Digital Position

What Digital Position does

Digital Position is a privately held, full-stack growth agency serving established ecommerce and direct-to-consumer brands generating at least $1M in annual revenue. Founded in 2014 by Roger Parent in Simsbury, Connecticut, the firm operates under CEO Grant McKinstrie since 2023 and employs between 11 and 50 people across offices in Simsbury, CT and Charlotte, NC. Its service offering spans five integrated modules — organic marketing, performance marketing, creative and content, web development, and analytics and tracking — delivered under a unified team model that bills monthly recurring retainers plus a one-time onboarding fee, with a free 30-minute strategy session as the lead conversion mechanism.

The firm's core proprietary technology is DataPulse, a trademarked real-time reporting dashboard that unifies paid search, paid social, organic search, organic social, email, and Amazon metrics around Marketing Efficiency Ratio (MER) rather than channel-level ROAS. DataPulse is offered free to clients and positioned as a sub-brand, with native integrations to Shopify, Google Ads, Google Analytics, Meta Ads, TikTok Ads, Klaviyo, and Triple Whale. The firm has also built a suite of free marketing tools (PPC ROI Calculator, MER Calculator, UTM Generator, Schema Markup Generator, and an AI-powered CRO Page Analyzer built on Anthropic's Claude) that function as top-of-funnel acquisition assets. Its go-to-market is consultative and sales-led, anchored on a proprietary 4-Quadrant Ecommerce Growth System that segments clients by AOV and SKU count, and the firm reports 250+ brands scaled, $2.5B+ in client revenue driven, and 48-month average client tenure.

Name

Digital Position

Legal name

Digital Position, LLC

Website

https://digitalposition.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Digital Position is a privately held, full-stack growth agency that delivers integrated ecommerce marketing services — paid media, organic, creative, web, and analytics — under a unified team model for DTC brands generating $1M+ annually, anchored by its proprietary DataPulse reporting platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Digital marketing agency
• Ecommerce growth marketing
• Paid media management
• Conversion rate optimization
• Integrated marketing services

Headquarters

HQ city

Simsbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Monthly Service Packages: Recurring monthly service fees for ongoing marketing services across their full-stack capabilities (organic marketing, performance marketing, creative + content, web development, analytics + tracking). Billed at end of each month for previous month's services. Prorated if start date falls mid-month.
2. Onboarding & Setup Fees: One-time mandatory non-refundable onboarding and setup fees charged upon signing the service agreement. Covers initial growth audit, strategy development, and integration setup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Digital Position is a full-stack digital marketing agency that delivers integrated growth services to ecommerce and DTC brands through five connected service lines — Organic Marketing, Performance Marketing, Creative + Content, Web Development, and Analytics + Tracking — all delivered under one team, one strategy, and one accountability structure. The agency layers proprietary technology on top of these services, including DataPulse (a real-time, MER-based marketing reporting dashboard offered to clients) and a free AI-powered CRO Page Analyzer tool. Engagement starts with a mandatory onboarding fee covering a 2-week growth audit and a 90-day action plan, followed by recurring monthly service packages.

Product overview

Digital Position is a full-stack growth agency for ecommerce brands offering integrated marketing services including Organic Marketing, Performance Marketing, Creative+Content, Web Development, and Analytics+Tracking. The core product is DataPulse, a real-time unified reporting platform. The company also provides free marketing tools including PPC ROI Calculator, Google Ads Cost Calculator, MER Calculator, UTM Code Generator, Schema Markup Generator, Meta Title & Description Generator, CRO Analyzer Tool, and Google SERP Snippet Preview Tool.

Differentiator

Problem solved

Functional benefit

Brands

• DataPulse: A simplified, real-time marketing reporting and analytics dashboard built by Digital Position for ecommerce brands. 100% free forever, with dashboards for Paid Search, Paid Social, Organic Search, Organic Social, Email, Amazon, and more.

Products and services

• DataPulse Proprietary real-time marketing reporting and analytics dashboard that unifies Paid Search, Paid Social, Organic Search, Organic Social, Email, and Amazon metrics under MER (Marketing Efficiency Ratio) models for ecommerce clients. Built as a trademarked Digital Position product and offered to clients as part of their service engagement.
• Organic Marketing Service module that builds ecommerce brand presence across organic search, organic social, Reddit, forums, AI platforms, influencer outreach, and community engagement — including AI SEO visibility work — sold as part of recurring monthly engagements.
• Performance Marketing Service module delivering paid advertising across Google, Meta, Amazon, TikTok and other platforms, product feed optimization, Amazon and retail marketplace growth, and email/retention automation — sold as part of recurring monthly engagements.
• Creative + Content Service module producing strategy-first written content (blogs, website copy), earned media PR, imagery, and video content for ecommerce brands — sold as part of recurring monthly engagements.
• Web Development Service module building ecommerce websites and landing pages with CRO/UX optimization and server-side tracking implementation — sold as part of recurring monthly engagements.
• Analytics + Tracking Service module implementing server-side tracking and multi-touch attribution so ecommerce clients can understand which channels and campaigns drive revenue and profit — sold as part of recurring monthly engagements.

