Booknetic
Booknetic is a self-hosted WordPress appointment booking plugin, operated by FS Code LLC, that helps service-based SMBs accept online bookings, automate reminders and payments, and integrate with 50+ third-party tools across 120,000+ active installs.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Booknetic does
Booknetic is a WordPress-native appointment booking plugin developed and operated by FS Code LLC, headquartered in New York and serving service-based SMBs globally. The product is delivered as a self-hosted WordPress plugin rather than a hosted SaaS, giving businesses ownership of their booking data within their own WordPress environment. Core functionality includes a customizable booking widget, workflow automation engine for confirmations and reminders, a mobile-responsive customer panel, a REST API, white-labeling, multi-language and RTL support, and a dedicated iOS/Android mobile app for staff-side management. The architecture is supported by 50+ integrations spanning payments (Stripe, PayPal, Square, Mollie, Razorpay, Mercado Pago, Vipps, 2Checkout, Netopia, WooCommerce), calendars (Google, Outlook), video conferencing (Zoom, Google Meet, Microsoft Teams, VivoMeetings), communications (Twilio, AWS SNS, WhatsApp, Telegram), and analytics (Google Analytics, GTM, Mailchimp, Zapier/Make/IFTTT).
The company sells primarily through a product-led growth model, offering a free limited download, live demos, and self-serve purchase via booknetic.com with checkout processed by Paddle, alongside distribution through the Envato/CodeCanyon marketplace. Pricing is tiered across Basic ($45/year), Standard ($99/year, most popular), Premium ($199/year), and Elite ($299/year) annual subscriptions, with lifetime license equivalents ranging from $239 to $1,599. Additional monetization comes from the Boostore add-on marketplace, mobile app seat expansion, and an affiliate program. A distinct sub-brand, Booknetic SaaS, extends the offering into a multi-vendor booking platform where operators can onboard tenant businesses.
Booknetic reports 120,000+ active installs, a 4.9/5 Envato marketplace rating, and 124 product updates to date, with 50+ features shipped in 2025 and a major V5 release introducing a mobile app, customer form module, and white-labeling. The company is bootstrapped (no disclosed venture funding), operates with 11–50 employees, and has no public revenue disclosure. Vertical positioning spans gyms and fitness, beauty and wellness, health and medical, consultants, repair centers, tutoring, legal, photographers, event coordinators, and interior designers, with marketing localized in English, Spanish, and German and payment integrations extending reach into Latin America, South Asia, and Europe.
Booknetic firmographics
Firmographics- Name
- Booknetic
- Legal name
- FS Code LLC
- Website
- https://booknetic.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Booknetic is a self-hosted WordPress appointment booking plugin, operated by FS Code LLC, that helps service-based SMBs accept online bookings, automate reminders and payments, and integrate with 50+ third-party tools across 120,000+ active installs.
- Ownership category
- akta.pro rank
Where Booknetic is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Booknetic business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- WordPress Plugin Subscriptions: Annual subscription plans (Basic, Standard, Premium, Elite) providing access to the Booknetic plugin, updates, support, and included add-ons. Subscriptions range from $45/year (Basic) to $299/year (Elite), with add-ons bundled based on plan tier.
- Lifetime License Purchases: One-time lifetime purchase option (Elite tier equivalent) providing unlimited domains, all add-ons, and lifetime updates with 12 months of included support. Prices range from $239 to $1599 depending on plan.
- Add-on Marketplace (Boostore): Additional premium add-ons available for separate purchase through Boostore marketplace. Some add-ons included in higher-tier plans; others purchasable individually or as bundles.
- Mobile App Seats: Mobile app access bundled with plans (1 seat in Standard, 3 in Premium, 5 in Elite). Additional seats may be available for separate purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Basic - 1 domain, 6-month support, on-site payments, 6 add-ons in higher plans |
| Subscription | Annual | Standard - 1 domain + staging, 3 payment gateways, essential add-ons, 1 mobile app seat |
| Subscription | Annual | Premium - 5 domains + 5 staging, 1-year support, advanced add-ons, 3 mobile app seats |
| Subscription | Annual | Elite - Unlimited domains, 10 payment gateways, all add-ons, 5 mobile app seats |
| One time/ perpetual license | Multi-year contract | Lifetime - One-time purchase with Elite features |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Booknetic product offering
Product offeringCore offering
Booknetic is a self-hosted WordPress appointment booking plugin that enables service businesses to accept online bookings, customize the scheduling flow via a form builder, and automate confirmations, reminders, payments, and staff calendar updates. It is sold as annual subscriptions (Basic $45 to Elite $299) or one-time lifetime licenses ($239 to $1,599), with add-ons distributed through the Boostore and complemented by a multi-vendor SaaS variant and iOS/Android mobile apps.
