vdSHOP
vdSHOP is a Spanish fullcommerce agency operating across 70+ global marketplaces, combining proprietary KAIMAN ecommerce automation software with managed services, merchant-of-record operations, and logistics for enterprise brands like L'Oréal, LEGO, Disney, and BBVA.
- Company typePrivate
- Founded2014
- HeadquartersAlcobendas, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What vdSHOP does
vdSHOP (legal entity VDSHOP REDCOM, S.L.) is a Spanish fullcommerce agency headquartered in Alcobendas, Madrid, founded in 2014. The company operates an integrated model that combines proprietary technology with managed services to run brands across 70+ marketplaces globally, including Amazon, AliExpress, Miravia, SHEIN, and TikTok Shop. Its core technology is KAIMAN, an ecommerce accelerator platform that automates catalog management, order processing, customer service, and logistics integration, compressing go-to-market timelines from roughly three months to two weeks and connecting to ERP, CRM, PIM, and payment systems. KAIMAN Analytics, launched in 2024, adds omnichannel sales reporting and profitability analysis on top of the core platform.
vdSHOP monetizes through three primary streams: fullcommerce managed services for brands (strategy, marketplace operations, customer service, logistics, marketing), licensing of the KAIMAN platform to brands seeking to operate independently, and vendor/merchant-of-record purchasing where vdSHOP buys inventory from brands and resells on marketplaces. The company serves enterprise customers across consumer goods, beauty, electronics, entertainment, food and beverage, financial services, and home improvement, with named logos including L'Oréal, LEGO, Disney, Colgate, LG, BBVA, Starbucks, Warner Bros, Repsol, and Pernod Ricard. Its 11-50 person team holds 20+ years of combined ecommerce experience, multilingual capabilities across Spanish, English, French, and Chinese, and certified partner status with the major EMEA-relevant marketplaces.
The company holds ISO 9001, ISO 14000, and ISO 27001 certifications — the first ecommerce agency in Spain to carry all three — and received a 20% strategic equity investment from Miravia in 2024. GTM motion is enterprise field sales targeting brands seeking comprehensive multi-marketplace transformation, complemented by direct sales engagement and partner-led referral through marketplace ecosystem programs. Pricing is custom and not publicly disclosed, structured around multi-year contracts.
vdSHOP firmographics
Firmographics- Name
- vdSHOP
- Legal name
- VDSHOP REDCOM, S.L.
- Website
- https://vdshop.es
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- vdSHOP is a Spanish fullcommerce agency operating across 70+ global marketplaces, combining proprietary KAIMAN ecommerce automation software with managed services, merchant-of-record operations, and logistics for enterprise brands like L'Oréal, LEGO, Disney, and BBVA.
- Ownership category
- akta.pro rank
vdSHOP industry classification
Industry- Product category
- Ecommerce and Marketplace Management Services
- NAICS
- Custom Computer Programming Services (541511), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)
Keywords
Where vdSHOP is headquartered
LocationHeadquarters
- HQ city
- Alcobendas
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
vdSHOP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fullcommerce Agency Services: Comprehensive ecommerce management services including strategy consulting, marketplace operation, customer service, logistics, and marketing support for brands selling on digital channels.
- KAIMAN Software Licensing: Licensing of proprietary KAIMAN ecommerce accelerator technology to brands seeking to operate marketplaces independently.
- Vendor/Product Purchasing: vdSHOP purchases products from brands to resell on marketplaces, acting as merchant of record and handling all operations including fulfillment.
- Amazon Services: Account management services for Amazon including catalog optimization, FBA/FBM fulfillment, advertising campaigns, and performance analytics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on service scope |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
vdSHOP product offering
Product offeringCore offering
vdSHOP provides fullcommerce services for brands, combining managed ecommerce operations with its proprietary KAIMAN platform to help brands launch, manage, and scale sales across 70+ marketplaces (Amazon, AliExpress, Miravia, SHEIN, TikTok Shop) and own online stores. Service scope covers strategy, marketplace management, customer service, logistics (own warehouse, dropshipping, same-day delivery), and marketing. Additionally, vdSHOP can act as merchant of record, purchasing brands' inventory to resell on marketplaces.
