Simply Schedule Appointments
Simply Schedule Appointments is a self-hosted WordPress appointment-booking plugin operated by N Squared Digital, LLC, serving consultants and small businesses worldwide via a freemium model with paid tiers from $99 to $399 per year.
- Company typePrivate
- Founded2014
- HeadquartersPasadena, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Simply Schedule Appointments does
Simply Schedule Appointments is a self-hosted WordPress plugin for online appointment booking, operated by N Squared Digital, LLC and headquartered in Pasadena, California. The product is a PHP/MySQL plugin distributed under the GNU GPL v2+ license that stores all booking data on the customer's own WordPress database, with a four-tier architecture: a free Basic Edition (unlimited calendars, appointments, email notifications) as the entry point; Plus ($99/yr) adding Google Calendar two-way sync, Zoom/Google Meet/Webex web meetings, custom fields, group bookings, and integrations with Gravity Forms, Formidable Forms, and MemberPress; Professional ($199/yr) adding Twilio SMS, Stripe and PayPal payments, Google Analytics conversion tracking, webhooks for automation, and customizable booking flows; and Business ($399/yr) adding priority support, onboarding, and team/resource scheduling. Setup is positioned for non-technical users via a guided Setup Wizard and a Quick Connect OAuth service (ssa-quick-connect.com), with WCAG 2.1 AA accessibility compliance and a 5-star average rating on WordPress.org.
The company targets consultants and small businesses globally, with named use cases spanning coaching, healthcare (Pole Mountain Pharmacy scheduling ~600 appointments/day for COVID-19 vaccines), education (Chidolingo, LifterLMS integration), food & beverage (Amy's Ice Creams subscription fulfillment), and legal/intake scenarios. Go-to-market is product-led and community-led: a freemium self-serve funnel via the WordPress.org plugin repository, a 25% affiliate program with a 30-day cookie window, and active participation in WordCamps, local meetups, and events such as WordPress Accessibility Day 2024 (sponsored). The company cites a base of 70,000+ users, operates primarily through SEO comparison pages targeting Calendly/Acuity/Setmore alternatives, and reports no external venture funding, parent company, or M&A activity. The AI/ML capability footprint is nil — there are no AI features, models, or AI-related hires disclosed in the input data.
Simply Schedule Appointments firmographics
Firmographics- Name
- Simply Schedule Appointments
- Legal name
- N Squared Digital, LLC
- Website
- https://simplyscheduleappointments.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Schedule Appointments is a self-hosted WordPress appointment-booking plugin operated by N Squared Digital, LLC, serving consultants and small businesses worldwide via a freemium model with paid tiers from $99 to $399 per year.
- Ownership category
- akta.pro rank
Where Simply Schedule Appointments is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Schedule Appointments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations, Others
Revenue model
- Annual SaaS Subscriptions: Tiered annual subscription model with Plus ($99-129/yr), Professional ($199-249/yr), and Business ($399-499/yr) editions. All tiers include unlimited calendars, appointments, and email notifications. Renewals at full price.
- Affiliate Program: 25% commission on sales with 30-day cookie window. Quarterly payouts via PayPal with $100 minimum.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free basic functionality for WordPress appointment booking |
| Subscription | Annual | Streamline scheduling with group bookings and advanced integrations |
| Subscription | Annual | Accept payments, send SMS reminders, and track conversions |
| Subscription | Annual | Manage team schedules and resources with priority support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Simply Schedule Appointments product offering
Product offeringCore offering
Simply Schedule Appointments is a self-hosted WordPress appointment booking plugin that lets consultants and small businesses accept one-on-one, group, team, and resource bookings directly on their own websites. The plugin integrates with Google Calendar, Stripe, PayPal, Twilio, Zoom, Google Meet, Webex, Mailchimp, MemberPress, and major WordPress page builders, and is offered as a free Basic Edition plus paid Plus ($99/year), Professional ($199/year), and Business ($399/year) annual subscriptions, with all booking data remaining on the customer's own WordPress server.