Product overview
Booknetic offers a WordPress appointment booking plugin as its core product, complemented by Booknetic SaaS for multi-vendor booking platforms and a dedicated Mobile App for iOS and Android. The product portfolio includes 50+ add-ons available through Boostore, covering integrations (Zoom, Google Calendar, Google Meet, Microsoft Teams, VivoMeetings), billing features (Taxes, Invoices, Coupons), and administrative tools (User Role Manager). The WordPress plugin is offered in plan tiers (Basic, Standard, Premium, Elite) with varying domain limits and included add-ons, while Booknetic SaaS enables building multi-tenant booking platforms for other businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Booknetic SaaS: Multi-vendor booking platform allowing businesses or tenants to register and manage their own services and accept bookings through their own booking panels.
Products and services
- Booknetic WordPress Plugin A self-hosted WordPress appointment booking plugin that lets service businesses accept online bookings, customize scheduling flows, automate confirmations, reminders, payments, and staff calendar updates. Sold in tiered annual subscriptions (Basic $45 to Elite $299) with a lifetime one-time license option and a freemium free version.
- Booknetic SaaS A multi-tenant booking platform product that allows operators to build a marketplace where other businesses or tenants can register, manage their own services, and accept bookings through their own booking panels, with ready-made tenant templates to accelerate deployment.
- Booknetic Mobile App A dedicated iOS and Android mobile application enabling staff to manage appointments anytime, anywhere, with push notifications and Tap to Pay functionality. Mobile app seats are bundled with plans (1 seat Standard, 3 Premium, 5 Elite) and available via Google Play and the Apple App Store.
Quantifiable outcome
- 120,000+ active installations demonstrating market adoption
- +1 more outcomes
Companies that use Booknetic
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles2 records
Booknetic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature7 records
Booknetic partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- StripecoreStripe payment gateway integration allowing businesses to accept credit and debit card payments securely through one of the world's most trusted payment processors. Available in Standard, Premium, and Elite plans.
- PayPalcorePayPal payment integration allowing customers to pay using their PayPal account or PayPal-supported cards. Trusted by hundreds of millions of users globally.
- WooCommercecoreIntegration allowing appointment checkout to route through existing WooCommerce store, inheriting all active WooCommerce payment methods in one familiar checkout.
- SquarecoreSquare payment gateway integration popular in the US, Canada, Australia, and UK. Works well for businesses that also use Square for in-person payments.
- MolliecoreIntegration with Mollie supporting 100+ payment methods including iDEAL, Klarna, and cards. Most popular payment provider in the Netherlands, widely used across Europe.
- RazorpaycoreIntegration with Razorpay for accepting UPI, net banking, cards, and wallets. Preferred payment gateway for businesses in India and South Asia.
- Mercado PagocoreIntegration with Mercado Pago, the dominant payment platform across Latin America (Brazil, Argentina, Mexico, and more).
- VippscoreIntegration with Vipps, the most widely used mobile payment app in Norway. Customers pay directly from their phone with a single tap.
- 2Checkout (Verifone)coreIntegration accepting global online payments via 2Checkout, supporting 45+ payment methods and 100+ currencies for international businesses.
- Netopia (Mobilpay)coreIntegration with Netopia for accepting card payments. The leading payment gateway in Romania for local card transactions.
- ZoomcoreIntegration automatically creating Zoom meeting links for appointments and sharing them with customers and staff. Meetings are cancelled automatically if the booking is cancelled.
- Google CalendarcoreTwo-way sync with Google Calendar. Appointments appear as Google Calendar events, and events in Google Calendar automatically block off time in Booknetic.
- Google MeetcoreIntegration automatically creating Google Meet links for appointments. Staff connect their Google account once, and meeting links are generated and shared for every booking.
- Microsoft TeamscoreIntegration connecting Microsoft Teams with Booknetic to auto-create Teams meetings for every appointment. Staff connect their Microsoft 365 account once for seamless virtual bookings.
- Microsoft Outlook CalendarcoreTwo-way sync with Microsoft Outlook Calendar. Appointments sync to Outlook and Outlook events block time in Booknetic, keeping schedule consistent across both platforms.
- TwiliocoreIntegration with Twilio for SMS notifications about appointment status (confirmations, reminders, cancellations) and WhatsApp messaging for customer engagement.
- Amazon SNScoreIntegration with Amazon Web Services SNS for SMS notifications. High-deliverability alternative to Twilio, suited for businesses with existing AWS infrastructure.
- MailchimpcoreMailchimp integration allowing transactional emails (confirmations, reminders) to be sent through Mailchimp's email delivery service (Mandrill).
- Zapier / Make (Integromat) / IFTTTcoreWebhook integration supporting HTTP/HTTPS requests to connect Booknetic with automation platforms like Zapier, Make (Integromat), and IFTTT, plus custom APIs.
- Google Analytics / Google Tag ManagercoreConversion tracking integration with Google Analytics and Google Tag Manager. Track every step of the booking funnel and know exactly where customers drop off before completing.
Scale indicators5 records
Recent moves2 records
Expansion highlights5 records
Booknetic competitors and assessment
Company assessmentDirect peers
- BookingPress: BookingPress is a direct WordPress appointment booking plugin competitor, offering scheduling, payments, and notifications for service-based SMBs on the same WordPress infrastructure.
- Amelia (WP Amelia): Amelia is a leading WordPress appointment booking plugin targeting the same service-business SMB segment with comparable scheduling, payment, and automation features.
- Simply Schedule Appointments: Simply Schedule Appointments is a WordPress-native booking plugin competing head-to-head with Booknetic for SMB appointment scheduling workflows.
Broad incumbents
- Acuity Scheduling (Squarespace): Acuity is a well-established SaaS appointment scheduling product now owned by Squarespace, serving the same service-business use case with broader brand reach and ecosystem integrations.
- Calendly: Calendly is the category-defining SaaS scheduling platform; while not WordPress-native, it competes for the same service-business scheduling workflows and benefits from a larger brand and capital base.
- Setmore: Setmore offers online appointment scheduling for service SMBs, overlapping with Booknetic on booking, payments, and staff management across verticals.
- Square Appointments: Square Appointments bundles scheduling into Square's payments and POS ecosystem, addressing the same SMB verticals (beauty, fitness, wellness) as Booknetic with the advantage of an integrated payment rail.
- YouCanBookMe: YouCanBookMe is a SaaS scheduling tool serving consultants, professionals, and service SMBs, providing similar booking-and-calendar-sync functionality as Booknetic.
Emerging players
- Fresha: Fresha focuses on appointment scheduling for the beauty and wellness vertical—one of Booknetic's primary segments—competing for the same end customers with a verticalized, free-tier SaaS model.
- Booksy: Booksy is a vertical SaaS for beauty and wellness appointment booking, intersecting with Booknetic's Beauty and Wellness primary segment with deep industry-specific workflows.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Booknetic social profiles
Digital presenceBooknetic compliance and trust
Trust signalCompliance1 record
Booknetic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Booknetic leadership team
Management profileNumber of profiles
Booknetic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Booknetic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Booknetic
What does Booknetic do?
Booknetic is a self-hosted WordPress appointment booking plugin that enables service businesses to accept online bookings, customize the scheduling flow via a form builder, and automate confirmations, reminders, payments, and staff calendar updates. It is sold as annual subscriptions (Basic $45 to Elite $299) or one-time lifetime licenses ($239 to $1,599), with add-ons distributed through the Boostore and complemented by a multi-vendor SaaS variant and iOS/Android mobile apps.
Is Booknetic a public or private company?
Booknetic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Booknetic founded?
Booknetic was founded in 2019. It employs 11 to 50 people.
Where is Booknetic based?
Booknetic is headquartered in New York, United States, in the North America region.
How does Booknetic make money?
Four revenue lines are on record. WordPress Plugin Subscriptions are the primary driver. The others are lifetime License Purchases, add-on Marketplace (Boostore) and mobile App Seats.
Who are Booknetic's main competitors?
Direct peers on record are BookingPress, Amelia (WP Amelia) and Simply Schedule Appointments. Broad incumbents are Acuity Scheduling (Squarespace), Calendly, Setmore, Square Appointments and YouCanBookMe. Emerging players are Fresha and Booksy.
Does Booknetic have an API?
Yes. Booknetic provides a REST API that enables secure connections with external applications, workflows, and services to automate bookings and synchronize data in real-time. Developer documentation is at www.booknetic.com/documentation.