Quantifiable outcome

• $2.5B+ client revenue driven
• +10 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and supporting.

• ShopifycoreTechnology or IntegrationNative integration partnership. Digital Position's services and DataPulse reporting platform integrate with Shopify stores. Their UGC and influencer strategies are optimized for Shopify merchants, and Shopify-specific setup guides and tools are referenced in their content.
• Google (Ads, Analytics, Merchant Center)coreTechnology or IntegrationPrimary advertising and analytics platform partnerships. Digital Position manages Google Ads, Google Analytics, and Google Merchant Center for clients. DataPulse has native integrations with Google Ads and Google Analytics.
• Meta AdscoreTechnology or IntegrationPrimary social advertising platform partnership. Meta Ads (Facebook/Instagram) is a core channel in Digital Position's media mix across all ecommerce quadrants. DataPulse integrates with Meta Ads for unified reporting.
• Amazon (Ads, Seller Central)coreTechnology or IntegrationKey marketplace partnership for ecommerce clients. Amazon Ads and Amazon Seller Central management is part of their service offering, with dedicated case study results showing +400% Amazon revenue growth.
• TikTok AdscoreTechnology or IntegrationSocial advertising platform partnership. TikTok Ads is integrated into their multi-channel strategy particularly for velocity and merchandising brands. DataPulse has native TikTok Ads integration.
• KlaviyocoreTechnology or IntegrationEmail and SMS marketing platform partnership. Klaviyo is part of their retention and lifecycle marketing infrastructure for ecommerce clients, with browse-abandon flows and multi-email nurture sequences.
• DataFeedWatchcoreTechnology or IntegrationProduct feed management tool partnership. Used for feed optimization particularly for merchandising brands with large catalogs. Mentioned as proprietary transformation process for shopping feeds.
• Triple WhalecoreTechnology or IntegrationAttribution and analytics platform partnership. Triple Whale provides multi-touch attribution for their MER-based reporting, particularly important for consideration and portfolio brands with extended attribution windows.
• SEMrushsupportingTechnology or IntegrationSEO and competitive analysis platform. Used for keyword research, SEO gap analysis, and technical SEO audits for ecommerce clients. DataPulse integrates with SEMrush.
• YotposupportingTechnology or IntegrationReviews and loyalty platform partnership. Used for review collection programs and video testimonials particularly for consideration brands requiring social proof.
• Recharge (Subscriptify)supportingTechnology or IntegrationSubscription management platform partnership. Part of their tech stack for velocity brands where subscription conversion is a key KPI.
• BillosupportingTechnology or IntegrationUGC marketplace for creator-generated video content. Tier 1 of their 3-tier UGC system, used for velocity brands needing high-volume creative testing.
• OutersignalsupportingTechnology or IntegrationCustomer data enrichment platform. Used in their Tier 3 UGC strategy to enrich customer lists against social data to identify customers who are also creators.
• RefunnelsupportingTechnology or IntegrationSocial tagging and content rights management. Used for brands with high organic tag volume to request usage rights and whitelist posts as paid ads.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coalition Technologies: Full-service digital marketing and ecommerce agency focused on Shopify and DTC brands, offering paid, SEO, design, and CRO under one team — directly mirroring Digital Position's full-stack, ecommerce-only model.
• OuterBox: Ecommerce-focused digital agency offering integrated SEO, PPC, CRO, and web development for DTC and Shopify brands, closely comparable in client profile and integrated-services delivery model.
• KlientBoost: Performance marketing agency specializing in paid acquisition, CRO, and creative for ecommerce and SaaS brands; comparable in-channel mix (paid + CRO + creative) and ecommerce ICP.
• Disruptive Advertising: Full-service digital marketing agency for ecommerce and B2B covering paid media, SEO, lifecycle, and CRO. Similar mid-market agency positioning and unified-revenue approach.
• SmartSites: Full-service digital agency with strong ecommerce/SMB focus, offering paid, SEO, web design, and content under a single team. Comparable in client size tier and integrated services delivery.
• Bluehour Marketing: Ecommerce growth agency for DTC brands with bundled paid, SEO, email, and creative services — directly competing for the same $1M+ revenue DTC client profile Digital Position targets.
• LYFE Marketing: Digital marketing agency offering paid social, SEO, email, and content for ecommerce and small business — similar integrated services stack and mid-market ecommerce ICP.
• Titan Growth: Performance marketing agency with proprietary analytics (TitanML) and full-stack services for ecommerce and enterprise brands; comparable tech-enabled agency positioning and ICP.

Broad incumbents

• Tinuiti: Larger independent performance marketing agency with deep ecommerce/DTC practice across paid search, social, Amazon, and lifecycle. Overlap is strongest in the performance marketing and Amazon modules Digital Position offers.
• WebFX: Large full-service digital marketing agency with proprietary reporting (MarketingCloudFX) and broad service mix including SEO, paid, content, and web — comparable tech-plus-agency positioning to Digital Position + DataPulse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DigitalPPC
• Facebookfacebook.com/DigitalPositionPPC
• LinkedInlinkedin.com/company/digital-position
• Instagraminstagram.com/digitalposition.llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Position