynamic pricing algorithm and integrates with the same OTAs.
Broad incumbents
- Vacasa: Vacasa is a large U.S.-headquartered full-service vacation rental manager with proprietary technology and a multi-market footprint. Compares to LovelyStay as a scaled, tech-enabled full-service operator, though at a much larger scale and geographies.
- Awaze: Awaze is a major European vacation rental operator with brands like cottages.com, Hoseasons, and Novasol, serving multi-million customer nights. Comparable to LovelyStay and Ando Living as a European scaled rental operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LovelyStay social profiles
Digital presenceLovelyStay compliance and trust
Trust signalCompliance1 record
LovelyStay financial estimates
Financial estimateRevenue estimate
Valuation estimate
LovelyStay leadership team
Management profileNumber of profiles
Profiles3 records
LovelyStay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LovelyStay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LovelyStay
What does LovelyStay do?
LovelyStay is a Portuguese property management company that provides technology-enabled management services for short-term, mid-term, and long-term rental properties. The company operates a proprietary Property Management System (PMS) and Channel Manager built in-house since 2015, combined with full-service operations including dynamic pricing, 24/7 owner dashboards, guest communication, cleaning and maintenance coordination, and fiscal/legal support. LovelyStay charges property owners a percentage-based service fee on rental revenue generated.
Is LovelyStay a public or private company?
LovelyStay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LovelyStay founded?
LovelyStay was founded in 2015. It employs 51 to 100 people.
Where is LovelyStay based?
LovelyStay is headquartered in Lisboa, Portugal, in the Europe region.
How does LovelyStay make money?
Two revenue lines are on record. Property Management Service Fees are the primary driver. The others are partner Service Commissions.
Who are LovelyStay's main competitors?
Direct peers on record are Blueground, Sonder, Hostaway, Guesty and Host & Stay. Emerging players are Lodgify, Uplisting and Beyond Pricing. Broad incumbents are Vacasa and Awaze.
Does LovelyStay have an API?
No public API is recorded for LovelyStay.
What industry is LovelyStay in?
LovelyStay's product category is Vacation Rental Property Management. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS). Its NAICS code is 5617 and its SIC code is 6531.