Product overview
vdSHOP is a fullcommerce company offering an integrated suite of services for ecommerce and marketplace management. The core product is the KAIMAN platform — an ecommerce accelerator that automates day-to-day operations, enables rapid go-to-market across digital channels, and integrates with enterprise systems (ERP, CRM, customer service). KAIMAN Analytics is an add-on analytics module that provides omnichannel sales reporting and insights. vdSHOP also provides managed services across the full ecommerce value chain including ecommerce development, logistics (own warehouse, dropshipping, one-day delivery), customer service, and marketing, operating across 70+ marketplaces.
Differentiator
Problem solved
Functional benefit
Brands
- KAIMAN: Ecommerce accelerator technology platform developed by vdSHOP that allows brands to accelerate sales on digital channels by automating daily operations and customer service. Reduces time to market from months to weeks.
Products and services
- KAIMAN
- KAIMAN Analytics Omnichannel sales analysis module within the KAIMAN platform that provides customized reports on marketplace performance, product profitability, margin analysis, sales trends by time slot, and commercial optimization recommendations in real time.
- Fullcommerce Agency Services End-to-end managed ecommerce services including strategy consulting, marketplace operations across 70+ platforms, multilingual customer service (Spanish, English, French, Chinese), logistics and fulfillment (own warehouse, dropshipping, one-day delivery, logistics inversa), and digital marketing. Designed for enterprise brands seeking to establish or scale online and marketplace presence.
- Vendor / Merchant of Record Purchasing Service where vdSHOP acquires product inventory from brands and resells it on marketplaces as merchant of record, assuming full responsibility for catalog, operations, fulfillment, customer service, and billing in target markets.
Quantifiable outcome
- Go-to-market time reduced from 3 months to 2 weeks
- +3 more outcomes
Companies that use vdSHOP
Customer profileNamed customers24 records
Segments5 records
Ideal customer profiles1 record
vdSHOP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
vdSHOP partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- MiraviaflagshipMiravia acquired 20% equity stake in vdSHOP in 2024, marking their first investment in Spain. This strategic partnership combines Miravia's brand attraction capabilities with vdSHOP's operational excellence. vdSHOP is the only agency 100% integrated with Miravia's platform, controlling all processes including catalog, customer service, orders, stock, cancellations, returns, DBM fulfillment, promotions, and billing.
- TikTokcoreOfficial TikTok Shop partner with certified status. Provides full-commerce integration including content creation services, affiliate program management, and live shopping operations for brands on TikTok Shop.
- AmazoncoreAmazon Ads Partner and certified agency for Amazon marketplace operations. Offers full account management including FBA/FBM fulfillment, A+ content, and advertising campaign management.
- AliExpresscoreCertified AliExpress integration partner with over 8 years of experience operating more than 50 stores. Provides complete integration for pan-European operations with merchant of record services.
- SHEINcoreEarly partner agency with proven expertise in SHEIN marketplace operations. Supports both Official Brand Store and marketplace reseller models with global coverage.
- MiraklcoreMirakl certified partner for marketplace platform integration, enabling connections with Mirakl-based marketplace ecosystems.
- ShopifycoreTechnology partner for Shopify ecommerce platform integration and storefront development.
- Adobe CommercecoreAdobe Commerce partner for enterprise ecommerce platform implementation and integration.
- AkeneocoreTechnology partner for Akeneo PIM (Product Information Management) integration for catalog management and enrichment.
- ChannelEnginecoreChannelEngine integration partner for marketplace channel management and automation.
- EtendocoreTechnology partner for Etendo ERP integration for business system connectivity.
- WorldlinecorePayment gateway partner for payment processing services.
- BankintercorePayment gateway partner for banking and payment services.
- BBVAcorePayment gateway partner for banking and payment processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
vdSHOP competitors and assessment
Company assessmentDirect peers
- ChannelEngine: ChannelEngine is a Netherlands-based marketplace integration platform that connects brands and retailers to 700+ marketplaces and supports catalog, order, inventory and pricing automation. It is a direct competitor to vdSHOP's KAIMAN platform and fullcommerce model, addressing the same operational problem of multi-marketplace selling at enterprise scale.
- Lengow: Lengow is a French ecommerce feed management and marketplace integration SaaS that syndicates product catalogs and orders across 1,000+ channels including marketplaces. It directly competes with vdSHOP's KAIMAN and KAIMAN Analytics offerings for the same brand-side PIM/feed-management buyer.
