TrackingDesk
TrackingDesk was a self-serve SaaS conversion tracking and attribution platform for SMB performance marketers, integrating with dozens of ad networks and hundreds of affiliate networks via postback URLs, pixels and a native Zapier connector. The platform ceased new registrations in 2021 and redirects prospects to AnyTrack.io.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What TrackingDesk does
TrackingDesk was a conversion tracking and attribution SaaS platform designed for performance marketers, primarily serving SMBs and individual media buyers running paid and affiliate campaigns across multiple ad networks. The platform was built around server-to-server (S2S) postback URL tracking with pixel tracking redundancy, supplemented by webhooks, deeplinking, smart call-to-action routing, A/B testing, traffic fallback logic, and a public Data API for downstream integrations. Its core architecture comprised four functional modules: Traffic Sources & Ad Networks, Affiliate Networks & Advertisers, Landing Pages & Funnels, and Campaign Management, which together unified attribution across the performance marketing stack.
The product integrated with dozens of traffic sources (Google Ads, Facebook Ads, Bing Ads, Outbrain, Taboola), hundreds of affiliate networks, and downstream business applications via a native Zapier integration (positioned by the company as unique among conversion tracking platforms) plus direct integrations with Google Analytics, Drip, ActiveCampaign and Mixpanel. It supported 30+ predefined campaign parameters, unlimited custom parameters, multiple conversion goals per postback URL, and conversion goal mapping across traffic sources, landing pages and offers.
The business model was a recurring SaaS subscription with self-serve onboarding via the trackingdesk.com website, an API-first developer motion, and direct-to-performance-marketer distribution supplemented by referral channels. The platform is no longer accepting new user registrations as of 2021 and redirects prospects to AnyTrack.io, indicating the self-service business has been wound down. The company was founded between 2014 and 2019 (sources disagree), is headquartered in Tel Aviv, Israel per firmographic data, employs 1-10 people, and has recorded two funding events (2014, 2016) with undisclosed amounts and limited disclosed investors (Wingate Ventures).
TrackingDesk firmographics
Firmographics- Name
- TrackingDesk
- Legal name
- TrackingDesk
- Website
- https://trackingdesk.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Closed
- Headcount range
- 1–10 employees
- Short description
- TrackingDesk was a self-serve SaaS conversion tracking and attribution platform for SMB performance marketers, integrating with dozens of ad networks and hundreds of affiliate networks via postback URLs, pixels and a native Zapier connector. The platform ceased new registrations in 2021 and redirects prospects to AnyTrack.io.
- Ownership category
- akta.pro rank
TrackingDesk industry classification
Industry- Product category
- Marketing Attribution Software
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where TrackingDesk is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
TrackingDesk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Conversion Tracking SaaS Platform: Recurring SaaS subscription for access to the conversion tracking and attribution platform with ad network, affiliate network and Zapier integrations. Pricing not publicly disclosed; billing cadence inferred as subscription recurring based on standard SaaS model for performance marketing platforms.
Go-to-market motion4 records
Distribution channels3 records
Marketing channels4 records
TrackingDesk product offering
Product offeringCore offering
TrackingDesk is a self-serve SaaS conversion tracking and attribution platform that helps performance marketers attribute conversions across dozens of ad networks and hundreds of affiliate networks. It uses server-to-server postback URLs, pixel tracking, webhooks, deeplinking, smart call-to-action routing and A/B testing to unify campaign data, and exposes a public Data API plus a native Zapier integration for downstream analytics and CRM tools.
Differentiator
Problem solved
Functional benefit
Products and services
- TrackingDesk Conversion Tracking & Attribution Platform Self-serve SaaS platform that provides server-to-server postback URL conversion tracking, pixel tracking, webhooks, deeplinking, smart call-to-action routing, landing page A/B testing, traffic fallback, conversion goal mapping, multi-dimensional analytics and a public Data API for performance marketers running campaigns across ad and affiliate networks.
Quantifiable outcome
- Dozens of integrated traffic sources and hundreds of affiliate network integrations enable attribution across the full performance marketing stack
- +2 more outcomes
Companies that use TrackingDesk
Customer profileIdeal customer profiles3 records
TrackingDesk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature11 records
TrackingDesk partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Google AdsflagshipNative integration with Google Ads including postback URL, conversion goal mapping, and conversion data sync back into Google Ads to enable Google CPA Optimizer. Marketed as fully compliant with Google Ads tracking requirements.
- Facebook AdscorePre-built integration listed on the Integrations page and homepage logo wall, enabling conversion tracking and attribution for Facebook Ads campaigns.
- Bing AdscoreListed as a supported ad network with compliance referenced on the Google Ads solution page ('Fully compliant with Google Ads and Bing Ads').