Product overview
Simply Schedule Appointments is an appointment booking plugin for WordPress with a four-tier product architecture: a free Basic Edition as the core platform offering unlimited booking calendars, appointments, and email notifications; Plus Edition ($99/year) adding Google Calendar sync, web meetings (Zoom, Google Meet, Webex), custom fields, group bookings, and form/LMS integrations; Professional Edition ($199/year) adding payment processing (Stripe, PayPal), SMS notifications (Twilio), conversion tracking, and webhooks; and Business Edition ($399/year) adding team scheduling, resource booking, and priority support. The plugin is self-hosted, open-source (GNU GPL v2+), and all booking data remains on the user's own WordPress site.
Differentiator
Problem solved
Functional benefit
Brands
- Simply Schedule Appointments: WordPress appointment booking plugin for consultants and small businesses
Products and services
- Simply Schedule Appointments WordPress Booking Plugin Self-hosted WordPress appointment booking plugin offering one-on-one, group, team, and resource scheduling with Google Calendar two-way sync, Stripe and PayPal payments, Twilio SMS, Zoom/Google Meet/Webex video links, and 15+ native WordPress integrations; available in a free Basic Edition plus paid Plus ($99/year), Professional ($199/year), and Business ($399/year) annual subscriptions. Built for consultants and small businesses that run their website on WordPress and want to retain full ownership of their booking data.
Quantifiable outcome
- 600 appointments per day capacity for healthcare providers
- +2 more outcomes
Companies that use Simply Schedule Appointments
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles1 record
Simply Schedule Appointments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
Feature7 records
Simply Schedule Appointments partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, supporting and minor.
- Google CalendarcoreTwo-way sync between booking calendar and Google Calendar. Includes Google Calendar Quick Connect feature for streamlined OAuth setup via ssa-quick-connect.com. Also integrates with Google Meet for web meetings and Google Analytics for conversion tracking.
- StripecorePayment processing integration for accepting credit card payments directly on booking forms. SCA-compliant with Stripe for European customers.
- PayPalcorePayment processing integration allowing customers to pay via PayPal during booking process.
- TwiliocoreSMS notifications and reminders integration for appointment confirmations via Twilio SMS.
- MailchimpsupportingNewsletter opt-in checkbox integration allowing customers to subscribe to Mailchimp audience lists directly from booking form.
- MemberPresssupportingWordPress membership plugin integration for enforcing booking limits based on membership status and selling appointment packages tied to subscriptions.
- Gravity FormssupportingIntegration with Gravity Forms for creating advanced booking forms with conditional logic and custom fields.
- Formidable FormssupportingIntegration with Formidable Forms for building complex booking forms with conditional logic.
- ElementorsupportingNative Elementor module for drag-and-drop embedding of booking calendars into WordPress pages.
- DivisupportingNative Divi module for embedding booking calendars using Divi page builder.
- Beaver BuildersupportingNative Beaver Builder module for drag-and-drop booking calendar embedding.
- ZoomsupportingWeb meeting integration for automatic Zoom meeting link generation for each booking.
- WebexsupportingWeb meeting integration for automatic Webex meeting link generation for each booking.
- ZapiersupportingWebhooks integration enabling connection to 1000+ apps via Zapier for automation workflows.
- The Events CalendarsupportingIntegration with The Events Calendar plugin for displaying beautiful event pages and managing meeting availability simultaneously.
- LifterLMSsupportingIntegration with LifterLMS for course/class booking functionality.
- WP FusionsupportingIntegration with WP Fusion for connecting booking data with CRM and marketing automation platforms.
- Desol Int.minorApproved developer partner with 6+ years WordPress experience specializing in SSA and Gravity Forms integrations.
- SavvyPopminorApproved developer partner - family-based graphic design and website company.