- Shoppingfeed (Beekast group): Shoppingfeed is a marketplace and feed management platform that helps merchants list and manage inventory across major marketplaces. It directly competes with KAIMAN for the same SMB-and-mid-market brand seller looking to syndicate catalog and orders across Amazon, Miravia, Mirakl-based marketplaces and similar channels.
- Netrivals (Dolist group): Netrivals is a French marketplace price intelligence and catalog monitoring SaaS competing head-on with KAIMAN Analytics. It serves brands and retailers monitoring marketplace performance, pricing and assortment — the same analytics use case vdSHOP sells as an add-on module.
- ESW (eShopWorld / ESW Capital): ESW provides end-to-end cross-border ecommerce solutions — marketplace integration, localization, payments, logistics, customer service — for brands selling internationally. It directly compares to vdSHOP's fullcommerce offering for global brands entering European marketplaces.
- TIE Kinetix: TIE Kinetix is a European channel management and marketplace integration software vendor (formerly including Shoppingfeed and ChannelOnline). It is a direct peer to vdSHOP/KAIMAN for the same European multi-channel commerce buyer.
Broad incumbents
- ChannelAdvisor (CommerceHub): CommerceHub (acquired ChannelAdvisor) provides enterprise marketplace management and demand-side commerce platforms spanning hundreds of channels. It is a broader incumbent operating in the same fullcommerce/marketplace-management space as vdSHOP, with a much larger global footprint and brand base.
- Mirakl: Mirakl is the global leader in marketplace platform infrastructure, enabling retailers and brands to launch their own third-party marketplaces. Mirakl is a vdSHOP technology partner but also adjacent — its certified partner ecosystem includes operators like vdSHOP that help brands onboard to Mirakl-powered marketplaces (including Miravia).
- Octopia (Cdiscount): Octopia is Cdiscount's third-party logistics, marketplace-management and fullcommerce arm, providing fulfillment and seller enablement for European marketplaces. It competes with vdSHOP in marketplace operations and logistics, but on a larger scale tied to Cdiscount's marketplace infrastructure.
Regional players
- Darrera: Darrera is a Spain-based ecommerce and marketplace agency providing store development and channel management on Amazon, eBay and other platforms. It is a regional direct competitor in the Iberian fullcommerce services space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
vdSHOP social profiles
Digital presencevdSHOP compliance and trust
Trust signalCompliance3 records
vdSHOP financial estimates
Financial estimateRevenue estimate
Valuation estimate
vdSHOP leadership team
Management profileNumber of profiles
Profiles1 record
vdSHOP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vdSHOP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vdSHOP
What does vdSHOP do?
vdSHOP provides fullcommerce services for brands, combining managed ecommerce operations with its proprietary KAIMAN platform to help brands launch, manage, and scale sales across 70+ marketplaces (Amazon, AliExpress, Miravia, SHEIN, TikTok Shop) and own online stores. Service scope covers strategy, marketplace management, customer service, logistics (own warehouse, dropshipping, same-day delivery), and marketing. Additionally, vdSHOP can act as merchant of record, purchasing brands' inventory to resell on marketplaces.
Is vdSHOP a public or private company?
vdSHOP is a private company. It is classified as unknown and is currently operating.
When was vdSHOP founded?
vdSHOP was founded in 2014. It employs 11 to 50 people.
Where is vdSHOP based?
vdSHOP is headquartered in Alcobendas, Spain, in the Europe region.
How does vdSHOP make money?
Four revenue lines are on record. Fullcommerce Agency Services are the primary driver. The others are KAIMAN Software Licensing, vendor/Product Purchasing and amazon Services.
Who are vdSHOP's main competitors?
Direct peers on record are ChannelEngine, Lengow, Shoppingfeed (Beekast group), Netrivals (Dolist group), ESW (eShopWorld / ESW Capital) and TIE Kinetix. Broad incumbents are ChannelAdvisor (CommerceHub), Mirakl and Octopia (Cdiscount). Darrera is listed as a regional player.
Does vdSHOP have an API?
No public API is recorded for vdSHOP.
What industry is vdSHOP in?
vdSHOP's product category is Ecommerce and Marketplace Management Services. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 541511 and its SIC code is 5040.