- ZapierflagshipNative Zapier integration that streams campaign data into apps such as Drip, Google Analytics, ActiveCampaign and Mixpanel. TrackingDesk positions itself as the only conversion tracking and attribution platform with a native Zapier integration.
- Google AnalyticscoreNative integration to send affiliate conversions into Google Analytics for unified reporting; conversion attribution to Google Ads and Google Analytics jointly supported.
- Affiliate Networks (broad set of hundreds of networks and affiliate management software platforms)flagshipPre-built templates and integrations for hundreds of affiliate networks and major affiliate management software platforms, enabling plug-and-play conversion tracking and offer management.
- AnyTrack.ioflagshipPromoted as the recommended TrackingDesk alternative for new users. AnyTrack.io referral links are placed on the Features and Google Ads pages with UTM tracking and click_id macros, indicating a referral/affiliate arrangement where TrackingDesk sends prospects to AnyTrack.io.
Scale indicators5 records
Recent moves5 records
Expansion highlights2 records
TrackingDesk competitors and assessment
Company assessmentDirect peers
- Voluum: Voluum is one of the leading cloud-based ad and affiliate tracking platforms, offering S2S postback tracking, A/B testing, traffic distribution and integrations with the major ad and affiliate networks — directly overlapping with TrackingDesk's core product.
- AnyTrack: AnyTrack.io is the conversion tracking platform that TrackingDesk officially redirects new prospects to as its recommended alternative, with Google Ads and Facebook Ads attribution and affiliate tracking capabilities that directly overlap TrackingDesk's value proposition.
- BeMob: BeMob is a self-serve ad and affiliate tracker with postback URLs, smartlinks, traffic distribution, and multi-network integrations aimed at the same SMB and affiliate performance marketer segment as TrackingDesk.
- Binom: Binom is a self-hosted click tracking and attribution platform used by affiliate marketers, with S2S postbacks, detailed reporting and traffic distribution features comparable to TrackingDesk's offering.
- RedTrack: RedTrack is a SaaS ad tracking and attribution platform offering S2S postbacks, conversions API integrations, and multi-channel reporting for media buyers and affiliate marketers, overlapping directly with TrackingDesk's positioning.
- Keitaro: Keitaro is a self-hosted tracker built for affiliate and performance marketers with postback tracking, landing page rotation, and detailed traffic filtering — a comparable feature set to TrackingDesk's campaign management module.
- ClickMagick: ClickMagick is a long-standing click and conversion tracking service for affiliate marketers and online advertisers, providing S2S postbacks, link rotation, and cross-channel attribution similar to TrackingDesk.
- ThriveTracker: ThriveTracker is an affiliate and campaign tracking platform offering S2S postbacks, smartlinks, and traffic distribution targeted at the same performance and affiliate marketer niche as TrackingDesk.
- FunnelFlux: FunnelFlux is a cloud-based affiliate and funnel tracking platform offering visual funnel building, S2S tracking, and traffic routing features that overlap directly with TrackingDesk's landing page and campaign modules.
- CPV Lab: CPV Lab is a self-hosted tracking platform for media buyers with S2S postbacks, traffic filtering and conversion tracking, competing in the same affiliate and performance marketing segment as TrackingDesk.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
TrackingDesk social profiles
Digital presenceTrackingDesk financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrackingDesk leadership team
Management profileNumber of profiles
Profiles1 record
TrackingDesk funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrackingDesk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrackingDesk
What does TrackingDesk do?
TrackingDesk is a self-serve SaaS conversion tracking and attribution platform that helps performance marketers attribute conversions across dozens of ad networks and hundreds of affiliate networks. It uses server-to-server postback URLs, pixel tracking, webhooks, deeplinking, smart call-to-action routing and A/B testing to unify campaign data, and exposes a public Data API plus a native Zapier integration for downstream analytics and CRM tools.
Is TrackingDesk a public or private company?
TrackingDesk is a private company. It is classified as unknown and is currently closed.
When was TrackingDesk founded?
TrackingDesk was founded in 2019. It employs 1 to 10 people.
Where is TrackingDesk based?
TrackingDesk is headquartered in Tel Aviv, Israel, in the Middle East region.
How does TrackingDesk make money?
One revenue line is on record: conversion Tracking SaaS Platform.
Who are TrackingDesk's main competitors?
Direct peers on record are Voluum, AnyTrack, BeMob, Binom, RedTrack, Keitaro, ClickMagick, ThriveTracker, FunnelFlux and CPV Lab.
Does TrackingDesk have an API?
Yes. Public-facing Data API that allows developers to take marketing data to their own applications or data warehouse for advanced data integrations and business logic. Webhooks are supported. API documentation is available at docs.trackingdesk.com. Developer documentation is at docs.trackingdesk.com.
What industry is TrackingDesk in?
TrackingDesk's product category is Marketing Attribution Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM).