Etgi Grup

What Etgi Grup does

ETGİ Grup is a privately held Turkish value-added distributor and solution provider that specializes in enterprise software for e-education, video communication, and AI-driven content creation. Founded in 2011 and headquartered in Turkey, the company operates as the authorized partner for more than 15 global technology brands including Zoom (Gold Partner status), Google Workspace, Google Gemini, Google NotebookLM, Articulate, Vyond (Gold Partner), Vimeo, Bunny.net, TechSmith, iSpring, eLearning Brothers, Adobe Creative Cloud, Cisco Webex, Agora, TeamViewer, AnyDesk, Akool, Murf AI, Envato Elements, FlippingBook, and the proprietary in-house platform Vedubox. The portfolio is organized across four categories: AI content tools (Articulate 360, Vyond Studio/Go, iSpring, eLearning Brothers/Lectora/CenarioVR, Camtasia, Powtoon, Murf, Animaker, Plotagon, Akool), video conferencing and collaboration (Zoom suite, Agora, Cisco Webex, 3D Video Conferencing), video hosting and CDN (Vimeo, Bunny.net), and remote work tools (Google Workspace, Gemini, NotebookLM, TeamViewer, AnyDesk, TimeDoctor, TimeCamp, Bot.Space, Adobe Creative Cloud, Envato Elements).

The company's core proprietary technology is Vedubox, an AI-supported LMS/LXP Super App combining training management, personalized learning recommendations, video hosting, live training, webinar infrastructure, corporate knowledge library, and performance management, plus a metaverse-enabled 3D video conferencing module and integrated chatbot (Bot.Space) for multi-channel customer engagement. ETGİ Grup is certified to ISO/IEC 27001 (UKAS), ISO 9001:2015, and holds the T.C. Sanayi ve Teknoloji Bakanlığı Teknogirişim Rozeti (Techno-Entrepreneurship Badge), with Bilgin Yazar serving as Founder and CEO.

ETGİ Grup's business model combines distribution margin on enterprise software subscriptions with Turkish-language training, onboarding, and consulting services. Pricing is quote-based and not publicly disclosed, with volume pricing available for purchases of five or more licenses on an annual billing cadence. Go-to-market is a hybrid of direct enterprise field sales targeting corporates, government institutions, and universities, complemented by partner-led distribution and co-marketing with global vendors. The company claims 500+ corporate customers and 1M+ active users across Turkey, with notable logos spanning banking (Ziraat, DenizBank, QNB Finansbank), aviation (THY, Pegasus), retail (BİM, Hepsiburada, DeFacto), holdings (Sabancı, Eksim, Esas, Rönesans, Zorlu, Alarko), federal ministries and municipalities, and a long tail of universities and K-12 schools. The company is privately held with no disclosed funding rounds or external investors.

Name

Etgi Grup

Legal name

ETGİ Grup

Website

https://etgigrup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

ETGİ Grup is a Turkish value-added distributor and solution provider for global enterprise software brands, including Zoom, Google Workspace, Articulate, Vyond, and Adobe, serving Turkish enterprises, government agencies, and educational institutions with AI content creation, video conferencing, and e-learning solutions.

Ownership category

akta.pro rank

Product category

Enterprise Software Distribution

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132), Computer Training (611420)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro industry

PRIMARYBPAEAGAO

Enterprise Application License Advisory, Vendor Management & Optimization

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAEANAD

Digital Learning Content Development (eLearning, Labs, Simulations)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYBPAEANAA

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Training & Technical Enablement Services

SECONDARYBPAEAOAC

Software License Resale & Optimization (Perpetual/Subscription)

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/IT Asset Management & Software Licensing Services

Keywords

• Enterprise software distribution
• Video conferencing solutions
• E-learning platforms
• AI content creation tools
• Remote work software

Headquarters

HQ city

Ankara

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Software Licensing and Subscriptions: ETGİ Grup generates revenue primarily through the resale and licensing of enterprise software subscriptions from global vendors including Zoom, Google Workspace, Articulate, Vyond, Vedubox, and other platforms. Revenue is derived from margin on software licenses, subscription renewals, and volume-based pricing arrangements with customers.
2. Training and Onboarding Services: The company provides Turkish-language training, onboarding, and implementation support services for the software platforms they distribute, adding value through localized support and user adoption programs.
3. Consulting and Integration Services: LMS integration consulting, corporate deployment support, and customization advisory services for enterprise customers implementing the distributed software solutions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

ETGİ Grup operates as an authorized value-added distributor and reseller in Turkey for global enterprise software brands including Zoom, Google Workspace, Articulate, Vyond, Cisco Webex, Vimeo, and others. The company sells software licenses and subscriptions, provides Turkish-language training, technical support, and implementation services. In addition to distribution, ETGİ Grup developed and sells Vedubox, an AI-supported LMS/LXP Super App platform for corporate training, employee development, and customer education.

Product overview

ETGI Grup is a technology distribution and solutions company offering a comprehensive portfolio of AI content tools, video conferencing, e-learning platforms and remote work solutions. The product ecosystem is organized into four main categories: (1) AI Content Creation Tools including Articulate 360 (Rise 360 for web-based courses, Storyline 360 for advanced interactivity, AI Assistant for accelerated content creation, and Localization for multi-language support), Vyond (Studio for animation video creation and Go for AI-powered text-to-video), iSpring Suite Max, eLearning Brothers (Lectora and CenarioVR for immersive learning), and video/AI animation tools (Camtasia, Powtoon, Murf AI, Animaker, Plotagon, Akool); (2) Video Conferencing Solutions featuring Zoom (Video Conferencing, Webinar supporting up to 50K participants, Contact Center, Phone VoIP system, Rooms, Workvivo), Agora (RTE platform with VR/AR/XR), Cisco Webex with AI assistant, and 3D Video Conferencing via Vedubox Metaverse; (3) Video Hosting and CDN including Vimeo (7TB storage with live streaming) and Bunny.net (CDN and media infrastructure); (4) Remote Work Tools comprising Google Workspace (Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, Sites), Google Gemini AI integrated with Workspace, Google Notebook LM for knowledge management, TeamViewer and AnyDesk for remote access, TimeDoctor and TimeCamp for productivity tracking, and Bot.Space AI chatbots. Additionally offered are Adobe Creative Cloud (20+ creative apps), Envato Elements (10M+ creative assets), and FlippingBook for digital publishing.

Differentiator

Problem solved

Functional benefit

Brands

• Vedubox: AI-supported LMS and LXP-based Super App platform for corporate training, employee development, customer education, and partner training. Combines Learning Management System (LMS) and Learning Experience Platform (LXP) features with AI-powered learning tools, video conferencing, and performance management capabilities.

Products and services

• Articulate 360 (Rise 360 & Storyline 360) Web-based and advanced e-learning content authoring suite for creating responsive, interactive online training courses, simulations, scenarios and assessment modules without programming knowledge. Includes Articulate Rise 360, Articulate Storyline 360, AI Assistant, and Localization features. Targeted at corporate training teams and educational content developers.
• Vedubox LMS & LXP Super App AI-powered proprietary Super App combining Learning Management System (LMS) and Learning Experience Platform (LXP) for corporate training, employee development, customer education, and partner/dealer training. Includes personalized learning recommendations, video conferencing module, live training, webinar infrastructure, corporate knowledge library, and 3D video conferencing (metaverse) capabilities.
• Vyond Studio & Vyond Go Professional animation video creation platform (Vyond Studio) plus AI-powered text-to-video tool (Vyond Go) for corporate training, sales presentations, HR content, and social media animations. Includes drag-and-drop interface, automatic lip synchronization, 1,100+ AI avatars, and instant translation to 80+ languages.
• Zoom Suite (Video Conferencing, Webinar, Contact Center, Phone, Rooms, Workvivo) Full Zoom product portfolio including video conferencing, webinar (up to 50,000 participants), cloud contact center, VoIP phone system, hybrid room systems, and employee experience platform. ETGİ Grup is the authorized Zoom sales, education, and support center for Turkey, offering domestic invoicing, Turkish-language technical support, and local payment methods.
• Google Workspace Cloud-based productivity and collaboration suite including Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms and Sites, sold with local sales, training, and support services for the Turkish market.
• Google Gemini Google's multimodal generative AI platform for text, image, audio, video, and code generation, integrated with Google Workspace. Distributed by ETGİ Grup as the Turkey solution partner with licensing, implementation, and technical consulting services.
• Google Notebook LM AI-powered knowledge management platform that lets users upload documents and create personalized AI assistants for document Q&A, summarization, and corporate knowledge base access. Distributed with licensing consulting, use case development, and integration support.
• iSpring Suite Max Comprehensive PowerPoint-based online training content development toolkit with 14 question types, video recording, dialogue simulations, and WCAG 2.1 AA compliant content. Supports SCORM, xAPI, AICC, and cmi5 standards for LMS compatibility.
• eLearning Brothers (Lectora & CenarioVR) Digital content development suite including Lectora interactive authoring tool, CenarioVR for immersive VR 360-degree video experiences with hotspots and xAPI analytics, and the AssetLibrary template library.
• TechSmith Camtasia Screen recording and video editing software for creating professional video presentations with effects, transitions, annotations, and direct publishing to YouTube, Vimeo, Screencast, or LMS systems via SCORM.
• Cisco Webex Video conferencing system with simultaneous translation, AI-powered Webex Assistant for meeting transcription and action items, real-time translation, motion interface, and live polling. Distributed as Turkey sales, training, and support center.
• Agora Real-Time Engagement Platform Real-time interaction platform combining audio, video and messaging with VR, AR and XR capabilities for metaverse experiences, virtual classrooms, and next-generation immersive work environments.
• 3D Video Conferencing (Vedubox Metaverse) Realistic 3D video conferencing experience via the Vedubox Metaverse platform with customizable virtual rooms and virtual office environments that do not require VR hardware.
• Vimeo Enterprise Enterprise video hosting and publishing platform with up to 7TB storage, live streaming, video customization, and team video messaging capabilities. Distributed with sales, support, and training services in Turkey.
• Bunny.net CDN Global CDN and media infrastructure provider offering high-speed content delivery, video hosting, live streaming, and DDoS protection for digital content performance. Official solution partnership in Turkey.
• TeamViewer Remote access and support solution enabling internet-based connection to computers, mobile devices, or servers with two-factor authentication and cross-platform compatibility.
• AnyDesk Remote desktop control solution with TLS 1.2 technology and RSA 2048 encryption, available via cloud or on-premises deployment for organizations, individuals, and technical teams.
• TimeDoctor Time tracking and productivity software for monitoring employee work hours, web and application usage, and generating detailed reports on time usage and performance.
• TimeCamp Time tracking and productivity platform with automatic time tracking, advanced reporting, team management, invoicing, and integration with Asana, Trello, ClickUp, Slack, and Microsoft Teams.
• Bot.Space AI Chatbot Platform AI-powered chatbot solution offering multi-channel support across web, WhatsApp, Instagram, and Telegram with automation, analytics, and CRM/e-commerce integration capabilities for customer service, sales support, and technical support.
• Murf AI Voiceover AI voiceover software converting text to natural-sounding speech in 20 languages with 110+ voice options, plus background noise removal for professional podcasts, videos, and presentations.
• Akool AI Avatar & Video Platform AI-powered avatar and video production platform converting text into realistic talking videos with voice cloning, lip synchronization, video translation in 20+ languages, face-swapping technology, and API/SDK enterprise integration.
• Powtoon Animation video creation platform with ready templates, characters, music and effects for creating engaging presentations for HR, training, internal communications, marketing, and education.
• Animaker Cloud-based video creation platform with user-friendly interface and rich content library for creating animations for training, HR, marketing, and video production.
• Plotagon 3D animation video creation system for producing animated stories with character customization, scene selection, voiceover or text-to-speech dialogue, available on Android, iOS, and Windows.
• Adobe Creative Cloud Collection of 20+ desktop applications and mobile apps for photography, design, video, web, and user experience, including Photoshop, Illustrator, InDesign, Premiere Pro, XD, and Acrobat DC.
• Envato Elements Creative asset library with over 10 million items including stock videos, templates, music, graphics, photos, illustrations, fonts, and website templates with unlimited download rights.
• FlippingBook Digital publishing tool converting PDFs into professional HTML5 flipbooks with analytics features for online hosting, email sharing, website embedding, and social media distribution.

Quantifiable outcome

• 500+ corporate customers served with 24/7 technical support
• +1 more outcomes

Named customers52 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability29 records

Feature3 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Zoom Video CommunicationscoreChannel Partner/ Reseller/ DistributorETGİ Grup is the authorized sales, education, and support center for Zoom in Turkey. The partnership covers Zoom Video Conferencing, Zoom Webinar, Zoom Contact Center, Zoom Phone, Zoom Rooms, and Zoom Workvivo products. The company offers domestic invoicing, Turkish-language continuous technical support, local payment methods, Turkish-language training, and volume pricing for 5+ license purchases.
• Google (Google Workspace)coreChannel Partner/ Reseller/ DistributorETGİ Grup provides sales, training, and support services for Google Workspace, including Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, Forms, and Sites applications in Turkey.
• Google GeminicoreChannel Partner/ Reseller/ DistributorETGİ Grup serves as the Turkey solution partner for Google Gemini, providing licensing, implementation, and technical consulting services for Google's generative AI platform.
• Google NotebookLMcoreChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey solution partner for Google NotebookLM, offering licensing consulting, use case development, corporate integration support, user training, and technical consulting.
• ArticulatecoreChannel Partner/ Reseller/ DistributorETGİ Grup is an authorized partner for Articulate solutions in Turkey, distributing Articulate 360, Articulate Rise 360, Articulate Storyline 360, Articulate AI Assistant, and Articulate Localization. Services include license sales, corporate consulting, training, and LMS integration consulting.
• VyondcoreChannel Partner/ Reseller/ DistributorETGİ Grup is the official representative of Vyond in Turkey, offering Vyond Studio and Vyond Go AI-powered video creation tools for corporate training, sales, HR, and social media content.
• VeduboxcoreTechnology or IntegrationETGİ Grup distributes and supports Vedubox, an AI-supported LMS and LXP Super App platform for corporate training, customer education, and franchise/dealer network training. Vedubox is also developed in-house by ETGİ Grup as a proprietary platform.
• TechSmith (Camtasia, Snagit)minorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey representative for TechSmith products including Camtasia video editor and Snagit screen capture software, providing sales, marketing, training, and support services.
• iSpringminorChannel Partner/ Reseller/ DistributorETGİ Grup handles iSpring's sales, training, and support activities in Turkey, including iSpring Suite Max, iSpring Presenter, and iSpring Converter Pro for online course content creation.
• eLearning Brothers (Lectora, CenarioVR)minorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey sales, support, and training center for eLearning Brothers products including Lectora authoring tool, CenarioVR interactive VR 360 video creation tool, and the AssetLibrary template library.
• Adobe Creative CloudminorChannel Partner/ Reseller/ DistributorETGİ Grup distributes Adobe Creative Cloud in Turkey, providing access to over 20 desktop applications, mobile apps, and services including Photoshop, Illustrator, InDesign, Premiere Pro, XD, and Acrobat DC.
• AkoolminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey and EMEA representative for Akool, an AI-powered avatar and video generation platform for marketing, education, e-commerce, and creative content production.
• Murf AIminorChannel Partner/ Reseller/ DistributorETGİ Grup is an authorized reseller of Murf AI, providing text-to-speech voiceover software with 110+ voices in 20 languages for podcasts, videos, and professional presentations.
• AnimakerminorChannel Partner/ Reseller/ DistributorETGİ Grup provides Animaker's education, sales, and support services in Turkey. Animaker is a cloud-based video creation platform used for creating animated videos.
• PowtoonminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey representative for Powtoon, offering sales, marketing, training, and support for animation and video creation templates used in HR, training, marketing, and education.
• PlotagonminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey representative for Plotagon, providing sales, marketing, training, and support for 3D animation video content creation software.
• AgoraminorChannel Partner/ Reseller/ DistributorETGİ Grup distributes Agora real-time interaction (RTE) platform featuring VR, AR, and XR capabilities for virtual classrooms and immersive meeting experiences.
• Cisco WebexminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey sales, training, and support center for Cisco Webex video conferencing, featuring real-time translation, AI assistant, and layered content sharing capabilities.