- CodeablesupportingWordPress freelancer platform partner connecting customers with WordPress experts for custom development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Simply Schedule Appointments competitors and assessment
Company assessmentDirect peers
- Doodle: Scheduling platform offering one-on-one, group polling, and booking page functionality. Competes for the same consultant and SMB scheduling workflow that SSA targets, particularly for group/class booking scenarios.
- Acuity Scheduling: Cloud appointment scheduling SaaS now owned by Squarespace, offering online booking, payments, and client management. Overlaps directly with SSA's SMB/consultant target market and is a named competitor in SSA's SEO comparison pages.
- Calendly: Cloud-based scheduling SaaS targeting SMBs, consultants, and sales teams with one-on-one, group, and team scheduling. Most recognized direct competitor in online appointment booking; SSA actively runs comparison pages against it for WordPress users.
- BookingPress: WordPress-native appointment booking plugin offering similar one-on-one, group, and resource scheduling with payments. Most direct functional peer since it operates in the same WordPress ecosystem and targets the same SMB customer base.
- YouCanBookMe: Online appointment scheduling SaaS focused on SMBs and consultants with calendar integrations and payment support. Directly comparable use cases and customer segments to SSA's Plus/Professional tier customers.
- Setmore: Cloud appointment scheduling platform targeting SMBs and service-based businesses with free and paid tiers. Comparable in target market and core functionality (online booking, payments, reminders).
- SimplyBook.me: Online booking SaaS targeting service-based SMBs with custom websites, payments, and CRM features. Comparable in customer segment (service providers, consultants) and feature breadth to SSA's Business Edition.
- Amelia (by TMS Plugins): WordPress appointment booking plugin with similar feature set including one-on-one, group, and resource scheduling with payment integrations. Competes head-to-head with SSA within the WordPress plugin marketplace.
Emerging players
- SavvyCal: Newer scheduling tool focused on polished UX and ranked availability for consultants and SMBs. Emerging direct competitor with growing traction among the same consultant audience SSA targets.
Broad incumbents
- Microsoft Bookings: Scheduling product bundled within the Microsoft 365 ecosystem for businesses already using Outlook and Teams. Represents the bundled-incumbent threat that could displace SSA for SMBs standardized on Microsoft tools.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simply Schedule Appointments social profiles
Digital presenceSimply Schedule Appointments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Schedule Appointments leadership team
Management profileNumber of profiles
Simply Schedule Appointments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Schedule Appointments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Schedule Appointments
What does Simply Schedule Appointments do?
Simply Schedule Appointments is a self-hosted WordPress appointment booking plugin that lets consultants and small businesses accept one-on-one, group, team, and resource bookings directly on their own websites. The plugin integrates with Google Calendar, Stripe, PayPal, Twilio, Zoom, Google Meet, Webex, Mailchimp, MemberPress, and major WordPress page builders, and is offered as a free Basic Edition plus paid Plus ($99/year), Professional ($199/year), and Business ($399/year) annual subscriptions, with all booking data remaining on the customer's own WordPress server.
Is Simply Schedule Appointments a public or private company?
Simply Schedule Appointments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Schedule Appointments founded?
Simply Schedule Appointments was founded in 2014. It employs 1 to 10 people.
Where is Simply Schedule Appointments based?
Simply Schedule Appointments is headquartered in Pasadena, United States, in the North America region.
How does Simply Schedule Appointments make money?
Two revenue lines are on record. Annual SaaS Subscriptions are the primary driver. The others are affiliate Program.
Who are Simply Schedule Appointments's main competitors?
Direct peers on record are Doodle, Acuity Scheduling, Calendly, BookingPress, YouCanBookMe, Setmore, SimplyBook.me and Amelia (by TMS Plugins). SavvyCal is listed as an emerging player. Microsoft Bookings is listed as a broad incumbent.
Does Simply Schedule Appointments have an API?
No public API is recorded for Simply Schedule Appointments.