• bunny.netminorChannel Partner/ Reseller/ DistributorETGİ Grup has established an official solution partnership with bunny.net, a global CDN and media infrastructure provider, offering high-speed CDN, video hosting, live streaming, and media optimization solutions.
• VimeominorChannel Partner/ Reseller/ DistributorETGİ Grup provides Vimeo sales, support, and training services in Turkey. Vimeo is a video hosting and publishing system offering live streaming, video creation, and up to 7TB storage.
• Bot.SpaceminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey representative for Bot.Space AI chatbot solutions, offering multi-channel customer service, sales support, and technical support automation with CRM and e-commerce integrations.
• TeamViewerminorChannel Partner/ Reseller/ DistributorETGİ Grup distributes TeamViewer remote access and support software in Turkey, enabling remote computer control, file transfer, and cross-platform compatibility.
• AnyDeskminorChannel Partner/ Reseller/ DistributorETGİ Grup distributes AnyDesk remote access solutions in Turkey, featuring TLS 1.2 technology, RSA 2048 encryption, and both cloud and on-premises deployment options.
• TimeDoctorminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey sales, support, and training center for TimeDoctor remote work productivity and time tracking software.
• TimeCampminorChannel Partner/ Reseller/ DistributorETGİ Grup is the Turkey sales, support, and training center for TimeCamp time tracking and productivity software, featuring automatic time tracking, advanced reporting, and team management.
• FlippingBookminorChannel Partner/ Reseller/ DistributorETGİ Grup distributes FlippingBook in Turkey, a tool that converts PDFs into professional-looking HTML5 documents with analytics, online hosting, email sharing, and social media integration.
• Envato ElementsminorChannel Partner/ Reseller/ DistributorETGİ Grup provides Envato Elements sales, support, and training services in Turkey. Envato Elements is a creative library with over 10 million stock videos, templates, photos, graphics, fonts, and WordPress themes.
• RedingtonminorChannel Partner/ Reseller/ DistributorETGİ Grup collaborated with Redington and Zoom to organize the 'Çok Kanallı Müşteri Deneyiminde Yeni Dönem' (New Era in Multichannel Customer Experience) event in Istanbul.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Redington: Global value-added distributor of IT products across emerging markets, including Turkey. Already a co-marketing partner with ETGİ Grup on Zoom events; directly comparable as a multi-brand software VAD serving enterprise and government buyers in EMEA.
• Docebo: Global AI-powered learning management system and learning experience platform. Comparable to ETGİ Grup's proprietary Vedubox platform as a competing LMS/LXP product with AI-driven personalization and enterprise scale.
• iSpring Solutions: Developer of iSpring Suite and authoring tools for e-learning content creation. ETGİ Grup distributes iSpring in Turkey; comparable in product functionality and in selling localized training content tooling.
• Articulate: Developer of Articulate 360 e-learning authoring suite (Rise 360, Storyline 360, AI Assistant). ETGİ Grup is the authorized Turkish partner; comparable on product category and as a benchmark for partner-led international distribution economics.

Broad incumbents

• Ingram Micro: World's largest IT distributor offering enterprise software, cloud, and mobility solutions globally. Comparable as a multi-vendor software distributor with adjacent services in education/collaboration tooling, though at vastly larger scale and broader geography.
• TD SYNNEX: Global IT distribution and solutions aggregator formed from the merger of Tech Data and SYNNEX. Comparable as a multi-brand enterprise software distributor offering licensing, training, and integration services.
• ALSO Group: European-headquartered IT distribution and services group covering software, cloud, and collaboration vendors. Comparable as a value-added distributor of collaboration and learning software across EMEA.
• Cornerstone OnDemand: Enterprise talent and learning management software provider. Comparable to Vedubox in the LMS/LXP category for corporate training at scale.

Regional players

• KoçSistem: Major Turkish IT services and solutions provider serving enterprise and public sector with software, cloud, and digital transformation offerings. Comparable as a Turkish enterprise IT solutions company with overlapping customer base.
• Bilge Adam: Leading Turkish IT training and corporate education company. Comparable to ETGİ Grup's training, e-learning content, and corporate learning segments in the Turkish market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/etgi_grup
• Facebookfacebook.com/etgigrup
• LinkedInlinkedin.com/company/etgigrup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etgi Grup